5W PUBLIC RELATIONS
1166 Ave. of the Americas, 4th Flr.
New York, NY 10036
Ronn D. Torossian, President & CEO
Today’s travelers have access to a world of information. 5W Public Relations helps some of the world’s most admired travel and hospitality brands reach these consumers, providing inspiration for their next adventure.
5W’s travel clients include industry leaders such as JetSmarter, the private jet company revolutionizing private travel and Cheapoair.com, one of the largest and strongest online consumer travel companies. Crafting programs that integrate core public relations with digital media programs, content creation, celebrity and influencer integrations, partnerships and events we build our business by building our client partners businesses. 5W’s team captures attention for travel and hospitality brands in a crowded, distracted world.
We help our clients garner ongoing publicity, educating business and leisure travelers, media and travel influencers about destinations, properties and tourism programs. We’ve helped our clients create news that breaks them out of travel media, generating coverage that spans lifestyle, tech, business and more.
Client experience includes Jetsmarter, Fareportal, Embassy Suites, Gray Line NY, The Loews Regency, Tzell Travel Group, Luna Park at Coney Island, EL AL Airlines, Reserve Cut, and more.
INTEGRATED COMMUNICATIONS (CIIC)
37 North Broadway, Suite 1
Nyack, NY 10960
Carolyn Izzo-Feldman, Pres. & Chief Strategist
Patricia Fahie, EVP
Kate Wark, SVP
Celebrating the milestone of 20 years in business this year, CIIC is a full-service public relations, social media and marketing firm specializing in creating dynamic campaigns for the travel, hospitality, food & beverage and lifestyle industries. CIIC’s work is not only strategic, creative and results-driven, but award winning as well. CIIC’s work has been honored with a Media Relations Award by PR Daily as well as HSMAI (Hospitality Sales & Marketing Association International) Adrian Awards across Gold, Silver and Bronze categories.
Headquartered in New York, with a second location in Miami, CIIC has affiliate offices in Los Angeles, San Diego and Mexico City, and is an exclusive member of latamPR. Additionally, CIIC is certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC).
Our clients include: Casa del Mar Golf Resort & Spa (Los Cabos, Mexico); Coney Island Brewing Company (NYC); Hotel El Ganzo (Cabo San Lucas, Mexico); Mexico Grand Hotels (Los Cabos, Mexico); MyWeddingPrice.com; Playa Hotels & Resorts; Solmar Hotels & Resorts (Los Cabos, Mexico); Thanks Again; The Time Hotel Nyack; The Roundhouse; The Food & Shops at LaGuardia Airport (NYC); Tobin Parnes Design (NYC); Rancho San Lucas; Riu Plaza New York Times Square; Riu Palace Antillas & Riu Palace Aruba (Aruba).
CINCH PR & BRANDING GROUP
632 Commercial St., Second Floor
San Francisco, CA 94109
Cinch PR & Branding Group is a full-service, boutique PR agency headquartered in San Francisco working with the nation’s top consumer, hospitality and lifestyle brands. Comprised of a creative and savvy team of industry professionals, Cinch operates as a true and trusted collaborative partner to its clients and strives to provide incisive, strategic counsel that drives marketing objectives and keeps clients top of mind for consumers.
Working only with brands the team truly admires, Cinch is able to fashion a brand’s differentiators into authentic and compelling stories that target the right audiences, amplifying a brand’s presence and generating a genuine word-of-mouth that resonates with media and key stakeholders.
Past and present clients include: Squaw Valley Alpine Meadows, Hyatt Hotels, Visit Mendocino County, Four Seasons Hotels & Resorts, La Crema, Freemark Abbey, St. Francis Winery & Vineyards, Levi’s Stadium, Ghirardelli Square, Quince, Cotogna, The Melt, and Kimpton Hotels & Restaurants.
5 Wood Hollow Road
Parsippany, NJ 07054
5 Bryant Park
New York, NY 10018
12400 Wilshire Boulevard
Los Angeles, CA 90025
Thomas F. Coyne, Founder & CEO
Rich Lukis, President, Coyne
John Gogarty, President, Coyne PR
Jennifer Kamienski, SVP
Lauren Mackiel Gory, VP
Coyne’s travel group has managed and executed world-class events, brand-building campaigns, social media programs and media relations for some of the travel industry’s most prominent brands and destinations.
With clients spanning from Disney Parks & Resorts and Motel 6 to South Africa and The Cayman Islands Department of Tourism, the travel team has developed ideas and campaigns that are out of this world – literally – including sending Buzz Lightyear to “infinity and beyond” with NASA.
Our in-depth working knowledge of the travel media puts our team in sync and in touch with the industry and your target audience daily. Coyne regularly places stories in national, local and trade publications for clients within the travel space. The key to our success – and yours — is that we garner coverage for our clients in both expected and unexpected places. From editor desksides to ground-breaking promotions, Coyne has the experience to make your brand stand out in a crowded travel marketplace.
1115 Broadway, 12th Floor
New York, NY 10010
Teresa Delaney, Principal
Nichole DiBenedetto, Principal
D&DPR is a public relations agency based in New York that specializes in the promotion of luxury lifestyle and travel companies.
Our clients have the advantage of working directly with the agency principals on a day-to-day basis. Unlike larger firms where clients may be assigned to junior staff, our clients can pick up the phone and tap into the experience and expertise of the owners, Teresa and Nichole, and their 40+ years of experience. And, while we have been involved in the industry for most of our careers, our excitement has not at all ebbed. We still get a thrill at seeing the coverage we have secured for our clients, and our hearts still quicken at the thought of traveling, whether it is to discover a new client and destination or to revisit a favorite locale. We enjoy a strong passion and sophisticated palates when it comes to food, wine, spirits and the epicurean world at large. Quite simply, we LOVE what we do.
D&DPR offers strong expertise and insight in developing successful creative strategies and campaigns that address specific business issues, increase sales and revenue, and raise awareness with target audiences. It is this talent that drives the agency and its philosophy of client partnership. Each client receives an individual approach; with thoughtful and original strategic ideas developed in tandem with the client to address their particular business needs, solve their unique dilemmas, and effectively reach their goals.
The same individual approach is taken with the media on behalf of our clients. It is not about mass mailings of press releases, but rather about precision aim. The media outlets that will best serve the client’s goals are identified; the story idea is tailored accordingly, and communicated to the proper journalists in the most appropriate manner. Creative ideas for the client are developed to maximize potential media interest and publicity opportunities.
D&D PR’s current client roster includes: Cox & Kings; Discover Your Italy; Forbes Travel Guide; Grand Fiesta Americana Coral Beach Resort & Spa – Cancun, Mexico; Saba Tourism Bureau – Dutch Caribbean; Salt Hotels - Salt House Inn, Eben House, & The Chequit, The Sherry-Netherland – New York City; UltraVilla.com
DEVELOPMENT COUNSELLORS INTERNATIONAL (DCI)
215 Park Ave. South, 14th flr.,
New York, NY 10003
5670 Wilshire Blvd.,
18th flr., Los Angeles, CA 90036
243 Queen Street West,
Toronto, ON M5V 1Z4
Andrew Levine, President/Chief Creative Officer
Karyl Leigh Barnes, Managing Partner/Tourism Practice
Daniel Guerrero, Managing Director/Los Angeles
Development Counsellors International (DCI) is the leader in marketing places. Since 1960, our firm has represented more than 450 places around the world, increasing visitor arrivals and investment through economic development and destination marketing. DCI’s Tourism Practice delivers tourism research, destination branding, travel and lifestyle public relations/consumer marketing, digital/social media marketing, travel trade marketing/representation and meetings/incentive sales programs to our clients. Our client roster includes some of the most dynamic destination brands in travel, such as Abu Dhabi National Exhibitions Company, Visit California, Visit Scotland and the Thailand Convention & Exhibition Bureau. DCI’s destination storytelling approach defines what makes a place unique and results in bringing more visitors to the destinations with which we partner. Our destination marketing work has been recognized annually by the Hospitality Sales and Marketing Association International, achieving 2016’s Best In Show and Platinum awards.
THE DECKER/ROYAL AGENCY
54 West 40th Street
New York, NY 10018
Cathleen Decker, President
Stacy Royal, Managing Director
The Decker/Royal Agency is an integrated communications workshop, merging the best of traditional PR tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded and wholly owned by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, destination management and the relentless pursuit of the things that make life a grand adventure — like finding the love of your life, the story we helped tell at Sandals for Bachelor Ben Higgins and now fiancé Lauren Bushnell on the ABC hit series.
We are an agency committed to keeping our clients in the conversation wherever it may live — online, in print or on-air. We create rich programming from traditional media relations to digital integrations that are designed to complement and enhance clients’ overall marketing objectives. Publicity stunts may have their place, but we believe the best PR efforts are part of a thoughtful, deliberate strategy that considers the long view and produces impactful results that move the needle forward.
Since our 2014 launch, Decker/Royal has cultivated a number of tourism, hospitality and lifestyle accounts, including international tour operator, Friendly Planet Travel; boutique hotel specialists, JDB Fine Hotels & Resorts; European city experts, City Wonders; family-friendly Bowling Green, KY and one of the most successful brands in the travel industry: Sandals Resorts International.
79 Madison Avenue, Floor 6
New York, NY 10010
DQMPR is an award-winning, multi-lingual boutique travel and lifestyle public relations agency, headquartered in New York City with a satellite office in Miami. In efforts to grow and continue meeting clients’ needs, the agency is proud to announce the opening of their second satellite office in Denver, Colorado.
Clients rely on the agency’s industry experience, informative writing, media event execution, print and online coverage, press trips and trade shows. On top of their reputable media relations services, DQMPR’s trade division works, on behalf of their clients with the travel trade, meetings and incentives and the luxury cruise industry.
The agency’s excellence in public relations has been recognized with 18 Gold Adrian Awards from Hospitality Sales and Marketing Association International. Additionally, the Society of American Travel Writers has honored DQMPR with two gold and one silver award for their work for Extraordinary Journeys Africa, Finnair and Tourism Quebec. Most recently, the agency was honored by HSMAI with both a Platinum award for its work in bringing ABC’s Ocean Mysteries Saturday morning program to the Saint Lawrence in Quebec- the first time the show filmed in a river. As well as receiving the Gold Award in Public Relations and being awarded three Aaron D Cushman SATW Awards, including Best Campaign for Destination.
Current clientele includes Croisi Europe, EJ Africa, Finnair, Geringer, Perillo Tours, Tourism New Zealand, St. Barth Properties, JourneYou, and Zicasso.
ERIC MOWER + ASSOCIATES
Formerly Middleton & Gendron
40 E. 52nd Street
New York, NY 10022
Yvonne Middleton, Partner
Mary Gendron, Partner
Jay Austin, SVP
Patricia Nugent, SVP
In late 2014, Middleton & Gendron joined Eric Mower + Associates (EMA), a long-established integrated marketing communications agency with nine offices across the North and Southeast regions. Now, as EMA’s New York City office, we continue to specialize in travel and tourism with the same senior management team that led Middleton & Gendron. Our combination gives us even deeper roots in PR for destinations, hotels, attractions and other travel-oriented businesses, along with exceptional sophistication in digital, social, marketing, reputation and crisis management, and advertising.
We continue to be well-known for our influence in such key sectors as hotels and resorts, domestic and foreign destinations, spas, conference and convention centers, professional travel organizations, and hospitality services companies (such as software providers.) We are grateful to our many longstanding clients who want to be challenged by people who have great ideas and the wherewithal to make them happen, who expect well-thought out strategies, not just tactics, and who appreciate our drive and dedication to our partnership with them.
This past year, with a Marriott property in Florida, we launched a highly effective (and award-winning) social campaign called “I Do Re-do” that gave couples whose weddings had misfired the chance to win a do-over. We opened a one-of-a-kind spa facility at a top-ranked resort in Arizona, and we put a lovely new hotel in upstate New York on the map, to cite just a few initiatives.
Our staff is admirable with a shared sense of fun, resourcefulness, and ambition. They are the best at what they do from writing riveting content to being indispensable to reporters to executing flawless promotions and events.
830 Third Avenue
New York, NY 10022
Mathew L. Evins, Chairman
Louise R. Evins, CEO
Kara Terek, SVP/Director of Travel & Hospitality
David Harrison, VP/Director of Digital & Social Integration
We help to define a brand’s essence and create emotive experiences that bring brands to life. We utilize brand experiences to catalyze brand passion and engagement. We cultivate and nurture brand engagement to foster brand advocacy and storytelling. We optimize brand mind-share through brand advocacy and storytelling. We transform brand mind-share into brand market-share.
EVINS is the leading branding, marketing, communications and public relations firm in the luxury and prestige sectors, with specialist expertise in travel and hospitality. Over nearly thirty years, we have made an invaluable contribution to the growth and development of numerous industry icons, including American Express Centurion/Platinum, Magazine, CuisinArt Golf Resort & Spa, Hotels & Resorts of Halekulani, Inspitato, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, The Knickerbocker, The Lanesborough, Uniworld River Cruises, and Wheels Up, amongst many others. Our client work has garnered numerous awards and accolades, and we are consistently recognized for excellence in creativity, strategies and tactics.
Mathew Evins, the firm’s Chairman, has lectured on luxury and hospitality at the Cornell Hotel School and NYU’s Graduate School of Business, and has contributed to numerous industry publications and business media. Questex Hospitality + Travel appointed Mr. Evins to serve on the Boards of the International Hotel Investment Forum Berlin (IHIF), the leading international meeting place for the hotel investment community; Luxury Travel Exchange International (LTX), the leading event for today’s travel professional focused on luxury and premium niche markets; and ULTRA Luxury Exchange (ULTRA), an invitation-only conference engaging the world’s elite travel professionals.
Kara Terek, the division’s director, has spent the past 17 years at leading public relations agencies in New York and San Francisco specializing in Travel & Tourism. Terek’s experience spans across the industry from executing strategies for tourism boards, international airlines and global hotel brands to creating creative programming and tactics for independent hotels and tour operators.
4030 Easton Station, Suite 300
Columbus, OH 43219
Neil Mortine, President and CEO
Marty McDonald, SVP, Tourism Practice Leader
Fahlgren Mortine works with clients in 29 states and is a top 20 independent firm nationally. The agency has been recognized with dozens of national PR and tourism awards, including Silver and Bronze Anvils from PRSA and a Mercury Award from the U.S. Travel Association. In 2016, Fahlgren Mortine was recognized with a PRSA Silver Anvil for an integrated marketing campaign on behalf of TravelNevada.
Headquartered in Columbus, Ohio, Fahlgren Mortine has locations in West Virginia, Colorado, Florida, Idaho, Kentucky, New York and South Carolina. Travel industry client experience includes Office of TourismOhio; Myrtle Beach Area Chamber of Commerce/CVB; TravelNevada; Wyoming Office of Tourism; Experience Columbus; Niagara USA; Visit Sun Valley; North Dakota Department of Commerce/Tourism; and many other destinations, regions, hospitality properties and more.
301 East 57th Street
New York, NY 10022
Gail L. Moaney, Director & Managing Partner, Travel / Lifestyle Group
Morris Silver, Managing Partner
Virginia M. Sheridan, Managing Partner
The Finn Partners Travel / Lifestyle Group is one of the largest travel practices in the public relations industry. Our team is unrivaled for the creativity, execution and commitment we bring to our clients. Our capabilities and experience have been proven by our successful long term partnerships with some of the world’s top travel brands.
We have consistently gained and retained clients through our measurable bottom-line results by comprehending their unique histories, preserving and bolstering their reputations and understanding their vision for the future. Our commitment to our clients is to be an extension of their brands — a true partner in every way. When that commitment is combined with unsurpassed skill and experience in all the critical areas of travel and lifestyle marketing, we deliver results that provide an elevated, long-term brand life, a stronger share of mind and an increased share of market.
Our services include strategic public relations planning and execution, global consumer/travel and trade media relations, crisis communications, reputation management, brand development, social and digital applications, partnership alliances, promotions, special events, hospitality marketing services and social influencer programs.
With a staff of over 50 highly skilled professionals, we represent airlines, cruise lines, domestic and international destinations, hotels, resorts, rail companies, real estate developers, travel associations and travel service providers. The greatest measure of our success is the satisfaction of our clients, the longevity of our client relationships and the recognition we’ve received from industry influencers and clients alike for delivering high-quality, substantive work.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, EVP/Director of Client Services / Principal
Leah Knepper, Associate Vice President & T&T Practice Leader
French|West|Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs nearly 100 public relations, public affairs, social media, advertising and digital marketing experts at its Raleigh, N.C. headquarters and New York City, Los Angeles, Dallas and Tampa offices.
FWV’s dedicated travel and tourism practice, ranked as the 12th largest for Travel and Tourism PR by O’Dwyer’s, boasts extensive destination marketing experience, specializing in lifestyle and leisure marketing and public relations. Current travel and tourism industry clients include the Dude Ranchers’ Association, Concord Hospitality Enterprises Company, Greater Raleigh CVB, Wilmington and Beaches CVB (Carolina Beach, Kure Beach, Wrightsville Beach and Wilmington, N.C. and the Wilmington Convention Center), Tweetsie Railroad, High Gravity Adventures (N.C.) and the Washington Tourism Development Authority (N.C.).
The agency has also done work with Divi Resorts and Its nine Caribbean properties, and co-operative destination marketing with each of the tourism organizations for Aruba, Barbados, Bonaire, St. Croix (U.S.V.I. Dept. of Tourism) and St. Maarten; Gatlinburg, Tenn.; Cabarrus County, N.C. — home to NASCAR’s Lowe’s Motor Speedway; Oakland County, Mich.; Branson, Mo.; the Old Salem Moravian Village in N.C.; America’s Historic Triangle, located in Williamsburg, Va.; and Trailways Transportation System based in Fairfax, Va.
In addition, FWV’s fully integrated creative and digital team provides award-winning advertising, graphic design, and digital and social media services for a wide range of local, national and international clients.
HAWKINS INTERNATIONAL PUBLIC RELATIONS
119 West 23rd St., #600
New York, NY 10011
Jennifer Hawkins, Founder/Pres.
Corey Finjer-Bennett, SVP
Hawkins International Public Relations represents many of the world’s most prestigious travel and hospitality brands. From luxury hotel brands, independent hotels and resorts, cruise lines, airlines, tour operators, spas and lifestyle brands, Hawkins delivers solid results that reflect the agency’s passion for travel and global events. Extensive and strong relationships with both traditional and social media are among our greatest assets. Serving as a vital extension of our clients’ marketing efforts, Hawkins is renowned for comprehensive media relations strategies, and the ability to engage with key social media influencers and industry tastemakers to form key partnerships. Linked with a global network of like-minded agency partners, Hawkins works with more than 60 clients operating on every continent, developing and implementing strategic campaigns to generate results in top local, regional and national media outlets.
In addition to working with iconic travel and lifestyle brands, the agency has used its trademarked Launch Pad™ strategy to introduce 25 new and repositioned global brands to the North American media market in the past three years alone. The firm’s growing Digital Division creates tailored social media campaigns, including multi-channel content development, platform management, influencer campaigns, contests, SEO, webinars, and more. Listed among Inc. magazine’s prestigious 2014 and 2015 Inc. 5000, and in 2014 Inc. 500/5000 Fastest Growing Company, Hawkins was most recently voted “Best Company Culture 2015” by The Business Owner’s Council.
1011 E. Las Olas Boulevard
Fort Lauderdale, FL 33301
Samantha Jacobs, Founder & President
Michael Jacobs, COO
With headquarters in Fort Lauderdale, Florida and an expanding global presence, Hemsworth Communications is today ranked one of the world’s fastest-growing PR agencies. Two years since launching, Hemsworth continues to attract the attention of leading international brands and top PR talent. Why? Because we do things differently.
We take immense pride in the personal relationships we cultivate with our clients and the media. We work tirelessly to help our clients be successful, and we have an unbridled passion for exceeding expectations. While we love insanely creative ideas, flashy media coverage, and awards as much as the next, we care most about how our efforts impact the client’s bottom line.
Hemsworth’s expertise and connections are diverse, with a focus on travel, tourism, hospitality, real estate and luxury lifestyle PR. Clients include AmaWaterways, Best Western Hotels & Resorts, Margaritaville Holdings (global brand PR, as well as individual resort developments in Hollywood, FL; Grand Cayman; Orlando, FL), Sonesta Coconut Grove, Sonesta Fort Lauderdale Beach, and others.
J PUBLIC RELATIONS
530 7th Ave. #502
New York, NY 10018
604 Arizona Avenue, #18
Santa Monica, CA 90401
1620 Fifth Avenue, #700
San Diego, CA 92101
14 Gray’s Inn Road, 3048
London WC1X 8HN, UK
(011) 44 7921124668
Jamie Lynn Sigler, Partner
Sarah Evans, Partner
J Public Relations (JPR) is one of the top hospitality and luxury lifestyle public relations and social media firms in the country. Many of the world’s top hospitality brands, luxury hotels, and lifestyle brands have chosen JPR as their partner to tell their stories and connect them with the right media and influencers. A global force with offices in New York, California and London, JPR cultivates fresh, creative media and social campaigns. The team has an unparalleled passion for achieving press with a purpose – directly impacting a brand’s bottom line. The JPR team is experienced with launching brands and maintaining relevancy through newsworthy media campaigns, synergistic brand partnerships and creative programming.
With the creation of 7th & Wit, the agency’s in-house social media division run by experts in the fast growing digital space, the team curates content creation, influencer relations and campaigns, and strategic planning. www.seventhandwit.com.
K. SUTHERLAND PUBLIC RELATIONS
18 Winter Street, Studio C
Reno, NV 89503
K. Sutherland PR is a boutique public relations agency that specializes in the travel and tourism industry. The global destinations, resorts, and travel brands the agency represents have been featured in some of the most well-known media outlets around the world including placements in Travel + Leisure, Huffington Post, Yahoo!, CNN, Wall Street Journal, Fox News, MSNBC, Playboy and many more.
The team at K. Sutherland PR executes innovative, personalized and targeted campaigns comprising of both traditional and new media avenues. From international luxury resorts, unique travel destinations, boutique hotels and spas, to travel accessories and world cruise lines, K. Sutherland PR creatively and strategically helps clients achieve positive publicity in a variety of media outlets.
Everyone within the agency has a deep appreciation and love for travel. The agency’s team is multilingual and works with travel clients from around the world. Learn more at ksutherlandpr.com.
77 N. Centre Ave.
Rockville Centre, NY 11570
Richard S. Kahn, President
Theresa M. Oakes, Senior Accounts Supervisor
Josh Kahn, Senior Accounts Supervisor
KTCpr is a 26-year-old public relations, marketing and publishing agency founded by Richard S. Kahn, former editor-in-chief and associate publisher of Travel Agent magazine. KTCpr has developed its practice around the niche travel and tourism markets with clients in the public and private sectors.
Launched as a “go to” resource for media, KTCpr has become renowned for responsiveness and going “that extra mile” to assist editors with travel stories. KTCpr’s expertise covers media relations, the launch of new hotels and resorts, marketing consultation, crisis communication, events, the creation of promotions, social media campaigns, speech writing and publishing services.
KTCpr’s current client roster includes Aranui Cruises (Marquesas Islands), Apple Vacations, April Travel Protection, the Caribbean Hotel & Tourism Association, the Caribbean Tourism Organization, Interval International, Magdalena Grand Beach & Golf Resort (Tobago), the Mango Bay Hotel Group (Barbados), Pacific Delight Tours, Spice Island Beach Resort (Grenada), Travel Impressions, Victoria Cruises, Warwick Paradise Island Bahamas (Bahamas), and Windjammer Landing Villa Beach Resort (St. Lucia).
For more info, call 516-594-4100, email info@KTCpr.com or visit www.KTCpr.com.
New York City | Portland | Seattle
Wendy Lane Stevens, President
Shannon Riggs, Vice President
LANE delivers results that build business for clients. Drawing on more than 20 years of experience in the travel and tourism industry, we create integrated public relations strategies that connect with key audiences and stakeholders across all communication channels. We track trends, monitor consumer sentiments, and place stories where key audiences seek information: online, in print or over the airwaves. We reach our clients’ audiences wherever they reside, garnering proven results in markets that matter most.
Whether elevating a property or a destination, we use fresh ideas and creative energy to educate, inform and inspire people to action. Our award-winning campaigns have produced measurable results for clients such as Travel Oregon, Cannon Beach Chamber of Commerce, Riverhouse on the Deschutes, The Grand America Hotel, The Heathman Hotel Group, Brasada Ranch Resort, Evergreen Wings & Waves Waterpark and Travel Portland.
LAURA DAVIDSON PUBLIC RELATIONS
72 Madison Ave., 8th Floor
New York, NY 10016
Laura Davidson, President
Leslie Cohen, EVP
Meghna Patel, SVP
Sara Geen Hill, SVP
With its headquarters in New York City, LDPR has expanded to have seasoned staff in Los Angeles and Chicago to further its offerings for clients. Guided by industry visionary Laura Davidson, the firm has been at the forefront of many exciting initiatives for global destinations, international hotel companies, independent resorts, luxury tour operators and lifestyle products. The agency is well regarded for its integration of consumer brand partners into PR activations to increase brand awareness and reach beyond the travel media.
LDPR pursues bold approaches that exceed clieNt expectations across all channels. We have an in-house social media manager and a partnership with MARS media agency to implement content development, community and influencer outreach, SEO and contest/sweepstakes.
LDPR’s unique culture is defined by our collaborative and strategic approach to working with clients, media and our staff, leading to successful long term partnerships.
Our clients include Aman; Abercrombie & Kent; VisitScotland; Sydney/Destination New South Wales, Australia; Travel Portland, Oregon; Bulgari Hotel, London; Curtain Bluff, Antigua; DuVine Cycling + Adventure Co; The Resort at Paws Up, Montana; The Gleneagles Hotel, Scotland; Atlantis Paradise Island, Bahamas; Residence Inn by Marriott; The Ocean House, Watch Hill, Rhode Island; The Ritz-Carlton and JW Marriott Grande Lakes Orlando; Briggs & Riley, among others.
LOU HAMMOND GROUP
900 Third Avenue
New York, NY
Lou Hammond, Founder/Chairman
Stephen Hammond, CEO
Terence Gallagher, President, New York Office
Gina Stouffer, President, Charleston Office
Enjoying its third decade of service, Lou Hammond Group (LHG) continues to set the standard for travel and hospitality marketing communications. Headquartered in New York, with offices in Charleston, Los Angeles and Miami, the firm has broadened its services in recent years to include digital, branding and integrated marketing capabilities, providing clients comprehensive communications programs. The company’s passion, as well as an unwavering commitment to quality, is driven by its legendary founder and chairman, Lou Hammond, who is regarded as one of the most well-known and enthusiastic advocates in the industry.
LHG is a recognized leader in the field, as evidenced by its award-winning work. The Hospitality Sales & Marketing Association International (HSMAI) has honored the agency with more of its prestigious Adrian Awards over the past 18 years than any other entrant. Last year was no exception with 17 accolades, including seven gold, eight silver and two bronze.
Americans continue to travel more than ever before as they discover their wonderful country. In 2015, LHG’s clients such as the state of Virginia, the counties of Collier and Sonoma, along with the cities of Panama City Beach, Charleston, New Haven, Providence, New Hampshire, and Santa Fe experienced record-breaking years in bed tax revenue. A sampling of new travel accounts include: Brightline, Seatrade Cruise Global, Panama City, Snowmass Tourism, Visit Alexandria, Visit Natchez, The Kimberly Hotel and Warwick Hotels.
LHG recognizes that both media and consumer behavior are rapidly changing and takes an integrated approach to communicating messages across various channels—both traditional and emerging. The agency’s dedicated digital team is tasked with keeping a steady eye on the future to discern what’s new and meaningful and produces an acclaimed trend-focused newsletter Digital Plus that keeps clients well-informed on the evolving landscape.
The agency continues to partner with leading brands to improve their online presence with tactics ranging from digital audits to full social media takeovers, influencer engagement and ongoing consulting.
135 East 57th Street, 4th Floor
New York, NY 10022
Los Angeles Headquarters
Lindsey Carnett, CEO & President,
Natalie Rucker, VP of Business Development,
John Krisiukenas, Managing Director, NY,
Marketing Maven drives brand conversations with traditional travel, hospitality, culinary and lifestyle media, as well as key travel influencers via all social channels. Representing the largest consumer travel show in the nation, Marketing Maven has a strong pulse on what brand messaging and promotions U.S. travelers want to see to book a trip.
Our travel mavens specialize in developing and executing revenue-generating communications strategies. From the creating of engaging online promotions targeting millennials via social media to specialized trips and tours targeting baby boomers via traditional media, Marketing Maven segments your target demographic by listening to conversations both online and offline, then uses appropriate messaging and mediums to drive action. Marketing Maven also offers a bilingual and bicultural Hispanic marketing department with a real-time pulse on cultural trends and connections to increase brand awareness and drive bookings from U.S. Hispanics.
MISSY FARREN & ASSOCIATES (MFA)
30 Irving Place, 3rd Floor
New York, NY 10003
Missy Farren, Founder & CEO
Agatha Capacchione, SVP
Samantha Lacher, Director
Mfa provides the customer service of a mid-sized agency with the results of a large team through a powerful combination of client service; attention to detail; dynamic, 360-degree campaigns that integrated earned, shared, owned and paid channels; and significant press exposure. Our passion for travel drives professional success and relationships in various niches, including: culinary, Caribbean, adventure, ski/snow, family, romance, arts/culture, wellness/ spa, culture, wine/spirits and fitness/sports.
The agency specializes in strategic media relations; social media strategy and management; omni-channel campaign execution; partnership development; event facilitation; spokesperson positioning; and crisis communications. Our team of agile, professional marketers pair innovative thinking and never-say-never attitudes to deliver significant results and exceed expectations.
Industry experience includes: Aspen Ski Co.; Cayman Airways; Cayman Cookout; The Cayman Islands Department of Tourism; Charlie Bird Restaurant (NYC); The Colonial Williamsburg Foundation; Colorado Ski Country; Disneyland; Disneyland Food & Beverage; Golden Horseshoe Golf Club; Gunter Seeger restaurant (NYC); Intrawest; Learn to Ski and Snowboard Month; Limelight Hotel; The Little Nell; The Lodge at Woodloch; Michelin Food & Travel; National Trust for Historic Preservation; Pasquale Jones Restaurant (NYC): The Ritz-Carlton Hotels of New York; Roadtrips Inc.; Sandestin Golf and Beach Resort; Ski Utah; The Spa of Colonial Williamsburg; Squaw Valley; Steamboat; Twin Farms; von Mandl Family Estate wineries; Westin Hotels & Resorts; Whistler Blackcomb; and more.
245 Fifth Ave., Ste. 902
New York, NY 10016
Clayton Reid, President & CEO
Julie Freeman, EVP & Managing Director, PR, Social & Experiential Marketing
David Perez, VP, PR
At MMGY Global, “We Inspire People To Go Places.” As the leading integrated marketing communications firm specializing in the travel, hospitality and entertainment industries for more than 30 years, our mission is to help travel companies grow revenue by motivating their customers. With offices in New York City, Kansas City, Orlando, Ft. Myers and Madrid, and an international partner network, Travel Consul, we serve many of the world’s premier travel and tourism brands.
Our integrated public relations and social media team has a track record of developing and implementing award-winning, strategic campaigns that are rooted in research and insights. We are master storytellers and content creators who have deep relationships with media and know how to make news out of simple concepts or large scale programs. Through traditional and social media programs, we forge an emotional connection to reach our audiences where they live, work and play.
We offer personalized, senior level service with the resources of the larger agency in traditional and social consumer and trade media relations, corporate and brand positioning, influencer engagement, partnership and event marketing, promotions, and crisis communications. MMGY is the author of the widely acclaimed Portrait of American Travelers® annual research study.
Our PR clients include cities and states, international destinations, hospitality brands, airlines, iconic attractions, travel technology and services and industry associations.
Other MMGY Global areas of expertise include research and insights, strategic communications planning and implementation, brand marketing, traditional and social media buying, digital/social media strategy, website development and management, e-CRM, and travel industry relations.
Sunset Media Center
6255 W. Sunset Boulevard, 18th Fl.
Los Angeles, CA 90028
Wendi Shapiro, SVP of Travel and Consumer Lifestyle
MWWPR’s Travel & Tourism practice can take you anywhere you want to go. We believe in pushing PR beyond the boundaries of expected thinking to create attention-grabbing communications campaigns. We draw from an experienced and talented team that continually exceeds client expectations by delivering strategic and creative plans.
As a leading global independent communications agency, MWWPR develops award-winning campaigns powered by insights, technology and social media to drive patronage and connect clients with their key stakeholders. MWWPR’s deep bench of hospitality experts is connected with the industry’s most respected influencers and is deeply knowledgeable on the trends that are shaping the media landscape today. We’ve worked with both established and emerging brands within the travel industry, ranging from hotels and destinations, to airlines, online travel agencies and travel publishers. Services include strategic partnerships, visiting media programs, key executive/spokesperson industry positioning, celebrity and athlete seeding and referrals. Our team of top hospitality industry strategists, planners, media specialists and producers has years of deep-rooted experience in travel and tourism.
At MWWPR, we believe you need to be relevant to Matter More™ to the people who matter most. Our strategic process begins with understanding client business objectives and priorities, mapping the influencers that have the greatest impact on your brand and developing measurable programs that drive business outcomes. Every client program begins with insights based on proprietary research to shape a point of view and determine what Matters Most to a brand’s key audiences.
20 West 22nd Street, Suite 906
New York, NY 10010
Al Merschen, President
Julie Averay-Cuesta, VP
Myriad is a Public Relations and Marketing agency. We are head- quartered in Los Angeles, with offices in New York City. Myriad represents more international destinations than any other company in the U.S.
We are 100% travel and for over twenty five years our creative integration of public relations, marketing and advertising, reinforced with our cooperative partnership capabilities, has led to a results driven approach that makes a quantitative difference. We understand B2B, B2C, G2B and every other acronym you know!
Our clients span the gamut of the international travel industry, ranging from tourist boards, cruise companies, airlines, railways and tour operators. Our bicoastal teams are well positioned to gauge the pulse of the nation and provide strategic direction and strong tactical public relations solutions for our travel and tourism clients.
The Myriad difference is our combination of strategic and tactical approach, with a complete range of integrated services that strengthen our public relations initiatives: Public Relations, Event Management, Brand Positioning and Management, Online and Social Media Marketing, Cooperative Partnership Marketing, Direct & Digital Marketing, Print and Broadcast Advertising, Media Planning and Buying, Market Research, Crisis Management.
We strive to be a “cut above,” with creative integrated solutions for customized public relations, social media and on and offline marketing campaigns. We consistently achieve high visibility broadcast, print and online coverage, creating buzz and awareness for our clients and ultimately driving up visitor numbers.
We are a mid size agency that really cares about heads in beds, boots on the ground and bums on seats! We have the in-house resources and expertise to achieve big results. Clients include: Australia, Northern Territory, Macao Government Tourism, Costa Mesa, Kyoto, Kenya, Papua New Guinea, Samoa, Nicaragua, Qatar, Hawaii, Taiwan Tourist Board EVA Air, Fiji Airways, Signature Travel Network, Cunard, Princess Cruises and more.
NANCY J. FRIEDMAN PUBLIC RELATIONS, INC.
35 East 21st Street, 8th Fl.
New York, NY 10010
LinkedIn, Twitter, Instagram:
Nancy J. Friedman, President
Dozens of hotel, destination and lifestyle brands have entrusted their reputations to Nancy J. Friedman Public Relations, whose “Leave No Stone Unturned” philosophy has catapulted the firm to the top of the category in hospitality and travel. For those seeking senior level counsel, unwavering brand advocacy and unrivaled media savvy, NJFPR is a one-stop shop. An industry thought leader and self-described “media junkie with wanderlust,” Nancy and her team pride themselves on long-standing client relationships and an innate ability to move within many spheres: tapping media influencers, forging creative partnerships, uncovering strategic advantages, and providing global perspective. NJFPR expanded its powerful national presence with the opening of its LA office in 2014, an additional satellite team in Boston and heralded a new chapter in its international reach with a dedicated U.K. liaison, to further widen the agency’s footprint to better connect clients to the media conversation gone global.
Clients: The Asbury, Asbury Park, NJ; BodyHoliday, St. Lucia; Borgata Hotel Casino & Spa, Atlantic City; Brooklyn Bread Lab; Canyon Ranch Wellness Resorts; Condado Vanderbilt, San Juan, Puerto Rico; Cooperstown, New York; Copamarina Beach Resort & Spa, Guanica, Puerto Rico; Courtyard by Marriott Isla Verde Beach Resort, Puerto Rico; Destination DC; Dermot Real Estate, New York; Gansevoort Meatpacking, New York; Gansevoort Park Avenue New York; Gansevoort Turks + Caicos; Hollywood Proper Residences, Los Angeles; Hotel Commonwealth, Boston; Hotel El Convento, San Juan, Puerto Rico; Hotel Week NYC; Hyatt Regency Aruba Resort Casino & Spa; iStar / Asbury Park waterfront, Asbury Park, NJ; JW Marriott Camelback Inn Resort & Spa, Scottsdale; La Concha Resort: A Renaissance Hotel, San Juan, Puerto Rico; Marmara Park Avenue, New York; Refinery Hotel, New York; St. Petersburg/Clearwater, Florida; Taconic, Manchester Village, VT; The Bowery Hotel, New York; The Jane, New York; The Lodge, Sea Island, GA; The Ludlow, New York; The Maritime Hotel, New York; The Pod 39 Hotel, New York; The Pod Hotel, New York; The Plymouth Hotel, Miami, FL; The Roxy, New York; The Water Club — A Signature Hotel by Borgata; Wild Walk, Adirondacks, NY; Williamsburg Hotel, Brooklyn New York.
1101 West River Pkwy., #400
Minneapolis, MN 55415
Lynn Casey, Chair and CEO
PadillaCRT is a top 10 independent public relations and communications company. Its 240 employee owners use insightful strategies to help clients develop purposeful connections with the people who are important to their success. The company’s 360-degree approach uses research, brand strategy, advertising, design, digital, social, mobile, media relations, events and crisis management expertise to build corporate and product brands with customers, investors, employees and communities.
Brand consultancy Joe Smith and market research firm SMS Research Advisors are integral parts of PadillaCRT. FoodMinds, an award-winning food and nutrition communications and consulting company, is a wholly owned division of PadillaCRT.
In the travel and tourism sector, PadillaCRT has worked with a variety of clients including Houston Convention and Visitor Bureau and Arizona Office of Tourism.
Other clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Wines from Rioja (Spain) and Xcel Energy.
PadillaCRT is a founding member of the Worldcom Public Relations Group, a partnership of 111 independently owned partner offices in 140 cities on six continents. Make a connection at padillacrt.com.
470 Park Ave. South
4th Floor North
New York, NY 10016
Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, partner & president
Ann Barlow, partner & president, West Coast
Deborah Brown, partner & managing director
Jacqueline Kolek, partner & managing director
Maggie O’Neill, partner & managing director
Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco and London. Founded in 1995 by Steve Cody and Ed Moed, Peppercomm began as a B2B PR agency with a focus on financial and professional services and technology. Today, it has grown to include travel, lifestyle, retail, wellness and consumer brand experience.
Helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial and professional services, consumer, B-to-B and multi-industry sectors. Our integrated team of specialists work together to create cohesive campaigns that leverage the right communications and marketing vehicles across all touchpoints.
Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune.
Our love of what we do combined with years of deep category experience shapes our work. We engage audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.
PUBLIC COMMUNICATIONS INC.
One East Wacker Drive, 24th Floor
Chicago, IL 60601
Jill Allread, APR, CEO
Craig Pugh, President
Pamela Oettel, CFO & COO
Today’s cultural institutions, entertainment venues and tourist destinations are in a most competitive market — the fight for time and attention. To drive attendance, develop audiences, build your brand, increase funding and manage crises, it is paramount to develop the right communications strategy. You also need to choose the right communication channels to deliver the right message to the right audience at the right time. We help clients tell stories that have power: the power to move audiences, inspire action and enhance brands.
For more than 50 years, Public Communications Inc. (PCI) and its senior-consultancy team have maintained a winning track record with diverse travel and tourism clients to promote their attractions, exhibits and experiences.
PCI, a national women-owned integrated communications firm headquartered in the Chicago Loop, is strong in destination marketing and communications. PCI develops communications strategies with creativity and flexibility to attract attendance on opening day and continue to engage target audiences to keep them coming back. Our client roster includes some of the country’s leading museums and destinations and includes more than three dozen zoos and aquariums. In today’s fast-changing media landscape, we have helped our clients navigate through just about every crisis communications and issues management challenge imaginable.
Our clients trust us and stay with us. Our business has grown primarily through referrals and word of mouth. More than half of our clients have been with us five years or more — some for more than 20 years.
We facilitate and lead strategic planning sessions that position both nonprofit cultural organizations and for-profit destinations for success, and we work closely with our clients to achieve it. We engage C-suite executives in personal brand building and we advise boards of directors in strategic planning and using communications more effectively to improve performance and results.
Select clients: Bass Pro Shops; Columbus Zoo and Aquarium, Chicago Zoological Society; Brookfield Zoo, Georgia Aquarium; John G. Shedd Aquarium; LEGOLAND Discovery Center of Chicago; McCormick Foundation’s Cantigny Park; Museum of Science and Industry, Chicago; and Tampa’s Lowry Park Zoo.
48 West 38th Street, Penthouse
New York, NY 10018
407 Lincoln Rd
Miami Beach, FL 33139
Florence Quinn, president
John Frazier, CSO/director of travel
Quinn is a lifestyle public relations agency with global impact. We work across multiple communications channels with content creation and distribution as well as partnerships, events, creative and sales-driven PR to produce work that is highly effective — and measurable. Quinn’s innovative ideas have resulted in a number of industry “firsts.”
Our strategic approach to PR has also built some of the largest audiences in the world. Staffers in New York and Miami, along with global affiliates, serve clients in Travel, Spa, Food/Wine/Spirits, Retail, Architecture/Art/Design, Lifestyle and Real Estate.
We believe there is magic to be found at the intersection of creative thinking and business-driving strategies. Many of the world’s most recognized brands believe as well.
355 Alhambra Circle, Suite 800
Miami, FL 33134
Christine Barney, CEO
Lisa Ross, President & Travel Practice Leader
Tina Elmowitz, EVP
John Quinn, EVP
rbb is an integrated marketing communications firm and four-time Agency of the Year. As the Champion of Breakout Brands, rbb Communications inspires companies with insights on creating customer passion to increase sales.
rbb’s Travel & Leisure Practice develops award-winning campaigns that spark new conversations, inspire action and drive meaningful business results. The agency’s deep hospitality experience comes from working with companies from all industry segments from global hotel chains, boutique resorts and destinations to airlines, cruise lines and online travel agencies. Whether a client’s goal is to gain more market share, increase bookings or online engagement, enhance its reputation or all of the above, rbb will get them there faster and smarter.
The rbb difference is our customized, integrated approach to marketing communications. Our public relations, creative and digital teams leverage the right mix of communication channels, partnership activations, design, media relations, influencer and celebrity engagement, content creation and social media strategies, digital marketing, and research/analytics to effectively deliver measurable outcomes that build brands.
This year, rbb’s work with client Hampton by Hilton to create the “Seekender” campaign earned the Holmes Report’s Gold SABRE Award in consumer media, HSMAI Gold and Silver Adrian Awards in PR and digital marketing and a Platinum MarCom award. In a short period, the innovative influencer program increased weekend bookings across the brand’s portfolio by two percent, drove up website traffic by nearly 17 percent, and increased engagement across social media channels by 14.5 percent. Success metrics like these is why companies such as AMResorts, Embassy Suites, Hilton Garden Inn, Homewood Suites, Virgin Cruises and others, choose rbb.
Other firm specialty practices include consumer products/services, food & beverage, health, higher education, professional services and real estate. Find out how rbb can help your brand breakout by visiting www.rbbcommunications.com or call Lisa Ross, President, at (305) 448-7457.
REDPOINT MARKETIN PR, INC.
75 Broad Street, Suite 407
New York, NY 10004
Victoria Feldman de Falco, Principal
Christina Miranda, Principal
Specializing in travel, hospitality, interior design, and home furnishings, Redpoint is a full service marketing PR firm with an entrepreneurial style, brand building expertise, and a passion for results. We orchestrate compelling campaigns that integrate traditional PR with sophisticated digital and social media marketing initiatives.
Select travel/hospitality clients include the Saint Lucia Tourist Board, Woodstock Inn & Resort, VT; US Tour Operations Association; Hidden Pond Resort, ME; The Tides Beach Club, ME; Morey’s Piers and Beachfront Waterparks: The Dylan Hotel, Amsterdam; Discovery Map International; Topnotch Resort & Spa, VT; Main Street Hospitality Group, MA; Taste of Nova Scotia; and Miramichi River Tourism Association, NB.
Redpoint executives bring a “nose for news” to every client challenge, ensuring that marketing ideas have just the right dash of risk to make them significantly newsworthy without being operationally challenging to implement.
20 West 22nd Street, Suite 906
New York, NY 10010
Chris Spring, President
Lauren Kaufman, SVP
We love travel. It’s who we are; it’s what we have exclusively specialized in for over three decades, offering clients across every segment of the industry our award-winning expertise, creating integrated marketing communication solutions that move the needle, yield positive media coverage and achieve discernable ROI. We welcome and thrive on challenges, and bring a great deal of experience, energy, creativity and ideas to the table.
As we catapult client brands beyond the fray, our sweet spots are: providing expert strategic counsel, developing customized public
relations programs, achieving
big results with broadcast, print and online coverage, developing low-cost/high-impact sweepstakes, promotions, strategic alliances and packages, conceptualizing and executing inventive special events, and growing fans and followers on social media platforms.
Managing clients big and small including tourism boards, hotels and resorts, cruise lines, airlines, railways, tour operators, websites and attractions, our integrated solutions create buzz, increase awareness, and get more people traveling — which is the bottom line.
Spring O’Brien is a Myriad company.
Clients: Argyle International Airport, Blue Diamond Resorts, China National Tourist Office, Eurail, Harley-Davidson Museum, Homestay.com, Iceland Naturally, ITC Hotels Luxury Collection, MedjetAssist, St. Vincent and the Grenadines Tourism Authority, SuperClubs’ Breezes Resorts & Spas and Visit South Walton.
2441 West SR 426, #1061
Oviedo, FL 32765
Treva J. Marshall, President
TJM Communications is an award-winning boutique lifestyle public relations firm specializing in travel, food, wine and the arts.
Since 2001, the agency has serviced international and domestic clients from its Orlando, Florida location and is a proud recipient of multiple Hospitality Sales and Marketing International (HSMAI) Adrian Awards for Public Relations. As a boutique agency, we focus on delivering personalized service with an emphasis on innovation, creativity and strategy. Comprised of a team of seasoned communications professionals, we are especially proud of the diverse nature of our company, with staff members representing origins from around the globe.
TJM Communications has been called upon to service clients in Spain, South Africa, Canada and throughout the United States. We have represented domestic and international destinations, hotels and major tourism entities. Our travel practice currently includes clients such as: Walt Disney World Swan and Dolphin Resort, Westgate River Ranch Resort, along with other noted hotels, resorts and tourist attractions.
A Fahlgren Mortine company
250 W. 39th St., #1602
New York, NY 10018
Christine Turner, President
Mariana DiMartino, SVP
Angela Berardino, Chief Strategy + Integration Officer
TURNER is a progressive communications agency dedicated to the intersection of earned, owned and paid media strategy. Specializing in travel and lifestyle brands, we represent some of the world’s best hotel, resort, destination, fashion, active and modern outdoor brands. Our clients include all of the places you’d like to travel, and what you’d pack for those journeys.
We have three U.S. offices in New York, Chicago and Denver to best service our worldwide clients based in the U.S., Canada, Mexico, Europe, Caribbean and South America. Founded in 1997, our tenured team of talented veterans has a passion for travel and active lifestyles. We live and breathe our clients’ cultures and deliver meaningful results from our deep industry relationships with journalists and influencers.
Our dedicated 360 approach to delivering integrated public relations, digital, content and social media campaigns continues to deliver bottom-line results for our clients through powerful media exposure, influencer followings and consumer engagement. We are a relationship agency, acting as in-house support for our clients, and we are proud of our culture — we work hard, we get results and we give back.
909 3rd Avenue
New York, NY 10022
Alice Diaz, EVP
The Weber Shandwick Travel & Lifestyle practice is the leading specialist in travel and tourism public relations. Our practice operates like a boutique shop within one of the most creative global communications agencies in the world creating programs that integrate social, digital, content, publishing, advertising, corporate reputation, public affairs and public relations. Weber Shandwick has moved beyond traditional boundaries to deliver unconventional thinking and business solutions that help clients out-perform competitors.
We know the traveler’s purchase journey is often a long one; it begins months before the plane departs or the ship sails and wanders a unique path to purchase. Our mission is to create programs that target consumers and deliver inspiration to them early and often. For Mexico City our work helped propel the story of the city’s eclectic culture of art, architecture, cuisine and design from obscurity to the top the New York Times list of “52 Places to Travel in 2016.”
Digital media platforms open new opportunities for us to influence consumers through innovative storytelling and content strategy that reaches them in a highly fragmented media marketplace. We’ve proven the success of content creation and know how to blend the right mix of paid, owned and earned programs. We inspire. We incite. We shape ideas to move travel and lifestyle businesses forward with smart programs that reach consumers where they are today — on smartphones and tablets — with content that is relevant to their lifestyle. And above all, we are committed to be “engaging always.”
27 West 24th Street
New York, NY 10010
Toll Free: 866/PR-WEILL
Geoffrey Weill, President
Ann-Rebecca Laschever, EVP
Mark Liebermann, SVP
Nestor Lara Baeza, VP
During its more than 20 years in business, Geoffrey Weill Associates, a New York-based boutique firm specializing in authentic, upscale travel experiences and tourism, has developed a reputation for candidness, creativity, and originality. Weill clients are embracing sustainable luxury — through large and small ecological endeavors — thinking long term about their impact on their local communities as well as on their beautiful locations. QT Hotel Sydney and venerable Swiss hotels, the Beau-Rivage Palace and Baur au Lac developed hotel beehives to counter the worldwide threat to the survival of the honeybee, which is responsible for pollenating fruits, vegetables and nuts and is an integral part of the human food chain. The elegant Hassler Roma is doing its part by providing an electric car for guests and to reduce carbon admissions in the historic city center, while green operating practices such as energy and water-saving projects are standard at the Conservatorium Amsterdam.
Conservation programs are an integral part of several clients’ ethos. Inkaterra in Peru has an extensive program of conservation including a rescue center for the Andean Spectacled bear, conservation of over 30,000 acres of Amazon forest, as well as a native orchid conservation effort that includes 372 species of the plant; Ted Turner Expeditions continues its commitment to responsible land management and increasing American bison herds; Aqua Expeditions, whose entire fleet of cruise ships on the Mekong and Amazon rivers have low emission engines and are proponents of responsible eco-tourism and wildlife preservation initiatives including the restoring of the taricaya turtle population in Peru’s Amazon; and Weill’s newest client, Soneva — resorts in the Maldives and Thailand whose barefoot luxury platform supports bio-awareness and eco-friendly practices.
WEILL continues to expand its luxury portfolio and find ways to showcase the strengths of its properties. Through television, magazines shoots and internet exposure through appropriate blogs, website and social media including Instagram, Facebook and Twitter.