Resound Marketing is now agency of record for Sakar International, Inc., licensor of over 40 major entertainment and corporate brands including Vivitar, a Sakar-owned brand that offers affordable technology for everyday use such as mobile and audio accessories, action cameras, drones, and smart home devices.

Resound Marketing

Resound will provide public relations as well as select social media and trade show support, leveraging its experience in the consumer electronics/lifestyle segment with clients such as Nintendo, Hasbro, Verizon, Nokia, Samsung and Microsoft.

“The Resound team impressed us with their long history working with top CE brands - and an enthusiasm for the space that really shines through in their approach,” said Melissa Hoistion, director of marketing for Sakar International, Inc.

Work for Sakar began late last year with a series of new product announcements and holiday gift campaigns across all brands, securing high-profile coverage with NBCNews.com, Huffington Post, Entrepreneur, ESPN Magazine, Forbes, New York Magazine, and Parade.

Resound also supported Sakar at the annual Consumer Electronics Show in Las Vegas in early January, which included booth tours and social media engagement that resulted in dialogue and coverage with Today Show, Good Morning America, and Fox News.

“As an agency that has long been passionate about promoting consumer electronics, we’re especially excited to have the opportunity to partner with an industry leader like Sakar to increase visibility for its brands,” said Ilana Zalika, co-founder and principal of Resound Marketing.

Founded in 2003, Resound has 20 employees and specializes in technology, consumer lifestyle, parenting, professional services, education and non-profits PR.