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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '14
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Thu., Oct. 16, 2014
Tough Times Ahead for Sports PR
By Arthur Solomon
arthur solomonThe end of the media's self-censoring of bad news about athletes and teams that they cover will take the reputation of sports down a couple more notches.
Category: Sports
Thu., Oct. 16, 2014
Catskills Region Opens PR Search
By Greg Hazley

catskillsNew York's Greene County, which pitches the "Great Northern Catskills" region of the Empire State, is on the hunt for tourism and PR marketing counsel.

Category: RFPs
Thu., Oct. 16, 2014
Brown Univ Begins Search for PA Chief
By Greg Hazley
marisa quinnBrown University has kicked off a search for a VP of public affairs and university relations as current VP Marisa Quinn is slated to move into a new role at the Ivy League institution's Watson Institute for International Studies.
Category: PR in Higher Education
Thu., Oct. 16, 2014
Dobrow to mun2 as VP, Comms
By Greg Hazley
peter dobrowExecutive director of corporate communications for Comcast Corp. is moving to NBCUNiversal-owned Hispanic cable network mun2 as VP, communications.
Category: Corporate Communications
Thu., Oct. 16, 2014
PRSA CEO Joins in 2015 from Three Trade Groups
By Jack O'Dwyer

joseph truncaleJoseph Truncale, who "joins" PRSA as CEO, a release said yesterday, actually won't arrive until January. He is from a merger of three printing, mailing and fulfillment trade groups (AMSP, NAPL and NAQP).

Category: PRSA
Wed., Oct. 15, 2014
Truncale Tops PRSA
By Kevin McCauley

truncaleJoe Truncale, CEO of the trade group for the mailing and fulfillment services sector, is the new chief of Public Relations Society of America.

Category: Associations
Wed., Oct. 15, 2014
Consumers Want More From Brands
By Kevin McCauley
infographicConsumers believe they have a one-way relationship with brands and are not getting much value in return, according to Edelman's second annual brandshare study released today.
Category: Corporate Communications
Wed., Oct. 15, 2014
Early Stage e-Commerce Tech Co Wants PR Pitches
By Greg Hazley

rfqIdaho-based early-stage consumer tech company calls for PR pitches via open RFQ. Budget is $100K-$200K. 

Category: RFPs
Wed., Oct. 15, 2014
PR Links of the Day - 10-15-2014
By Greg Hazley
Entertainment Publicist to the stars Nanci Ryder reveals she has ALS (Fox) 
Social How the Nobel Prize committee became cool on social media (WSJ) 
M&A AbbVie close to dropping Shire bid as tax rules change(Bloomberg) 
Corporate As activist investors gain strength, boards surrender to demands (NY Times) 
H-care What the Texas ebola case teaches about crisis communications (Modern Healthcare) 
Media HBO changes the game, slates web-only service next year (Forbes)
PR 101 How to get media to attend a boring event (L. Petrosky)
Category: PR Links
Wed., Oct. 15, 2014
Improving Healthcare Literacy Among Consumers
By Michal Regunberg
O'Dwyer's Healthcare & Medical PR MagazineHealthcare already has a captive audience. The real challenge lies in figuring out how to talk to consumers in ways that keep them engaged and involved.
Category: Healthcare PR
Wed., Oct. 15, 2014
Racepoint Looks West with Fonkalsrud
By Greg Hazley
dan fonkalsrudDavid Fonkalsrud, co-founder and partner at tech shop K/F Communications, has landed at Racepoint Global as EVP and West Coast lead based in San Francisco.
Category: Technology PR
Wed., Oct. 15, 2014
Book Review: Clinton Inc.
By Kevin McVicker
Clinton, Inc.In his superbly reported book, Clinton Inc.: The Audacious Rebuilding of a Political Machine [Broadside Books, 2014], Daniel Halper, a reporter with The Weekly Standard, describes the Clinton family’s rehabilitation with the public, their friends and their enemies.
Category: Book Review
Wed., Oct. 15, 2014
Edelman China Unit Chief Back Home
By Greg Hazley
steven caoSteven Cao, who leads Edelman's China group, has returned to his family after he went missing in August, reportedly to help authorities with an investigation.
Category: International
Tue., Oct. 14, 2014
Ketchum Backs All-Out PR Press for Spain's Olives
By Kevin McCauley
olivesKetchum is handling a six-month $1.2M 2014 "Olives from Spain" promotional campaign on behalf of the country's trade commission.
Category: Food & Beverage PR
Tue., Oct. 14, 2014
Blog: Millennial Buzz Fills PRSA Conference
By Kevin McCauley
millennials panelMillennials need to step up into managment ranks, PRSA conference told. Professors see urgent need for "parental-like mentoring" from Baby Boomer, Gen X supervisors.
Category: Corporate Communications
Tue., Oct. 14, 2014
GTCR Targets Gorkana
By Kevin McCauley
GTCR, fresh from the consoldation of Cision and Vocus, is moving to acquire Gorkana Group, the British PR database/monitoring company.
Category: Media News
Tue., Oct. 14, 2014
PR Links of the Day - 10-14-2014
By Greg Hazley
Tech Four observations from LinkedIn's inaugural CommsConnect event (AccessPR) 
PR 101 Three sneaky reporter tactics and how to respond (E. Port) 
Content Mktg Content is the new currency (T. Birkhahn) 
Measurement The right way to measure social media (J. Rick) 
Politics Press secretary is Ted Cruz's nice face (Ozy) 
Travel 7 digital tips for DMOs to leverage hotel partners (G. Pritchard) 
PR 101 Get your pitch noticed by a major publisher (K. Libert) 
Digital Building a strong digital influencer program (T. Hunt) 
Social Can Twitter make money out of breaking news or is it a PR platform? (Guardian)
Category: PR Links
Tue., Oct. 14, 2014
Cision Is Name for Combined Cision/Vocus
By Jack O'Dwyer
CisionCision is the name for the combined operations of Cision and Vocus, which provide contacts to hundreds of thousands of editors and many related services, it was announced last night by CEO Peter Granat.
Category: Media News
Tue., Oct. 14, 2014
McAndrew Unplugs Cablevision for Xylem
By Greg Hazley
kelly mcandrewKelly McAndrew, a top corporate communications exec for Cablevision and Viacom, has moved to $3.8BN water technology and services company Xylem as VP of global public affairs.
Category: Crisis Communications
Tue., Oct. 14, 2014
Corporate PR Success Comes from Counseling Management
By Fraser Seitel
seitelThe people in PR who make the big money and possess the real power are those who counsel management.
Category: PR School
Today's Poll:
October 2014
LEGO should have:
never aligned with Shell.
cut ties with Shell earlier.
defended Shell.
attacked Greenpeace.
View past polls
Snapshots - 10/17/08
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Oct. '14
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Dec. '13
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