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O'Dwyer's Inside News of Public Relations & Marketing Communications - Beauty/Fashion & Lifestyle PR: Sep. '14
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Wed., Sep. 10, 2014
Legal Services Provider Taps Sitrick Vet for New PR Offering
By Greg Hazley
brenda adrianLegal services provider KCC has former a strategic communications offering and hired crisis PR pro Brenda Adrian as managing director.
Category: Financial PR & Investor Relations
Wed., Sep. 10, 2014
Luxury Electric Carmaker Speeds Up PR
By Greg Hazley
renovoRenovo Motors, the Silicon Valley vehicle maker that is marketing a $529K electric sports car, has brought in Driven PR.
Category: News of Accounts
Tue., Sep. 9, 2014
PR's Reputation Shredded at PRSA/NY Mock Trial
By Kevin McCauley
ethicsA prosecution team shredded the reputation of PR last night at a mock trial sponsored by PRSA's New York chapter. PR rapped for 'destruction of journalism.'
Category: Public Relations
Tue., Sep. 9, 2014
Blog: US Tells Obama to 'Man Up'
By Kevin McCauley
obamaThe American people are turning up the heat on our reluctant commander-in-chief into escalating the war against the Islamic State terror organization.
Category: Public Affairs
Tue., Sep. 9, 2014
PR Links of the Day - 9-09-2014
By Greg Hazley
Social DiGiorno uses domestic violence hashtag to sell pizza( 
Measurement Why your marketing metrics don't add up (HBR) 
Measurement What PR metrics you shouldn't measure (C. Penn) 
Launch Apple unveils Apple Watch, iPhone updates, mobile payment (recode) 
Internal Why Glassdoor is an excellent beacon for seeing (and improving) employee engagement (G. Grates) 
Brands Becoming a lifestyle brand, the Apple way (D. Lauer) 
Corporate Apple PR: 'You have to be able to control the journalist' (ValleyWag) 
Entertainment Counting on cannabis to build film buzz (NY Times) 
Media Can the news surive? (A. MacDougall)
Category: PR Links
Tue., Sep. 9, 2014
Coyne Checks Out Columbia Biz School
By Kevin McCauley
Jersey-based Coyne has signed on as Columbia Business School's agency of record in charge to driving its new "At the Very Center of Business" market positioning.
Category: Associations
Tue., Sep. 9, 2014
DCI Taps Digital Guru Zurn
By Greg Hazley
suzanne zurnSuzanne Zurn, GM for Virginia-based digital agency The Prosper Group, has moved to DCI Group as VP of digital.
Category: Public Affairs
Tue., Sep. 9, 2014
TheStreet Names Managing Editor, Tech Reporter
By Greg Hazley

scott billingsScott Billings, a Wall Street Journal and alum, has moved to as managing editor of the financial news portal.

Category: Media News
Tue., Sep. 9, 2014
Malinowski Jumps into PAN
By Kevin McCauley
mark malinowskiMark Malinowski, founder of Ketchum's entertainment marketing group, has joined PAN Communications to expand its consumer practice.
Category: Food & Beverage PR
Tue., Sep. 9, 2014
Sard in Rival Bid for Brokerage Firm
By Greg Hazley

GFISard Verbinnen & Co is guiding PR for BCG Partners' $675M bid for brokerage and clearing firm rival GFI Group, which has already agreed to be acquired by another company.

Category: M&A
Mon., Sep. 8, 2014
CHR Acquires Trylon SMR
By Greg Hazley
lloyd trufelmanIntegrated marketing agency The CHR Group has acquired Trylon SMR, a New York-based media relations and tech specialist with $1.5M in billings in 2013.
Category: PR Firms
Mon., Sep. 8, 2014
Penn State Lures Lokman for PR Post
By Kevin McCauley
larry lokmanPenn State has named Lawrence Lokman, UCLA PR veteran, VP-strategic communications effective Oct. 8.
Category: Professional Services PR
Mon., Sep. 8, 2014
PR Links of the Day - 9-08-2014
By Greg Hazley
Retail In wake of Target, Home Depot tight with info on breach(Reuters) 
PA Obama: 'I should've anticipated the optics' of golf outing(NYDN)
Viral Why content goes viral on Instagram (L. Petrosky) 
Social Nissan tweets first royal baby ad seven minutes after news announced (CO) 
Retail Panera asks customers not to bring guns into its restaurants (HuffPost) 
PR 101 The art of the testimonial: How to gather, publicize and track (MW) 
Sports Ray Rice terminated by team, suspended by NFL (CNN)
Category: PR Links
Mon., Sep. 8, 2014
Cigna Unveils Branding Push
By Kevin McCauley
cignaHealthcare giant Cigna today launched a new branding campaign designed to reinforce the Connecticut-based insurer's commitment to serve as advocate 24/7/365 for the health and security needs of its 85M global customer base.
Category: Corporate Communications
Mon., Sep. 8, 2014
Treasury PA Head to Glover Park
By Greg Hazley
lecompteJenni LeCompte, assistant secretary for public affairs at the US Dept. of the Treasury until last year, has landed at Glover Park Group as a managing director.
Category: Public Affairs
Mon., Sep. 8, 2014
Ethical History of PR Society of America
By Jack ODwyer
PRSA logoThe Society, while providing many benefits to members and the PR industry, also has compiled a record of various ethical and legal abuses.
Category: PRSA
Mon., Sep. 8, 2014
Berke Resigns Politico Editor Job
By Kevin McCauley
richard burkeRichard Berke, executive editor at Politico, is leaving after a ten-month stint due to a disagreement over strategy with its founders.
Category: Media News
Mon., Sep. 8, 2014
Bell Pottinger Power's Venezuela Oil Giant's PR
By Kevin McCauley
pdvsaBell Pottinger has been working for Venezuela's national oil giant, which is parent company of US-based Citgo Petroleum Corp.
Category: International
Mon., Sep. 8, 2014
PR Ethics Panel Tonight Will Get Exhibits and a Plea
By Jack ODwyer

ethics panelThe eight PRSA/NY ethics panelists, seven of them self-employed, will get O’Dwyer exhibits including the 1999 study that found “PR Specialist” ranked 43rd on a list of 45 credible info sources.

Category: PR Ethics
Mon., Sep. 8, 2014
Ohio Craft Brewers Formulate PR Search
By Greg Hazley

ohioThe trade group for Ohio's craft beer makers has released an RFP for "branding services" to promote the Buckeye State’s fast-growing industry. 

Category: RFPs
Today's Poll:
What is the NFL's most effective PR play amid the Ray Rice crisis?
Fire Roger Goodell
Hire a top female exec
Revamp player punishments
Force Redskins name change
View past polls
Snapshots - 10/17/08
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