Louisiana, which has one of the highest infant mortality rates in the country, is looking for an agency to guide a health campaign centered on prenatal care.
The state's Bureau of Family Health, backed by federal grants, wants a firm to create a statewide social marketing and multimedia outreach campaign touting a hotline and other resources to reach low-income residents and stakeholders like medical providers.
Louisiana attributes its 8.2 infant deaths per 1000 to low birth weight, which is tied to socioeconomic status, young maternal age, inaccessible healthcare and poor nutrition, among other factors.
Proposals are due June 25. View the RFP (PDF).
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