Bailey Edward, the Midwest architecture and engineering firm focused on the public sector, is calling for PR proposals to shift its image from "capable" to "creative," among other goals.
BE, based in Chicago, released an RFP on May 15 for the work, seeking agencies with experience in the engineering, architecture and construction management sectors. The company said it is seen as technically capable and highly responsive, but it wants to burnish its reputation for creative designs through a proactive PR effort.
Ongoing media outreach, positioning of company principals and staff, along with industry and regional outreach are among PR goals.
BE's resume includes the $48M Illinois Army National Guard operation to replace its Midway Airport outpost, the US Dept. of Agriculture's research facility at the Univ. of Toledo (pictured), and the Univ. of Chicago's Institute of Politics.
Proposals are due May 29. View the RFP (PDF).
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