ISRAEL DRAFTS TOURISM RFP
Israel’s Ministry of Tourism has drafted an RFP for PR services in North America to develop and implement a strategic PR plan for the Jewish state.
A copy of the RFP, dated July 25, was forwarded to O’Dwyer’s. Haim Gutin, Israel's commissioner for tourism for North and South America, is listed as overseeing the agency search. He could not be reached.
The RFP calls for proposals targeting the general, Jewish and niche markets to promote travel to the country “in an effort to positively change image perceptions.” Proposals are due Aug. 28.
The ministry of tourism has six branches in the Americas, including Los Angeles, New York, Atlanta, Chicago, Toronto and Brazil.
Four U.S. airlines and Air Canada fly directly to Tel Aviv.
To pitch the account, agencies must have at least $1.5M in annual billings in the past three years, operations on the West Coast of the U.S. and in Canada, and at least five years in tourism PR.
Competing PR accounts that will disqualify firms are Greece, Egypt, Jordan, Turkey, Cyprus, Morocco, Tunisia, Malta, Palestinian authority, Abu-Dhabi, Lebanon, Syria, Iraq, Iran, Saudi Arabia, Yemen and “other Persian Gulf” states.
View the RFP at http://odwpr.us/ovI9bC.
MWW HIRES EX-REP. WEINER’S PR GUY
MWW Group has hired Dave Arnold, who was communications director to resigned New York Rep. Anthony Weiner.
Arnold helped chart the rise of Weiner to top TV spokesperson for the Democratic party and leading contender to succeed Mayor Mike Bloomberg before he self-destructed earlier this year in the aftermath of a sextexting scandal.
MWW also hired Traci Carpenter, who served on the staffs of President Bill Clinton and New York Governor Andrew Cuomo, as director of speechwriting and content to oversee executive communications and material for the independent firm's corporate and consumer clients.
Carpenter worked for Clinton in the White House and at his foundation. She began her political career with former Michigan Governor Jennifer Granholm.