St Johns County, Florida

St. Johns County, Florida is looking for an agency that can provide tourist destination marketing services.

The northeastern Sunshine State county, which is part of the Jacksonville metropolitan area, counts a population of nearly 300,000. The county seat is St. Augustine.

The SJC Tourism Department needs a firm that can provide creative services resulting in the conception, design and execution of advertising campaigns and programs targeting travel consumers or the purpose of boosting tourism in St. Johns County.

Scope of the work includes developing creative ad programs and branding campaigns for TV, magazine, newspaper, radio, digital and other channels; developing artwork for digital advertising (including online banners and pre-roll video, digital files, printed) and other collateral materials; planning, integrating, managing and executing an assortment of marketing projects; developing an annual destination marketing plan; providing media buying services; providing account management services; and attending meetings.

The anticipated funding for the awarded contract is between $2.5 and $3 million annually.

Proposals are due by 4:00 p.m. (EST) on Thursday, April 27 and should be sent to:

St. Johns County Purchasing Division
500 San Sebastian View
St. Augustine, FL 32084

Respondents must submit one (1) original hard copy of their Proposal, and one (1) exact electronic PDF copy of the hard-copy original on an unlocked USB Drive, in a sealed envelope or container, labeled with the Respondent’s full legal name, mailing address, and the solicitation name and title.

Questions should be directed to Jordy Fusco [email protected], by 4:00 p.m. (EST) on Thursday, March 30.

Download the RFP (PDF).