The United Nations gender equality campaign HeForShe is searching for a PR agency to help take the social hit to the next level.
Havas PR currently handles the work after taking over for Ogilvy PR in the fall.
Actress Emma Watson in Davos in September 2014 kicked off the campaign, which became a huge social media success and drew the support of celebrities, heads of state and other prominent backers.
The UN in New York released an RFP on June 25 for a firm to guide PR and communications raising awareness of the effort to bring it from viral campaign to social movement. That includes mentions in TV shows like "Modern Family" and "Glee," and other means of infusing the campaign into popular culture. Media relations, campaign messaging, and reputation and branding are covered in the scope of work.
Proposals are due July 17.
Have a comment? Send it to 
No comments have been submitted for this story yet.