Los Angeles hospitality PR firm Wagstaff Worldwide has been named agency of record for the Beverly Hills Conference & Visitors Bureau.

Beverly HillsAs AOR for the central Los Angeles municipality’s destination marketing organization, Wagstaff will now lead all domestic PR initiatives and partnerships for the storied 102-year-old city, and will initiate a U.S.-based awareness campaign that highlights Beverly Hills as a premier tourism destination and authority in luxury lifestyle.

Wagstaff, which was founded in 1999, maintains additional offices in New York, Chicago, San Francisco and Aspen, CO.