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Dec. 2, 2010

CARNIVAL ON THE SHIP CRISIS, SOCIAL MEDIA

 

By Greg Hazley

Andrew Elkins, interactive content supervisor at Carnival Cruise Lines, discusses the recent "stranded-at-sea" PR crisis, which he called "by far the worst thing that's ever happened to Carnival" in these two, two-minute clips from the PhoCusWright Conference.

Elkins breaks down the company's social media presence and talks about the crisis response, as well as how its customers came to Carnival's defense:

The second clip is here.

 
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