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O'Dwyer's Newsletter - May 2, 2011 - Vol. 44 - No. 17 (download PDF version)

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Miami Beach has kicked off a review of its PR, destination marketing and communications account with an RFP process open through mid-May.

Miami Beach
Photo: MBVCA

The review by the Miami Beach Visitor and Convention Authority follows the award of the larger-scoped Greater Miami Convention & Visitors Bureau’s PR account to Interpublic’s Current last month, following an RFP.

The Miami Beach call for proposals was issued April 25 with a deadline of May 16.

The authority, which promotes the city’s image, wants a firm to develop a media outreach plan, implement and manage social media strategy, and handle other tasks like maintaining an image library.

RFP is available at


Kym White, VP-global corporate communications at Baxter International, will join Edelman as vice chair of its health group on May 31. She will report to Matthew Harrington, president/CEO U.S., and Nancy Turett, global health president.

Kym White
Photo: MBVCA

White had a 16-year stint at Baxter. Previously, she held various slots at Ogilvy PR Worldwide, including health head and managing director of its New York office. Her PR career began at Burson-Marsteller.

Edelman’s health operation generates 20 percent of the No. 1-ranked independent’s revenues and employs

more than 500 staffers. Clients include Johnson & Johnson, Merck, GE Healthcare, and PepsiCo. White is to work in New York and Chicago.


TD Bank has deposited its commercial banking PR account at BackBay Communications after a competitive search.

Jennifer Morneau, PR manager for the top 10 U.S. bank, told O’Dwyer’s that TD did not previously have an agency for its commercial banking brand. She said Boston-based BackBay was tapped after a “broad competitive search,” noting the firm’s financial experience among factors for the B2B PR assignment to “elevate the profile” of the growing sector of its business.

TD, based in Cherry Hill, N.J., and Portland, Me., has more than 1,250 branches and 6.5M customers.


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The e-letter is being well-received since it’s available on Monday afternoons, rather than later in the week, and has color illustrations and pictures of PR people as well as numerous links in the text that lead to further exploration of subjects.


Jack O'Dwyer


Interpublic CEO Michael Roth reported April 28 that first-quarter loss tumbled to $48.1.2M from last year’s $71.5M, which topped Wall Street’s expectations.

Revenue jumped 10.3 percent to $1.5B, bolstered by a 14.2 percent surge in overseas business. U.S revenues advanced 7.7 percent to $865.3M.

Roth says IPG is on target to develop full-year organic growth of four to five percent as the firm delivers “highly digital, integrated and accountable marketing solutions to clients.”

Weber Shandwick CEO Harris Diamond told O’Dwyer’s that IPG’s constituency management group, which houses WS, DeVries PR, Rogers & Cowan and GolinHarris, had a “terrific” quarter as the operation “fired on all cylinders.”

The CMG operation registered an eight percent rise in organic growth for the quarter, powered by spending in social media, consumer and strengthening of the U.K. and Continental Europe regions, according to Diamond.

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