It’s time to give the Longines watch brand a shot in the arm.
Longines, a division of The Swatch Group, has put an RFP (request for proposal) for PR services, O’Dwyer’s has learned.
The proposal asked for a media relations plan geared around product placements across several consumer outlets—print, online and broadcast—in order to bolster the company’s media exposure in the luxury goods and watch/accessories sectors.
The company said it is seeking a proposal for a yearlong program, beginning October/November 2015. Three agencies will be issued this RFP in consideration for a partnership.
Upon reviewing the RFP’s, two agencies will be asked to present/interview with the Longines U.S. team for final selection.
The proposal should be based on a yearly budget of approximately $100,000 for fees and expenses.
“Our first priority in working with an agency is finding a partner that can properly support product placement outreach across a wide spectrum of media, including long lead, short lead, print, online, fashion and lifestyle media,” the company said in the FRP. “Social media activities and blogger outreach is also a must, including some support of the company’s Twitter and Facebook feeds as well as identifying and developing relationships with influential fashion bloggers.”
Longines has a strong foothold in generating event coverage, but needs support in garnering more product placements.
“Though we have built and maintained strong relationships with major national fashion and lifestyle publications such as GQ, Esquire, Vogue, Elle, Town & Country, increased placements are desired and additional relationships should be built and nurtured,” the company said.
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