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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Services & Social Media PR: Apr. '15
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Fri., Apr. 17, 2015
Burma Picks Podesta for $840K PR Pact
By Kevin McCauley
burmaBurma has hired Podesta Group to an $840K one-year contract to keep it updated on US policies and the overall political scene.
Category: Foreign government
Fri., Apr. 17, 2015
PR Jobs of the Week
By Greg Hazley
Communications and PR job listings from this week. 
Category: PR Jobs
Fri., Apr. 17, 2015
PR Links of the Day - Apple names Dowling PR chief, To use or not to use press releases...
By Greg Hazley
Promotion Apple makes it official, Dowling is new PR chief(Macworld) 
Tools Press Releases: To use or not to use (A. Marcus) 
Health Keepin' it mobile: Health and fitness apps take over (K. Lesak-Greenberg) 
Media Training You've lost your audience - now what? (J. Newman) 
Corporate Why does Elon Musk do so many interviews? (Quora)
RFP Public awareness campaign for pikeminnow sport-reward program (link)
Events San Francisco board approves wild animal performance ban (Reuters) 
Media In defense of the 'worst job' of newspaper reporter (C. Cillizza) 
Measurement How David Rockland dumped his drink on Alicia Keys (Carma) 
Careers Asking for raise? 4 tips for PR pros (N. Halliwell) 
Content 5 paid media tips (Edelman Digital) 
Digital Google embraces mobile in planned search shakeup(Reuters)
Category: PR Links
Fri., Apr. 17, 2015
Don't Let Your Online Video Land You In Court
By Susan Stolov

sue sotlovThink you can use that TV news clip in your video, or just a few seconds of that web footage?  Think you can use that stock image? Better think again.

Category: Content
Fri., Apr. 17, 2015
WaggEd Vet Moede to Citizen as CEO
By Greg Hazley
jenny moedeJenny Moede, former North America president of Waggener Edstrom, has moved to Portland-based digital agency Citizen as CEO. 
Category: PR Firms
Fri., Apr. 17, 2015
Doctors Want Columbia U. to Bounce TV Celeb Dr. Oz
By Kevin McCauley
ozA group of ten top doctors want Columbia University to boot TV celebrity Dr. Mehmet Oz from its faculty for his "repeatedly shown disdain of science and for evidence-based medicine."
Category: Media News
Fri., Apr. 17, 2015
Clinton Spokesman McKenna to Uber PR Post
By Greg Hazley
matt mckennaMatt McKenna, spokesman for President Bill Clinton for the past eight years, is joining car service Uber to head North American communications.
Category: Corporate Communications
Thu., Apr. 16, 2015
Weber Shandwick Notches American Cancer Society
By Kevin McCauley
acsAmerican Cancer Society has awarded Weber Shandwick its 2015 communications program following a competitive pitch.
Category: Healthcare PR
Thu., Apr. 16, 2015
Hillary Clinton's Unforced PR Error
By Kevin McCauley
timeWhat PR genius advised Hillary Clinton to pen an ode to Elizabeth Warren for Time magazine's list of the 100 most influential people in the world?
Category: Public Affairs Commentary
Thu., Apr. 16, 2015
VA Beach Reviews Tourism PR
By Greg Hazley
vabeachEast Coast summer hotspot Virginia Beach is reviewing its eight-figure tourism PR and advertising account.
Category: RFPs
Thu., Apr. 16, 2015
Ebola-Ravaged Sierra Leone Hires Glover Park
By Kevin McCauley

ebolaSierra Leone, which was hard hit by the Ebola outbreak has hired Glover Park Group to promote its role as a regional leader in western Africa.

Category: Foreign government
Thu., Apr. 16, 2015
Reporter Slugged Worst Job in America
By Kevin McCauley
thumbs downNewspaper reporter "topped" the list of's ranking of the 200 worst jobs in America. PR pro clocks in at No. 121.

Category: Media News
Thu., Apr. 16, 2015
Elasticity Expands with Balsamo
By Kevin McCauley
ann balsamoAnn Balsamo, a 10-year consumer marketing/technology PR veteran, joined Elasticity on April 15 in the VP-accounts slot
Category: consumer
Thu., Apr. 16, 2015
FDA Challenges Kind Bars on 'Healthy' Claims
By Jack O'Dwyer

kindKind Healthy Snacks, which makes liberal use of the words "healthy" and "healthful" in selling 28 granola bars, including six with "Healthy" in their names, flunks FDA requirements for use of that term and has been ordered to make corrections. 

Category: Food & Beverage PR
Thu., Apr. 16, 2015
Minneapolis Schools PR Chief to Tunheim
By Greg Hazley
stan alleyneStan Alleyne, chief communications officer of Minneapolis Public Schools, has joined Tunheim in Minneapolis to lead its education and non-profit business.
Category: Public Affairs
Thu., Apr. 16, 2015
USA Travel Push Names CMO
By Greg Hazley
david whitakerDavid Whitaker, who led destination marketing organizations for Miami and Toronto, is taking the CMO reins at Brand USA, the campaign that promotes overseas tourism to the US.
Category: Travel PR
Wed., Apr. 15, 2015
Abernathy Schools For-Profit Corinthian on PR
By Greg Hazley
corinthianCorinthian Colleges Inc., the for-profit college slapped with a $30M fine by the Dept. of Education April 14 is relying on Abernathy MacGregor for PR support.
Category: Crisis Communications
Wed., Apr. 15, 2015
Congressman Moves to Close 'Revolving Door'
By Kevin McCauley
rod blumRep. Rod Blum has introduced the "No Golden Parachutes for Public Service Act," which would ban Members of Congress from ever becoming federal lobbyists once they leave office.
Category: Lobbying
Wed., Apr. 15, 2015
PR Links of the Day - 4-15-2015
By Greg Hazley
Agencies Are holding companies important in agency reviews? (M. McDonnell) 
Apologies PR guru’s Germanwings joke draws outrage (Mirror) 
Media Author of deleted Dove post resigns from BuzzFeed(Gawker) 
Food KIND bars versus the FDA (ABC News) 
Social Facebook and LinkedIn marketing: Comparing Apples to Apples (C. Patterson) 
PR 101 How to pitch National Geographic Traveler (DCI) 
Int'l Laughing at ISIS, literally (P. Thomas) 
Careers When searching for talented millennials, go unconventional (F. Cook) 
Sports Despite appearances, golf is fading (S. Cody) 
Tech The cities creating the most tech jobs (Forbes) 
RFP Tourism marketing, comms., and website management, social media (link)
Category: PR Links
Wed., Apr. 15, 2015
Politico Rebrands 'Capital New York'
By Kevin McCauley
Politico has rebranded Capital New York as Politico New York as the media company expands operations to individual states. It is launching publications in New Jersey and Florida.
Category: Media News
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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