Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - Food & Beverage Public Relations: Mar. '15
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Return to Latest News
Wed., Feb. 25, 2015
PR Links of the Day - 2-25-2015
By Greg Hazley
Corporate Can PR win back our trust? (MT) 
Careers Musings of a PR booze mom (R. Polster) 
Assessment 4 questions to ask when making reputation management a priority (M. Riley) 
Crisis Avoid the Noid: A mascot that became a PR crisis case study(F. Strong) 
Int'l PR guru Campbell: Putin is a 'winner' (CNBC) 
Lists The most meta influencer marketing list ever (LewisPR) 
Social Millennials Unplugged: Insights into the world of Snapchat(B. Pearson) 
UK CIPR's annual State of the (PR) Profession report (CIPR)
Category: PR Links
Wed., Feb. 25, 2015
Shareholders Pressure Wal-Mart on Pay Equity
By Kevin McCauley
walmartWal-Mart, which received much positive PR for this month's decision to hike wages a buck to $10 per-share, faces a challenge at its June annual meeting on gender pay equity.
Category: Corporate Communications
Wed., Feb. 25, 2015
Waxman Joins Son in PR
By Greg Hazley
waxmanRetired Rep. Henry Waxman, who stepped down after 40 years as a prominent liberal voice in Congress in 2015, has joined his son's PR firm, Waxman Strategies, as chairman.
Category: Public Affairs
Wed., Feb. 25, 2015
B-M Gives 'Reverse Mentoring' a Shot
By Kevin McCauley
aarpBurson-Marsteller CEO Don Baer is featured in a story about "reverse mentoring" that is in the March AARP Bulletin.
Category: PR Firms
Wed., Feb. 25, 2015
Rooney Prescribes PR for Ascendis IPO
By Greg Hazley
ascendisRooney & Associates guided PR for Denmark's Ascendis Pharma as the biotechnology company went public in a $108M IPO earlier this month.
Category: Financial PR & Investor Relations
Tue., Feb. 24, 2015
OSU Recruits Comms Support
By Greg Hazley
beaverOregon State University is calling for agency proposals to evaluate its revised integrated marketing communications plan, installed in 2013 with the banner "Beaver Nation."
Category: Marketing Communications
Tue., Feb. 24, 2015
Foursquare Searches for PR Director
By Kevin McCauley
foursquareFoursquare, the five-year-old location sharing and business discovery site, is looking for a PR director.
Category: Media News
Tue., Feb. 24, 2015
Blueshirt Dresses IR for IPO-Bound Chip Maker
By Greg Hazley
easicSilicon Valley chip maker eASIC is working with The Blueshirt Group on the financial PR front as it slates an intial public offering.
Category: Financial PR & Investor Relations
Tue., Feb. 24, 2015
Ergen Returns to Dish Helm
By Kevin McCauley
charlie ergenCharlie Ergen, co-founder of Dish Network satellite TV giant, is returning to the helm effective March 31 to succeed the retiring Joe Clayton.
Category: Media News
Tue., Feb. 24, 2015
Koch Bros. Take Crossroads Counsel
By Kevin McCauley
kochKoch Companies Public Sector LLC has retained Crossroads Strategies for input on issues related to derivative regulation.
Category: Public Affairs
Tue., Feb. 24, 2015
Revenue Climbs, Loss Trimmed at MDC
By Greg Hazley
MDC Partners posted a fourth quarter revenue increase of 17.5% to $339.9M as net loss was trimmed by more than $67M to $26.8M.
Category: Marketing Communications
Mon., Feb. 23, 2015
South Africa Seeks US Tourism PR Agency
By Greg Hazley
satSouth Africa has kicked off a tourism PR agency search in the US.
Category: RFPs
Mon., Feb. 23, 2015
Blog: Pressure Grows on Fox News
By Kevin McCauley
oreillyFox News should follow NBC News' lead and launch a probe into Bill O'Reilly, who may have exaggerated his wartime exploits.
Category: Public Affairs Commentary
Mon., Feb. 23, 2015
Hendl Heads for SmithSolve
By Kevin McCauley
jon-hendlJon Hendl, a 20-year communications veteran who worked at Edelman and Ketchum, has joined SmithSolve as executive VP & managing director of the healthcare PR firm.
Category: Corporate Communications
Mon., Feb. 23, 2015
Gallagher Goes to Work for Qatar
By Kevin McCauley

Gallagher Group has a $25K per month deal to represent Qatar under a subcontract arrangement with Portland PR.

Category: Lobbying
Mon., Feb. 23, 2015
PR Firms Work $10.1B Valeant-Salix Pharma Deal
By Greg Hazley
xifaxanSard Verbinnen & Co. and Teneo Strategy are outside PR counsel for Valeant Pharmaceuticals' $10.1B acquisition of Salix Pharmaceuticals, the Raleigh, N.C., maker of drugs for gastrointestinal disorders.
Category: M&A
Mon., Feb. 23, 2015
PR Links of the Day - 2-23-2015
By Greg Hazley
Careers The secret to becoming a trusted PR professional (C. Penn) 
Crisis Giuliani: 'My bluntness overshadowed my message (WSJ) 
PR 101 How to craft the perfect apology (D. King) 
Content Content marketing can benefit from journalism mentality (L. Trucksess) 
Rules 4 unwritten commandments of the corporate communicator (A. Hanson) 
SEO Time for PR to rally behind 'earned search' (L. Hoffman) 
Apocrypha Deeper ties to corporate cash for doubtful climate researcher (NY Times) 
PA The DC pros who fight for Nevada (LV Sun) 
Social Brands looking for love on Tinder (R. McPherson) 
Oscars Oprah's Lego Oscar was the true winner of the Academy Awards (Time) 
Oscars Everything was awesome: Top social moments from the Oscars (Adweek)
Category: PR Links
Mon., Feb. 23, 2015
The Oscars: 'American Sniper' Takes One Between the Eyes
By Bill Huey
eastwoodHollywood blockbuster 'American Sniper' took a big hit at the Academy Awards celebration last night. How should its director Clint Eastwood react to the snub?
Category: Entertainment & Sports PR
Mon., Feb. 23, 2015
Horde of Lawyers Chips Away at American Freedoms
By Jack O'Dwyer

justiceThe legal assault on three Hampton towns by the East End Eruv Assn. aided by Verizon, LPEG/LIPA and two huge law firms, is an example of lawyers running amok, robbing Americans of two freedoms—free speech and freedom of religion as well as freedom from religion.

Category: Public Affairs
Fri., Feb. 20, 2015
Tony Blair Goes to Work on Serbians
By Kevin McCauley
blairFormer British prime minister Tony Blair has signed on to represent Serbia under an agreement funded by the United Arab Emirates.
Category: Foreign government
Today's Poll:
Who's ahead in the early GOP presidential PR race?
Rand Paul
Scott Walker
Jeb Bush
Ted Cruz
Chris Christie
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
O'Dwyer's NL
Mar. 2, 2015
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '15
Profiles of Food & Beverage PR Firms
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '15
Profiles of Environmental PR & Public Affairs Firms
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide
Jan. '15
PR Buyer's Guide & Profiles of Crisis Communications Firms
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine
Dec. '14
Profiles of Entertainment & Sports PR Firms
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '14
Profiles of Technology PR Firms
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '14
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '14
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '14
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '14
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '14
PR Firm Rankings Special Issue
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '14
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
Finn Partners
Allidura: Millennial Mindset

O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

Mar. '15 Food & Beverage PR

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Subscribe to O'Dwyer's Magazine

Find The Right PR Firm
O'Dwyer's Directory of PR Firms
Download PDF of
'14 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

List Your Firm With O'Dwyer's

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
Become an O'Dwyer's Ranked PR Firm

PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Sponsored Links:
E-mail to add your link

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards 2015 SIIA CODiE Awards



Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2015 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710