Canada, which pulled the plug on its US tourism marketing in 2012, wants to hear from US PR firms as it dangles a travel PR account to re-enter the market.
The Canadian Tourism Commission released an RFP open through Aug. 10 for PR and media relations support to market Canada as a four-season destination in the US.
The CTC said in April that a rebound in tourism (and the overall economy) from the US to Canada sparked plans to re-engage with US travelers. April, when 701K US travelers visited the country, marked the fifth straight monthly increase in US visitors.
The work is expected to include strategic planning, partnerships, media relations and media events, content creation and related duties.
CTC's global communications team is based in Vancouver.
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