Falls Communications has appointed Evelyn Greene to the role of market research director.

Evelyn Greene Evelyn Greene

Greene joins the Cleveland-based shop from information services company The Research Investment, Inc., where she was stationed for more than 25 years and held executive vice president and market research director roles. Prior to that she was at global management consulting giant McKinsey & Company for a decade, where she served as senior market research analyst. She began her career as a research analyst at Dow Chemical subsidiary Union Carbide Corp.

Falls Communications, which was founded in 1994, specializes in crisis communications, investor relations, corporate communications and digital.