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O'Dwyer's Newsletter - Nov. 21, 2011 - Vol. 44 - No. 45 (download PDF version)

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Omnicom has acquired Marina Maher Communications, the marketing-to-women specialist shop with 2010 fees in the $25M range.

Marina Maher, who founded the New York-based firm in 1983, will remain at the helm of the consumer products and healthcare firm as part of OMC’s diversified agency services group.

The 66-year-old executive believes OMC’s global reach will benefit her clients, a roster that includes Procter & Gamble, Kimberly-Clark, Bimbo Bakeries, Post Cereals, Merck and Pfizer.

Tom Harrison, CEO of DAS, cited MMC’s standing as a “constant innovator” that played a major role in developing iconic brands such as Covergirl cosmetics and Head & Shoulders shampoo.

He also noted the shop’s ability to develop “brand communities” around “sensitive women’s health issues as contraception, infertility and bone health.”

MMC is now a sister agency to Fleishman-Hillard, Porter Novelli, Ketchum, Cone, Brodeur Partners, Kreab Gavin Anderson and Clark & Weinstock.


Weber Shandwick has resigned the Kellogg Co. account that it picked up last month with sister Interpublic Group shop Current Lifestyle Marketing.

Brandy Ruff, Kellogg’s director-brand relations is looking for a shop to handle the account.

Kellogg awarded the business to WS after it won a competitive pitch with incumbent Ketchum, Edelman, Fleishman-Hillard and MSLGroup.

Harris Diamond, CEO of WS, told O’Dwyer’s “that unfortunately something came up in another part of the corporation,” adding it is “something that happens once in a blue moon.” Kellogg is a “great piece of business that we hated to give up,” added Diamond.


Embattled banker and former New Jersey governor Jon Corzine is relying on RLM Finsbury for PR counsel amid the collapse of MF Global, the brokerage firm he led until this month.

RLM Finsbury was engaged by Corzine’s law firm, Dechert LLP, the firm of experienced Wall Street defense attorney Andrew Levander.

RLM partner Steven Goldberg, a former Sitrick and Company member who is an attorney, is speaking for Corzine.

As previously reported, FTI Consulting is working with MF Global, which fired all 1,066 employees of its broker-deal unit.


Penn State is using Ketchum to deal with the sex abuse scandal that has rocked the university, leading to the firing of long-time Nittany Lions head coach Joe Paterno and resignation of school president Graham Spanier.

Penn State

The story hit a new low after alleged sex abuser and former defensive coordinator Jerry Sandusky told NBC that he liked to “horse around” and shower with young boys. Sandusky, who retired in 1999, is charged with 40 counts of abuse.

James Donnelly is head of Ketchum’s crisis team. He could not be reached.

Alicia Stetzer, Ketchum’s associate manager of corporate communications, confirmed that Ketchum is “currently providing counsel to the board of trustees of Pennsylvania State University.”

Stetzer added that the “details of all our client assignments are confidential.”


Roger Bolton, a veteran corporate communications and public affairs exec, has been tapped as president of the Arthur W. Page Society, following the exit of Julia Hood.


Bolton, a trustee since 2006 and former chair of the group, retired as senior VP of communications for Aetna in 2006 and held PR posts at IBM and the U.S. Dept. of the Treasury under President George W. Bush, among others.

He takes up the post Dec. 5 at Page, the 28-year-old exclusive group of top communications execs mostly from the Fortune 500.

“Roger’s full-time stewardship will ensure that the advances that we have made at the Page Society during the past few years will continue, and that we will grow even stronger and more relevant,” Page chairman and FedEx communications senior VP Bill Margaritis wrote in a memo to members Nov. 15.

Hood is returning to publisher Haymarket to oversee PR Week and DM News on Nov. 21 after a year as Page's first paid president.

The group, which held an extensive national search before hiring Hood, previously had executive directors, the most recent being Tom Nicholson, who held the post from 2007 to 2010. He is now at association manager SmithBucklin.

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