The month-old United Nations HeForShe gender equality campaign, a social media hit from its September launch, has cast a net for global PR agency to build on momentum from its September 2014 launch. Dubbed a "solidarity movement," the campaign was created by UN Women to enlist men of all ages in a bid to support women's rights and launched at UN headquarters in New York with the help of goodwill ambassador and actress Emma Watson. It set a goal of one billion men and boys for enlistment by next year.
The campaign was such a social media success, drawing support from high profile personalities and politicians, that Twitter painted the HeForShe hashtag on the wall of its headquarters in San Francisco. JPMorganChase is a sponsor.
Ogilvy PR currently works with UN Women.
Ogilvy PR currently works with UN Women.
The UN released an RFP on Oct. 24, noting, despite the campaigns high profile, UN Women's non-profit status has it requesting bids at a "low-bono" level.
Proposals are due Nov. 24. View the RFP (PDF).
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