R&R Partners, which was founded by legendary Republican ad man Sig Rogich, has lined up a $900K one-year contract with South Sudan to raise the Washington awareness of the country and promote its strategic importance to the US.
Split from Sudan in 2011, South Sudan has just inked a treaty with a rebel group that has waged war since December 2013, a conflict that has resulted in the death of 10,000 people.
That armed struggle also sapped the economy of the oil-rich landlocked African state.
R&R will engage in a range of service including development of a message platform, influencer outreach, editorial services, crisis communications, media training to emphasize the importance of promoting the prospects of world's youngest democracy located in an unstable region of the world, according to the firm's master services agreement.
The Las Vegas-based shop also will support the development of South Sudan's natural resources and infrastructure.
Rogich, advisor Ronald Reagan and George Bush I, sold R&R to Bill Vassiliadis, who is known for creating the "What Happens Here, Stays Here" line for the Las Vegas Convention and Visitors Board.
He has counseled high-rollers such as Kirk Kerkorian and Donald Trump.
Cogent Strategies has signed on to support the European Union’s social media push to promote its policies and messages to the American public.
FGS Global has updated its public diplomacy and communications contract with the embassy of the United Arab Emirates, showing $5.6M in fees through 2006.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
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