The Legal Services Corp. is seeking bids for a communications campaign tied to its 50th anniversary that will aim to increase awareness of the “justice gap” that thwarts low-income people from getting legal representation.

The mission of DC-based LSC is to fund high-quality attorneys to represent low-income people for free in basic civil matters such as divorce, child custody and eviction. It does not provide direct legal services.

LSC wants to use its 50th anniversary, which is slated for 2024, to boost fund-raising for privately funded initiatives that are not bankrolled by its annual Congressional appropriation.

Those areas include research and data, the Rural Summer Legal Corps, law student fellowship program, disaster response initiatives and various task forces.

The LSC wants its PR push targeted at business, legal and faith-based communities, policymakers and the general public.

The outreach effort will include PSAs, op-eds, social media and talking points.

Responses are due Feb. 24. They go to Helen Gerostathos Guyton, senior associate general counsel, at [email protected] and Carl Rauscher, director of communications, at [email protected].

Read the RFI (PDF).