Ketchum has landed Tourism Australia’s PR account for the Americas, following an RFP review.
Fleishman-Hillard handled the account for the past three years.
Ketchum’s Los Angeles office locked up a three-year contract which started on Sept. 9 to guide PR programs covering the U.S., Canada and Latin America.
Tourism Australia’s VP of the Americas, Daryl Hudson, said the Omnicom unit showed a solid understanding of the business as well as “the future of public relations,” adding a desire to capitalize on the digital realm.
He said F-H did a “great job” over the past three years, including the rollout of its current campaign, “There’s Nothing Like Australia,” and playing a key role in Oprah’s PR blockbuster visit earlier this year.
Ketchum’s three-year pact also carries a year-long option.
(Photo: Tourism Australia)