alejandro Romero
Alejandro Romero

Madrid’s LLYC posted 14 percent growth to $90M and a 15 percent rise in EBITDA to $20M. Organic growth advanced eight percent.

CEO Alejandro Romero called 2023 “a crucial year for the firm with a very positive outcome.”

He noted that LLYC bolstered its position in the US via the acquisition of an 80 percent stake in San Diego-based BAM for $13.2M. It also strengthened its technology practice.

LLYC’s deep digital unit., which includes marketing, performance and paid media and AI solutions grew 21 percent during the past year and accounts for 34.5 percent of operating income.

The firm plans to invest about $45M during the 2023 to 2015 periods with a focus on building up its marketing and corporate affairs practices.