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Nov. 13, 2012



Interbrand CEO Josh Feldmeth outlines five steps for re-branding the Republican Party in the wake of the 2012 election results:

Interbrandís 5 Steps to Rebranding the Republican Party from Interbrand on Vimeo.

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Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.


Bill Huey, Strategic Communications (11/14):
Very sound and well articulated, but it overlooks a fundamental issue: inclusiveness is not in the Republican Party's DNA. They coudn't bring themselves to embrace it even if they wanted to. And they don't.


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