VIRGIN ISLANDS FLOATS U.S. PR REVIEW
The U.S. Virgin Islands tourism entity has floated an RFP review of its U.S. PR account ahead of the 201213 winter travel season.
M Booth is the incumbent. The scope of work includes national media relations, digital/social media management, news bureau press requests, media training and development of an annual PR plan, among other tasks.
The islands, including St. Croix, St. John and St. Thomas, draw nearly three million visitors each year. They were purchased by the U.S. in 1917 from Denmark. Tourism is 80% of the islands’ economy.
PR proposals are due July 17.
Sal Griffith of the USVI Dept. of Tourism ([email protected]; 340-744-0828, ext 230) is overseeing the RFP process. RFP: http://bit.ly/M0p6G3.
HAMP ROLLS TO TOYOTA
Julie Hamp, who left the top communications post at PepsiCo in March, is driving to Toyota North America as chief communications office, starting June 25.
She takes over for Jim Wiseman, who is retiring at the end of the month after 23 years at Toyota, the last two serving as its first CCO.
Hamp will be based in Torrance, Calif., reporting to Toyota Motor Sales president and CEO Jim Lentz.
Toyota has 1,800 dealerships in the North America, including Toyota, Lexus and Scion, with sales of 1.8M vehicles in 2011. It employs 37,000 people in the region.
Prior to PepsiCo, she worked marketing communications and PR at General Motors. PepsiCo in April tapped Brunswick and Bush administration alum Jim Wilkinson to head communications.
Ad man Michael Goldberg, who joined Porter Novelli earlier this year as senior VP and chief marketing officer, is going back to the advertising world. He is joining Interpublic’s Deutsch in August. PN announced the hiring of Zimmerman Advertising executive VP Goldberg on Oct. 26. Chris Lynch, PN’s executive VP/corporate business development, is filling in for Goldberg.