OMC GOBBLES UP MARINA MAHER
Omnicom has acquired Marina Maher Communications, the marketing-to-women specialist shop with 2010 fees in the $25M range.
Marina Maher, who founded the New York-based firm in 1983, will remain at the helm of the consumer products and healthcare firm as part of OMC’s diversified agency services group.
The 66-year-old executive believes OMC’s global reach will benefit her clients, a roster that includes Procter & Gamble, Kimberly-Clark, Bimbo Bakeries, Post Cereals, Merck and Pfizer.
Tom Harrison, CEO of DAS, cited MMC’s standing as a “constant innovator” that played a major role in developing iconic brands such as Covergirl cosmetics and Head & Shoulders shampoo.
He also noted the shop’s ability to develop “brand communities” around “sensitive women’s health issues as contraception, infertility and bone health.”
MMC is now a sister agency to Fleishman-Hillard, Porter Novelli, Ketchum, Cone, Brodeur Partners, Kreab Gavin Anderson and Clark & Weinstock.
WEBER SHANDWICK QUITS KELLOGG
Weber Shandwick has resigned the Kellogg Co. account that it picked up last month with sister Interpublic Group shop Current Lifestyle Marketing.
Brandy Ruff, Kellogg’s director-brand relations is looking for a shop to handle the account.
Kellogg awarded the business to WS after it won a competitive pitch with incumbent Ketchum, Edelman, Fleishman-Hillard and MSLGroup.
Harris Diamond, CEO of WS, told O’Dwyer’s “that unfortunately something came up in another part of the corporation,” adding it is “something that happens once in a blue moon.” Kellogg is a “great piece of business that we hated to give up,” added Diamond.
CORZINE GETS PR COUNSEL
Embattled banker and former New Jersey governor Jon Corzine is relying on RLM Finsbury for PR counsel amid the collapse of MF Global, the brokerage firm he led until this month.
RLM Finsbury was engaged by Corzine’s law firm, Dechert LLP, the firm of experienced Wall Street defense attorney Andrew Levander.
RLM partner Steven Goldberg, a former Sitrick and Company member who is an attorney, is speaking for Corzine.
As previously reported, FTI Consulting is working with MF Global, which fired all 1,066 employees of its broker-deal unit. |
