icuVirginia Commonwealth University is on the hunt for an agency to develop a national and global PR push to establish and launch its Institute for Contemporary Art in Richmond.

The 31,000-student institution has been planning the $37M ICA since 2014. A 41,000-square-foot, three-story building, it is scheduled to open in the fall of 2017 in downtown Richmond.

The project is part of the university's six-year strategic plan launched in 2011.

The school wants a firm to provide general counsel and strategy on PR and communications, media outreach and material development and similar PR tasks.

Proposals are due Feb. 4. View the RFP (PDF).