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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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Fri., Nov. 20, 2015
MWW Names JP Schuerman President, Western Region
By Matthew Schwartz

JP SchuermanIn his new role Schuerman will oversee the Los Angeles, San Francisco, and Dallas offices, as well as MWWPR's national LGBT, Travel and West Coast Technology practice groups. 

Category: Personnel Appointments
Fri., Nov. 20, 2015
Fernandez Tells PR Pros to Embrace Their Critics
By Matthew Schwartz
Institute for Public RelationsAccepting the Alexander Hamilton Medal for Lifetime Contribution to PR, Mike Fernandez stressed that the PR profession needs to take pains to rebuild public trust and step up its diversity efforts.
Category: Public Relations
Fri., Nov. 20, 2015
Digital Pro Dayton to H+K in DC
By Greg Hazley
soren daytonSoren Dayton, a senior counseler and VP at Rasky Baerlein Strategic Communications, has moved to Hill+Knowlton Strategies in Washington as a senior VP focused on digital advocacy.
Category: PR Firms
Fri., Nov. 20, 2015
Joele Frank, Sard Work Chinese Chip Maker's Play for Pericom
By Greg Hazley
pericomChinese microchip maker Montage Technology Group and Silicon Valley's Pericom Semiconductor Group have engaged financial PR counsel in a three-way play to acquire Pericom.
Category: M&A
Fri., Nov. 20, 2015
PR Links: Businesses Named After ISIS, the Goddess; Putting the Right Info on Twitter in a Crisis
By Greg Hazley

Branding When you're named Isis for the goddess, not the terror group (NY Times) 

Surveys The value of reputation (WSJ) 

Crisis Brand support on social: lessons learned in light of recent acts of terror (C. Frech) 

Crisis Putting the right in info on Twitter in a crisis (S. Carmichael) 

Data What to do with data: 4 steps to get the most out of a client' survey (A. Silverman) 

Politics Kasich backs off new federal agency to promote Judeo-Christian ideas (Columbus Dispatch) 

Tech Global tech titans walk tightrope in China (J. McGregor) 

EconDev 5 buzzwords to retire from your vocab (K. Bronner)

Influence The art of listening (E. Tchividjian) 

Category: PR Links
Thu., Nov. 19, 2015
Technology's Role in the Future of Influencer Outreach
By Brandon Andersen
Brandon AndersenInfluencer outreach has evolved from just competing to earn an article — or even a quote — in a story. The perimeters of influence have widened, and the influencer’s role has evolved. Now and henceforth, influencers are all around us.
Category: Technology PR
Thu., Nov. 19, 2015
Weber Shandwick Named Strategic Communications AOR for Colorado Education Association
By Matthew Schwartz

Weber ShandwickThe account will be supported by Weber Shandwick’s Denver office, which will work to expand awareness of (and support for) CEA’s advocacy for quality public education via traditional media relations and digital storytelling.

Category: PR Firms
Thu., Nov. 19, 2015
DePasquale Helms Frontier Comms, Corporate Affairs
By Greg Hazley
peter depasqualePeter DePasquale, who directed government and external relations for coatings and industrial gases provider Praxair, has moved to telecom giant Frontier Communications Corp. as VP of communications and public affairs.
Category: Corporate Communications
Thu., Nov. 19, 2015
The Halo Group Appoints Julie Martin VP, Public Relations
By Matthew Schwartz

Julie MartinIn her new role, Martin will develop comprehensive public relations campaigns for Halo and its clients.

Category: Personnel Appointments
Thu., Nov. 19, 2015
TV Boasts Highest Ad Revenues in Nearly Two Years
By Jon Gingerich

Standard Media IndexSeveral television advertising markets in October revealed double-digit gains, accounting for some of the best performance in nearly two years, according to a report by Standard Media Index.

Category: Media News
Thu., Nov. 19, 2015
Report: Yahoo Added to Fantasy Sports Sites Inquiry
By Matthew Schwartz

YahooFor any company even remotely associated with daily fantasy sports sites, it is high time to read the fine print and make sure the process is above board.

Category: Crisis Communications
Thu., Nov. 19, 2015
Mulloy Exits MWW to Craft Tech Practice at Crafted
By Greg Hazley
molly mulloyMolly Mulloy, GM for MWWPR in San Francisco and head of its tech practice, has moved to Crafted Communications to develop a tech operation for the food and wellness PR specialists.
Category: Technology PR
Thu., Nov. 19, 2015
ReviveHealth Health Technology Practice Lands Six New Clients
By Matthew Schwartz

Revive HealthThe unit accounts for about 15 percent of the agency’s overall business.

Category: PR Firms
Thu., Nov. 19, 2015
'Details' Bites the Dust
By Matthew Schwartz

Details mag cover - Bradley CooperSimilar to countless other magazines that have closed in recent years, Details was upended by the Web, as marketers migrate more of their ad dollars to online venues.

Category: Media News
Thu., Nov. 19, 2015
Westhampton Library Stonewalls; Another Trustee Quits
By Jack O'Dwyer

Westhampton LibraryWesthampton Library trustees wrangled with citizens for an hour and 45 minutes last night on the issue of having an elected board. Karen Andrews, VP and trustee for 12 years, quit without explanation and walked out of the room.

Category: Public Affairs
Thu., Nov. 19, 2015
Lincoln Center Names New Chief of PR and Media Strategy
By Matthew Schwartz

Mary CaraccioliCaraccioli is responsible for the organization's public relations and media strategies and messaging for all institutional initiatives, programs and performances.

Category: Personnel Appointments
Thu., Nov. 19, 2015
US Takes Back Top Country Brand from Germany
By Greg Hazley
usThe United States has unseated Germany to top the global nation brand ranking of Anholt-GfK, while the UK, France and Canada maintained their top 5 positions.
Category: Public Affairs
Thu., Nov. 19, 2015
PR Links: How Pepsi Got an 'Empire' Story Arc; The Truthiness of Charts; Fogle Gets 18 Years...
By Greg Hazley

Placement How Pepsi got its very own 'Empire' story arc (Bloomberg)

Data Beware the truthiness of charts (HBR) 

Crisis Ex-Subway spokesman Jared Fogle gets 15 years in prison (Mashable) 

Crisis People are taking up Volkswagen's $1K offer (Fortune) 

PR/CSR Uber offers fllu shots (HuffPost) 

Finance Could better PR have helped contain the financial crisis? (Marketing Interactive) 

Tactics Tips for successful marketing programs when you can't name names (J. Bryson) 

Healthcare HIV celebrity diagnosis - what's changed and what hasn't (M. Senak) 

Int'l The road to & through Paris as it prepares for the COP21 conference (P. Beucler) 

Category: PR Links
Wed., Nov. 18, 2015
Phelps Names Chambliss President
By Jon Gingerich

Joe Phelps & Ed ChamblissSanta Monica-based agency Phelps has named Ed Chambliss president.

Category: Personnel Appointments
Wed., Nov. 18, 2015
Penn's Stagwell Buys Nielsen's NRG
By Greg Hazley
Stagwell GroupMark Penn's Stagwell Group has inked a deal to acquire Nielsen's National Research Group, the movie marketing research unit relied upon by Hollywood.
Category: Entertainment & Sports PR
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