New York State's $5B clean energy push, "Reforming Energy Vision," is searching for an agency to explain and pitch the plan to citizens, stakeholders, the private sector, NGOs and others.

The New York State Energy Research and Development Authority, backing a program unveiled by Gov. Andrew Cuomo to modernize the state's power grid and utilities, has proposed a 10-year, $5B commitment to a clean energy fund to "scale-up" energy efficiency in the Empire State.

An RFP released this week calls for pitches from a full-service communications firm to develop and guide the public education effort burnishing REV. The work ranges from content development and brand "refinement," to media relations, events and partnership building.

PRoposals are due March 26. View the RFP (PDF).