The marketing entity for Idaho's growing wine region is on the hunt for a PR agency or consultant to develop a plan to tout its 111 wineries and vineyards.
The Idaho Wine Commission, a state-backed entity funded by assessments on production and sales, released an RFQ on Aug. 14, looking for wine industry PR experience to initially target consumers and trade within the state.
The Gem State boasts 51 wineries and 60 grape growers, many in the 8.000-square-mile Snake River Valley, a designated American Viticulture Area. Its economic impact was measured at $170M in 2008.
A one-year contract with four renewal years is expected. Deadline is Sept. 1. View the RFP (PDF).
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