The regional planning agency for the nine counties of the San Francisco Bay Area is looking for outside communications counsel for its $26M energy efficiency program.
The Association of Bay Area Governments seeks the PR support for the Bay Area Regional Energy Network, or BayREN, which is developing climate, resource and sustainability programs for a region that covers 20% of California's population.
California utility ratepayers fund the $26M initiative, which kicked off as a pilot for 2013-14 and has been extended through 2015.
The ABAG wants counsel from individuals or firms on developing a communications strategy, presenting BayREN to the public, message development, integrated marketing and plans for "adjusting misperceptions of our value and program success," according to an RFQ released Feb. 18.
Proposals are due Feb. 27. View the RFP (PDF).
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