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Facebook will continue to dominate the U.S. digital ad market this year, with display ad-related revenues expected to jump more than 32 percent, according to a recent eMarketer ad spending forecast.
An important segment of consumers think food policy issues should play a higher profile in presidential debates. This sentiment is bolstered by a growing sense among the Opinion Leader Shopper segment that the primary responsibility for making the right food choices lies with society rather than with the individual.
When the product you’re promoting is something that can be downloaded, consumers have access to it immediately. But something’s been lost. On the other hand, pairing the product with a custom-made food item sets it apart and adds a new dimension to the brand experience.
Young people breaking into PR must be “better informed” than others and “memorable,” NOW co-founder Muriel Fox told a women’s PR event March 9.
A survey of U.S. small business owners by B2B ratings firm Clutch shows 24 percent don’t use any form of social media, and 8 percent are unlikely to in the future.
Flynn Intel Group, the lobbying firm owned by short-lived national security adviser Michael T. Flynn, has disclosed new documents to the Justice Department in an attempt to set the record straight concerning its controversial work for a company with ties to the Turkish government. (1 reader comment)
A survey of nutrition experts reveals a decline in consumer interest in dieting. Instead, mindful and ‘clean’ eating are among the major food trends appearing on consumers’ plates this year.
More than 120 attendees stressed the need for women as well as men to be mentors at a program for “International Women’s Day” at LMHQ in partnership with Porter Novelli March 8 at LMHQ’s meeting space in lower Manhattan.