Online mattress company Leesa Sleep has named Erica Cooper head of PR and communications.

Erica Cooper Erica Cooper

Cooper joins the direct-to-consumer mattress brand from New York-based full-service agency Kaplow, where she served as senior vice president. She previously headed communications at chocolate maker Godiva, where she was stationed for 12 years and most recently held the title of brand and internal communications senior director. She was also formerly a marketing manager at American Express.

Cooper will be responsible for raising Leesa Sleep’s brand awareness and will work with executives to drive business. She becomes the first to hold the communications head title at the Virginia Beach, VA-based e-commerce mattress brand, which was founded in 2014.