Diana Estupinan
Diana Estupinan

Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi Global Market, the international financial center of Abu Dhabi, and serve as Prosek’s regional hub. Estupinan, who was most recently chief operating officer and chief client officer for the Middle East at Instinctif Partners, will serve as managing director and head of MENA at Prosek. She will be responsible for developing integrated communications and investor relations programs for local and international clients in the Middle East, as well as leading the firm’s business development, hiring and growth strategy in the region. “Her entrepreneurial spirit, can-do attitude and industry know-how are exactly what we look for in our people,” said Prosek managing partner Jennifer Prosek. “Her international experience combined with a deep local network and intimate understanding of the Middle Eastern market make her the ideal candidate to spearhead our growth in the region.”

Gabriela Benitez
Gabriela Benitez

Madwell promotes Gabriela Benitez to president, a newly created role at the firm. Benitez previously served as SVP, client services. Before coming to Madwell, she was senior brand lead at ad agency the community, and held roles at McCann, KBS and BBDO. In addition to serving as president, Benitez leads Madwell’s DEI initiatives, having served as DEI executive sponsor at the agency for the last four years. She also started and leads its DEI Panel, which is composed of staffers from all backgrounds, races, genders, sexual orientations, abilities and across departments and levels of experience. “She’s streamlined integration between divisions, driven new business and led client services, while always putting the team’s collective happiness above all other concerns,” said Madwell co-founder and chief creative officer Chris Sojka.

Tom LeBaron
Tom LeBaron

Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing. LeBaron joins the company from Realtor.com, where he led SEO and organic growth in the new home construction and owner/seller verticals. Before that, he worked for Disney, conducting performance marketing and customer engagement for the theme parks and consumer product businesses. "His extensive background and expertise in growth marketing is paramount in continuing to push the envelope, reach new audiences, and elevate our listings platforms," said Zonda EVP, consumer product and engineering Justin LaJoie.