Hotel Shangri-LA is an architectural gem and historic landmark hidden away on a high Santa Monica bluff overlooking the Pacific Ocean in Santa Monica, California. Ágnes Huff Communications’ work for Hotel Shangri-LA involves elevating the hotel’s profile globally and showcasing its timeless style, impeccable service standards and vast array of unique guest amenities through a multi-faceted communications campaign.
ÁGNES HUFF COMMUNICATIONS GROUP
Marina del Rey, CA 90292
Ágnes Huff, PhD, President/CEO
Alana Montano, Vice President
Vanessa Chandler, Account Executive
Located in Los Angeles, Ágnes Huff Communications Group (AHCG) is an award-winning full-service public relations, marketing and crisis management firm. Established in 1995, the agency brings more than 30 years of collective experience among its strategic communications team serving a wide range of global and national clients in most major industries. With established expertise in strategic public relations counseling, media relations, social media integration, product and campaign launches, special events production, and other communications assets, AHCG's focus remains on delivering best-in-class service to enhance client profiles and improve market position in an ever-changing business climate.
The firm’s specialty travel and tourism practice continues to innovate, reaching new heights for its clients through the firm's proprietary SmarterPhD Marketing Solutions© protocol. AHCG's media relations specialists stay ahead of industry curves by demonstrating relevance in today's news climate, addressing and improving reputation issues, and changing environmental, business and marketplace needs to capture media attention and demonstrate client superiority and differentials. The firm's airline concentration includes clients such as British Airways, EVA, Qantas Airways, Qatar Airways and Singapore Airlines, which have achieved top-of-mind awareness and share of voice for their brands through the firm's commitment to partnership and passion for measurable results.
Travel industry client experience includes American Airlines, Bahamasair, Best Western, FedEx, Hotel Shangri-LA Santa Monica, Los Angeles World Airports, Loew's Santa Monica Beach Hotel, Princess Cruises, Travel Indochina, Tourism New South Wales, Turkish Airlines, and World Airways, among others.
ALPAYTAC MARKETING COMMUNICATIONS/ PUBLIC RELATIONS
445 North Wells Street, Suite 401
Chicago, IL 60654
Huma Gruaz, President/CEO
Michelle Mekky, Senior Vice President/Director of the Chicago Office
Alpaytac Marketing Comms / Public Relations is a multi-faceted, award-winning marketing communications and public relations firm with an outstanding track record in the travel and tourism industries.
Founded in 2004 under the leadership of the multilingual Huma Gruaz, a praised PR, marketing and branding expert who won the 2012 Lifetime Achievement Award from PR Daily, Alpaytac’s travel industry practice has included major airlines and international hotel chains. The agency has strategically helped build and maintain strong brand presence and generated unparalleled nationwide media coverage in major publications and on national television shows for its travel industry clients.
The press trips Alpaytac organizes are considered to be “the gold standard” among U.S. travel media. Alpaytac has built a reputation as an agency that brings top media to experience the global airlines and hotels it represents in the most memorable way. Whether it is an exclusive press trip to Paris with top-tier travel and gourmet media, or an authentic trip to the touristic hot spots of Turkey, Alpaytac’s efforts result in a stronger bond between clients and influential travel, gourmet, wedding and lifestyle media members, leading to multiple stories and dramatically elevating clients’ brand awareness.
Airlines and hotels Alpaytac has worked with include Turkish Airlines, British Airways’ OpenSkies, Avantair, JetEdge, The Four Seasons in Istanbul and Kempinski Hotel in Bodrum, Turkey. During those press trips, Alpaytac has provided media with unforgettable experiences at some of the world’s leading hotels such as Hotel Le Bristol, Le Meurice Ritz Paris, Plaza Athenee, Hotel de Crillon and Park Hyatt in Paris.
Alpaytac’s comprehensive services include public relations, integrated strategic marketing, cutting-edge social media initiatives, event marketing, trade show support and crisis communications.
Alpaytac is headquartered in Chicago with offices in New York, Los Angeles and Tampa. It is also the leading U.S. agency for ECCO, one of the world’s largest networks of independent PR agencies, providing the opportunity to represent Alpaytac clients in 40 countries.
BENDEL COMMUNICATIONS INTERNATIONAL
New York • Arizona • California • North Carolina • Oregon • Washington, D.C. • Sydney, Australia
Peggy Bendel, President
Sue Lomenzo, Strategic Communications/Social Marketing
Bill Baker, Destination Branding
Hank Todd, Destination Strategy
Travel is our passion, and among our team, we’ve covered the globe — well, not Antarctica (yet)!
Headed by HSMAI Lifetime Achievement public relations award-winner Peggy Bendel, we’re a consortium of senior travel industry professionals with more than a century’s real world experience, representing almost every facet of the travel industry, including countries, regions, cities, NGOs, hotels, trade shows and tour operators.
We’ve created award-winning solutions to marketing challenges, led teams of top marketers, handled crises of startling proportions, escorted press trips, planned special events and promotions, solved thorny problems, spoken at conferences and trade shows around the world, written articles and books — and had an exciting and fulfilling time doing so.
We also enjoy working in partnership with other firms to tackle special assignments that might disrupt ongoing client services, from crisis communications to special events.
Public speaking is a forte, as well: among us, we have served as keynote speakers, workshop leaders and panelists on the topics of public relations, marketing, social media, destination branding, strategic communications, media training and organizational structure at conferences around the world, most recently in Canada, Norway, Madeira, Uganda and the US.
Current tourism clients include Arizona Office of Tourism, Peter Sommer Travels, the Ecology Project International and the Outer Banks National Scenic Byway.
Peggy sits on the Boards of the Destination and Travel Foundation and the Association of Travel Marketing Executives, and chairs the Marketing Committee of the Society of American Travel Writers (sate.org). She is the author of It’s a Crisis! Now What? A Step-by-Step Crisis Communications Handbook for the Global Hospitality Industry.
225 Santa Monica Blvd., 3rd Flr.
Santa Monica, CA 90401
Matt Kovacs, EVP/GM
BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. BLAZE develops campaigns that help our clients create or reclaim relevance in the marketplace. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences and attracting positive attention from both consumers and the media. BLAZE also offers full public affairs capabilities through its parent company DAVIES.
Clients include: AmaWaterways, Anaheim Marriott, Claremont Hotel, Club & Spa, Destination Dana Point, Elephant Parade USA, Los Angeles Airport Marriott, Manhattan Beach Marriott, Marina del Rey CVB, Marina del Rey Marriott, Monterrey Marriott, Rock and Roll Fantasy Camp Las Vegas.
As the agency of record since 2011, Coyne PR successfully negotiated and placed South African Tourism on NBC’s hit series, All-Star Celebrity Apprentice to unveil a new campaign developed by the agency — “What’s your Big 5?” With over 4.5 million viewers tuned in, the campaign drove mass awareness of South Africa’s diverse
and authentic travel experiences beyond its famed safari.
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas
New York, NY 10018
Tom Coyne, CEO
Rich Lukis, President
John Gogarty, Executive VP, Travel, Entertainment & Lifestyle
Jennifer Kamienski, Senior VP
Lauren Mackiel Gory, Assistant VP
Min Tak, Assistant VP
Coyne PR’s Travel practice possesses the creativity, experience and passion to make a game-changing impact on your business. Our team has managed and executed world-class events and promotions, brand building campaigns, social media programs and media relations for some of the travel industry’s most prominent brands and destinations. Clients include South African Tourism, Disney Parks & Resorts, Adventures by Disney, Disney Cruise Lines, South African Tourism, and Heathrow Airport and Hard Rock International. The Coyne Travel team has developed ideas and campaigns that take our clients where they want to be — and beyond. Our in-depth knowledge of the travel industry and long-standing relationships with the travel media help brands stand out in the crowded travel marketplace.
320 West 13th Street, 7th Floor
New York, NY 10014
Mike Mulvihill, President
Patrice Tanaka, Co-Chair
Ellen LaNicca Albanese, EVP
CRT/tanaka is an award-winning public relations and marketing firm known for its inspiring workplace culture and approach to business. With offices in New York, California and Virginia, the agency is near some of the United States’ favorite tourism destinations.
CRT/tanaka provides creative solutions from senior counselors with extensive expertise in the travel sector. Travel and tourism experience includes work for a variety of clients, including Air New Zealand, Amadeus North America (global distribution service), The Breakers in Palm Beach, Cambria Suites (Choice Hotels International), Costa Cruises, Omni Hotels, Palm Beach County Tourism, Princess Hotels, Sandals and Beaches Resorts, South African Tourism, State of Connecticut Tourism, Virginia Tourism Commission, Wyndham Hotels & Resorts and World Yacht/Circle Line.
DEVELOPMENT COUNSELLORS INTERNATIONAL (DCI)
215 Park Avenue South, 10th Fl.
New York, NY 10003
Andrew Levine, President/Chief Creative Officer
Karyl Leigh Barnes, Executive Vice President/Partner
DCI is the leader in marketing places. Since 1960, our firm has represented more than 400 destinations around the world, stimulating visitor arrivals and investment through economic development and tourism marketing. DCI’s Tourism Practice features three divisions: public relations/consumer marketing, travel trade marketing/representation and meetings/incentive sales. Our Tourism Practice’s digital/social media team designs digital strategy and tactical programs for DMOs. DCI’s current client roster includes some of the most dynamic destination brands in the travel space including such states as California and North Carolina; cities such as Louisville, Park City, and Toronto; and international destinations including Australia, Dubai, Ecuador, Namibia and Scotland; as well as the U.S. Travel Association. These destinations are served by our staff of more than 50 destination marketers, from our New York headquarters and regional offices in Denver, Los Angeles, Tampa and Toronto.
DQMPR’s (L to R) Erin Levi,Yves Gentil and Julia Levi at the HSMAI awards
in January 2013, where they received six Gold Adrian Awards.
25 E. 21st Street, 11th Flr.
New York, NY 10010
Headquartered in New York City with a satellite office in Miami, DQMPR is an award-winning, multi-lingual boutique travel and lifestyle public relations agency. DQMPR leverages its extensive network to organize coast-to-coast targeted media campaigns on behalf of clients, from morning television to print and online coverage. Clients rely on the agency’s industry experience, compelling storytelling and relationships in the execution of media events, press trips and trade shows. In addition to media relations, DQMPR’s trade division works with the travel trade, meetings and incentives and the cruise industries on behalf of clients.
DQMPR’s excellence in public relations has been recognized by Hospitality Sales & Marketing Association International with 12 Gold Adrian Awards as well as the Society of American Travel Writers with two gold and one silver award for work with Extraordinary Journeys Africa, Finnair and Tourism Quebec. The agency was honored with HSMAI’s Platinum award for its work with the Today Show and an Emmy nomination for bringing WNYW Fox 5’s Toni On! to Quebec for segments in Mount Tremblant and Quebec City during its 400th anniversary.
Current clients include the Croatian National Tourist Board, Extraordinary Journeys Africa, Finnair, Geringer Global Travel, Perillo Tours, Tourism New Zealand, Tourism Quebec and Zicasso Handcrafted Travel.
200 E. Randolph St., Ste. 6300
Chicago, IL 60601
250 Hudson Street
New York, NY 10013
Leticia Lyra, Executive VP
Lorri Christou, Executive VP Denisha Stevens, Executive VP
Ian Jeffries, Vice President
Edelman is a global family of public relations companies, ranked #1 since 1999 on O’Dwyer’s list of agencies specializing in tourism. Edelman’s Travel, Hospitality and Lifestyle practice is unique among its peers for its strategic combination of consumer branding, digital innovation and media relations savvy. Our global team of passionate tourism experts uses the worldwide reach and resources of the Edelman network to deliver award-winning results with a boutique service ethic and dedication to clients.
Clients include destinations, hotel and hospitality brands, airlines and airport authorities, iconic attractions, cruises and transportation, travel technology and industry associations. In the rapidly changing world of tourism, Edelman is helping clients find new perspective and solutions to marketing challenges, particularly in social media integration. We develop programs that are grounded in research, demonstrate thought leadership and integrate a holistic approach to marketing, from traditional media relations and digital/social engagement to crisis and business + social purpose.
EVINS COMMUNICATIONS LTD.
635 Madison Avenue
New York, NY 10022
Mathew L. Evins, Chairman
Louise R. Evins, CEO
Jaimie Chew, Vice President
Elyse Heckman, Director
David Harrison, Director, Digital & Social Integration & Content
We help to define a brand’s essence & create emotive experiences that bring brand essence to life.
We utilize brand experiences to catalyze brand passion and engagement.
We cultivate & nurture brand engagement to foster brand advocacy and storytelling.
We optimize brand mind-share through brand advocacy and storytelling.
We transform brand mind-share into brand market-share.
EVINS is the leading and award-winning branding, marketing, communications and public relations firm in the luxury and prestige sectors, with specialist expertise in travel and hospitality. We have made an invaluable contribution to the growth and development of numerous industry icons, including American Express Centurion/Platinum, Departures Magazine, Exclusive Resorts, Hotels & Resorts of Halekulani, Marquis Jet, Park Hyatt, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, The Lanesborough and Turnberry Isle Miami, amongst many others. We are consistently recognized for excellence in creativity, strategies and tactics.
Mathew Evins, the firm’s chairman, has lectured on luxury and hospitality at the Cornell Hotel School and NYU’s Graduate School of Business, and has contributed to industry publications and business media. Questex Hospitality + Travel recently appointed Mr. Evins to serve on the Boards of Luxury Travel Exchange International (LTX), the leading event for today’s travel professional focused on luxury and premium niche markets, and of ULTRA Luxury Exchange (ULTRA), an invitation-only conference engaging the world’s elite travel professionals.
Lara Kretler, Fahlgren Mortine’s social media lead (center), pictured
with fellow presenters at the national PRSA Tourism Section conference
in Memphis, May, 2013.
4030 Easton Station, Suite 300
Columbus, OH 43219
Neil Mortine, President and CEO
Marty McDonald, SVP, Tourism Practice Leader
Fahlgren Mortine works with clients in 29 states and is a top 30 independent firm nationally. The agency has been recognized with dozens of national PR and tourism awards, including Silver and Bronze Anvils from PRSA and a Mercury Award from the U.S. Travel Association. In 2013, Fahlgren Mortine was recognized with a PRSA Bronze Anvil for media relations for the Office of TourismOhio, and a Travel + Leisure Magazine SMITTY Award for work on behalf of the Myrtle Beach Area Chamber of Commerce/CVB.
Headquartered in Columbus, Ohio, Fahlgren Mortine also has locations in West Virginia, Colorado, Florida, Kentucky and South Carolina. Travel industry client experience includes Office of TourismOhio; Myrtle Beach Area Chamber of Commerce/CVB; Experience Columbus; Hyatt Regency; Hilton; North Dakota Department of Commerce/Tourism; Hocking Hills Tourism Association; and many other destinations, regions, festivals, hospitality properties and more.
FINN PARTNERS TRAVEL & ECONOMIC DEVELOPMENT
301 East 57th Street
New York, NY 10022
Richard Funess, Senior Managing Partner
Gail L. Moaney, Managing Partner/Director, Travel & Economic Development
Morris Silver, Managing Partner, Travel & Economic Development
Virginia M. Sheridan, Managing Partner, Travel & Economic Development
The Finn Partners Travel and Economic Development practice is a team unrivaled for the creativity, execution and commitment we bring to our clients. Our capabilities and experience has been proven by our successful representation of some of the world’s top travel brands. With the recent merger of M. Silver Associates, a leading independent tourism marketing specialty agency, Finn Partners now boasts one of the largest travel practices in the public relations industry. We have consistently gained and retained clients through our measureable bottom-line results and by comprehending their unique histories, preserving and bolstering their reputations and understanding their vision for the future.
Our commitment to our clients is to be an extension of their brands — a true partner in every sense of the word. When that commitment is combined with unsurpassed skill and experience in all the critical areas of tourism marketing and economic development, we produce the results our clients depend on for successful brand life, share of mind and share of market.
Our services include strategic public relations planning and execution, global consumer and trade media relations, crisis communications, reputation management, branding, social and digital applications, special event planning, and promotions.
With a staff of over 40 highly skilled professionals, we represent domestic and international destinations, hotels and resorts, airlines, cruise lines and rail companies, real estate developments, travel associations and travel service providers.
The greatest measure of our success is the satisfaction of our clients, the longevity of our client relationships, and the recognition we’ve received for delivering quality and substantive work.
FRENCH / WEST / VAUGHAN
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 84 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.
FWV’s dedicated travel and tourism practice, ranked as the #13 firm for Travel and Tourism PR by O’Dwyer’s, boasts extensive destination marketing experience, specializing in lifestyle and leisure marketing and public relations. Current travel and tourism industry clients include the Dude Ranchers’ Association, the Wilmington and Beaches CVB (N.C.), Carolina Beach, Kurie Beach, Wrightsville Beach, and Tweetsie Railroad — North Carolina’s Oldest Theme Park. In addition, FWV has worked with Divi Resorts and its nine Caribbean properties, and co-operative destination marketing with each of the tourism organizations for Aruba, Barbados, Bonaire, St. Croix (U.S.V.I. Dept. of Tourism) and St. Maarten; Gatlinburg, Tenn.; Cabarrus County, N.C. — home to NASCAR’s Lowe’s Motor Speedway; Oakland County, Mich.; Branson, Mo.; the Old Salem Moravian Village in N.C.; the Greater Raleigh CVB; and America’s Historic Triangle, located in Williamsburg, Va.
In addition to its portfolio of travel and tourism clients, FWV works with many of the world’s leading companies and brands, including international utility provider ABB, Wrangler, SAS, RBC Bank, Justin Boot Company, Melitta Coffee, Moe’s Southwest Grill restaurants, spirits company Hood River Distillery (Pendleton Whisky, Pendleton 1910, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky) and the U.S. Polo Association. The agency’s fully integrated creative and digital team provides award-winning advertising, graphic design and digital and social media services for a wide range of clients.
GRAHAM & ASSOCIATES, INC.
111 Maiden Lane, Suite 650
San Francisco, CA 94108
Graham & Associates is renowned for award-winning expertise in strategic national and international PR, communications, branding and social media programs for travel and hospitality, consumer lifestyle and real estate clients. The agency also has a proven specialty working with companies with an environmental and socially responsible focus.
Founded in 1996, the agency is known for its successful launches, relaunches and highly creative and results-driven campaigns. Graham & Associates has a successful track record with hallmark and emerging companies and properties, including Cavallo Point, Jean-Michel Cousteau Fiji Islands Resort, Post Ranch Inn, El Capitan Canyon, Evergreen Lodge, Wyndham Worldwide, Luma, and more.
Graham is recognized in the industry with more than 60 top national PR awards (since 2002), including Stevie’s Best Communication Campaign, North America; PRSA’s Silver Anvil; a Special Creativity Award from the International Public Relations Association (all in tourism); and the Magellan “Best Agency Communications Campaign Worldwide.” Graham operates throughout Europe via Plexus, an exclusive organization of agencies it co-founded.
Janine Gordon Associates Account Supervisor Heather Durkee with client Noel Lee, Director, Global Business Development,
Association of Corporate Travel Executives (ACTE), seeing the sights during the ACTE Global Conference in Rome, October 2012.
JANINE GORDON ASSOCIATES
11 East 26th Street, 19th floor
New York NY 10010
Janine Gordon, President & CEO
Alvin Schechter, Chairman and Director of Branding
Lauren Banyar Reich, Vice President
Christie High, Account Director
John Donofrio, CFO
Janine Gordon Associates excels at creating and expanding brand connections for travel and tourism clients. We combine fresh ideas with flawless execution. The agency is highly focused on luxury lifestyle brands.
Established in 1993 by Janine Gordon, formerly founder and head of Saatchi & Saatchi Public Relations, JGA is a cutting-edge New York City PR boutique with the energy and sophistication required to pierce the clutter of communications in the travel industry. Chairman Alvin Schechter, a former CEO of Interbrand, brings world-class branding skills to JGA clients.
JGA understands the challenges to be surmounted in building relationships with high net worth and super-affluent travelers. As long-term publicists for the annual American Express Publishing-Harrison Group Survey of Affluence and Wealth in America, we are privy to the most up-to-date findings on what drives the behavior of the rich and the super-rich.
Our work is characterized by ingenuity of thinking and transparency in style. We are experts in the full range of communications tools. Our goal is to deliver shrewd brand strategy, high profile media coverage, A-list events, compelling celebrity endorsements, social media content with viral appeal and high-impact strategic alliances — always within the context of a fully integrated, multi-channel strategy.
Result: Positive brand awareness, increased sales and long-term brand value for JGA clients. If you want to expand your brand’s connections, start by visiting our website.
J PUBLIC RELATIONS
131 Varick Street, #909
New York, NY 10013
J Public Relations is a savvy, connected bi-coastal public relations agency specializing in high-end travel, hospitality and lifestyle clientele. With offices in New York and California, and among the nation’s fastest growing agencies with 54% growth in 2012, JPR is committed to delivering high-impact results through creative, customized PR campaigns and brand partnerships. The firm is known for creating “buzz” among media, influencers and industry insiders. Our team creates and implements strategies based on specific client goals and revenue-driving markets.
With two robust offices on both coasts and long-standing relationships with top journalists nationwide, JPR has earned the team a reputation as a trusted resource for journalists working on travel, hospitality, culinary, and luxury lifestyle articles, as well as journalists in key regional markets.
The team is comprised of publicists, strategists, tastemakers, foodies and travelers.
75 SW 15th Road
Miami, FL 33129
Karen Weiner Escalera, President & Chief Strategist
For over 30 years, first in New York and now in Miami, KWE Partners has developed marketing and public relations solutions for all segments of the luxury travel, hospitality, real estate, and lifestyle industries. From boutique hotels, spas, and resort development, to cruise lines, travel technology, and tourism boards, our programs get results, which is the reason we’ve had many clients for over a decade.
Creator of the KWEst PROcess for strategic market positioning and product development, KWE Partners believes that all successful programs begin with a solid strategy to most effectively merchandise what already exists or to create something new and different. This is why we go to great lengths to identify emerging trends to connect clients with luxury travel and lifestyle trends, so they benefit from changes in the marketplace as well as best practices in PR tactics. Last year the firm’s social media practice won prestigious awards from Travel+Leisure (SMITTY) and Hotels’ Social Hotels competition.
Named one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by Hospitality Sales and Marketing Association International (HSMAI), Karen is a frequent speaker on trends and is editor of a syndicated luxury travel and lifestyle trends newsletter and blog.
LDPR’s Sara Hill and Dana Curatolo celebrate Scotland Week 2013 with VH1 anchor Carrie Keagan and vikings from the Shetland Isles of Scotland.
LAURA DAVIDSON PUBLIC RELATIONS
72 Madison Ave., 8th Floor
New York, NY 10016
Laura Davidson, President
Leslie Cohen, Executive VP
For over 20 years LDPR has guided some of the world’s most prestigious travel brands through an evolving media landscape with creativity, professionalism and enthusiasm. We are a highly driven and innovative travel and lifestyle public relations agency with a global roster of clients from destinations and tour companies to exclusive private islands, hotels and resorts. Our unique culture is defined by our collaborative and strategic approach to working with clients, media and our staff, leading to solid partnerships with measurable results that make a positive difference for our clients’ brands.
LDPR prides itself on creating integrated communications programs for its clients that include targeted media outreach, events, and partnerships, all enhanced by strong social media programs led by a dedicated digital media team.
Our client roster includes VisitScotland; Tourisme Montréal; Destination New South Wales, Australia; Bal Harbour, Florida; the island of Mustique; Eden Rock, St Barths; Curtain Bluff, Antigua; The Resort at Paws Up, Montana; Abercrombie & Kent; The Thinking Traveller luxury villas in Italy and Greece; Atlantis Paradise Island, Bahamas; Residence Inn by Marriott; Mayflower Renaissance, Washington DC; ONE UN New York; The Ocean House, Watch Hill, Rhode Island; The Ritz-Carlton, Naples; The Ritz-Carlton and JW Marriott Grande Lakes Orlando; Washington Marriott Marquis, D.C.; and Millennium Hotels & Resorts, North America, among others.
Pups in paradise. Furry friends and their masters joked for a “woof woof” press trip to Florida’s Paradise Coast (Naples, Marco Island, the Everglades). So timely, as traveling with pets is one of the most
important segments in the travel world reports Lou Hammond & Associates. Only two weeks following the trip, resulting online and social medic coverage from the tour’s participating journalists generated nearly 1.2 million impressions.
LOU HAMMOND & ASSOCIATES
39 East 51st Street
New York, NY 10022
Lou Hammond, Founder and Chairman
Stephen Hammond, President
Terence Gallagher, Executive Vice President
Founded in 1984, Lou Hammond & Associates (LH&A) has long set the gold standard as the recognized leader in travel and hospitality public relations. The company’s passion, as well as an unwavering commitment to quality, is driven by its legendary founder and chairman, Lou Hammond, regarded as one of the most well-known and enthusiastic advocates in the industry.
LH&A is widely known as an innovator in the field, as evidenced by its award-winning work. In fact, the Hospitality Sales & Marketing Association International (HSMAI) has honored the agency with more of its prestigious Adrian Awards over the past 15 years than any other entrant.
Hammond Digital+, the agency’s boutique digital firm, was launched this year by Sarah Spagnolo, a nine-year veteran of Travel + Leisure where she served as digital projects editor. The agency’s newest enterprise offers custom social media and digital marketing services that capture the media’s attention, drive consumer engagement, and draw on the excellent skills honed from Spagnolo’s industry experience and the company’s nearly 30 years of quality PR service.
The Lou Hammond approach focuses on delivering ROI through strategic campaigns that are both measurable and achievable. This work meets the needs of a diverse clientele encompassing all facets of tourism, including destination, hotel, spa, cruise and culinary marketing.
Client longevity is an agency hallmark, and this year LH&A has added to their list of distinguished partners: Blount Small Ship Adventures, Seadream Yacht Club, Deepwater Cay, Wild Dunes Resort, Uncommon Journeys, Hotel Ella, Patton Hospitality Management, Laucala Island Resort and Explore Bristol.
M Booth promotes the Melbourne Food & Wine Festival during an NYC food blogger event earlier this year.
300 Park Avenue South
New York, NY 10010
Margaret Booth, CEO
Jamie Foley, Vice President
M Booth, Creative Agency of the Year, fuses consumer marketing and travel industry expertise to inspire today’s traveler and drive bottom-line results for our clients. Our creative science approach — the intersection of research, insight and imagination — shapes opinion and enhances reputation for some of the world’s most influential travel brands. We reach today’s traveler by using traditional media relations as a platform for larger, more comprehensive campaigns that leverage social media, strategic partnerships, co-branded promotions and TV/film integration. The agency is a recognized leader in effectively utilizing social media channels for travel brands, and currently manages ongoing campaigns that create communities, conversation and engagement, with measurable results.
Over the last 15 years, our travel practice has collaborated with high-profile destinations, both domestic and international, as well as leading travel and hospitality brands in the following categories: hotels and resorts, cruise, online travel sites, travel content and guidebooks, and travel service providers. Clients have included Montage Hotels & Resorts, Travelzoo, Frommer’s, Branding Greenland, the Turkish Ministry of Culture and Tourism, The United States Virgin Islands Department of Tourism, EasyCruise, Yahoo Travel, Tourism Victoria (Australia), Allianz Travel Insurance, and Room Key, among others.
MISSY FARREN & ASSOCIATES
33 E. 33rd Street, Suite 905
New York, NY 10016
Missy Farren, Founder & CEO
Agatha Capacchione, Vice President, Travel & Tourism
Samantha Lacher, Deputy Director, Travel, Hospitality & Culture
Missy Farren & Associates is a mid-sized agency offering the powerful combination of customer assistance, attention to detail and dynamic, meaningful coverage results. Our passion for travel drives professional success and relationships in various niches, including: culinary, adventure, family, romance, arts/culture, Caribbean, wellness/spa, culture, wine/spirits and fitness/sports. The agency specializes in strategic media relations; social media strategy and management; partnership development; event facilitation; spokesperson positioning; and crisis communications. Our team of agile, professional marketers pairs innovative thinking and never-say-never attitudes to deliver significant results and exceed expectations. Industry experience includes: The Art Museums of Colonial Williamsburg; Aspen Ski Co.; Auden Bar & Bistro; Cayman Airways; Cayman Cookout; The Cayman Islands Department of Tourism; Charlie Bird Restaurant (NYC); The Colonial Williamsburg Foundation; Colorado Ski Country; Disneyland; Disneyland Food & Beverage; Golden Horseshoe Golf Club; Intrawest; Limelight Hotel; The Little Nell; The Lodge at Woodloch; The Mark Anthony Group; Michelin Food & Travel; Mission Hill Family Estate; Montagna Restaurant; National Trust for Historic Preservation; The Ritz-Carlton Hotels of New York; Roadtrips Inc.; Royal Plantation Collection; Sandestin Golf and Beach Resort; The Spa of Colonial Williamsburg; Squaw Valley; Steamboat; Trapp Family Lodge; Twin Farms; Whistler Blackcomb; and more.
MMGY Global secured a strategic partnership for the Colorado Tourism Office with top outdoor recreation brand Eddie Bauer, featuring
a series of interactive learning events led by experts from
Men’s Journal and Backpacker Magazine. (Pictured from left to right: Will Cockrell, articles editor, Men’s Journal; Roland Alonzi,
vice president, group director, MMGY Global; Chad Peele, professional climbing guide and Eddie Bauer First Ascent athlete.)
MMGY GLOBAL PR
245 Fifth Avenue, Suite 902
New York, NY 10016
Charles Mardiks, Managing Director
Elisa Fershtadt, Senior Vice President
Roland Alonzi, Vice President
MMGY Global PR is a division of MMGY Global, a full-service marketing communications company working exclusively in the travel and tourism industry.
Providing expert strategic counsel in media relations, branding, event marketing and crisis communications, our team has a track record of developing and implementing award-winning, creative public relations programs and brand-building campaigns for clients from around the world. We’ve recently added expert research capabilities to include development of primary client insights, brand and strategy creation, analysis of traveler trends and an unmatched understanding of consumer and intermediary audiences. Through our Digital Media Practice, MMGY has integrated new media, social networking and LiveWeb strategies into an overall strategic direction for our clients.
While we offer large agency resources, our PR team is small enough to provide each client with senior-level, hands-on involvement and service. Our dynamic PR team has solid industry experience and maintains close contacts with both traditional print and broadcast media in addition to social/digital media and new buzz-building channels.
Current clients include: American Association for Nude Recreation; Choice Hotels; Colorado Tourism Office; Fiesta Americana Grand, by Grupo Posadas; Grand Traverse Resort and Spa, MI; The Beaches of Fort Myers & Sanibel, FL; Live Aqua Cancun, by Grupo Posadas; Regent Hotels & Resorts; Renaissance Aruba Resort & Casino; Renaissance Curaçao Resort & Casino; Rocky Mountaineer; Visit Sarasota County; Select Registry: Distinguished Inns of North America; Telluride, CO; Terranea Resort, CA; Travel Guard; the Vacation Rental Managers Association; Atlantis, Paradise Island, Bahamas; B Resort in Walt Disney World; South Dakota Department of Tourism and Travel Portland.
708 Third Avenue
New York, NY 10017
Virginia Haynes Montgomery, President
Margaret Healy, Vice President
Montgomery Communications was founded in 1983, as an advertising/public relations firm specializing in travel and tourism accounts. The firm combines the experience of large agency talent with the energy, personal involvement and careful attention of a small agency. Our principals have over 30 years of experience in marketing communications for top companies in travel, finance, real estate, fashion and retail. This larger network enables us to expose our clients to conventional publicity vehicles as well as non-conventional vehicles which enhance and increase their reach.
Montgomery Communications seeks clients that are distinctive and unique. By creating programs for each client according to its specific needs, we have helped each one become recognized, visible and understood in North America. We strive to ensure our strategies and positioning are well-planned in order to reach our goals. Our services include press releases, media placement, special events, press trips and social media programs.
Clients include Grand Hotel Lienz in Austria; Patagonia Cruises; Cheli & Peacock properties, Kenya; Monastero Santa Rosa, Amalfi Coast; Insiders View of Tuscany, Italy; Kaya Mawa, Mkumuladzi and Pumulani, Malawi; Sabi Sabi Game Reserve, Saxon Hotel & Spa, and Steenberg Hotel, South Africa; Premier Safaris and Marasa Properties, Uganda and Kenya; Tongabezi, Stanley Safari Lodge, Islands of Siankaba, Robin Pope Safaris, Norman Carr Safaris, Chongwe River Camp and Chiawa Camp in Zambia; Victoria Falls River Lodge, Zimbabwe; and Steppes Travel, international tour operator.
11444 W. Olympic Blvd., Suite 600
Los Angeles, CA 90064
Allyson Rener, President
Since 1989, Murphy O’Brien has orchestrated some of the country’s most successful public relations programs, from luxury resort openings and high-profile brand launches to integrated marketing and social media initiatives. We pride ourselves on being a company where creative ideas, strategic thinking and skillful execution work together to produce powerful results for our clients.
At Murphy O’Brien, we develop each public relations campaign to meet the specific needs of our clients. From day one, we focus on the client's public relations objectives, target audience and desired media results to craft a strategic program that tells their story in a compelling way. By leveraging our personal relationships with editorial decision-makers and key influencers, coordinating newsworthy events and aligning clients with like-minded brands for impactful partnerships, we are able to secure coverage in the media outlets that matter most.
Year after year, Murphy O’Brien creates award-winning PR campaigns. We are proud that our work has been honored by industry organizations and publications. The agency also wins awards for our innovative and positive work environment. We are consistently ranked among the top 10 best places to work in Los Angeles and one of the top independent agencies in the country.
2012 was a stellar year for Nancy J. Friedman’s growth. As a way to celebrate its 25th anniversary, the agency rewarded each employee with a round-trip ticket to anywhere in the world he or she wanted to go.
NANCY J. FRIEDMAN PUBLIC RELATIONS INC.
35 East 21st Street, 8th Fl.
New York, NY 10010
Nancy J. Friedman, President
NJFPR celebrated its 25th year in travel/hospitality/lifestyle PR by incentivizing the staff with the offer of a plane ticket anywhere in the world they wanted to travel. The staff made our sales goals and in 2013, took their dream trips to places including Thailand, Rio, France, Greece, Japan, Spain and Australia. The dream trip promotion was a way to reward our passionate staff with their trip of a lifetime to commemorate 25 years of success. For 2013, the Agency is offering dinner at any restaurant in NY if we meet our goals. And Hotel Week is back for the 3rd straight year!
Clients include: Borgata Hotel Casino & Spa, Atlantic City; Broadway @ Times Square, New York; Condado Vanderbilt, San Juan, Puerto Rico; Cooperstown, New York; Copamarina Beach Resort & Spa, Guanica, Puerto Rico; Doubletree Hilton, San Juan, Puerto Rico; Farmer’s Museum, Cooperstown, NY; Fenimore Art Museum, Cooperstown, NY; Fodor’s Travel Guide; Gansevoort Meatpacking and Park Avenue; Gansevoort Turks + Caicos and Las Vegas; Gemma at The Bowery Hotel, New York; Hotel El Convento, San Juan, Puerto Rico; Hotel Week, NYC; Hyatt Regency Aruba Resort Casino & Spa; JW Marriott Camelback Inn Resort & Spa and Desert Springs Resort & Spa; La Concha Resort: A Renaissance Hotel, San Juan, Puerto Rico; Marriott Courtyard Isla Verde, Puerto Rico; nyma, the new york manhattan hotel, New York; Parker & Quinn, New York; Ramada Eastside, New York; Refinery Hotel, NYC; Rendezvous, St. Lucia; Sea Island, Georgia; Sheraton Hotels & Resorts; Spring Creek Ranch, Jackson Hole, WY; St. Petersburg/Clearwater, Florida; The Body Holiday, St. Lucia; The Bowery Hotel, New York; The Cloister, Sea Island, GA; The Elysian Spa Health Club, Chicago; The Hanover Inn Darmouth, NH; The Hotel @ Times Square, New York; The Jade, NYC; The Jane, New York; The Lodge, Sea Island, GA; The Maritime Hotel, New York; The Marlton, NYC; The Out NYC; The Pod 39 Hotel, New York; The Pod Hotel, New York; The Quin, New York; The Spa at Camelback Inn, Desert Springs, and Rendezvous; The Waldorf Astoria Chicago; The Water Club, A Signature Hotel by Borgata; The Wellness Centre at The Body Holiday, St. Lucia; and Westin Hotels & Resorts.
OGILVY PUBLIC RELATIONS
636 11th Avenue
New York, NY 10036
Mitch Markson, President, Global Brand Marketing
Ogilvy Public Relations knows tourism. Our team consists of travel and tourism experts with specific strengths in the areas of consumer and brand PR, corporate communications, crisis communications and reputation management, events management, trade marketing, partnership and alliances, sponsorship creation and leverage, content creation and development, and digital and traditional media relations. Ogilvy PR has successfully elevated brands across a variety of travel industry categories including hospitality, tour, cruise, airline, transportation, technology and destinations.
Our combination of research based strategy, break through creativity, and flawless execution delivers strong media talkability and business building impact. Our work has helped clients to reach potential travelers where they work, live and play. Relevant travel and tourism clients include the Mexico Tourism Board and the Government of Mexico, Fiji Airlines, Virgin Airlines, Tourism New South Wales, Hilton Hotels, Tourism Australia, Ireland Golf, Singapore Airlines, Fiji, Brazil, Scotland, France, Chile, Malta and Puerto Rico.
To position AKA Central Park as a lifestyle property to global nomads, Quinn & Co. invented NYC’s First Outdoor Hotel Room, which doubled website traffic, produced over 1-billion media
impressions, and went viral around the world.
QUINN & CO.
520 8th Avenue
New York, NY 10018
Facebook, LinkedIn and Twitter: @Quinnandco
605 Lincoln Rd.
Miami Beach, FL 33139
Florence Quinn, President
John Frazier, EVP (Travel)
Jim Lee, SVP, Miami Office
Q&C combines strategic thinking and signature creativity with agnostic communications to develop highly effective, integrated marketing programs that help our clients in Travel; Food, Wine + Spirits; Lifestyle and Real Estate achieve their goals and drive business. Here are a few examples of our Travel work:
To position Hilton’s Waldorf Astoria Hotels & Resorts brands at the forefront of the luxury conversation, we launched Luxury Manifesto, a series of 12 video chats with luxury pundits, including Tommy Hilfiger and Ferruccio Ferragamo.
To redefine Affinia Hotels’ service offer, we helped develop the Tender Loving Comfort (TLC) Movement, which produced 1-billion media impressions, $1.2 million in revenue, #1 in customer scores, front page, USA Today and exposure to 52% of Americans. (HSMAI Best of Show)
To announce that Waldorf Astoria Hotel was getting six bee hives, we staged a red-carpet arrival that produced 150 national and international print placements, 45 minutes of TV and 8.6 billion media impressions.
To promote El AL Israel Airline’s new EconomyPlus seating, we developed a humorous video depicting the lengths people will go to for free upgrades.
To underscore Affinia Hotels as pet-friendly, we invited Boo, the World’s Cutest Dog, with 4.6 million Facebook likes, for a sleep over. Boo’s epic visit produced 57,654 likes, 4,856 shares and 994 comments, such as “I want to take my poodle to that nice hotel.” (HSMAI Digital Platinum).
To reach the bridal market for JW Marriott Resorts, we led a Pinterest contest with Nordstrom Wedding Suite that generated over $24,000 in revenue, 500 followers and 27,000 entries, double what the previous Nordstrom Pinterest contest received. (Best Luxury Media Campaign Q1 by Luxury Daily).
To launch Occidental Hotels & Resorts in the social media space, we developed and conducted a four-day training in Mexico for 40 executives and staff from 13 hotels. Our efforts increased Facebook “likes” by 600%.
To drive visitors to the Queensland website, we publicized The Best Job in the World, a viral phenomenon that generated more than $100 million in ad value and drove 6.7 million visitors to the website. (HSMAI Best of Show).
To bring back The Algonquin Hotel as an iconic “watering hole,” we invented the $10,000 Martini on the Rock, which produced 400+ TV segments, cover of the Daily News, coverage on the Times Square Jumbo and became a question in Trivial Pursuit. (HSMAI Gold).
355 Alhambra Circle, Suite 800
Miami, FL 33134
Christine Barney, CEO
Lisa Ross, President
Tina Elmowitz, Executive Vice President
Rbb Public Relations is proud to continually deliver award-winning campaigns to its hospitality clients. This year, the agency was recognized with six HSMAI Adrian Awards for its work with Homewood Suites by Hilton, Home2 Suites by Hilton, AMResorts and its five brands: Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas. Previously, rbb and AMResorts also were awarded PRSA’s prestigious Silver Anvil for their industry leading response to the H1N1 epidemic, “The Flu Free Guarantee” and received an Anvil for best travel crisis program for its work helping Costa Maya rebuild its cruise ship business following massive hurricane damage. rbb’s portfolio of travel clients has included numerous domestic and international hotel chains and individual properties, destinations, airlines and cruise lines.
Four-time “PR Agency of the Year” winner, rbb Public Relations is a national marketing PR firm with a reputation for delivering meaningful business results to clients who appreciate the individual attention only a boutique agency can provide. As the champion for breakout brands, rbb supports companies that want to challenge market leaders and fuels brands that are already category leaders, but want to redefine the status quo and break out from traditional marketing techniques.
rbb’s bilingual staff offers best practices in media relations, corporate reputation, promotions, community relations, product introductions, crisis communications, and digital/social media. Firm practice areas include B2B, financial & professional services, consumer products, real estate, travel & leisure, health & fitness, sports & entertainment, and food & beverage. Find out how rbb can help your brand break out by visiting www.rbbpr.com or call rbb president Lisa Ross at 305/448-7457.
For client Ripley’s Believe It Or Not Times Square, Redpoint
Marketing PR found a master cheese carver to transform a 160-pound
block of cheddar cheese into historic Mount Rushmore – Ripley’s style! – to lure the camera crews on President’s Day weekend.
REDPOINT MARKETING PR INC.
161 Avenue of the Americas, Suite 1305
New York, NY 10013
Victoria Feldman de Falco and Christina Miranda, Principals
Specializing in travel, hospitality, interior design, and home furnishings, Redpoint is a full service marketing PR firm with an entrepreneurial style, brand building expertise, and a passion for results. We orchestrate compelling campaigns that integrate traditional PR with sophisticated digital and social media marketing initiatives.
Select travel/hospitality clients include the Saint Lucia Tourist Board; Oceania Cruises; Regent Seven Seas Cruises; Woodstock Inn & Resort, VT; Ripley’s Believe It or Not! Times Square; US Tour Operations Association; Hidden Pond Resort, ME; The Tides Beach Club, ME; Morey’s Piers and Beachfront Waterparks: The Dylan Hotel, Amsterdam; Simon Pearce; Water’s Edge Resort & Spa, CT; and Essex Resort & Spa, VT.
Redpoint executives bring a “nose for news” to every client challenge, ensuring that marketing ideas have just the right dash of risk to make them significantly newsworthy without being operationally challenging to implement.
ROGERS & COWAN
8687 Melrose Avenue, 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Rogers & Cowan offers significant experience in creating and executing integrated marketing, PR and social media campaigns for clients in the travel and tourism industries, including resorts and resort developers, hotel associations, government tourism offices, visitors bureaus, museum and cultural exhibits, live shows, airlines, cruise lines, sporting events and travel media.
We create marketing communications and social media strategies that elevate a client’s core messages beyond travel outlets and into lifestyle media through the influence of entertainment. Our distinctive approach goes beyond core media relations to include destination integration into entertainment content, Facebook promotions, influencer seeding / outreach, special events, social media strategies and green / sustainability initiatives. The agency’s work has included building awareness for hotels and resorts through celebrity seeding programs, positioning countries as perfect travel destinations through destination integrations in films and television shows, creating online content tied to entertainment properties, activating sponsorship of sports and entertainment events, managing PR for consumer-focused travel shows, and driving ticket sales for shows / exhibits, among others.
Current / past clients include American Airlines, Canadian Tourism Commission, Travel Alberta, Royal Caribbean, InterContinental Hotels Group, Miami Boutique Hotels, Los Angeles Times Travel Show, Bodies the Exhibition, Titanic the Artifact Exhibition, How to Train Your Dragon, Fuerza Bruta, Cirque Dreams, Yo Gabba Gabba Live!, The Seaport, USA Pro Cycling Challenge and Rock N Roll Hall of Fame.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO, Ruder Finn
Michael Schubert, Chief Innovation Officer, Ruder Finn
Louise Harris, Chief Global Strategist
Jean-Michel Dumont, Chairman, Ruder Finn Asia
As one of the largest independent global communications agencies, Ruder Finn is dual-headquartered in New York and China with an on-the-ground presence in Boston, San Francisco, Washington, D.C., London, Brussels, Beijing, Guangzhou, Hong Kong, Shanghai, Singapore, Bangalore, Mumbai, and New Delhi. Ruder Finn is uniquely positioned to provide clients with global perspective, insights and resources, yet small enough to bring the exceptional client service, creative edge and innovation of a boutique agency.
Ruder Finn has ample experience with many of the activities essential for communications work for travel and tourism clients, spanning influencer engagement, brand awareness, online community building, media relations, crisis management and public affairs.
Spring O’Brien brings Rapa Nui dancers from Chile’s Easter Island to Times Square during their first trip to NYC.
30 West 26th Street, 4th Floor
New York, NY 10010
Chris Spring, President
Lauren Kaufman, Senior VP
Spring O’Brien is a full-service marketing communications agency specializing in travel and hospitality PR for over three decades. We have successfully represented new and established companies across every segment of the travel industry including tourism boards, cruise lines, airlines, railways, hotels, resorts, tour operators, web sites, associations, and credit card companies.
We uniquely achieve a competitive edge for clients with integrated solutions, developing public relations, social media and branding campaigns, as well as online marketing.
We consistently achieve high-visibility TV, print and online coverage to catapult client brands beyond the fray. We pride ourselves on our inventive approach to partnerships, promotions, package and product development, rebranding, special events and strategic counsel.
PR highlights this year included hosting Sports Illustrated Swimsuit in Chile for a 16-page destination spread in the highly popular issue, arranging a Travel Channel shoot in St. Vincent and the Grenadines for the new series “Island Secrets;” and securing hundreds of thousands of media impressions for Insight Cuba, including interviews for the president with CNN and CBS, and cover stories in Los Angeles Times, USA Today, Philadelphia Inquirer and South Florida Sun-Sentinel among others.
1150 Connecticut Ave., NW #810
Washington, DC 20036
400 Madison Ave.
14th Floor, Suite D
New York, NY 10017
300 E. Lombard St.
Baltimore, MD 21202
Peter V. Stanton, President & CEO
Lori Russo, Managing Director, Travel & Tourism
Consumers’ intention to travel continues on an upswing and competition for discretionary dollars is increasingly fierce; the challenge facing tourism marketers is clear. We love a good challenge.
The Stanton Communications team is made up of former travel writers and network news affiliate assignment editors, and has placed stories in some of the highest-profile travel and lifestyle publications. Over our 24 year history, we have managed star-studded openings of major luxury resort properties, served as a partner to state and regional CVBs, led national media programs for well-known consumer brands and even staged prominent media events at adventure sports facilities. Our firm knows how to market content across traditional and digital platforms, develop compelling creative that galvanizes attention and tailor stories to reach editors at top tier travel and consumer outlets.
Unlike other agencies that focus solely on travel and tourism, we have a well-rounded portfolio that showcases our strategic thinking, our creative approach to public relations and our ability to develop relationships with a broad range of media. As your partner, we bring experience and substance to the process, and just the right combination of strategy and creativity.
TJM COMMUNICATIONS INC.
2441 West SR 426, #1061
Oviedo, FL 32765
Treva J. Marshall, President
TJM Communications is an award-winning boutique lifestyle public relations firm specializing in travel, food, wine and the arts.
Since 2001, the agency has serviced international and domestic clients from its Orlando, Florida location and is a proud recipient of the Hospitality Sales and Marketing International (HSMAI) Silver Adrian Award for Public Relations. As a boutique agency, we focus on delivering personalized service with an emphasis on innovation, creativity and strategy.
Comprised of a team of seasoned communications professionals, we are especially proud of the diverse nature of our company, with staff members representing origins from around the globe.
TJM Communications has been called upon to service clients in Spain, South Africa, Canada and throughout the United States. Our travel and tourism practice currently includes clients such as: Florida’s Space Coast Office of Tourism; Walt Disney World Swan and Dolphin Resort; and Valesa Cultural Services in Spain. Find us on Facebook at www.facebook.com/TJMCommunicationsInc.
919 Third Avenue
New York, NY 10022
Rene Mack, President, Travel & Lifestyle
Alice Diaz, Executive Vice President, Travel & Lifestyle
Fusing the mind of a travel-industry insider with the muscle of a global network of consumer, crisis, digital and social experts, Weber Shandwick’s Travel & Lifestyle practice is committed to providing its clients with award-winning programs that drive engagement, awareness and revenue.
Our approach is to focus on the essentials of public relations with a balance of strategy and creativity — and then blend brand alliances, broadcast, vertical-market outreach, entertainment marketing, and social media, as well as consumer events to propel leisure brands forward. We secure headlines and ignite conversation to drive the bottom line.
Our client work ranges from small assignments to global campaigns. We represent countries, states, CVB’s, airlines, cruise lines, motorcycle and car companies, hotels, resorts, casinos, travel suppliers and attractions. We’ve launched theme parks, travel websites and even a Papal museum.
Weber Shandwick fields global crisis “go-to” teams for many clients. Weber Shandwick was there when the lights went out at the Super Bowl in New Orleans. We are the agency that the New Orleans Convention & Visitors Bureau turned to help bring tourism back after Hurricane Katrina. And we created The Bahamas Weather Conference to protect and provide geographic accuracy of the multiple-island destination.
Actor Chris O’Donnell, second from right, received a Certificate of Irish
Heritage from Ashford Castle’s Director of Marketing & Sales Paula
Carroll, far left, Minister of State at Department of Tourism - Michael
Ring, and Ashford Castle GM, Niall Rochford, far right, during a CBS Watch! photo shoot on the property. The shoot was coordinated by Weill.
27 West 24th St
New York, NY 10010
Geoffrey Weill, President
Ann-Rebecca Laschever, Exec. VP
Tania Philip, Sr. VP
During its 18 years in business, Geoffrey Weill Associates, a boutique company specializing in upscale travel, tourism and cultural clients, has developed a reputation for creativity, originality, and honesty. In its continuing quest to showcase its clients in new and interesting ways, Weill has begun to integrate elaborate fashion and catalog shoots at its properties to highlight the luxury travel angle.
These prominent shoots include the Fall Preview Catalog for Bergdorf Goodman at The Greenbrier Resort in West Virginia; a Condé Nast Traveler fashion shoot aboard Aqua Expeditions’ MV Aria in the Peruvian Amazon; and a Town & Country Weddings feature at Ashford Castle, Ireland. Weill also organized a 15-page fashion shoot at Ashford Castle with celebrity Chris O’Donnell for CBS Watch! Magazine and catalog shoots with Neiman Marcus at Aman Resorts.
Weill’s newest clients — QT Sydney — a Design Hotel in Sydney, and Castiglion del Bosco, a Massimo Ferragamo estate in Tuscany — also integrate design and fashion with sense of place.
In addition to traditional PR, these fashion shoots have also generated extensive social media buzz.
THE ZIMMERMAN AGENCY
1821 Miccosukee Commons
Tallahassee, FL 32308
Carrie Englert Zimmerman, Curtis Zimmerman, Principals
The Zimmerman Agency’s competitive advantage in addition to blending endless energy with strategic creativity to capture revenue-driving results? Not being social butterflies. With a pioneering platform combining its public relations division with a robust 50-person in-house digital/social discipline, true integration drives not only results, but penetrates beyond publicity, deep into social channels.
The Zimmerman Agency boasts two divisions, travel/tourism and consumer brands. Ranked by O’Dwyer’s as one of the largest two hospitality public relations firms in the United States, the agency maintains its leadership position with global tourism clients from Hard Rock Hotels & Casinos (nine countries) and Club Med (seven countries), to award-winning resorts like Little Palm Island in the Florida Keys, Waikoloa in Hawaii, the world’s first Discovery Resort at Gateway Canyons and Casa de Campo in the Dominican Republic, as well as iconic destinations including the country of Aruba and North Carolina’s Southern Outer Banks.
The consumer brand division touts national clients Firehouse Subs, Party City, TPC Network, Pilot Pens, Cooper Tire, Krystal, Homes.com, Nature’s Own and Tastykake. Creativity is at the heart of the approach from launching a new fashion pen for Pilot with a dress made from 1,000 pens at New York Fashion Week to a national Mom Mashup for Cooper Tires, challenging top mom bloggers on a distracted driving course with 33 million social impressions.
The Zimmerman Agency WOW! platform of planning has proven to be a magnet for some of America’s most iconic brands, in and out of the world of hospitality.