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Nov. 13, 2012

5 STEPS TO RE-BRANDING THE REPUBLICAN PARTY

 

Interbrand CEO Josh Feldmeth outlines five steps for re-branding the Republican Party in the wake of the 2012 election results:

Interbrandís 5 Steps to Rebranding the Republican Party from Interbrand on Vimeo.

 
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Responses:
 

Bill Huey, Strategic Communications (11/14):
Very sound and well articulated, but it overlooks a fundamental issue: inclusiveness is not in the Republican Party's DNA. They coudn't bring themselves to embrace it even if they wanted to. And they don't.

 


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