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Environmental Communications & Public Affairs - Our Special Issue

O'Dwyer's February Environmental PR & PA Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Feb. '15 Environmental PR & PA Magazine (PDF)

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O'Dwyer's February Environmental PR & PA Magazine

Our annual issue on environmental public affairs and public relations.

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Environmental PR & PA


1700 Rockville Pike, Suite 400
Rockville, MD 20852
Fax: 301/983-2126

Aric Caplan, President

Caplan Communications is a full-service Washington-D.C. area agency that develops strategy, targeted traction and legislative results. We position high-profile issues toward key audiences and desired press. We also present integrated and cost-effective solutions for nonprofits.

We generate a profound degree of news value. For 11 years, Caplan has worked at the vanguard of issues advocacy by networking with print and broadcast journalists and digital media. Our work prompts clear calls to action about sustainability, environmental protection, public health, resources management and proper stewardship of America’s wildlife, public lands, and waterways.

Clients include: Alaska Wilderness League, American Lung Association, American Rivers, Chesapeake Bay Foundation, Defenders of Wildlife, Earthjustice, Environmental Defense Fund, Environmental Entrepreneurs, Evangelical Environmental Network, Friends of the Earth, Greenpeace USA, Hip Hop Caucus, League of Conservation Voters, National Geographic Society, National Parks Conservation Association, Natural Resources Defense Council, National Wildlife Federation, North Carolina Environmental Network, Physicians for Social Responsibility, Sierra Club, Union of Concerned Scientists,  Waterkeeper Alliance, and The Wilderness Society.


320 N. Larchmont Blvd.
Los Angeles, CA 90004

Hal Dash, Chairman and CEO
Lisa Gritzner, President
Sean Rossall, VP, Media and Crisis

Cerrell is one of the country’s senior public relations and public affairs firms. With an extensive depth and breadth of experience throughout the U.S. and abroad, our firm has consistently delivered results for corporate, nonprofit and government clients across a wide range of industries and sectors since our founding in 1966.

Through nearly five decades of success, Cerrell has developed an unparalleled body of knowledge and experience in all facets of public affairs and public relations. But what makes our firm truly unique among our competitors is that we don’t simply specialize in one specific issue area; we have specialists in core practice areas and more than 25 elite and diverse professionals with a diversity of communications experience under one roof. This allows us to provide clients with a cohesive and comprehensive public affairs and public relations strategy.

Cerrell is equipped to engage in the kind of collaborative, multifaceted strategic problem-solving that delivers results our clients need in complex, rapidly changing environments. Our firm provides services in the areas of media relations and crisis communication, local government advocacy, campaigns and issues management, energy and environment and land use planning.

Our Media Relations & Crisis Communication team’s expert understanding of the messages and events that move the media allows us to tell our clients’ stories strategically. Successfully harnessing the power of the media is about more than just managing a story; it’s about making sure that you are a part of the public narrative. Having managed a variety of highly sensitive crisis and litigation matters in partnership with the legal community, our team is expert in providing the types of sensitive and responsive communications that are critical to protecting our clients’ long and short-term reputation. Whether it’s telling our clients’ story locally or driving an international narrative, we understand what it takes to cut through the clutter and to work in an integrated way with other ongoing public affairs efforts.

Cerrell’s Energy & Environment team provides expert strategic counsel and outreach services to a wide variety of corporate, non-profit and government clients. Energy and environmental issues are some of the most challenging and complex issues facing businesses and government today.  California-specific regulatory and legislative mandates for air, water and habitat make working in the state more challenging than anywhere else in the country. Our team understands this complex regulatory framework and the sensitive environmental, political and community impacts that often accompany these issues.

Our Local Government practice employs a team-oriented approach that helps our clients successfully navigate local and state government, engage decision-makers and, ultimately, achieve their desired results — securing a government contract, passing an ordinance or stopping an unfavorable action. Our local government team is composed of seasoned professionals who are former city, state and federal government staff members.

Cerrell’s skilled Campaigns & Issues Management team manages every aspect of a political or issue-based campaign in a strategic manner to achieve our clients’ goals — whether it’s achieving success on Election Day or winning a vote before a governing body.

A part of the Worldcom Public Relations Group, Cerrell brings global expertise and a depth of relationships that are unparalleled. Both independently and through the global Worldcom network, Cerrell has helped clients deploy both tailored local and macro global strategies that have resulted in successful public affairs and public relations wins in some of the most challenging circumstances.


205 Lexington Avenue, 5th Floor
New York, NY 10016

Ralph Katz, Principal
Anne Green, President / CEO

CooperKatz has significant experience helping clients respond to complex business, public policy or environmental issues with integrated communications solutions that deliver results. Our expertise enables organizations to strategize issues, articulate key perspectives and leverage opportunities.

Relevant cases include: Issues regarding healthcare reform, delivery and policy; Copyright / trademark protection in digital realm; Privacy / tracking issues related to online behavioral advertising; Marketing of controversial products; Publicizing global corporate environmental initiatives; Assessing environmental impact of motor vehicles; Announcing major renewable energy investments; and Scientific research into sustainability / environmental issues.

CooperKatz has developed public affairs and/or environmental campaigns for diverse clients, including American Cleaning Institute (ACI), American Society of Composers, Authors and Publishers (ASCAP), Association of National Advertisers (ANA), Digital Advertising Alliance, MSN, Northern Arizona University, Otis Worldwide, Philadelphia Eagles, Piaggio Group Americas, The Physicians Foundation and US Preventive Medicine.


5 Wood Hollow Road
Parsippany, NJ 07054

5 Bryant Park
28th Floor
New York, NY 10018

12400 Wilshire Blvd.Suite 535
Los Angeles, CA  90025

Thomas F. Coyne, CEO
Rich Lukis, President
Kelly Dencker, Senior VP
Joe Gargiulo, Senior VP
Kevin Sullivan, Senior Consultant

Coyne is uniquely positioned to address public policy and sustainability issues that impact clients’ short-and long-term business interests. Working in collaboration with the firm’s team leaders, we develop public affairs campaigns to educate government officials, thought leaders and other stakeholders. The agency has represented prominent organizations such as Express Scripts, Atlantic Health and Seventh Generation. Coyne also counseled clients such as UPS and the Sealed Air Corporation, as they formalized their sustainability strategies and obtained recognition for achievements that have, and will continue to be, fundamental elements of their core business operations. From thought leadership positioning to relationship building (government, NGOs, associations, general and LOHAS consumer groups) to grassroots initiatives, our experts leverage and build upon every existing asset to develop the most creative and meaningful sustainability initiatives. Companies that integrate sustainability into their business strategies recognize the importance of communicating their practices, programs and approaches with stakeholders. Informed, responsible and knowledgeable consumers can increase the market share of a sustainability-minded company and be instrumental in achieving business goals. The members of our team are GRI knowledgeable and certified to help clients achieve this industry standard.

Crosby staffers

The Crosby team works with EPA’s ENERGY STAR® program to help protect the environment and fight climate change.


705 Melvin Avenue
Annapolis, MD 21401

Raymond Crosby, President
Tammy Ebaugh, EVP, Chief  Strategy Officer
Jeff Rosenberg, Advocacy & Social Marketing Practice Leader
Joel Machak, Executive Creative Director

For 40 years, Crosby has helped clients Inspire Actions That Matter™ — actions that positively impact people’s lives and contribute to the greater good. From inspiring Americans to save energy to stopping the spread of invasive species that harm our natural resources, Crosby partners with clients to raise awareness and spur action on issues relating to the environment, energy, public health, sustainability and responsible development. 

Crosby serves a wide range of nonprofits, advocacy groups, government agencies and companies in the environmental sector.  The firm has created award-winning outreach and integrated campaigns for the EPA Energy Star program, USDA, Super-efficient Equipment and Appliance Deployment (SEAD) initiative, Apex Wind Energy, the Catholic Coalition on Climate Change and others. 

Services include marketing research and planning, brand development, stakeholder engagement, community and multicultural outreach, PR, digital marketing, PSAs, and social marketing and behavior-change campaigns that deploy a mix of paid, earned, shared and owned media. 

Crosby ranks among the country’s leading independent agencies and has offices in Annapolis, Md., and Washington, D.C.


808 State Street
Santa Barbara, CA 93101

Los Angeles
Washington, D.C.

John Davies, CEO
Robb Rice, Taylor Canfield, Exec. VPs
Lisa Palmer, Sr. VP
Joshua Boisvert, VP

Davies is the go-to North American public affairs firm for projects facing complex, controversial permitting fights and defining issues where public opinion is often the decisive factor.

Today, public approval means just that, approval by the public. Citizens have greater influence over the decision-making process, especially when a decision maker is an elected official or government agency.

Davies has a proven approach to transform public opinion and leverages authentic grassroots that motivates and cultivates supporters to speak out on your behalf, overcoming manufactured opposition to win timely public approvals.

We provide strategic public affairs support, issues management, crisis communications support, public opinion research, data mining, database development, project messaging and branding, material development, digital and social strategy and implementation, and grassroots outreach and activation.

Since 1983, Davies has been consistently recognized among the top strategic communications firms nationally and been chosen for hundreds of industry awards. Davies offers public affairs expertise across multiple industries, with specialties in Real Estate, Energy & Environment, Mining, Oil & Gas, and Crisis Management.

Clients: AES, Anglo American, Augusta Resources, Colony Capital, Dominion, ExxonMobil, GenOn, HomeFed, HudBay Minerals, KGHM, Newland, NRG, Shea Homes, SoCal Gas, and Walmart.


301 East 57th Street
New York, NY 10022

1129 20th St. NW, #200
Washington, D.C. 20036
202/466-7800 (Finn)
202/667-0901 (Widmeyer)

Anne Glauber, Global Issues (NY)
Amy Terpeluk, Global Issues  (NY)
Jessica Ross, Public Affairs (Finn Partners D.C.)
Jim Luetkemeyer, Public Affairs (Widmeyer D.C.)

The Finn Partners companies, including Widmeyer Communications, offer award-winning and proven expertise in Environmental PR and in Public Affairs. 

Our staff members in the environmental practice have extensive understanding of today’s key issues and tomorrow’s considerations.  They confront client issues ranging from: sustainable agriculture, renewable energy, climate change, clean technology, energy efficiency, water pollution and scarcity, smart grid to green buildings. 

And, with Widmeyer Communications, Finn Partners’ public affairs practice has established itself as a leader in the sector.

The Finn/Widmeyer Public Affairs team includes staff in both Washington D.C. and New York. We specialize in raising awareness for many causes utilizing the underlying issues to strengthen our clients’ corporate reputations, support marketing goals, elevate nonprofit initiatives and change public thinking with measurable results. Our clients include industry leaders, established private sector companies, innovative start-ups, utilities, and non-profit organizations — all who are dealing with complex issues that can present unique communications challenges.

Specifically, with our counsel and follow-through programs we drive visibility and inform the public, lawmakers, opinion leaders, and the media on complex legislative and regulatory issues. We serve as overall managers of many national and multi-state public affairs campaigns, execute high-profile media relations programs, plan news-making events and initiate broad-based grassroots advocacy efforts. We direct successful issues management campaigns inside the Beltway, in key states and globally.


Worldwide Headquarters
60 East 42nd Street, 44th floor
New York, NY 10165

Sustainability Consulting Practice:

Luke Lambert, President & CEO
Jeff Altheide, Executive VP
Ron Loch, Sr. VP & Managing Director, Sustainability Consulting Practice

G&S Business Communications partners with clients seeking a strategic approach to corporate social responsibility (CSR) that improves relationships with stakeholders and realizes greater business value from sustainability efforts.

With headquarters in New York, offices in Chicago, Raleigh and Basel, Switzerland, and affiliates in 50+ countries, we advise on sustainability reporting, strategic messaging and stakeholder engagement, materiality analysis, green technology marketing, supply chain monitoring, and cause marketing. Our portfolio encompasses a broad array of media, content, creative, digital, social, and event services.

Annual editions of our Sense & Sustainability® Study continue to be an authoritative source for research into consumer opinions on the corporate commitment to environmental, social and governance (ESG) responsibilities. G&S also advances thought leadership via programs that feature journalists from leading news organizations, among them Businessweek, Newsweek and Time.

We achieve business results by precisely aligning sustainability communications with corporate strategies.


1425 K Street, NW
Washington, D.C. 20005

Andy Beck, Executive VP

In today’s crowded and competitive energy markets, many companies are falling short in their communications. They’re forgetting a vital principle: that we motivate behavior by understanding and addressing the desires and needs of the end-user customer. Vaunting product and service attributes — the default marketing formula among many companies — will only move the needle so far. What’s often lacking is the missing link: persuasive communications to end-user customers, based on genuine insight into how the products and services benefit end-users and address their needs. This is where Makovsky comes in.

Makovsky was founded on —and continues to be guided by — a singular vision. Before many others, we saw that agencies could play a vital role in helping clients succeed in highly specialized business sectors that require focused knowledge to connect and communicate with customer and investors. This was the inspiration for our guiding principle, “The Power of Specialized Thinking.”

We have an extraordinary record of success in building name recognition, share of voice and increased revenue for companies of all sizes. Led by the U.S. Department of Energy’s former head of public affairs, our energy and sustainability practice has decades of collective experience working with and for companies just like yours. The firm’s services include brand positioning, corporate identity design, Website design, content development, programming, public outreach, media relations, and thought leadership development.

Our success stories typically involve complex challenges that require deep energy sector insights; seamless integration of public relations, public affairs and marketing across traditional, digital, social, and experiential media channels; and detailed measurement to determine impact.

Insights, integration and impact.  These three simple, yet comprehensive steps are the keys to building a successful energy brand.  They’re also what we do best.


31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 Ext. 105

Michael Layne, Managing Partner

For more than 25 years, Detroit-based Marx Layne & Company has provided outstanding, results-oriented communications counsel to a broad range of clients in the business, government and nonprofit sectors.

Our proven ability to design and launch successful public relations campaigns, develop creative communications solutions and exceed client expectations has earned us a reputation as a valued partner and an industry leader. We are highly skilled at integrating communications, utilizing media relations, social media, content marketing, community relations and crisis communications.

Our account professionals customize high impact strategies to deliver clients’ messages and influence opinion on legislation, regulation and appropriations at the state and local levels.

We’re routinely engaged by lobbyists to reinforce their efforts by generating constituent messages, news coverage appearances, editorial commentaries, expert testimony and research studies. Our clients include publicly traded multinational corporations, mid-sized companies and small private practices.

We’re knowledgeable in many industries including environmental services, energy, financial services, healthcare, higher education, hospitality, legal, manufacturing, nonprofit, real estate, retail and telecommunications.


One Meadowlands Plaza
East Rutherford, NJ 07073

Michael Kempner, President and Chief Executive Officer
William Murray, Executive Vice President, Public Affairs
Douglas Smith, Executive Vice President, General Manager, Washington, DC

MWW, one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies, is a leading expert in the public affairs and government relations fields. Having worked at the highest levels of the executive branch, Congress and state and local governments, we understand how to help our clients Matter More™ in Washington, DC and in the communities where decision-makers operate. 

Our extensive experience, contacts and deep access to Democratic and Republican leaders in major congressional committees and government agencies enables clients to achieve their public policy goals at the federal, state or municipal level. MWW offers in the State House, on-the-ground capabilities in all 50 states through its proprietary CapitolEdge™ 50-State legislative and public affairs network. With a deep understanding of all communications channels — social media, advertising and traditional media relations, direct mail, stakeholder mapping and proprietary creative strategies — and our proven grassroots, grasstops and consensus-building communications programs, we help raise our clients’ public policy interests and inspire action among key stakeholders.


One East Wacker Drive
Suite 2450
Chicago, IL 60601
Fax:  312/558-5425

Jill Allread, APR, Pres. & CEO
Pamela Oettel, CFO & COO

Experience distinguishes PCI as a go-to agency on green issues. We serve a diversity of environmental clients, from advocacy organizations and professional associations, nationally ranked zoos and aquariums, conservation groups and regulatory agencies. It is an agency priority to use sustainable business practices daily at PCI because we share the belief with our environmentally conscious clients that it’s important to live sustainably.

Several of PCI senior counselors have significant experience working in and for environmental organizations. This first-hand experience brings extraordinary insight and benefits to our clients through PCI’s creative strategies to our understanding of knowing what words resonate and prompt public engagement on green issues.

For most of our 52 years, PCI has represented clients in the conservation and environment field.  Today a growing segment of our business consists of clients that seek national and regional counsel on issues, including land use, water quality, wildlife conservation, marine life protection and living sustainably.

We create and launch campaigns, operate consumer awareness programs; celebrate announcements and milestones; manage social media campaigns and create content and strategies that inform, excite and connect publics with our clients’ messages. This includes handling crises, coaching spokespersons and providing an outside-in perspective that is difficult for people within an organization to muster.

More than 75% of PCI’s new business is generated through word of mouth, including referrals and personal recommendations from our clients. This is particularly true within our conservation and environment practice since PCI has established a reputation of understanding our clients’ needs and delivering results.

Once clients begin working with PCI, they stay. Nearly half of our clients in the conservation and environmental fields have been with us 10 years or more and our clients benefit.

Ron Sachs & Michelle Ubben

Sachs Media Group: Ron Sachs, President/CEO and Michelle Ubben, Partner, COO, & Director of Campaigns & Branding.


114 S. Duval Street
Tallahassee, FL 32301

Ron Sachs, President & CEO

Sachs Media Group (SMG) is Florida’s dominant public affairs communications firm, building public and opinion-leader support for issues of statewide, regional and national importance. With strong bipartisan relationships, the SMG team is a smart, strong and strategic partner to any successful government relations team, generating public support, on-message media coverage and third-party validation of client priorities.

The firm combines public relations, marketing, advertising, crisis management, grassroots and digital/social media strategies, creating effective campaigns for corporate, nonprofit and government clients and is a national leader in branding and public education campaigns.

The firm’s leadership team — steeped in media, government and politics — deeply understands how to shape issues, move public and policymaker opinion, and win in the halls of power.

The firm is headquartered in Tallahassee, with offices in Orlando and Washington, D.C. SMG is the go-to firm for public affairs in Florida and the southeast.


2 Oliver Street, Suite 402
Boston, MA 02109

Joan Schneider, Chief Executive Officer & Founder
Phil Pennellatore, President

At Schneider Associates, we define public affairs as anything that impacts public opinion and drives behavior. In today’s complex communications environment, missteps can result in instantaneous online crisis situations that can lead to offline media challenges. Whether you’re facing a media crisis, securing approvals, advancing social or environmental causes, or trying to influence decision-makers at all levels of government, Schneider Associates can help.

We implement a proprietary process known as Community Launch™ to develop campaigns and government relations strategies for premier commercial, retail, and residential real estate developers as well as corporations, nonprofits, institutions and municipalities. We build support to drive initiatives through the public process, and execute campaigns for our clients.

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies and communities to build awareness, excitement, and sales. Visit


1220 19th St. NW, Suite 300
Washington, DC 20036
Fax: 202/962-0995

Pam Fielding, President
Vlad Cartwright, Executive VP
Jeff Oldham, Managing Director

SevenTwenty Strategies is an integrated public relations and public affairs agency specializing in helping America’s top brands listen to, engage and interact with their most important stakeholders — online and off. Leveraging a savvy integrated mix of media engagement, digital marketing, grassroots/grasstops, social media advocacy and issues management, SevenTwenty supports the public relations, public affairs and PAC programs of some of the nation’s most dynamic Fortune 500 companies and trade associations.

Serving clients in the health care, energy and consumer industries in the US and globally, our team of media and digital strategists, policy writers, designers and branding experts takes an individual, research-based approach to each client engagement, tailoring our strategies accordingly to ensure they reflect the unique identity, culture and set of needs of each client.


2121 K Street N.W., Suite 650
Washington, DC  20037

Maria Rodriguez, President

Since 1987, Vanguard Communications has specialized in initiatives that educate the public, change perceptions and behavior, affect public policy on critical issues and ultimately protect the health and well-being of all of us. A Hispanic woman-owned firm, our roots in the environmental movement run deep: Early on, we helped make Earth Day’s 20th anniversary celebration the most publicized environmental event of its time by educating physicians about the migration of infectious disease due to climate change. More recently, we helped brand and position the local DC Sustainable Energy Utility, built partnerships and generated media for World Environment Day in D.C., and helped make energy-efficient “microgrids” a sought-after option for updating our aging power system. Vanguard combines the comprehensive services of a large agency with the commitment to customer service of a boutique firm. Clients have included the U.S. Environmental Protection Agency, Consortium for Ocean Leadership, Galvin Electricity Initiative, environmental protection legend Brock Evans (in promoting his 2014 release, Fight & Win: Brock Evans’s Strategies for the New Eco-Warrior), Vermont Energy Investment Corporation, Oceana and more.


733 Tenth Street, N.W.
Washington, D.C. 20010

Cindy Drucker, Executive VP
Paul Massey, Executive VP

Weber Shandwick is one of the world’s leading and most innovative communications firms with 126 offices in 81 countries. Through our Social Impact and Energy offerings, we bring clients a full-range of strategic, integrated communications services along with in-depth subject matter expertise needed to navigate the complexities of the social responsibility, sustainability and energy-related arenas.

Weber Shandwick’s global Social Impact team works at the intersection of corporate social responsibility, sustainability and social issues. The team creates best-in-class, award-winning engagement campaigns, partnering with leading corporate, foundation, and nonprofit clients to advance shared value and positive change on business and social issues with consumers, thought leaders, media and other key stakeholders. Our global Energy team provides tailored communications and engagement services designed to meet the continually evolving energy efficiency, renewables, energy innovation, utilities, oil & gas and chemical marketplace.

Weber Shandwick counsels clients on social responsibility, sustainability and energy issues management and public affairs strategy in partnership with the agency’s specialized public affairs division, Powell Tate, based in Washington, D.C.  Powell Tate staff includes top communications and policy experts from both parties on Capitol Hill, the White House, federal agencies, trade associations, advocacy organizations and the media.

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