The South African Tourism Board has kicked off a PR agency search in the US.
The SATB, which has its New York office overseeing the search, currently works with Coyne PR, which won the expiring pact in 2011. The board released a solicitation to hear from US firms with New York offices for a contract running three years, starting in October.
The two-part review will include a pre-shortlisting period where the tourism board reviews submitted credentials of firms. The second part will include a formal tender sent to short-listed firms that will pitch in April 2015.
Initial responses are due by March 20.
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