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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Broadcast Media Services & Social Media PR: Apr. '14
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Fri., Apr. 11, 2014
Patton Grabs Gabon
By Kevin McCauley
 
Gabon, the prosperous African country of 1.5M people, has signed a $50K monthly retainer agreement with Patton Boggs. 
Category: Lobbying
Fri., Apr. 11, 2014
La Quinta Books ICR for IPO
By Greg Hazley
 

la quintaLa Quinta Holdings booked ICR for communications support as the Irving, Tex.-based group of 830 hotels unveiled a $650M IPO on April 9. 

Category: Financial PR & Investor Relations
Thu., Apr. 10, 2014
PR Links of the Day
By Greg Hazley
 
Travel Colonial Willamsburg struggles to reinvent itself as hip(Skift)
Clients But we did what you asked us to do… (C. Deri) 
Mobile Does your PR effort include a mobile strategy? (L. Hoffman)
Crisis Tesla provides classic example of how to head off bad news(G. Baron) 
Pushback How to handle criticism from a PR perspective (C. Penn) 
Blogging The best blogging advice no one ever gave me (A. Hanson)
List CEOs with the worst reputations (RBG) 
Social Actress files $6M suit against Duane Reade over tweet(THR) 
Healthcare Eye doctors on defensive after Medicare data dump(Atlantic Wire) 
Careers The path to professional success for women (L. Olson)
Ethics Selfies and ethics (E. Tchividjian) 
Listicle 13 reasons PR girls are going to take over the world(Thought Catalog)
Category: PR Links
Thu., Apr. 10, 2014
Finn Partners Makes Moxtra Client
By Kevin McCauley
 
Finn Partners has picked up Moxtra, the venture of WebEx co-founder Subrah Iyar.
Category: Technology PR
Thu., Apr. 10, 2014
RIP 'Colbert Report,' You Will Be Missed
By Kevin McCauley
 
stephen colbertWhen Stephen Colbert launches on CBS in 2015 as David Letterman's replacement, the heartland audience just might not get him.
Category: Media News
Thu., Apr. 10, 2014
PR Firms Work to Cement $60B Global Deal
By Greg Hazley
 
lafargeGlobal cement giants Lafarge and Holcim have engaged PR counsel in their $60B blockbuster merger announced April 7.
Category: M&A
Thu., Apr. 10, 2014
Prime Policy Group Cuts Ukraine Ties
By Kevin McCauley
 
Prime Policy Group has terminated its work for Ukraine, according to an April 4 filing with the Justice Dept.
Category: Lobbying
Thu., Apr. 10, 2014
Weber's Tennessen to St Paul PR Post
By Kevin McCauley
 
Tonya TennessenTonya Tennessen, a 12-year communications pro, has exited Weber Shandwick to become communications director for the City of Saint Paul.
Category: Public Affairs
Thu., Apr. 10, 2014
Ex-BBC PR Head to Burberry
By Greg Hazley
 
julian payneJulian Payne, who led communications for the BBC in the wake of the Jimmy Savile sex abuse scandal, has moved to fashion brand Burberry as VP of PR and corporate communications in London amid a CEO transition.
Category: Corporate Communications
Thu., Apr. 10, 2014
Virginia Reviews Youth Tobacco, Obesity Push
By Greg Hazley
 
virginiaVirginia has launched a review of its $3.5M social marketing campaign to discourage youth tobacco use and prevent obesity.
Category: RFPs
Wed., Apr. 9, 2014
PR Links of the Day
By Greg Hazley
 
Healthcare Sunset on the ROI of social media and pharma discussion (M . Senak) 
Digital Good brands build their communities, but great brands… (J. Monson) 
Crisis Toyota recall comes amid safety clampdown (WSJ) 
Tech Evolution of marketing: Where's the human factor? (R. Mathias) 
Social 6 keys to using the new Twitter design for PR (S. Skerik) 
Brands America's favorite spokescharacters (Forbes) 
Media Magazines coordinate content in version of TV's crossover episodes (NY Times) 
Content Employed Media: A missed opportunity (E. Verlee) 
Social What brands can learn from Samsung's social media fail (A. Cicero) 
Sports NFL players' union comes out in support of college union(Deadspin) 
Sports UMass' Derrick Gordon is first openly gay Div-I basketball player (Atlantic Wire)
Category: PR Links
Wed., Apr. 9, 2014
Maurice Levy Wants Hands of Government Off Data
By Kevin McCauley
 

maurice levyPublicis Groupe chief Maurice Levy called for a ban of the political use on data because interactivity is the “holy grail” of the advertising/PR world.

Category: Public Affairs
Wed., Apr. 9, 2014
Samsung Won $1B in Earned Media From Ellen's Selfie
By Kevin McCauley
 
ellenPublicis Groupe CEO Maurice Levy said the famous selfie arranged by his firm that Ellen DeGeneres took at the Academy Awards ceremony was worth from $800M to $1B in “earned media” for client Samsung due to the massive press and social media coverage.
Category: Public Relations
Wed., Apr. 9, 2014
Gov't Tech Contractor Calls for Pitches
By Greg Hazley
 
civergyCivergy, the government technology contractor that acquired New West Technologies and BION Enterprises this year, has kicked off an open RFP to tap firms for PR, marketing and advertising.
Category: RFPs
Wed., Apr. 9, 2014
Groups Can Bar People Legally But Not Ethically
By Jack O'Dwyer
 

augustaPRSA, in barring reporters as members, opens itself to legal action as well as trial in the Court of Public Opinion. It allows employees of BusinessWire as members, so why not reporters?

Category: Public Relations Society
Wed., Apr. 9, 2014
Iraq Renews Podesta's $1M PR Job
By Kevin McCauley
 
iraqThe Government of Iraq has renewed its one-year $960K PR contract with Podesta Group to "promote a better understanding with the US of its priorities and concerns," according to the contract between the two parties.
Category: International
Wed., Apr. 9, 2014
Rubenstein Arms Brady Center with PR
By Greg Hazley
 
bradyThe Brady Center to Prevent Gun Violence has engaged Rubenstein Associates as the Washington-based gun violence prevention group ramps up its campaign focused on youth.
Category: Public Affairs
Wed., Apr. 9, 2014
Stanton Serves PR in Bain Unit's Manischewitz Buy
By Greg Hazley
 
manischewtizBain Capital is relying on longtime firm Stanton PR & Marketing in its Sankaty Advisors unit's acquisition of kosher food titan Manischewitz.
Category: Financial PR & Investor Relations
Tue., Apr. 8, 2014
PR Links of the Day
By Greg Hazley
 
PR Publicity is free with no PRs (Financial Times) 
PR Content marketing *is* PR (F. Strong) 
Food A crop with an image to uphold (NY Times) 
Viral Which messages go viral and which don't (HBR) 
RFP PR consultant, CT Academy of Nutrition (PDF) 
RFP PR firm for Tallahassee Housing Authority (PDF) 
City Brooklyn Park (MN) hires PR firm to improve reputation(Star Trib) 
Tactics Public speaking tips for PR pros (T. Sabourin) 
Careers 4 mistakes young business professionals do not have to make (R. Torossian) 
Sports ESPN thinks it can get Americans to watch cricket (Atlantic Wire) 
Trends EDM festivals, big new money makers (KWE)
Category: PR Links
Tue., Apr. 8, 2014
CNN Rapped for Misleading Global Warming Coverage
By Kevin McCauley
 
The Union of Concerned Scientists is rapping CNN for inaccurate coverage of global warming, claiming one-third of its reports are misleading.
Category: Public Affairs
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