MIAMI BEACH REVIEWS PR
Miami Beach has kicked off a review of its PR, destination marketing and communications account with an RFP process open through mid-May.
The review by the Miami Beach Visitor and Convention Authority follows the award of the larger-scoped Greater Miami Convention & Visitors Bureau’s PR account to Interpublic’s Current last month, following an RFP.
The Miami Beach call for proposals was issued April 25 with a deadline of May 16.
The authority, which promotes the city’s image, wants a firm to develop a media outreach plan, implement and manage social media strategy, and handle other tasks like maintaining an image library.
RFP is available at odwyerpr.com/rfps.
BAXTER'S WHITE TO EDELMAN
Kym White, VP-global corporate communications at Baxter International, will join Edelman as vice chair of its health group on May 31. She will report to Matthew Harrington, president/CEO U.S., and Nancy Turett, global health president.
White had a 16-year stint at Baxter. Previously, she held various slots at Ogilvy PR Worldwide, including health head and managing director of its New York office. Her PR career began at Burson-Marsteller.
Edelman’s health operation generates 20 percent of the No. 1-ranked independent’s revenues and employs
more than 500 staffers. Clients include Johnson & Johnson, Merck, GE Healthcare, and PepsiCo. White is to work in New York and Chicago.
TD BANK DEPOSITS ACCOUNT AT BACKBAY
TD Bank has deposited its commercial banking PR account at BackBay Communications after a competitive search.
Jennifer Morneau, PR manager for the top 10 U.S. bank, told O’Dwyer’s that TD did not previously have an agency for its commercial banking brand. She said Boston-based BackBay was tapped after a “broad competitive search,” noting the firm’s financial experience among factors for the B2B PR assignment to “elevate the profile” of the growing sector of its business.
TD, based in Cherry Hill, N.J., and Portland, Me., has more than 1,250 branches and 6.5M customers.