Environmental Communications & Public Affairs

O'Dwyer's 2016 PR Buyer's Guide

Feb. '17 Environmental PR & Public Affairs Magazine (PDF)

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Profiles of Environmental PR & PA Firms:

5W Public Relations

230 Park Avenue, 32nd Floor
New York, NY 10169
Fax: 646/328-1711

Ronn D. Torossian, President & CEO

5W’s public affairs services run the gamut: From managing high-profile local issues to handling major public affairs projects in the U.S. and abroad to hosting foreign dignitaries on U.S. visits, the New York-based agency, with offices in Denver and Los Angeles, is expert at influencing public opinion and advocating for change. 5W’s campaigns are customized to address every facet of public affairs: polling, message development, coalition building, media relations, media training, issues and crisis management, and digital media. The various campaigns, which encompass international, federal, state and regional efforts, have included both sides of the political aisle. But the agency is less concerned with partisanship and more focused on doing great PR work and communications for brands and organizations that deal with public-affairs issues. Clients include government allies of the U.S., political leaders, Congressional candidates, religious leaders, one of the largest taxi associations in the country and a variety of public affairs organizations.

Butler Associates, Inc.

204 East 23rd St.
New York, NY 10010

One Stamford Plaza
263 Tresser Blvd., 9th Fl.
Stamford, CT 06901

Thomas P. Butler, President

2016 Winner of PRSA-NY’s Best Business Campaign & Best Public Affairs Campaign as well as 2016 PR Agency Elite’s Best Public Affairs Campaign. Ranked among top agencies in the New York market for its public affairs, environmental and financial practices. Butler Associates is a communications strategy firm with a proven track record of high-impact results.

Butler Associates campaigns range from victorious Fortune 50 shareholder proxy battles, directing public affairs, legal and public safety awareness campaigns, to visibility for top business and financial CEOs.

The Butler group includes seasoned media and communication pros, committed to their clients, who deliver consistently. Its Litical Solutions division delivers online engagement and award winning advertising for broadcast, digital and print.

Clients: Amerigames International; Association of BellTel Retirees Inc.; Alma Realty; Barasch McGarry P.C.; Hostelworld Group PLC; Hunts Point Cooperative Market; Kerry Rose Foundation; Mechanical Contractors Association of New York; New York Affordable Reliable Electricity Alliance; Patriot Bank, NA; ProtectSeniors.Org; Uniformed Firefighters Association of New York; Siebert Cisneros Shank & Co., L.L.C.; Stamford Professional Fire Fighters Association; Stamford Police Association; and Steamfitters Local 638, New York.

Caplan Communications LLC

1700 Rockville Pike, Suite 400
Rockville, MD 20852
Fax: 301/983-2126
@CaplanComms on Twitter

Aric Caplan, President

Caplan Communications is a full-service Washington-DC area agency that carries out targeted news and legislative results. Our issues advocacy influences desired audiences and achieves timely outcomes.

For 13 years, Caplan works at the vanguard of issue-action campaigns and journalism. We attribute our success to citizen-led groups galvanizing target audiences toward clear calls to action.

Clients Include: Alaska Wilderness League, American Lung Association, American Rivers, Backcountry Hunters and Anglers, Chesapeake Bay Foundation, Conservation International, Defenders of Wildlife, Earthjustice, Environmental Defense Fund, Environmental Entrepreneurs (E2), Evangelical Environmental Network, Friends of the Earth, Greenpeace USA, Hip Hop Caucus, League of Conservation Voters, National Geographic, National Parks Conservation Association, Natural Resources Defense Council, National Wildlife Federation, Physicians for Social Responsibility, Sierra Club, Union of Concerned Scientists and The Wilderness Society.

CooperKatz & Company

205 Lexington Avenue, 5th Floor
New York, NY 10016

Ralph Katz, Principal
Anne Green, President / CEO

CooperKatz has significant experience helping clients respond to complex business, public policy or environmental issues with integrated communications solutions that deliver results. Our expertise enables organizations to strategize issues, articulate key perspectives, connect with critical constituencies and leverage opportunities. Client case examples include:

-Addressing complex regulatory issues.
-Framing issues regarding healthcare reform, delivery and policy.
-Publicizing global corporate environmental initiatives.
-Promoting scientific research on sustainability topics.
-Copyright / trademark protection in digital realm.
-Privacy issues related to online behavioral advertising.
-Outreach and community-building among key audiences.
-Assessing environmental impact of motor vehicles.
-Announcing major renewable energy investments.

CooperKatz has developed public affairs and / or environmental campaigns for diverse clients including American Cleaning Institute (ACI), American Society of Composers, Authors and Publishers (ASCAP), Association of National Advertisers (ANA), Digital Advertising Alliance, MSN, Northern Arizona University, Otis Worldwide, Philadelphia Eagles, Piaggio Group Americas, The Physicians Foundation and US Preventive Medicine.

Crosby Marketing Communications

705 Melvin Avenue
Annapolis, MD 21401

Raymond Crosby, President
Jeff Rosenberg, Executive Vice President, Nonprofits & Causes

During its annual Inspiring Actions That Matter™ Day, Crosby staff volunteered for a habitat restoration project and made a donation to support local environmental work.During its annual Inspiring Actions That Matter™ Day, Crosby staff volunteered for a habitat restoration project and made a donation to support local environmental work.

For more than 40 years, Crosby has helped clients Inspire Actions That Matter™ — actions that positively impact people’s lives and contribute to the greater good. From helping to save energy and reduce greenhouse gases to stopping the spread of invasive species, from fighting for veterans’ rights to promoting innovation in education, Crosby partners with clients to raise awareness of today’s most important issues and call people to action.

The firm serves a wide range of nonprofits, foundations, government agencies and companies focused on the environment, public health, education, and advocacy. Crosby develops integrated marketing campaigns for clients including EPA’s ENERGY STAR program, USDA, TKF Foundation, DAV (Disabled American Veterans), Catholic Relief Services and The Wallace Foundation.

Services include marketing research and planning, brand development, public relations, community and multicultural outreach, digital marketing and web development, PSAs, and social marketing and behavior-change campaigns that deploy a mix of paid, earned, owned and shared media.
Crosby is #39 on O’Dwyer’s ranking of public relations firms and has offices in Annapolis, Md., and Washington, D.C. To see case studies, visit www.crosbymarketing.com.



Los Angeles, CA

Washington, D.C.

Santa Barbara, CA

John Davies, CEO
Taylor Canfield, Exec. VP
Joshua Boisvert, Exec. VP
Robb Rice, Exec. VP
Lisa Palmer, Sr. VP

Working throughout North America on the most complex and challenging projects, Davies Public Affairs ensures clients successfully navigate the court of public opinion by engaging the public with thoughtful strategies and messages based upon innovative qualitative research, state-of-the-art data mining along with inspiring graphics and media.

Today, public approval really means approval by the public. Citizens have greater influence over the decision-making process, especially when a decision maker is an elected official or government agency.

Davies has a proven and constantly evolving process that transforms public opinion and leverages authentic grassroots strategies to motivate citizens to speak out in favor, overcoming natural fears to manufactured opposition, which results in timely approvals.

Davies has been consistently recognized among the top strategic communications firms in North America, being chosen as Public Affairs Firm of the Year, winning Public Affairs Campaigns of the Year dozens of times over in just the past few years, in addition to winning design, media and branding recognition normally reserved for products.

Davies’ focus is Energy & Environment, Mining, Real Estate and Crisis.

Clients: A representative listing of clients include: Anglo American, SoCalGas, Chevron, Colony Capital, E.OM, Dominion, ExxonMobil, NRG, HomeFed, KGHM, Newland, Tejon Ranch.

Finn Partners

301 East 57th Street
New York, NY 10022

1129 20th St., NW, #200
Washington, D.C. 20036

700 12th Avenue South, Suite 400
Nashville, TN 37203

Amy Terpeluk, CSR/Global Issues
Jessica Ross, Public Affairs
Beth Courtney, Public Affairs

Finn Partners is a leader in Corporate Social Responsibility and Social Impact, Public Affairs and Sustainability public relations, with proven and award-winning expertise. Our team in 12 U.S. and European offices has an extensive understanding of today’s pertinent issues and insight into tomorrow’s most critical considerations. Our CSR & Social Impact practice provides expertise in mobilizing private sector resources to address public problems and social causes for a variety of emerging, mid-size and large companies, non-profits and associations. In the drive toward sustainability, Finn Partners represents leading corporations, environmental organizations, trade and industry associations and governments. We specialize in raising awareness among stakeholders and influencers, as well as driving public understanding of key industries, complex legislative and regulatory issues and important causes that are often on the margins of our society. Finn Partners directs complex national public affairs campaigns, executes high-profile media relations programs, plans news-making events and initiates broad-based grassroots advocacy efforts. We manage successful issues management campaigns inside the Beltway, in cities across the country and across the globe. Our growing Sustainability work spans many areas including: sustainable agriculture, renewable energy, climate change, clean technology, energy efficiency, water pollution and scarcity, smart grid and green building.

G&S Business Communications

Worldwide Headquarters
60 East 42nd Street, 44th floor
New York, NY 10165
Sustainability Consulting Practice:

Luke Lambert, President and CEO
Ron Loch, Managing Director, Chicago and Sustainability Consulting Lead

G&S Business Communications provides clients with a strategic approach to environmental, social and governance (ESG) disclosure and corporate social responsibility (CSR). We collaborate with you to improve relationships with stakeholders and realize greater business value from sustainability efforts.

With headquarters in New York, offices in Chicago, Raleigh and Basel, Switzerland, and affiliates in 50+ countries, we advise on sustainability reporting, strategic messaging and stakeholder engagement, ESG disclosure and communications, materiality analysis, clean technology marketing, supply chain monitoring, and cause marketing. Our portfolio encompasses a broad array of services to implement B2B customer experience (CX) studies, brand strategy, content strategy, creative, digital and social, employee engagement, insights and analytics, media relations, and sustainability and CSR.

Annual editions of our Sense & Sustainability® Study are an authoritative source for research into consumer opinions on the corporate commitment to ESG responsibilities. G&S also advances thought leadership via programs that feature business journalists who cover ESG and renewable energy news from leading media outlets, among them Bloomberg Businessweek, Newsweek and Time magazine.

We achieve business results by precisely aligning sustainability communications with corporate strategies.

Imprenta Communications Group, Inc.

315 West 9th Street, Suite 700
Los Angeles, CA 90015

Ronald Wong, President and CEO
Joe Zago, Senior Vice President
Katrina Salgado, Senior Vice President

Imprenta Communications Group is an award-winning public affairs, campaign and ethnic marketing firm, specializing in reaching diverse audiences. Imprenta’s services include developing and executing integrated marketing campaigns, commercial production, social media arketing, collateral creation, media relations, and digital campaigns. Fortune 500 companies, government agencies, foundations, and elected officials have utilized Imprenta’s services for more than a decade. Imprenta’s track record of successes has led to the company’s exponential growth in recent years, as recognized by INC magazine as “one of the fastest growing companies in America” for two years in a row and received various industry awards. Imprenta’s mission is to empower communities of color by giving them a voice and communicating to them in ways that respect their diversity and understands their culture. To learn more about Imprenta and its work, visit: www.icgworldwide.com

Marketing Maven

37 W. 37th Street, 6th Floor
New York, NY 10018
Los Angeles

Lindsey Carnett, CEO & President lindsey@marketingmavenpr.com
Natalie Rucker, Director of Business Development

Marketing Maven supports WaterAid America by educating U.S. consumers about WASH (water, sanitation and hygiene) and how to impact the global water crisis in-country with advocacy initiatives.Marketing Maven supports WaterAid America by educating U.S. consumers about WASH (water, sanitation and hygiene) and how to impact the global water crisis in-country with advocacy initiatives.

Marketing Maven’s sophisticated share of voice and sentiment analysis tools help to shape campaign strategy for public affairs and environmental clients. Aligning with key influencers and utilizing grassroots social media tactics, paired with traditional media relations, this generates significant impact for clients.

From high profile litigation, emergency announcements, public affairs issues with utilities companies and law enforcement associations to reputation management surrounding tech companies with data breaches, our strategic execution is core to the success of our campaigns for environmental and public affairs clients. Marketing Maven executes these campaigns in both English and Spanish.

Marketing Maven is 8(a) certified by the U.S. Small Business Administration, Women’s Business Enterprise (WBE), has WOSB status with the government and DBE, CUCP and CPUC certification.

Marx Layne & Co.

31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 Ext. 105

Michael Layne, Managing Partner

For more than 25 years, Detroit-based Marx Layne & Company has provided outstanding, results-oriented communications counsel to a broad range of clients in the business, government and nonprofit sectors.

Our proven ability to design and launch successful public relations campaigns, develop creative communications solutions and exceed client expectations has earned us a reputation as a valued partner and an industry leader. We are highly skilled at integrating communications, utilizing media relations, social media, content marketing, community relations and crisis communications.

Our account professionals customize high impact strategies to deliver clients’ messages and influence opinion on legislation, regulation and appropriations at the state and local levels.

We’re routinely engaged by lobbyists to reinforce their efforts by generating constituent messages, news coverage appearances, editorial commentaries, expert testimony and research studies. Our clients include publicly traded multinational corporations, mid-sized companies and small private practices.

We’re knowledgeable in many industries including environmental services, energy, financial services, healthcare, higher education, hospitality, legal, manufacturing, nonprofit, real estate, retail and telecommunications.


1101 West River Pkwy., #400 (Headquarters)
Minneapolis, MN 55415

Matt Kucharski, Executive Vice President
Tina Charpentier, Senior Vice President

PadillaCRT is a top 10 independent public relations and communications company. Its 240 employee owners use insightful strategies to help clients develop deep connections with the people who are important to their success. Its 360-degree approach uses research, branding, advertising, design, digital, social, mobile, media relations and crisis management expertise to build corporate and product brands with customers, investors, employees and communities.

PadillaCRT’s environmental sciences team brings the best of what the agency has to offer — smart, invested people dedicated to helping clients achieve their purpose — along with a passion for companies and organizations engaged in protecting, managing and optimizing the earth’s natural resources. Whether it’s in agriculture, energy, clean water and air or environmental remediation, PadillaCRT’s environmental sciences team collaborates with clients to plan and implement communications strategies to grow their businesses, serve their customers, build alignment with stakeholders and sustain our natural resources.

Clients in the environmental science sectors include BASF, Cargill, Conservis, Land O’Lakes and Pentair.

PadillaCRT is a founding member of the Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents.

Peppercomm, Inc.

470 Park Ave. South,
4th Floor North
New York, NY 10016

Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director

Peppercomm is an independently owned 21-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco and London. Helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial services, consumer, B-to-B and multi-industry sectors.

Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune.

Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.

Public Communications Inc.

One East Wacker Drive, 24th Floor
Chicago, IL 60601

Jill Allread, APR, CEO
Pamela Oettel, CFO & COO
Craig Pugh, President

Experience distinguishes PCI as a go-to agency on green issues from local to global. We serve a diversity of environmental clients, from advocacy organizations and professional associations, to nationally and internationally ranked zoos and aquariums, conservation groups and regulatory agencies. It is an agency priority to use sustainable business practices daily at PCI because we share the belief with our environmentally conscious clients that it’s important to live sustainably.

Several PCI senior counselors have significant experience working in and for environmental organizations. This first-hand experience brings extraordinary insight and benefits to our clients — from PCI’s creative strategies to knowing what words resonate and prompt public engagement on green issues.

For most of our 54 years, PCI has represented clients in the conservation and environmental fields. Today a growing segment of our business consists of clients who seek international, national and regional counsel on issues, including land use, water quality, wildlife conservation, animal care, marine life protection and living sustainably.

We create and launch campaigns, operate consumer awareness programs, celebrate announcements and milestones, manage social media campaigns and create content and strategies that inform, excite and connect publics with our clients’ messages. This includes handling crises, developing digital strategies, coaching spokespersons and providing an outside-in perspective that is difficult for people within an organization to muster.

More than 75 percent of PCI’s new business is generated through word of mouth, including referrals and personal recommendations from our clients. This is particularly true within our conservation and environment practice because PCI has established a reputation of understanding our clients’ needs and delivering results.

Once clients begin working with PCI, they stay. Nearly half of our clients in the conservation and environmental fields have been with us 10 years or more and our clients benefit.

Racepoint Global

53 State St., 4th Flr.
Boston, MA 02109
Fax: 617/624-4199

717 Market St., 6th flr.
San Francisco, CA 94103

1150 18th St., NW, #700
Washington D.C. 20036

121 West Washington, #400
Ann Arbor, MI 48104

Larry Weber, Chmn.
Peter Prodromou, Pres.
Dan Carter, Exec. VP, Mng. Dir., North America
Andrew Laxton, Exec. VP, Mng. Dir., Europe & Asia
Ani Jigarjian, VP, Global Mktg. & Bus. Dev.

Racepoint Global combines the power of worldwide reach with personal attention. Our clients expect everything to be bigger, better and bolder. They also want access to the brightest minds at all times. We have the necessary DNA to do both. We challenge our clients to do more to stay ahead and demand that they challenge us to be accountable. We drive communications that are strategically sound and strive to forge personal relationships, breakthrough results and lasting impact.

We deliver a new kind of accountability based on our ability to better understand your customers, their psychology and how they consume information. The key is our proprietary software, FieldFacts. It’s the industry’s best tool for identifying influencers and targeting them where they engage verbally, visually and emotionally.

Armed with this intelligence, we give our clients PR, advertising and precision-marketing campaigns that speak to the right people at the right time. Then we dare to measure performance and report how many times high-level influencers have acted on your behalf.

As an integrated agency, our powerful combination features the best in digital marketing, strategy, public relations and stakeholder communications. We start with a powerful story, then create, distribute, and activate content in places people naturally engage, affecting opinion, shaping perception, and driving decisions. To do this, we draw on a powerful network of earned and paid influencers, a deep partner network, and self-published, wholly-owned, and unbranded communities. Clients in technology, healthcare, life sciences, consumer, public policy and public affairs depend on Racepoint Global’s unique approach to impact key outcomes. Time and time again, our approach drives better results for our clients.

Clients: ARM, AT&T, Dassault, Systèmes, eClinicalWorks, E Ink, Extreme Networks, Forrester Research, Harman, Huawei, IBM, Ingenico Group, Marvell, Massachusetts General Hospital, Mozilla, NantHealth, New Balance, Phononic, Progress Software, Project Management Institute, Qlik, Samsung BtoB, Shoo the Flu, Silicon Image, Thermo Fisher Scientific, Triad Retail Media.

Rasky Baerlein Strategic Communications Inc.

70 Franklin St., 3rd flr.
Boston, MA 02110

1825 I St., N.W., Suite 600
Washington, DC 20006

Rasky Baerlein Strategic Communications (RBSC) is a nationally recognized public and government relations firm with more than a decade of experience providing exceptional client service to organizations that operate at the intersection of business, politics and media. With offices in Boston and Washington, DC, RBSC offers a comprehensive range of services including media strategy and public relations, government relations, reputation management, crisis communication and digital media.

RBSC’s Public Affairs practice has extensive experience representing multinational clients’ interests before all levels of government and helps clients capitalize on the firm’s strong relationships with elected officials in New England and on Capitol Hill.

The Energy and Environment practice excels in helping clients including large utilities, clean tech start-ups and renewable energy companies achieve their business objectives through integrated communications strategies.

An independent firm, RBSC provides consistent, strategic hands-on engagement, with client teams — including senior professionals — highly engaged throughout each client engagement.

Sachs Media Group

114 S. Duval Street
Tallahassee, FL 32301

Ron Sachs, CEO

Sachs Media Group (L to R): Michelle Ubben, Partner, COO & Director of Campaigns & Branding; and Ron Sachs, President and CEO.Sachs Media Group (L to R): Michelle Ubben, Partner, COO & Director of Campaigns & Branding; and Ron Sachs, President and CEO.

Sachs Media Group is Florida’s dominant public affairs communication firm, building public and opinion-leader support for issues of statewide, regional and national importance. With strong bipartisan relationships, Sachs Media Group team is the smart, strong and strategic partner to any successful government relations team, generating public support, on-message media coverage and third-party validation of client priorities.
The firm combines public relations, digital/social media, integrated marketing, public affairs, crisis management, and research strategies, creating effective campaigns for corporate, nonprofit and governmental clients and is a national leader in branding and public education campaigns.
The firm’s leadership team — steeped in media, government and politics — deeply understands how to shape issues, move public and policymaker opinion, and win in the halls of power.

The firm is headquartered in Tallahassee with offices in Orlando, Boca Raton and Washington, D.C. Sachs Media Group is the go-to firm for public affairs in Florida and the southeast.

Schneider Associates

Member of the Worldcom Public Relations Group
2 Oliver Street, Suite 402
Boston, MA 02109

Joan Schneider, Chief Executive Officer & Founder
Phil Pennellatore, President

At Schneider Associates, we define public affairs as anything that impacts public opinion and drives behavior. Whether you’re facing a media crisis, securing town permitting approvals, advancing social or environmental causes, or trying to influence decision-makers at all levels of government, Schneider Associates can help.

We implement a proprietary process known as Community Launch™ to develop campaigns and government relations strategies for premier commercial, retail, and residential real estate developers as well as corporations, nonprofits, and municipalities. We build support to drive initiatives through the public process, and execute campaigns for our clients.

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Visit schneiderpr.com.

Weber Shandwick

733 Tenth Street, NW
Washington, D.C. 20010

Paul Massey, Executive Vice President
Cindy Drucker, Executive Vice President

Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries and operations extending to 127 cities in 81 countries. Through our Social Impact and Energy offerings, we bring clients a full-range of strategic, integrated communications services along with in-depth subject matter expertise needed to navigate the complexities of the social responsibility, sustainability and energy-related arenas.

Weber Shandwick’s Social Impact practice is an award-winning global team that builds engagement strategies for purpose-driven organizations. The team creates best-in-class engagement campaigns, partnering with leading corporate, foundation, and nonprofit clients to advance shared value and progress on complex business and social issues with consumers, thought leaders, media and other key stakeholders. Our professionals bring long-standing expertise working with corporations to distinguish sustainability progress and leadership, often through multi-stakeholder engagement. Our global Energy team provides tailored communications, public affairs and engagement services designed to help clients navigate the evolving energy landscape, build reputation and advance organization and business goals in the areas of renewable energy, energy innovation & technology, energy efficiency, climate change, sustainable cities, and goal setting/reporting across a wide spectrum of industries.

Weber Shandwick counsels clients on social responsibility, sustainability, energy issues management and public affairs strategy in partnership with the agency’s specialized public affairs division, Powell Tate, based in Washington, D.C. Powell Tate staff includes top communications and policy experts from both parties on Capitol Hill, the White House, federal agencies, trade associations, advocacy organizations and the media.

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