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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '14
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Tue., Oct. 14, 2014
McAndrew Unplugs Cablevision for Xylem
By Greg Hazley
kelly mcandrewKelly McAndrew, a top corporate communications exec for Cablevision and Viacom, has moved to $3.8BN water technology and services company Xylem as VP of global public affairs.
Category: Crisis Communications
Tue., Oct. 14, 2014
Corporate PR Success Comes from Counseling Management
By Fraser Seitel
seitelThe people in PR who make the big money and possess the real power are those who counsel management.
Category: PR School
Tue., Oct. 14, 2014
NBC's Todd Trashes Dysfunctional DC Politics
By Kevin McCauley
chuck toddOur political system is broken because professional politicians refuse to practice the art of politics, Chuck Todd, moderator of NBC's "Meet the Press," told PRSA's National Conference on Oct. 13.
Category: Public Affairs
Tue., Oct. 14, 2014
C&W's Levin to Newlio
By Greg Hazley
josh levinJosh Levin, senior VP and head of Cohn & Wolfe's US corporate affairs practice, has moved to marketing research start-up newlio as chief marketing officer and partner.
Category: PR Services
Tue., Oct. 14, 2014
National Press Club Events Must Be On-the-Record -- Member
By Jack O'Dwyer
wesley pippertNational Press Club member Wesley G. Pippert told the annual meeting Oct. 10 that visitors must adhere to its press-freedom ideals. "If you rent rooms here, it's open to the press," he said.
Category: Media News
Mon., Oct. 13, 2014
NPR Seeks Brand Platform
By Kevin McCauley
emma carrascoNational Public Radio enjoys a "strong halo" among its extremely loyal listener base but that "core audience is aging out," Emma Carrasco, the broadcaster's chief marketing officer, told the PRSA National Conference on Oct. 12.
Category: Media News
Mon., Oct. 13, 2014
Capozzi Outlines Efforts to Boost Minorities in PR
By Jack O'Dwyer
lou capozziLou Capozzi, president of the PRSA Foundation, on Oct. 13 described efforts of the Foundation to increase minority participation in PR.
Category: PRSA
Sun., Oct. 12, 2014
Isaacson Lauds PR's Role in Digital Age
By Kevin McCauley
isaacsonPR's ability to bring people together is the crucial part of the digital age equation, according to Walter Isaacson, CEO of the Aspen Institute, former CNN chief and Time magazine editor.
Category: Marketing Communications
Sun., Oct. 12, 2014
PRSA Softens APR Rule for Board, Elects McClennan
By Jack O'Dwyer
APRThe PRSA Assembly Oct. 11 voted 185 to 57 to allow non-accredited members to run for the board for the first time since the 1970s. Mark McClennan bested Blake Lewis for chair-elect by a 156-110 margin.
Category: Public Relations Society
Fri., Oct. 10, 2014
Maine Reviews Tourism PR
By Greg Hazley
maineThe Pine Tree State kicked off a review of its tourism PR account on Oct.  2, putting the mid-six-figure account in play for the second time in two years.
Category: Travel PR
Fri., Oct. 10, 2014
CMPR Ices Crumbs Re-Launch
By Greg Hazley
crumbsCupcake bake shop chain Crumbs has engaged Los Angeles-based CMPR for its re-launch after a July bankruptcy filing.
Category: Food & Beverage PR
Fri., Oct. 10, 2014
FH Adds Addiction Centers
By Kevin McCauley
caronFleishmanHillard has picked up Caron Treatment Centers, one of oldest drug and alcohol treatment centers, for strategic communications and social engagement.
Category: Professional Services PR
Fri., Oct. 10, 2014
PR Links of the Day - 10-10-2014
By Greg Hazley
PR What is PR's biggest challenge? Changing scale (P. Beucler)
Native Ads PR's been doing it for years (R. Morton) 
Social You say goodbye, and I say Ello (S. Corsi) 
Budgets 3 recommendations for building accurate blogger program budgets (A. Anderson) 
Food/Bev Beverage companies spend $1.675M to defeat Berkeley soda tax (Berkeley Side) 
Crisis How Bill Clinton survived his sex scandal, and how you can survive yours (Mother Jones) 
PR 101 The venerable press release remains the cornerstone of PR (J. Pilmer)
Category: PR Links
Fri., Oct. 10, 2014
Smiddy Takes Tonic CEO Post
By Kevin McCauley
mary smiddyMary Smiddy, head of Porter Novelli's London healthcare group, will join Tonic Life Communications, which is part of Huntsworth Health, as CEO next month.
Category: PR Firms
Fri., Oct. 10, 2014
D.C. Press Club Policy Shows Pre$$ Weakness
By Jack O'Dwyer
National Press Club buildingNational Press Club’s barring coverage of a former government official at the Club Oct. 8 unleashed a torrent of criticism including charges it is no different than a Marriott “ballroom.”
Category: Media News
Fri., Oct. 10, 2014
Edelman's Mays to Burson in Key Digital Role
By Greg Hazley
brad maysBrad Mays, general manager for Edelman Digital's 75-staffer Chicago unit, has moved to Burson-Marsteller to oversee integration of digital and analytics into the firm's operations.
Category: Technology PR
Thu., Oct. 9, 2014
Dowling Assumes Apple PR Reins
By Greg Hazley
steve dowlingApple PR veteran Steve Dowling has taken the corporate communications reins for the tech giant, following the exit of longtime corporate communications chief Katie Cotton this year.
Category: Corporate Communications
Thu., Oct. 9, 2014
Millbank Blasts National Press Club Restrictions
By Greg Hazley
dana millbankWashington Post columnist Dana Milbank hit press restrictions imposed by the National Press Club for a meeting of the International Stability Operations Association, a government contracting group.
Category: Media News
Thu., Oct. 9, 2014
PR Links of the Day - 10-09-2014
By Greg Hazley

Corporate eBay refuses to leave ALEC (New Republic)
Luxury Neiman Marcus PR chief plays role in insane fantasy Christmas gifts (Racked)
PA Dallas mayor tabs PR firm to replace comms. staffer (Observer)
Brands Aunt Jemima's sticky situation (D. Stevenson)
Measurement Tips for more meaningful media measurement (C. Scott)
Q&A Spin is Overrated: Crisis for members of Congress (Roll Call)
Trends Are adland's small holding companies the next big thing? (Ad Age)
Finance Ex-FINRA comms. chief banks $3.7M (Bond Buyer)
PR 101 Six traits of a bad pitch (NYPRG)
PR 101 Chasing that [long] tail (Barokas)

Category: PR Links
Thu., Oct. 9, 2014
TEW Gets UN Haiti PR Pact
By Greg Hazley
haitiThe Edge Worldwide, a Florida-based communications shop that operates in the Caribbean and Latin America, has picked up a $325K pact with the United Nations to guide a campaign surrounding the “16/6” program to resettle Haitians affected by the 2010 earthquake.
Category: International
Today's Poll:
October 2014
LEGO should have:
never aligned with Shell.
cut ties with Shell earlier.
defended Shell.
attacked Greenpeace.
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