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O'Dwyer's Newsletter - August 8, 2011 - Vol. 44 - No. 30 (download PDF version)

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Israel’s Ministry of Tourism has drafted an RFP for PR services in North America to develop and implement a strategic PR plan for the Jewish state.


A copy of the RFP, dated July 25, was forwarded to O’Dwyer’s. Haim Gutin, Israel's commissioner for tourism for North and South America, is listed as overseeing the agency search. He could not be reached.

The RFP calls for proposals targeting the general, Jewish and niche markets to promote travel to the country “in an effort to positively change image perceptions.” Proposals are due Aug. 28.

The ministry of tourism has six branches in the Americas, including Los Angeles, New York, Atlanta, Chicago, Toronto and Brazil.

Four U.S. airlines and Air Canada fly directly to Tel Aviv.

To pitch the account, agencies must have at least $1.5M in annual billings in the past three years, operations on the West Coast of the U.S. and in Canada, and at least five years in tourism PR.

Competing PR accounts that will disqualify firms are Greece, Egypt, Jordan, Turkey, Cyprus, Morocco, Tunisia, Malta, Palestinian authority, Abu-Dhabi, Lebanon, Syria, Iraq, Iran, Saudi Arabia, Yemen and “other Persian Gulf” states.

View the RFP at


MWW Group has hired Dave Arnold, who was communications director to resigned New York Rep. Anthony Weiner.


Arnold helped chart the rise of Weiner to top TV spokesperson for the Democratic party and leading contender to succeed Mayor Mike Bloomberg before he self-destructed earlier this year in the aftermath of a sextexting scandal.

MWW also hired Traci Carpenter, who served on the staffs of President Bill Clinton and New York Governor Andrew Cuomo, as director of speechwriting and content to oversee executive communications and material for the independent firm's corporate and consumer clients.

Carpenter worked for Clinton in the White House and at his foundation. She began her political career with former Michigan Governor Jennifer Granholm.


The financial institution used by the U.S. government to push private funds toward global projects that benefit U.S. foreign policy is conducting a PR search with an RFP process open through late August.


The Overseas Private Investment Corporation, an “independent” entity of the federal government based in Washington, D.C., recently completed a “messaging and branding exercise” and is now looking for agency help for work like website writing and development, social media/blog help, media relations and media training.

An RFP issued in July carries an Aug. 28 deadline, extended from its initial July 29 due date.

Click to download RFP


Kodak, the imaging giant enmeshed in a long turnaround push, is working with Joele Frank, Wilkinson Brimmer Katcher as it shores up defenses against a takeover amid a low share price.


The Rochester, N.Y.-based company, which saw second quarter sales drop five percent over 2010 to $1.5B, implemented a shareholder rights plan on Aug. 1 that would activate a purchase right for each share held and ostensibly dilute any person or group trying to gain more than 4.9 percent of the company.

Kodak's shares are trading around $2.19, on the lower end of its 52-week range of $2.06 to $5.95, after pushing the $6 mark in late December and January.

Speculation over Kodak's financial future has simmered in recent years with some suggesting a bankruptcy filing is an inevitable result.

CEO Antonio Perez has pleaded for patience in his six years at the helm and continues to point to 2012 as the bounce-back year for Kodak.

JFWBK partners Joele Frank, Michael Freitag and Meaghan Repko are supporting the Kodak account.

In announcing the shareholder rights plan last week, Kodak said it is protecting $2.9B in tax attributes that could be lost if there were an "ownership change."

That move came after it warned a week earlier that 2011 revenue will likely fall short of expectations as “legacy liabilities” and other costs draw cash.

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