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Many startup companies might think media intelligence software is something reserved for more established companies that already have a consumer base, but nothing could be further from the truth.
Marino has promoted Danielle Friedman to the position of director of digital and brand strategy. (1 reader comment)
A recent survey of communications professionals analyzed the internal challenges communicators often face when disseminating important information within the workforce.
Thanks to the actions of Trump’s press team, the widespread distrust of PR people is certain to continue. And for good reason. (3 reader comments)
Tom Hoog, former head of Hill and Knowton/USA, got high marks at the spring meeting of the Counselors Academy May 7-9 for a talk that urged the counselors to practice “values-based leadership.”
The opinions of a few influential players in any given stock drive the behavior of the larger herd of investors, and thus, can have a profound impact on valuation as well as implications for a company’s financial communications strategy.
Patrice Tanaka’s advice on how people and organizations “can discover and live their purpose and unleash greater success, fulfillment and joy” was a hit at the PRSA Counselors Academy meeting May 7-9.
Some are worried that the merger of Havas with Vivendi might compromise the ad-buying of the agency. Both parties have sought to allay such fears.
National poll conducted by Lumentus of nearly 800 U.S. business decision makers shows almost 75 percent decided not to engage with companies strictly because of negative search engine results.
What if PR agencies offered not just integrated marketing, but integrated business solutions designed to help clients identify high-potential prospects and stay one step ahead of their customers’ needs? This is a conversation that needs to happen if we want to be true communication leaders.
Beauty brands have continued to find success and growth — even in tough economic times — by actively listening to their consumer base and delivering on insights gleaned from this listening in meaningful ways.