Publicis Groupe CEO Arthur Sadoun reports 5.2 percent 2Q net revenue growth to $3.5B as the French combine shifted its orientation from a “communications to transformation partner” for its clients.
Organic growth was up 7.1 percent, which was ahead of expectations.
Sadoun claims Publicis is “positioned to lead the future of our industry which will be shaped by data, tech and AI that is already the heart of our business model.”
Publicis enjoyed 14.1 percent growth to $890M in Europe during the quarter.
Central & eastern Europe grew 17.1 percent organically, driven by double-digit growth in Poland, Hungary and Czech Republic and the resumption of activity in Ukraine.
North America was up 2.2 percent to $2.2B.
Sadoun upgraded organic growth guidance for 2023. Publicis now expects to grow five percent vs. the earlier three to five percent range forecast.