5W PUBLIC RELATIONS
1166 Avenue of the Americas
New York, NY 10036
Ronn Torossian, President & CEO
5W Public Relations helps some of the world’s most admired travel and hospitality brands reach travelers, providing inspiration for their next adventure.
Whether it’s introducing a destination to travelers, launching a new property or promotion, building engagement or developing strategies to dominate a market, our team of professionals creates sophisticated programs that capture attention for travel and hospitality brands in a crowded, distracted world.
We help our clients garner ongoing publicity, educating business and leisure travelers, media and travel influencers about destinations, properties and tourism programs. We’ve helped our clients create news that breaks them out of travel media, generating coverage that spans lifestyle, digital, business and more. Our clients have benefitted from experiential events that help them imagine themselves at a destination, and have reached passionate travelers through digital approaches that reach consumers as they’re making decisions about where to go, where to stay and what to enjoy.
5W Public Relations’ clients in the Travel & Hospitality division recognize our PR agency’s ability to drive brands to the ultimate level within the consumer market. We understand the need for results and target a broad arena of media to yield consumer interest, brand recognition and overall, to establish authority of our travel brands on a local and global level. 5W Public Relations has quickly established itself as a leader in travel and hospitality PR, with a unique talent for developing integrated communications campaigns that get results.
Client experience includes Travel Alberta, The Wyndham Hotel Group, Gray Line NY, Marriott Hotels, Tourism Ministry of Morocco, NY Sightseeing, The Loews Regency, Tzell Travel/Travel Leaders Group, Luna Park at Coney Island, Fareportal, EL AL Airlines, Oyster Hotel Reviews, Buckingham Hotel, 1-800-CHEAPSEATS, Roomer.com, Cheap-O-Air, The Israel Ministry of Tourism, and The Ice Rink at Rockefeller Center.
BENDEL COMMUNICATIONS INTERNATIONAL
New York • Arizona • California • North Carolina • Oregon • Washington, DC • Sydney, Australia
Peggy Bendel, President
Sue Lomenzo, Strategic
Leora Lanz, Hospitality Marketing
Bill Baker, Destination Branding
Travel is our passion, and among our team, we’ve covered the globe — well, not Antarctica (yet)! Headed by HSMAI Lifetime Achievement public relations award-winner Peggy Bendel, we’re a consortium of senior travel industry professionals with more than a century’s real world experience, representing almost every facet of the travel industry, including countries, regions, cities, NGOs, hotels, trade shows, cruise lines and tour operators.
We’ve created award-winning solutions to marketing challenges, led teams of top marketers, handled crises of startling proportions, escorted press trips, planned special events and promotions, solved thorny problems, spoken at conferences and trade shows around the world, written articles and books — and had an exciting and fulfilling time doing so.
We also enjoy working in partnership with other firms to tackle special assignments that might disrupt ongoing client services, from crisis communications to special events.
Public speaking is a forte, as well: among us, we have served as keynote speakers, workshop leaders and panelists on the topics of public relations, marketing, social media, destination branding, strategic communications, media training and organizational structure at conferences around the world, most recently in Canada, Norway, Madeira, Uganda and the US.
Current tourism clients include Peter Sommer Travels (petersommer.com), offering historic and culinary gulet sailing and land tours of coastal Turkey, Greece and Sicily; Montana-based Ecology Project International (ecologyproject. org), pairing US high school students with their peers in Mexico, Costa Rica, Ecuador and the Greater Yellowstone Ecosystem to enhance and restore wildlife and habitat; the Outer Banks National Scenic Byway, one of the most remarkable destinations in the country; TerraVelo Tours (terravelotours.com), the only company to offer luxury cycling combined with mobile luxury camping; and Villa le Barone, 28-room 4-star hotel in the beautiful countryside of Chianti, Italy. Peggy sits on the Boards of the Destination and Travel Foundation, the Association of Travel Marketing Executives, and the Society of American Travel Writers (satw.org). She is the author of It’s a Crisis! NOW What? A Step-By-Step Crisis Communications Handbook for the Global Hospitality Industry.
225 Santa Monica Blvd., 3rd floor
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. BLAZE develops campaigns that help our clients create or reclaim relevance in the marketplace. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences and attracting positive attention from both consumers and the media. BLAZE also offers full public affairs capabilities through its parent company DAVIES.
Clients include: AmaWaterways, Anaheim Marriott, Citadel Outlets, Claremont Hotel, Club & Spa, Los Angeles Airport Marriott, Long Beach Renaissance Hotel, Manhattan Beach Marriott, Marina del Rey Marriott, Monterrey Marriott, TAITRA, and Toro Ride.
537 West 25th Street, 3rd Floor
New York, NY 10001
Vanessa Von Bismarck, Partner
Carrie Phillips, Partner
Sarah Pallack, Lifestyle Department Supervisor
BPCM is a fully integrated agency with offices in New York, Los Angeles and London that specializes in brand building and communications for luxury travel, tourism, and global hospitality companies. Founded by Carrie Ellen Phillips and Vanessa von Bismarck in 1999, BPCM began with a focus on fashion and has since proven the ability to build and grow brands to become leaders across all luxury markets.
We believe in a comprehensive style and in addition to global media coverage some of our greatest successes have been in partnership development, event planning and influencer engagement. BPCM’s hallmark is developing programming that elevates brand awareness on a global scale, taking hospitality brands beyond travel and into the lifestyle sphere.
Current clients include: The Luxury Collection Hotels & Resorts, Mustique, Monte-Carlo SBM, and Langham Place, Fifth Avenue. Past clients and consultation projects include: Marrakech International Film Festival, Le Meridien Hotels, Moroccan National Tourist Office, Krug Champagne, Volkswagen, and more.
l to r: Carolyn Izzo-Feldman, Patricia Fahie, Kate Wark
CAROLYN IZZO INTEGRATED COMMUNICATIONS (CIIC)
37 North Broadway, Suite 1
Nyack, NY 10960
Carolyn Izzo-Feldman, Pres. & Chief Strategist
Patricia Fahie, Executive Vice President
Kate Wark, Senior Vice President
CIIC is a full-service public relations, social media and marketing firm specializing in creating dynamic campaigns for the travel, hospitality, food & beverage and lifestyle industries. CIIC’s work is not only strategic, creative and results-driven, but award winning as well. In 2013, CIIC was honored with a Media Relations Award by PR Daily, as well as with seven Adrian Awards across Gold, Silver and Bronze categories for our travel and tourism clients by the venerable HSMAI (Hospitality Sales & Marketing Association International).
Headquartered in New York, CIIC also has affiliate offices in Los Angeles, San Diego, Mexico City and Miami, and is a member of Tribe Global, an alliance of independent advertising, public relations, digital and marketing agencies in North America, Latin America, Europe and Asia who share a common culture and vision.
Some of our clients include: Acapulco Destination Marketing (Mexico);
Hotel El Ganzo (Los Cabos, Mexico);
Kimberly Hotel, The (NYC);
Los Cabos Tourism Board (Mexico); Los Cabos International Film Festival (Mexico);
Mexico Grand Hotels (Los Cabos, Mexico);
Solmar Hotels & Resorts (Los Cabos, Mexico);
The Food & Shops at LaGuardia Airport.
Coyne PR and South African Tourism welcomed Blair Underwood and Alfre Woodard, actors and co-founders of Artists for a New
South Africa (ANSA), to accept South African Tourism’s “Friend of South Africa Award” on behalf of ANSA at the fifth annual Ubuntu Awards at Gotham Hall in New York.
(Photo by Diane
Bondareff/Invision for South African Tourism)
5 Wood Hollow Road
Parsippany, NJ 07054
5 Bryant Park, 28th Floor
New York, NY 10018
604 Arizona Ave., Suite 10
Santa Monica, CA 90401
Tom Coyne, CEO
Rich Lukis, President
John Gogarty, Executive Vice President
Jennifer Kamienski, Senior Vice President
Lauren Mackiel Gory, Vice President
Coyne PR’s Travel practice possesses the creativity, experience and passion to make a game-changing impact on your business. Our team has managed and executed world-class events and promotions, brand building campaigns, social media programs and media relations for some of the travel industry’s most prominent brands and destinations. Clients include South African Tourism, Disney Parks & Resorts, Adventures by Disney, Disney Cruise Lines, Heathrow Airport, TripAdvisor, Hong Kong Tourism Board, Outrigger Resorts and Hard Rock International. The Coyne Travel team has developed ideas and campaigns that take our clients where they want to be — and beyond. Our in-depth knowledge of the travel industry and long-standing relationships with the travel media help brands stand out in the crowded travel marketplace.
DEVELOPMENT COUNSELLORS INTERNATIONAL (DCI)
215 Park Avenue South, 10th Fl.
New York, NY 10003
Andrew Levine, President/Chief Creative Officer
Karyl Leigh Barnes, Executive Vice President/Partner
DCI is the leader in marketing places. Since 1960, our firm has represented more than 400 destinations around the world, stimulating visitor arrivals and investment through economic development and tourism marketing. DCI’s Tourism Practice features three divisions: public relations/consumer marketing, travel trade marketing/representation and meetings/incentive sales. Our Tourism Practice’s digital/social media team designs digital strategy and tactical programs for DMOs. DCI’s current client roster includes some of the most dynamic destination brands in the travel space including such states as California and North Carolina; cities such as Louisville, Park City, and Toronto; and international destinations including Australia, Dubai, Chile, Namibia and Scotland; as well as the U.S. Travel Association. These destinations are served by our staff of more than 50 destination marketers, from our New York headquarters and regional offices in Denver, Los Angeles, Tampa and Toronto.
DQMPR’s (L to R) Erin Levi,Yves Gentil and Julia Levi at the HSMAI awards in January 2013, where they received six Gold Adrian Awards.
25 E. 21st Street, Floor 11
New York, NY 10010
Yves Gentil, President
Headquartered in New York City with a satellite office in Miami, DQMPR is an award-winning, multi-lingual boutique travel and lifestyle public relations agency. DQMPR leverages its extensive network to organize coast-to-coast targeted media campaigns on behalf of clients, from morning television to print and online coverage. Clients rely on the agency’s industry experience, compelling storytelling and relationships in the execution of media events, press trips and trade shows. In addition to media relations, DQMPR’s trade division works with the travel trade and cruise industries on behalf of clients. DQMPR’s excellence in public relations has been recognized by Hospitality Sales & Marketing Association International with 12 Gold Adrian Awards as well as the Society of American Travel Writers with two gold and one silver award for work with Extraordinary Journeys Africa, Finnair and Tourism Quebec. The agency was honored with HSMAI’s Platinum award for its work with the “Today Show” and an Emmy nomination for bringing WNYW Fox 5’s “Toni On!” to Quebec for segments in Mount Tremblant and Quebec City during its 400th anniversary.
Current clients include the Croatian National Tourist Board, CroisiEurope, Extraordinary Journeys Africa, Finnair, Geringer Global Travel, Perillo Tours, Tourism New Zealand, Tourism Quebec and Zicasso Handcrafted Travel.
635 Madison Avenue
New York, NY 10022
Mathew L. Evins, Chairman
Louise R. Evins, CEO
Elyse Heckman, Vice President / Director of Travel & Hospitality
David Harrison, Director, Digital & Social Integration
We help to define a brand’s essence and create emotive experiences that bring brands to life.
We utilize brand experiences to catalyze brand passion and engagement.
We cultivate and nurture brand engagement to foster brand advocacy and storytelling.
We optimize brand mind-share through brand advocacy and storytelling.
We transform brand mind-share into brand market-share.
EVINS is the leading branding, marketing, communications and public relations firm in the luxury and prestige sectors, with specialist expertise in travel and hospitality. Over nearly thirty years, we have made an invaluable contribution to the growth and development of numerous industry icons, including American Express Centurion/Platinum, DEPARTURES Magazine, Exclusive Resorts, Groupe Floirat, Hotels & Resorts of Halekulani, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, The Lanesborough and Wheels Up, amongst many others. Our client work has garnered numerous awards and accolades, and we are consistently recognized for excellence in creativity, strategies and tactics.
Mathew Evins, the firm’s Chairman, has lectured on luxury and hospitality at the Cornell Hotel School and NYU’s Graduate School of Business, and has contributed to numerous industry publications and business media. Questex Hospitality + Travel appointed Mr. Evins to serve on the Boards of the International Hotel Investment Forum Berlin (IHIF), the leading international meeting place for the hotel investment community; Luxury Travel Exchange International (LTX), the leading event for today’s travel professional focused on luxury and premium niche markets, and of ULTRA Luxury Exchange (ULTRA), an invitation-only conference engaging the world’s elite travel professionals.
Members of the Fahlgren Mortine Team at the PRSA Tourism Section conference in June.
4030 Easton Station, Suite 300
Columbus, OH 43219
Neil Mortine, President and CEO
Marty McDonald, SVP, Tourism Practice Leader
Fahlgren Mortine works with clients in 29 states and is a top 30 independent firm nationally. The agency has been recognized with dozens of national PR and tourism awards, including Silver and Bronze Anvils from PRSA and a Mercury Award from the U.S. Travel Association. In 2013, Fahlgren Mortine was recognized with a PRSA Bronze Anvil for media relations for the Office of TourismOhio, and a Travel + Leisure Magazine SMITTY Award for work on behalf of Myrtle Beach Area Chamber of Commerce/CVB.
Headquartered in Columbus, Ohio, Fahlgren Mortine also has locations in West Virginia, Colorado, Florida, Kentucky and South Carolina. Travel industry client experience includes Office of TourismOhio; Myrtle Beach Area Chamber of Commerce/CVB; Experience Columbus; Hyatt Regency; Hilton; North Dakota Department of Commerce/Tourism; Hocking Hills Tourism Association; and many other destinations, regions, festivals, hospitality properties and more.
Finn Partners Travel/Lifestyle Group secured a partnership between Manhattan’s elite members-only Core Club and their client, the Jamaica Tourist Board, to host a private “Journey to Jamaica” bash in June 2014. Festivities included Grammy-winning Jamaican recording artist Shaggy (pictured here) entertaining the audience.
FINN PARTNERS TRAVEL / LIFESTYLE GROUP
301 East 57th Street
New York, NY 10022
Gail L. Moaney, Director and Managing Partner, Travel / Lifestyle Group
Morris Silver, Managing Partner
Virginia M. Sheridan, Managing Partner
The Finn Partners Travel / Lifestyle Group is one of the largest travel practices in the public relations industry. Our team is unrivaled for the creativity, execution and commitment we bring to our clients. Our capabilities and experience has been proven by our successful representation of some of the world’s top travel brands.
We have consistently gained and retained clients through our measureable bottom-line results and by comprehending their unique histories, preserving and bolstering their reputations and understanding their vision for the future.
Our commitment to our clients is to be an extension of their brands — a true partner in every way. When that commitment is combined with unsurpassed skill and experience in all the critical areas of travel and lifestyle marketing, we deliver results that provide an elevated, long term brand life, a stronger share of mind and an increased share of market.
Our services include strategic public relations planning and execution, global consumer / travel and trade media relations, crisis communication, reputation management, brand development, social and digital applications, partnership alliances, promotions and special events.
With a staff of over 50 highly skilled professionals, we represent airlines, cruise lines, domestic and international destinations, hotels, resorts, rail companies, real estate developers, travel associations and travel service providers.
The greatest measure of our success is the satisfaction of our clients, the longevity of our client relationships, and the recognition we’ve received from industry influencers and clients alike for delivering high-quality, substantive work.
The Dude Ranchers’ Association (DRA), a non-profit representing 95 dude ranches across North America, engaged FWV to increase
awareness of dude ranches and encourage consideration of the Western U.S. as a vacation option through an earned media campaign.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 89 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.
FWV’s dedicated travel and tourism practice, ranked as the #12 firm for Travel and Tourism PR by O’Dwyer’s, boasts extensive destination marketing experience, specializing in lifestyle and leisure marketing and public relations. Current travel and tourism industry clients include the Dude Ranchers’ Association, the Wilmington and Beaches CVB (N.C.), Carolina Beach, Kure Beach, Wrightsville Beach, and Tweetsie Railroad — North Carolina’s Oldest Theme Park. In addition, FWV has worked with Divi Resorts and its nine Caribbean properties, and co-operative destination marketing with each of the tourism organizations for Aruba, Barbados, Bonaire, St. Croix (U.S.V.I. Dept. of Tourism) and St. Maarten; Gatlinburg, Tenn.; Cabarrus County, N.C. — home to NASCAR’s Lowe’s Motor Speedway; Oakland County, Mich.; Branson, Mo.; the Old Salem Moravian Village in N.C.; the Greater Raleigh CVB; and America’s Historic Triangle, located in Williamsburg, Va.
In addition to its portfolio of travel and tourism clients, FWV works with many of the world’s leading companies and brands, including international utility provider ABB, Saft Batteries, Wrangler, Justin Brands, Melitta Coffee, Moe’s Southwest Grill restaurants, the International Gemological Institute (IGI) and Hood River Distillers. The agency’s fully integrated creative and digital team provides award-winning advertising, graphic design and digital and social media services for a wide range of clients.
GRAHAM & ASSOCIATES
111 Maiden Lane, Ste. #650
San Francisco, CA 94108
Graham & Associates is renowned for award-winning expertise in strategic national and international PR, communications, branding and social media programs for travel and hospitality, and consumer lifestyle clients. The agency also has established expertise working with companies with an environmental and socially responsible focus.
Founded in 1996, the agency is known for its successful launches, relaunches and highly creative and results-driven campaigns. Graham & Associates has a successful track record with hallmark and emerging companies and properties, including Cavallo Point, Jean-Michel Cousteau Fiji Islands Resort, Post Ranch Inn, El Capitan Canyon, Evergreen Lodge, Wyndham Worldwide, and more.
Graham is recognized in the industry with more than 80 top national PR awards including Stevie’s Best Communication Campaign, North America; PRSA’s Silver Anvil; a Special Creativity Award from the International Public Relations Association (all in tourism); and the Magellan “Best Agency Communications Campaign Worldwide.” Graham operates throughout Europe via Plexus, an exclusive organization of agencies it co-founded.
470 Park Ave. South, 4th Flr. North
New York, NY 10016
Ed Moed, Managing Partner & Co-Founder
Janine Gordon, President
Maggie O’Neill, Partner & Managing Director
JGAPeppercomm is the luxury and lifestyle specialty team within Peppercomm, an award-winning, independently owned 19-year-old integrated marketing communications agency headquartered in New York, with offices in San Francisco and London.
Our approach marries fully integrated marketing strategy with high-touch service and depth of experience in the travel, tourism, hospitality and luxury lifestyle categories. With clients ranging from developers of choice real estate to world-class hotels, four-star destination resorts and more, our team of experts has the know-how and passion to build and nurture brands. We’ve partnered multi-million dollar residential properties with the jets that get you there, educated UHNWI regarding the finer points of travel and counseled some of the world’s leading financial and consulting groups on the relationship among lifestyle, leisure and investment.
The key to success, we believe, is to understand premium brand values. We craft compelling stories based upon a thorough appreciation of your brand’s attributes. Our approach is focused on “outside-in” thinking: strategy and execution that let clients envision — and realize — the potential of connecting with their target audiences more effectively and more meaningfully than ever before.
We listen to our clients’ needs and to those of their stakeholders. By putting ourselves at the table with your customers, we are able to fully engage and build powerful connections with them — where they live, work, play, shop and share. To insure optimum results, we repeat these high-impact tactics, refining, as needed.
This approach drives the strategy for all our integrated marketing services, including PR/social media, branding, experiential/events, crisis communications, celebrity endorsements, co-branding/strategic alliances, licensing, digital/creative services and more. At JGAPeppercomm, we consistently deliver exceptional, business-building results for the brands we serve.
To learn more, please visit us at www.peppercomm.com, drop us a line at email@example.com or call President Janine Gordon, at 212/931-6185.
J PUBLIC RELATIONS
530 Seventh Avenue, #1108
New York, NY 10018
A bi-coastal force with offices in New York and California, and a presence in Arizona, J Public Relations (JPR), has become one of the most admired companies in the competitive travel, hospitality and luxury lifestyle PR industry. The agency continues to develop and manage highly successful media relations, social media and digital campaigns, and has elevated the art of brand positioning and messaging through development of creative programs and packages for hospitality clients and global hotel brands. The agency’s client roster includes many of the world’s most highly esteemed hospitality brands, hotels, restaurants, spas and luxury lifestyle brands. The agency has grown more than 250 percent in the past three years, ranking among O’Dwyer’s top 100 fastest growing agencies in the U.S. JPR has also earned a spot on the Inc. 5000 list of fastest growing private companies, placing 12th in the nation for fastest growing private companies in travel and hospitality.
JPR achieves results designed to enhance each client’s brand and directly impact revenue. Areas of expertise include media relations, digital and social media strategy and management, media events and tours, brand launches, property openings and repositioning campaigns. True to the company motto “don’t let the pink fool you,” JPR is a powerhouse of savvy specialists, experienced at launching brands and keeping them relevant through consistent innovation, creativity and enthusiasm.
K. Sutherland PR, from left to right: Stephanie Fasi, Kerry Sutherland, Jill O’Driscoll and Sarah Hinckley.
K. SUTHERLAND PUBLIC RELATIONS
California • Nevada
K. Sutherland PR is a boutique public relations agency that specializes in the travel and tourism industry. The resorts, destinations, and travel brands the agency represents have been featured in targeted media on a local, regional, national and even international level with placements in outlets such as Huffington Post, Yahoo!, CNN, Wall Street Journal, Men’s Journal and many more.
From international luxury resorts, boutique hotels, world cruise lines, adventure destinations, spas, travel accessories, lifestyle brands and more, the team at K. Sutherland PR executes innovative, personalized and targeted campaigns comprising of both traditional and new media avenues that help clients achieve their business goals.
In addition, everyone within the agency has a deep appreciation for and love of travel and culture. The agency’s team is multilingual and works with travel clients from around the world. Learn more at KSutherlandPR.com.
77 N. Centre Ave., Suite 215
Rockville Centre, NY 11570
Richard S. Kahn, President
Theresa M. Oakes, Senior Accounts Supervisor
Josh Kahn, Senior Accounts Supervisor
KTCpr, formerly known as Kahn Travel Communications, is a 23-year-old boutique public relations, marketing and publishing agency created by Richard S. Kahn, former editor-in-chief and associate publisher of Travel Agent magazine. KTCpr has developed its practice around the niche travel and tourism markets with clients in the public and private sectors.
Kahn, having spent 22 years as a reporter, writer and editor for newspapers and magazines, has a strong understanding and connection to the media — the end game for any public relations agency. Kahn was the 2014 recipient of the HSMAI Winthrop W. Grice Lifetime Achievement Award for public relations excellence.
KTCpr was launched with a purpose — to be responsive to the media and act as a “go to” resource. With that mantra at the forefront, the company has sustained steady growth based on achieving results thanks to Kahn and his staff’s relationships with the media. KTCpr’s expertise covers media relations, the creation of promotions (print, radio and Internet), the launch of new hotels and resorts, marketing consultation, crisis communication, social media campaigns, speech writing and publishing services.
KTCpr’s client roster runs the gamut of the diverse niches in the travel and tourism industries and includes: Brite Spokes by Kuoni, Apple Vacations, CheapCaribbean.com, Travel Impressions, Fareportal, the Society of American Travel Writers (SATW), April Travel Protection, the Caribbean Hotel & Tourism Association, Spice Island Beach Resort in Grenada, Mango Bay Hotel Group in Barbados, Magdalena Grand Beach & Golf Resort in Tobago, Morritt’s Resort in the Cayman Islands, Victoria Cruises in China, Aranui Cruises in the South Pacific, Pacific Delight Tours, St. Maarten Tourist Bureau and Interval International.
Key placements over the years have been TV exposure on “Today,” “The Early Show” and local New York news stations as well as feature print coverage in The New York Times, The Washington Post, The Los Angeles Times, New York Newsday, The Boston Globe, Miami Herald, Travel + Leisure, Conde Nast Traveler, Sports Illustrated, Black Enterprise and many more in addition to all the major travel trade publications. Internet coverage has been prominent as well including Frommers.com and the Huffington Post.
905 SW 16th Avenue
Portland, OR 97205
500 Fifth Avenue, Suite 2720
New York, NY 10110
Wendy Lane Stevens, President
LANE delivers results that build business for clients. Drawing on more than 20 years of experience in the travel and tourism industry, we create integrated public relations strategies that connect with key audiences and stakeholders across all communication channels. We track trends, monitor consumer sentiments, and place stories where key audiences seek information: online, in print or over the airwaves. We reach our clients’ audiences wherever they reside, garnering proven results in markets that matter most.
Whether elevating a property or a destination, we use fresh ideas and creative energy to educate, inform and inspire people to action. Our award-winning campaigns have produced measurable results for clients such as Travel Oregon, Brasada Ranch Resort, Cannon Beach Chamber of Commerce, Eagle Crest Resort, Evergreen Wings & Waves Waterpark, Sokol Blosser Winery, Wines from Spain, The Heathman Hotel Group and Travel Portland.
Lots of horsing around on this press trip! Showing off the best of Montana at The Resort at Paws Up, Jessica Foreman (3rd from right) from LDPR takes the media riding through Big Sky country, as part of
a recent “glamping” (i.e. “glamorous camping”) trip.
LAURA DAVIDSON PUBLIC RELATIONS
72 Madison Ave., 8th Floor
New York, NY 10016
Laura Davidson, President
Leslie Cohen, Executive Vice President
Meghna Patel, Senior Vice President
For over 20 years LDPR has guided some of the world’s most prestigious travel brands through an evolving media landscape with creativity, professionalism and enthusiasm. We are a highly driven and innovative travel/lifestyle agency with a global roster of clients from destinations and tour companies to some of the world’s leading hotels and resorts. Our integrated approach to our clients’ communications programs delivers the right mix of traditional media outreach, strategic partnerships and strong digital and social media solutions designed to enhance every program.
LDPR prides itself on a culture defined by our collaborative and strategic approach to working with clients, media and our staff, leading to successful partnerships with measurable results.
Our client roster includes Abercrombie & Kent, Rocco Forte Hotels, VisitScotland; Sydney/Destination New South Wales, Australia; Bal Harbour, Florida; Kittitian Hill, St. Kitts; Eden Rock, St Barths; Curtain Bluff, Antigua; Waterfall Resorts, Alaska; The Resort at Paws Up, Montana; The Thinking Traveller luxury villas in Italy and Greece; Grand Hotel Excelsior Vittoria, Sorrento, Italy; Atlantis Paradise Island, Bahamas; Residence Inn by Marriott; Mayflower Renaissance, Washington DC; The Ocean House, Watch Hill, Rhode Island; The Ritz-Carlton and JW Marriott Grande Lakes Orlando; Marriott Marquis Washington, DC and Millennium Hotels & Resorts, North America, among others.
LH&A agency client Wild Dunes Resort partnered with James Beard award-winning cookbook authors and TV personalities, The Lee Brothers, to share an unforgettable, authentic Southern experience for
meetings and groups. With package choices ranging from conversational cooking classes to a traditional Lowcountry oyster roast to custom
dinners, groups sip, savor and shuck their way through Charleston led by the Lowcountry’s culinary pioneers — Ted and Matt Lee.
LOU HAMMOND & ASSOCIATES
900 Third Avenue
New York, New York
Lou Hammond, Founder and Chairman
Stephen Hammond, President
Terrence Gallagher, Executive Vice President
Marking three decades of service this year, Lou Hammond & Associates (LH&A) has long set the gold standard as the recognized leader in travel and hospitality public relations. The company’s passion, as well as an unwavering commitment to quality, is driven by its legendary founder and chairman, Lou Hammond, who is regarded as one of the most well-known and enthusiastic advocates in the industry.
LH&A is renowned as an innovator in the field, as evidenced by its award-winning work. In fact, the Hospitality Sales & Marketing Association International (HSMAI) has honored the agency with more of its prestigious Adrian Awards over the past 16 years than any other entrant.
Last year the agency launched its boutique digital firm, Hammond Digital+, which is led by an experienced specialist. The agency’s latest enterprise offers custom social media and digital marketing services that capture the media’s attention, drive consumer engagement, and build long-lasting following for clients. Backed by the company’s nearly 30 years of quality PR service, HD+ combines traditional and new strategies to develop attention-grabbing campaigns across all platforms.
Although LH&A celebrates its past, most brilliantly through the longevity of its client relationships, the past year marked exciting changes for the agency that signals its continued vitality. This March, LH&A left its iconic townhouse on East 51st Street for more spacious accommodations on Third Avenue in Midtown East. The agency also embarked on a rebranding campaign in late 2013, resulting in a revamped website and a redesigned logo that honors the agency’s past as it strides boldly into the future. LH&A’s offices in Charleston, SC, and Miami, FL, also continue to see marked growth.
Over the past year, the agency welcomed as partners two cruise lines (Oceania Cruises and Regent Seven Seas Cruises, including the launch of Regent’s new ship Seven Seas Explorer in 2016) and one rail service (Premier Rail Collection); one hotel group (Groupe Lucien Barrière, France) and five resorts (Elbow Beach, Bermuda; Pink Sands, Bahamas; St. Regis Deer Valley, Utah; JW Marriott Guanacaste, Costa Rica; and The Inn at Dos Brisas, Texas); three destinations (Fort Worth; Le Massif de Charlevoix, Quebec; and Paducah, Kentucky); and one home-exchange travel club (3RD HOME).
MAXWELL PR + ENGAGEMENT
3934 SW Corbett Ave.
Portland, OR 97239
47 Maple St.
Burlington, VT 05401
Jennifer Maxwell-Muir, Founder and Principal
Vicky Hastings, Managing Director, Studio West
Chrystie Heimert, Managing Director, Studio East
Erika Simms, Vice President
An independently owned public relations and consumer engagement agency, Maxwell specializes in media and blogger relations, social media engagement, content marketing, consumer promotions and paid media. We work with leading consumer brands, premier tourism destinations and attractions, and businesses advancing new models that leave the world a better place.
The Maxwell team members are experts in: Generating news and conversation; Packaging destinations and experiences; Building community and relationships; Prompting consumer engagement and strengthening loyalty; Helping destinations speak louder, break through the clutter and integrate across channels to increase overnight stays.
Our 15 years of award-winning travel and tourism client experience includes Travel Oregon; McMenamins Pubs, Breweries and Historic Hotels; Argyle Winery; Inn at the 5th; Travel Astoria-Warrenton; Tourism Walla Walla; Portland Walking Tours; Oregon Garden; Woodland Park Zoo; Willamette Valley Visitors Association; and Oregon Coast Visitors Association.
Cape Cod’s beloved Chatham Bars Inn celebrates 100 years with the
help of Middleton & Gendron.
MIDDLETON & GENDRON
845 Third Avenue
New York, NY 10022
Yvonne Middleton, Chairman
Middleton & Gendron represents best-in-class travel, hospitality and lifestyle brands. Over three decades, the agency has launched iconic hospitality brands and directed groundbreaking PR and social media campaigns. It has put an airline client’s name on a major fireworks display at the Brooklyn Bridge, and persuaded a sitting U.S president to play sax at a casino’s grand opening.
M&G’s award-winning legacy business provides comprehensive, customized public relations services from strategy through execution and is supported by the agency’s digital and production practice.
The agency continues to prove that the most effective PR programs integrate traditional media with online and social networking. In recent months, M&G teams have applied that approach to successful campaigns ranging from the re-launches of Jade Bar at Sanctuary on Camelback Mountain and The Umstead Spa in Cary, N.C. to the 100th anniversary of Cape Cod’s Chatham Bars Inn.
M&G enjoys great bench depth while also cultivating up and comers among its talented staff. Clients are guaranteed a team that thinks creatively, acts nimbly, and pursues their goals with absolute purpose.
MISSY FARREN & ASSOCIATES (MFA)
33 E. 33rd Street, Suite 905
New York, NY 10016
Missy Farren, Founder & CEO
Agatha Capacchione, Vice President
Samantha Lacher, Director, Travel, Culture & Design
MFA is a mid-sized agency offering a powerful combination of customer assistance, attention to detail and dynamic, meaningful coverage and social media results. Our passion for travel drives professional success and relationships in various niches, including: culinary, adventure, ski/snow, family, romance, arts/culture, Caribbean, wellness/ spa, culture, wine/spirits and fitness/sports. The agency specializes in strategic media relations; social media strategy and management; partnership development; event facilitation; spokesperson positioning; and crisis communications. Our team of agile, professional marketers pairs innovative thinking and never-say-never attitudes to deliver significant results and exceed expectations.
Industry experience includes: The Art Museums of Colonial Williamsburg; Aspen Ski Co.; Auden Bar & Bistro; Cayman Airways; Cayman Cookout; The Cayman Islands Department of Tourism; Charlie Bird Restaurant (NYC); The Colonial Williamsburg Foundation; Colorado Ski Country; Disneyland; Disneyland Food & Beverage; Golden Horseshoe Golf Club; Intrawest; Learn to Ski and Snowboard Month; Limelight Hotel; The Little Nell; The Lodge at Woodloch; The Mark Anthony Group; Michelin Food & Travel; Mission Hill Family Estate; Montagna Restaurant; National Trust for Historic Preservation; The Ritz-Carlton Hotels of New York; Roadtrips Inc.; Royal Plantation Collection; Sandestin Golf and Beach Resort; The Spa of Colonial Williamsburg; Squaw Valley; Steamboat; Trapp Family Lodge; Twin Farms; Whistler Blackcomb; and more.
MMGY Global is helping Fairfield Inn & Suites connect with Millennials by launching "Every Day Connect." The PR and social media campaign offers advice on mentorship and networking as ways to ignite and maintain momentum throughout their careers.
Pictured here are the campaign's ambassadors, all of whom are featured in this year's Forbes 30 Under 30 list.
245 Fifth Ave., Ste. 902
New York, NY 10016
Clayton Reid, President & CEO
Julie Freeman, EVP & Managing Director, PR
David Perez, Vice President, PR
At MMGY Global, “We Inspire People To Go Places.”
As the leading integrated marketing communications firm specializing in the travel, hospitality, lifestyle and entertainment industries for more than 30 years, our mission is to help travel companies grow revenue by motivating their customers. With offices in New York City, Kansas City, Orlando, Ft. Myers and Denver, and an international partner network, Consul, we serve many of the world’s premier travel and tourism brands.
Our public relations team has a track record of developing and implementing award-winning, strategic campaigns that are rooted in research and insights. We are master storytellers and content creators. Through integrated traditional and social media programs, we reach our audiences where they live, work and play.
We offer personalized, senior level service with the resources of the larger agency in traditional and social consumer and trade media relations, corporate and brand positioning, partnership marketing, promotions, event marketing, and crisis communications. MMGY is the author of the widely acclaimed Portrait of American Travelers annual research study.
Our PR clients include cities and states, international destinations, hospitality brands, airlines, iconic attractions, travel technology and services and industry associations.
Other MMGY Global areas of expertise include research and insights, strategic communications planning and implementation, traditional and social media buying, digital/social media strategy, website development and management, e-CRM, and travel industry relations.
Karen Murphy, Chairman and CEO, and Brett O’Brien, Managing Director, of Murphy O’Brien Public Relations.
MURPHY O’BRIEN PUBLIC RELATIONS
11444 W. Olympic Blvd., Suite 600
Los Angeles, CA 90064
Twenty-five years ago, Karen Murphy O’Brien and Brett O’Brien launched Murphy O’Brien Public Relations out of a Century City apartment with a single client — the Sunset Marquis Hotel and Villas.
Today, in addition to its impressive lifestyle and real estate clients, Murphy O’Brien continues its reign as a leader in travel PR, representing such luxury brands as The Peninsula Hotels, Shutters on the Beach, Esperanza, and Auberge Resorts, among others, and tourism boards such as Nicaragua Tourism Board. Murphy O’Brien’s campaigns have resulted in story placements in national outlets such as “Today Show,” CNN, Conde Nast Traveler, Travel + Leisure, Food and Wine and Vogue, to name a few, as well as prestigious awards including Hermes Creative Awards, PRWeek Awards, HSMAI Adrian Awards, and more.
In addition to creating award-winning campaigns that move the needle for their clients, Murphy O’Brien is consistently ranked as one of the 10 Best Places To Work by the Los Angeles Business Journal.
Sunset Media Center
6255 W. Sunset Boulevard
Los Angeles, CA 90028
Jamie Foley, Vice President
MWW’s Travel & Tourism practice can take you anywhere you want to go. From hotels and destination marketing to airlines and travel publishers, we’ve worked with both established and emerging brands within the travel industry. Through our strategic, award-winning campaigns, we connect these brands to consumers and key stakeholders alike.
Our team is made up of the top hospitality industry strategists, who rely on years of deep-rooted experience in the space to create ownable campaigns and positioning programs that elevate brand awareness and increase traffic and bookings. We have proprietary research and analysis on the travel and tourism industry, which we combine with the power of the social media landscape to develop digital strategies that engage and resonate with travelers.
Our recent work for Stronger Than the Storm, created to drive visitor traffic to the Jersey Shore after Hurricane Sandy, has been recognized with top industry awards, including “PR Campaign of the Year” at the 2014 SABRE Awards, a PRSA Silver Anvil, and multiple American Business Awards. MWW was also selected as 2013 “PR Agency of the Year,” by the International Business Awards, 2013 “Midsize Agency of the Year” by the Bulldog Stars of PR Awards as well as 2014 “Best Places to Work in New Jersey” by NJBiz and 2013 “Top Places to Work in PR” by PR News.
Nancy J. Friedman Public Relations, AOR for Westin Hotels & Resorts,“running” a wellness press trip with resident running concierge Chris Heuisler for the launch of Punta Cana, Dominican Republic.
NANCY J. FRIEDMAN PUBLIC RELATIONS, INC.
35 East 21st Street, 8th Flr.
New York, NY 10010
2014 brought many firsts to NJFPR! The travel, hospitality and lifestyle PR firm entered its 27th year with the opening of an LA outpost. In addition to launching the Santa Monica office, the agency will debut Hotel Week LA™, which it pioneered three years ago in New York. To date, Hotel Week NYC™ has resulted in nearly 200 million impressions and generated over $400,000 in incremental revenue for participating hotels. The agency will follow Hotel Week NYC and LA with Miami, Chicago and Washington, DC.
NJFPR also added a social media practice led by strategist Kristin Heise. The division consults clients on best practices and assists with creating compelling online and social media initiatives in tandem with the agency’s comprehensive PR offerings.
Clients include: 66 Rockwell, New York; Apple Core Hotels, New York; Battery Maritime Building, New York; Borgata Hotel Casino & Spa, Atlantic City; Condado Vanderbilt, San Juan, Puerto Rico; Cooperstown, New York; Copamarina Beach Resort & Spa, Guanica, Puerto Rico; Dermot Real Estate, New York; Farmer’s Museum, Cooperstown, NY; Fenimore Art Museum, Cooperstown, NY; Gansevoort Park Avenue NYC; Gansevoort Turks + Caicos; Gemma at The Bowery Hotel, New York; Hotel El Convento, San Juan, Puerto Rico; Hyatt Regency Aruba Resort Casino & Spa; Marmara Park Avenue, New York; Parker & Quinn, New York; Pier A Harbor House, New York; Refinery Hotel, NYC; Rendezvous, St. Lucia; Riff Hotels, New York; Sea Island, Georgia; Sheraton Hotels & Resorts; SIXTY SoHo, New York; Spring Creek Ranch, Jackson Hole, WY; St. Petersburg/Clearwater, Florida; The Body Holiday, St. Lucia; The Bowery Hotel, New York; The Elysian Spa & Health Club, Chicago; The Jade, NYC; The Jane, New York; The Ludlow, New York; The Maritime Hotel, New York; The Marlton, NYC; The New York Palace, New York; The Pod 39 Hotel, New York; The Pod Hotel, New York; The Waldorf Astoria Chicago; The Water Club - A Signature Hotel by Borgata; and Westin Hotels & Resorts.
OGILVY PUBLIC RELATIONS
636 11th Avenue
New York, NY 10036
Mitch Markson, President, Global Brand Marketing
Ogilvy Public Relations knows tourism. Our team consists of travel and tourism experts with specific strengths in the areas of consumer and brand PR, corporate communications, crisis communications and reputation management, events management, trade marketing, partnership and alliances, sponsorship creation and leverage, content creation and development, and digital and traditional media relations. Ogilvy PR has successfully elevated brands across a variety of travel industry categories including hospitality, tour, cruise, airline, transportation, technology and destinations.
Our combination of research- based strategy, breakthrough creativity, and flawless execution delivers strong media talkability and business-building impact. Our work has helped clients to reach potential travelers where they work, live and play. Relevant travel and tourism clients include Tourism Fiji, Tourism New South Wales, Hilton Hotels, Tourism Australia, PROEXPORT Colombia, Brazil, Brand USA, Guinness Storehouse and British Airways.
320 West 13th Street, 7th Floor
New York, NY 10014
Greg Tarmin, SVP and Managing Director, New York
Patrice Tanaka, Chief Counselor and Creative Strategist
Marcy Walsh, Vice President
PadillaCRT is one of the top 15 independent public relations and marketing firms in the country and one of the largest employee-owned firms in the world. With nearly 200 employees in Minneapolis; New York; Los Angeles; Richmond, Va; Washington, D.C.; and Norfolk, Va., PadillaCRT helps national and regional clients articulate and achieve their purpose as a powerful way to build brands, protect reputations and reach business goals.
PadillaCRT’s travel and tourism experience includes work for the Greater Houston Convention and Visitor’s Bureau, Air New Zealand, Cambria Suites (Choice Hotels International), Minneapolis St. Paul International Airport, the Minneapolis St. Paul Regional Economic Development Partnership Jefferson Lines, Meet Minneapolis, Wyndham Hotels & Resorts, State of Connecticut Tourism, South African Tourism and Coasts Cruises.
Quinn’s work promoting the sustainability efforts of the Waldorf Astoria New York took home this year’s HSMAI Adrian Best of Show award for top travel PR program of the year, worldwide.
520 8th Avenue, 21st Floor
New York, NY 10018
LinkedIn: @Quinn PR
407 Lincoln Road, 10H
Miami Beach, FL 33139
Florence Quinn, President
John Frazier, Executive Vice President, Head of Travel Group
Morgan Painvin, Senior VP
Jim Lee, Senior VP, Miami
Quinn is a lifestyle public relations agency with global impact. Our disciplined, strategic approach to PR has built some of the largest audiences in the world.
We develop creative strategies that build the reputations, tell the stories, and grow the businesses of lifestyle brands around the world. With offices in New York and Miami and affiliates worldwide, we serve clients in Travel, Real Estate, Spa, Experiences and Retail as well as Food, Wine & Spirits.
We work collaboratively to develop narrative-based ideation, resulting in strategies that capture the attention of today’s sophisticated consumer. We integrate multiple communication channels with partnerships, events and ideation to produce work that is highly effective — and measurable. Our innovative initiatives, which are recognized globally, have resulted in a number of industry “firsts.”
We believe there is magic to be found at the intersection of creative thinking and value-driven strategies. Many of the world’s most recognized brands believe as well. That’s why companies like the Waldorf Astoria, Guerlain Spa, Etihad Airways, and The Ritz Carlton Residences choose Quinn.
Since 2007, rbb Public Relations has worked with AMResorts, a leading brand marketing and sales company, on award-winning PR campaigns for its six luxury resort brands. Recent work includes a partnership with celebrity athlete Rafael Nadal (pictured at Secrets Aura Cozumel).
RBB PUBLIC RELATIONS
355 Alhambra Circle, Suite 800
Miami, FL 33134
Christine Barney, CEO
Lisa Ross, President & Travel Practice Leader
Tina Elmowitz, EVP
John Quinn, EVP
rbb is a marketing communications firm and four-time U.S. Agency of the Year that has earned a reputation for continually delivering results to its clients through award-winning campaigns. The agency’s hospitality portfolio has included national and international brands across all travel segments ranging from hotel chains, boutique resorts and destinations to airlines, cruise lines and online travel agencies.
rbb is recognized for creating programs that blend creativity with traditional and social media campaigns, marketing activations and affinity partnerships to boost brand awareness, drive bookings and support clients’ business goals.
In 2014, rbb was awarded five HSMAI Adrian Awards, including two Platinum awards, for its work with Homewood Suites by Hilton, Home2 Suites by Hilton, and AMResorts and its six luxury resort brands. Recently, rbb and AMResorts were also awarded the Public Relations Society of America’s prestigious Silver Anvil for the industry leading “Flu Free Guarantee” in response to the H1N1 epidemic.
Recent work includes the launch of Norwegian Cruise Line’s Getaway; TV show integrations with “The Bachelor” and “Extra”; promotional partnerships with Jamba Juice and jetBlue; and celebrity endorsements with Kourtney Kardashian, Rafael Nadal, and more.
As the Champion of Breakout Brands, rbb inspires companies with insights on creating customer passion to increase sales and customer loyalty. Its multicultural staff of 38 delivers award-winning creativity, media relations, strategic counsel, launch campaigns, digital media, content creation, reputation management and results/analytics.
In addition to travel & leisure, other specialty practices include consumer products/services, health, sports & entertainment, B2B and higher education. Find out how rbb can help your brand break out by visiting www.rbbpr.com or call rbb president Lisa Ross at 305/448-7457.
Cars driving on the ocean? It’s the best way to get media attention for a new ship launch in cruise-ship-saturated Miami. A partnership with Fiat to leverage a fleet of Fiat 500 Personal Watercraft helped
Redpoint score the cover of the Miami Herald, plus WSJ, AP, and
more for client MSC Cruises.
REDPOINT MARKETING PR, INC.
161 Avenue of the Americas
New York, NY 10013
Victoria Feldman de Falco, Principal
Christina Miranda, Principal
Specializing in travel, hospitality, interior design, and home furnishings, Redpoint is a full service marketing PR firm with an entrepreneurial style, brand building expertise, and a passion for results. We orchestrate compelling campaigns that integrate traditional PR with sophisticated digital and social media marketing initiatives.
Select travel/hospitality clients include the Saint Lucia Tourist Board, MSC Cruises; Woodstock Inn & Resort, VT; Ripley’s Believe It or Not! Times Square; US Tour Operations Association; Hidden Pond Resort, ME; The Tides Beach Club, ME; Morey’s Piers and Beachfront Waterparks: The Dylan Hotel, Amsterdam; Collette; Montauk Blue Hotel; Water’s Edge Resort & Spa, CT; and Essex Resort & Spa, VT.
Redpoint executives bring a “nose for news” to every client challenge, ensuring that marketing ideas have just the right dash of risk to make them significantly newsworthy without being operationally challenging to implement.
ROGERS & COWAN
Mummies of the World: The Exhibition, currently on view in Buffalo, showcases new galleries exploring the study of mummies linked to discoveries in modern medicine, including “MUMAB” (pictured). Created in 1994, MUMAB answers many mysteries concerning the techniques of ancient mummification. Rogers & Cowan executes all media and event coordination for the nationally traveling exhibition,
which has toured 9 cities and viewed by over 1 million people.
8687 Melrose Avenue, 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Rogers & Cowan offers significant experience in creating and executing integrated marketing, PR and social media campaigns for clients in the travel and tourism industries, including resorts and resort developers, hotel associations, government tourism offices, visitors bureaus, museum and cultural exhibits, live shows, airlines, cruise lines, sporting events and travel media.
We create marketing communications and social media strategies that elevate a client’s core messages beyond travel outlets and into lifestyle media through the influence of entertainment. Our distinctive approach goes beyond core media relations to include destination integration into entertainment content, Facebook promotions, influencer seeding and outreach, special events and social media strategies. The agency’s work has included building awareness for hotels and resorts through celebrity seeding programs, introducing new travel services in key markets through influencer events, creating online content tied to entertainment properties, activating sponsorship of sports and entertainment events, managing PR for consumer-focused travel shows, and driving ticket sales for shows and exhibits, among others.
Current / past clients include Mummies the Exhibition, USA Pro Cycling Challenge, LA Times Food & Wine Festival, LA Times Travel Show, Madame Tussaud’s Hollywood and Las Vegas, Bodies the Exhibition, Titanic the Artifact Exhibition, Etihad Airlines, American Airlines, Canadian Tourism Commission, Travel Alberta, Royal Caribbean, InterContinental Hotels Group, Miami Boutique Hotels, How to Train Your Dragon, Fuerza Bruta, Yo Gabba Gabba Live!, The Seaport and the Rock N Roll Hall of Fame.
SPENCER MCMILLAN PUBLIC RELATIONS
PO Box 133
Windermere, FL 34786-0133
Laura Spencer, CEO & President
Let’s face it. More and more studies show that women are the primary decision-makers for almost every product or service from cars and computers to clothing and healthcare. And especially the decision-makers in the industry of travel. Spencer McMillan Public Relations focuses on targeting moms and women by engaging them through traditional and social media.
Laura Spencer, CEO and President of Spencer McMillan Public Relations is a corporate executive who has worked with and for Fortune 50 to Fortune 500 companies in the field of tourism social media. Spencer has over 20 years in marketing, sales, social media and public relations experience.
In 2008, Spencer was the very first hire for the newly established social media team for The Walt Disney Company, firmly cementing her professionally in the history of social media. She was immediately given control of the company’s fledgling C2C social media websites including The Disney Parks Moms Panel. Within a year, she became responsible for the social media strategy and marketing of all of the Disney travel product; Walt Disney World, Disneyland, Disney Cruise Line, Adventures By Disney and the company’s various timeshare resorts.
The SMPR team knows the female consumer market extremely well and how to keep them passionately engaged with travel brands. For most women, their attention is drawn to products by other women– women they either know personally or ‘know’ and trust online. Increasingly, that person is one of your consumers. Our team knows how to reach your most influential consumers– moms and women by providing 360 degree campaigns that mix traditional and social media. We work seamlessly with your in-house teams and other agencies to reach your goals.
SMPR is adept at finding your target market, reaching them through engagement and turning them into not just customers, but advocates. As your “Consumer Matchmaker” SMPR reaches your most loyal customers and matches her with your target market. It creates a perfect marriage of engagement, content creation and sales conversions.
Spencer is also a well-recognized, social media travel industry insider. She maintains a sizeable following of travel writers, TV producers and influential online media personalities. She is a sought after brand spokeswoman representing companies in print, online, radio, local and national TV. She and her team have worked with companies such as LG Mobile, Cold EEZE, Tumi Luggage, American Tourister, Hanes Brands, many luxury hotels and resorts and the Disney Channel. She has matched brands with celebrity ambassadors including Steve Harvey, Teri Hatcher, Angela Bassett, Gina Davis and more.
SMPR’s Core Areas of Expertise:
C2C Affinity Social Media & Engagement
Social Media Brand Ambassadors & Champions
Sponsored, Organic, & Earned Written & Video Content
Lead Generation and Social Media Growth
Familiarization Tours & Trips for A List Media
Spring O’Brien was first to launch a Digital Detox campaign, encouraging consumers to unplug and escape their everyday technological
dependencies in St. Vincent and the Grenadines, garnering the destination +50 million media impressions in the first year of the North
30 West 26th Street, 3rd Floor
New York, NY 10010
Chris Spring, President
Lauren Kaufman, Senior VP
Spring O’Brien is an award-winning, full-service marketing communications agency specializing in travel and hospitality PR for over three decades. We have successfully represented new and established companies across every segment of the travel industry including tourism boards, cruise lines, airlines, railways, hotels, resorts, tour operators, websites, associations, and credit card companies.
What sets us apart is our ability to make a Visible Difference for clients, uniquely achieving a competitive edge with integrated solutions, developing customized public relations, social media and branding campaigns, as well as digital marketing and travel trade programs. We consistently achieve high visibility broadcast, print and online coverage to catapult client brands beyond the fray. We pride ourselves on our inventive approach to partnerships, promotions, package and product development, rebranding, special events and strategic counsel. Spring O’Brien offers the flexibility and hands-on approach and nimble, fast turnaround of a smaller agency with the specialist resources and expertise to achieve big results.
The agency has created an Asia Division to handle the China National Tourist Office, regional tourist boards and in-country travel related clients.
2441 West SR 426, #1061
Oviedo, FL 32765
Treva J. Marshall, President
TJM Communications is an award-winning boutique lifestyle public relations firm specializing in travel, food, wine and the arts.
Since 2001, the agency has serviced international and domestic clients from its Orlando, Florida location and is a proud recipient of the Hospitality Sales and Marketing International (HSMAI) Silver Adrian Award for Public Relations. As a boutique agency, we focus on delivering personalized service with an emphasis on innovation, creativity and strategy.
Comprised of a team of seasoned communications professionals, we are especially proud of the diverse nature of our company, with staff members representing origins from around the globe.
TJM Communications has been called upon to service clients in Spain, South Africa, Canada and throughout the United States. We have represented domestic and international destinations, hotels and major tourism entities. Our travel practice currently includes clients such as: Walt Disney World Swan and Dolphin Resort, Westgate River Ranch Resort, along with other noted hotels, resorts and tourist attractions.
Find us on Facebook at www.facebook.com/TJMCommunicationsInc.
Christine Turner and Turner PR’s Colorado team celebrates a new office space earlier this year, in Denver’s hot LoDo neighborhood.
A wholly owned, independent subsidiary of Fahlgren Mortine
250 West 39th St. #1602
New York, NY 10018
1614 15th St., 4th Floor
Denver, CO 80202
Christine Turner, Founder & President
Mariana DiMartino, Senior VP
Angela Berardino, Vice President, Travel and Digital
Turner PR is a creative agency specializing in media relations, brand collaborations, influencer programming, social media and digital communications, representing some of the world’s best hotels, resorts, destinations and brands. Our two specialty divisions are travel, tourism & real estate and active lifestyle, outdoor & fashion brands. We represent all of the places you’d like to go, and the items you’d pack for your adventures.
We have two U.S. offices in New York and Denver to best service our worldwide clients based in the U.S., Canada, Mexico, Europe, Caribbean and South America. Founded in 1997, we live and breathe our clients’ cultures and deliver meaningful results from our deep industry relationships with journalists and influencers.
Our dedicated 360 approach to delivering integrated social media, digital and PR campaigns continues to deliver bottom-line results for our clients through powerful media exposure, influencer followings and consumer engagement. We are a relationship agency, acting as in-house support for our clients, and we are proud of our culture — we work hard, we get results and we give back to our communities.
909 3rd Avenue
New York, NY 10022
Alice Diaz, Executive Vice President, Travel
The Weber Shandwick Travel & Lifestyle practice is the leading specialist in travel and tourism public relations. If you watch “GMA,” “Jimmy Kimmel,” read USA Today, TIME, Travel + Leisure, Popular Mechanics or the Sports Illustrated Swimsuit Issue, you’ve probably seen our work on behalf of many of the world’s most respected brands. If interesting content has found you while you were reading about your lifestyle passions — food, wine, fitness — you’ve probably seen our work as well.
At Weber Shandwick, we have built a culture of “tomorrowists,” a collaborative group of colleagues who are energized by creating award-winning, pride-earning, success-driven work for our clients and leading the industry in bold new directions. To complement our deep travel and tourism expertise, the agency has invested in a diverse range of talent such as creative directors, more than 600 digital and social media specialists, digital and video production experts, and other specialists.
Our Travel & Lifestyle practice operates like a boutique agency with all the attention and accountability that might imply, but also gives us the resources to continue to evolve our approach to marketing communications for travel clients in a vastly changed media marketplace. We work hard to not just know our clients, but to partner with them in creating strategic programs that deliver against business goals. We inspire. We incite. We shape ideas to move travel and lifestyle companies and organizations forward. We get people thinking and acting in new ways so they connect with and advocate for your brand.
Nestor Lara-Baeza, Weill President Geoffrey Weill, and Ann-
Rebecca Laschever accept HSMAI Awards in February.
27 West 24th St
New York, NY 10010
Toll free: 866/PR-WEILL
Geoffrey Weill, President
Ann-Rebecca Laschever, Exec. VP
Tania Philip, Sr. VP
Mark Liebermann, VP
During its 19 years in business, Geoffrey Weill Associates, a New York-based boutique company specializing in upscale travel, tourism and cultural clients, has developed a reputation for creativity, originality, and honesty. WEILL is constantly pursuing ways to showcase its clients in new and interesting ways, including through television, blogging press trips and elaborate fashion and catalog shoots at its properties that highlight the luxury travel angle.
WEILL also integrates food and wine, showcasing its properties with celebrity and Michelin-starred chefs, promoting recipes and cookbooks from its clients and featuring the world-class wines produced at Castiglion del Bosco, Tuscany; Dunton Hot Springs, Colorado; and Bouchard Finlayson, Red Carnation’s vineyard in South Africa.
The company prides itself on the longevity of both its staff and clients, with some clients being with the company for 8, 12, and 17 years, and staff members with an average stay of 10 years.
WEILL continues to expand its luxury portfolio. Its newest clients include Hotel Regina Isabella on the Italian island of Ischia; the legendary Hotel d’Angleterre in Copenhagen; The High Line Hotel in New York City, and The Milestone in London — WEILL’s second in the Red Carnation Collection. In June 2014, WEILL signed on the iconic One & Only hotel group.
Aruba takes over Super Bowl as the title sponsor of the top celebrity gift lounge, flocked by celebrities including Terrell Owens, Deion Sanders, Peter Facinelli and Tom Arnold. Aruba is a Zimmerman
THE ZIMMERMAN AGENCY
1821 Miccosukee Commons
Tallahassee, FL 32308
Carrie Zimmerman, President
The Zimmerman Agency blends bold basics and endless energy with strategic creativity to capture revenue-driving results. Ranked by O’Dwyer’s as one of the largest two hospitality public relations firms in the United States, the agency maintains its leadership position with a platform combining its public relations division with its robust 40-person in-house digital/social discipline.
Global hospitality clients include everything from Hard Rock Hotels & Casino (nine countries) to Club Med (seven countries), award-winning resorts like Little Palm Island in the Florida Keys, Waikoloa in Hawaii and Casa de Campo in the Dominican Republic, as well as destinations like North Carolina’s Southern Outer Banks and the country of Aruba.
Its newly-energized consumer brand division touts national brands including Party City, Pilot Pens, Cooper Tire, Firehouse Subs, Homes.com, Nature’s Own® and TPC.
The Zimmerman Agency WOW! platform of planning has proven to be a magnet for some of America’s most iconic brands, in and out of the world of hospitality.