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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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Tue., Oct. 6, 2015
Blog: Clinton Ad Speaks PR Volumes
By Matthew Schwartz

Hillary ClintonIf only McCarthy’s office could appreciate that Hillary Clinton plays hardball and, let’s be honest, has a touch of Teflon that would probably make Ronald Reagan jealous.

Category: Public Affairs Commentary
Tue., Oct. 6, 2015
The Critical Importance of Giving Patients a Voice
By Karen Moore
Karen MooreWith the presidential election a year away, we can count on three things: an onslaught of campaign ads, hilarious Saturday Night Live candidate parody sketches, and a deluge of debate regarding the future of healthcare in the United States.
Category: Healthcare PR
Tue., Oct. 6, 2015
'Variety' appoints Dea Lawrence as CMO
By Matthew Schwartz

Dea LawrenceLawrence is responsible for driving Variety’s global branding and communications strategy.

Category: Personnel Appointments
Tue., Oct. 6, 2015
Sitrick Takes Oxis Board Slot
By Greg Hazley
michael sitrickLos Angeles crisis and financial PR maven Michael Sitrick is in line for a board seat with Oxis International, the Tampa-based marijuana sector biotech developing immunotherapries to treat cancer.
Category: Corporate Communications
Tue., Oct. 6, 2015
PR Links: B2B Content Marketing's Poor Grade; Sports PR; Twitter's Moments...
By Greg Hazley
B2B Survey finds tough grades on B2B content marketing (F. Strong)

Sports PR guru who posted racist tweet surfaces in fantasy sports scandal (NY Post) 

Sports British PR guy has best reaction after NFL star storms out of press conference (Independent) 

Tech Twitter launches Moments to capture, well, moments (C. Thilk) 

PR 101 What PR can learn from 'Star Wars' (Z. Evans) 

Int'l Why the US is so bad at countering ISIS propaganda (Vox)

Int'l Public Diplomacy is not propaganda (PDC)
Category: PR Links
Mon., Oct. 5, 2015
Blog: Politicos Praise, Deride Trans-Pacific Partnership
By Jon Gingerich
Trans-Pacific PartnershipTrade ministers today came together to sign a landmark agreement that sets historic trade standards between the United States and 11 other Pacific Rim nations.
Category: Public Affairs
Mon., Oct. 5, 2015
National Press Club Puts Rockwell Painting in Play
By Matthew Schwartz

Norman Rockwell Country EditorJohn Hughes, president of the National Press Club, said in a blog post that the decision to sell the painting does not mean the club and the institute are “desperate” for money.

Category: Associations
Mon., Oct. 5, 2015
MWWPR Acquires Berk Communications
By Matthew Schwartz
MWWPR & BerkBerk Communications will become an independent subsidiary of MWWPR and continue to operate under its own name.
Category: M&A
Mon., Oct. 5, 2015
Saudi Investment Authority Tabbed Edelman
By Greg Hazley
Abdullatif-bin-Ahmed-Al-OthmanThe Saudi Arabian General Investment Authority engaged Edelman for PR support as it made a pitch that the Saudi economy is attractive for investment and diversifying in September.
Category: International
Mon., Oct. 5, 2015
Understanding Marketing Automation for Healthcare
By Nicole Wojno
Nicole WojnoMarketing automation is a great way for communicators to drive brand awareness, and should be strategically integrated into all marketing and PR efforts, connecting everything you do in digital spaces for healthcare clients.
Category: Healthcare PR
Mon., Oct. 5, 2015
American Apparel Files for Bankruptcy
By Matthew Schwartz

American ApparelInvestors have lost confidence altogether: American Apparel’s stock has dropped to penny stock amid the company’s financial problems.

Category: Crisis Communications
Mon., Oct. 5, 2015
Chase Works Digital for Makovsky
By Jon Gingerich
Justin ChaseFormer Hypertonic president Justin Chase has joined Makovsky as Chief Digital Officer and Executive Vice President.
Category: Personnel Appointments
Mon., Oct. 5, 2015
Mondelēz International Taps Dyer for VP, Global Communications
By Matthew Schwartz
Russ DyerDyer is responsible for all strategic communications plans and oversees the worldwide external and internal communication activities for the global snacking company.
Category: Personnel Appointments
Mon., Oct. 5, 2015
Study Breaks Down Millennials' News Habits
By Matthew Schwartz
Mllennial Generation reportWhen it comes to how they consume and share news and information, millennials can be an elusive bunch.
Category: Marketing Communications
Mon., Oct. 5, 2015
Why Effective Writing Always Trumps Safe Writing
By Tom Jones
Tom JonesPredictable, formulaic writing constitutes a significant percentage of the daily press releases produced by healthcare companies and their agencies.
Category: Healthcare PR
Mon., Oct. 5, 2015
What Medical Marijuana Teaches Us About Disruption
By Mark Thabit
Mark ThabitCalifornia blazed a trail when it legalized medical marijuana in 1996. Today, nearly half the country — 23 states and Washington, D.C. — permit medical marijuana use, and 11 of those have passed their legislation since 2010.  However, controversy around the issue remains thick.
Category: Healthcare PR
Mon., Oct. 5, 2015
Hamptons Fight Pits Stonewallers vs. Web, Free Speech
By Jack ODwyer

Westhampton LibraryThe battle of Westhampton Beach citizens vs. village and library officials is a case study in whether legal/stonewalling tactics can defeat aroused citizens who use modern communications tools. A showdown is set for Thursday at 7 p.m.

Category: Public Affairs
Mon., Oct. 5, 2015
Senior PR Exec Hubbell Heads to Coastal Risk Startup
By Greg Hazley
robert hubbellRobert Hubbell, a veteran corporate and agency communicator who left Cantor Fitzgerald last December as managing director of global communications and marketing, has moved to geospatial analytics startup Coastal Risk Consulting in a VP role.
Category: Corporate Communications
Mon., Oct. 5, 2015
No Pride in 'I Told You So' on Iran
By Joe Honick
joe honickThere is no maturity and should be no pride in the oft used and abused expression "I told you so," but US outreach to Iran conjures such feelings.
Category: Public Diplomacy
Mon., Oct. 5, 2015
PR Links: Wales Won't Let Wikipedia Become a 'PR Platform'; Merkel Says VW Hasn't Hurt Germany's Image....
By Greg Hazley
Wikipedia Wales vows to 'not let Wikipedia become a PR platform' (The Drum)

Media Third CBS News PR staffer to depart (TV Newser)

Failing Venezuela paying multiple American PR firms to polish image (R. Torossian) 

Crisis Merkel says VW scandal has not hurt Germany's reputation as good place for business (Reuters) 

PA Federal agency pays Edelman to ask reporters for 'messaging' help (Wash Post)

Finance How Twitter can teach IPO aspirants what 'going public' really means (D. Evanson) 

Obit Al Abrams, Motown records' first publicist, at 74 (NY Times)

Sports Should media be granted NFL locker room access? (Sporting News)
Category: PR Links
Today's Poll:
Joe, Run
Is Joe Biden ready to jump into the race for President?
Yes, has a good message
No, will sully his rep
Not yet, wait to see Hillary's results in early primaries
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Oct. '15 Healthcare & Medical PR Magazine

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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
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