ALASKA HYDRO-POWER PROJECT SEEKS PR
Alaska is trolling for PR help for a $5.4 billion hydroelectric power plant project that has gained steam after three decades of planning.
The project, dubbed the Susitna-Watana Project and in development for three decades, is key to Alaska’s plan to get 50 percent of its power from renewable sources and picked up momentum last year when the state moved to spend $65M to build a project team.
The Alaska Energy Authority released an RFP Jan. 24 for PR like media relations, publication development and advocacy assistance as it involves the public in the process.
A $500K PR budget for the first year of a contract is planned.
The 700-foot tall, 600-megawatt dam will create a 39-mile-long reservoir two miles wide. Estimates say it could be on-line by 2023.
Deadline is Feb. 21. RFP: http://odwpr.us/xLSoeC.
KETCHUM WRAPS PENN STATE WORK
Ketchum and Penn State have parted ways after the Omnicom firm’s hiring in November amid the child abuse scandal that rocked the institution.
Rodney Erickson, president of Penn State, said the university decided after the holiday break that it no longer needed help, according to the local State College newspaper, Centre Daily.
Erickson had previously said the school paid $360K to Ketchum to help with the crisis.
Kekst and Company has worked for the special committee of the school’s board investigating Penn State’s actions regarding the abuse allegations.
McGinn & Company has handled PR for the family of former Penn State head football coach Joe Paterno, including deflecting rumors of and a day later the announcement of his death Jan. 22.
Penn State distributed more than 10,000 tickets to a Jan. 26 memorial service for Paterno. Ebay pulled the plug on some of the tickets that showed up for auction on the site.