ALLISON + PARTNERS
Two Pyramid Plaza
505 Sansome St., 7th Flr.
San Francisco, CA 94111
The Allison+Partners beauty and fashion practice breaks the systemic beauty and fashion PR mold, bringing the reach and resources of a global leader paired with the responsiveness and expertise of a boutique group.
With years of experience growing some of the world’s leading skincare, fragrance, cosmetics, personal care, apparel and accessories brands, our seasoned beauty and fashion PR experts create breakthrough campaigns that are never one-size-fits-all.
We are uniquely positioned to integrate traditional media tactics into 360 degree programs including events, sampling and promotions; digital and social media; retail marketing; sponsorships and strategic alliances; and corporate social responsibility and cause marketing programs that reach consumer audiences and build market share. Our brand experience includes Julep Nail, JOICO, Sexy Hair, LaseResults, philosophy, L’Oréal USA, GoodSkin Labs, Bobbi Brown and more. We are committed to creativity and innovation — developing brand-specific programs to captivate audiences and get messages heard.
1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108-5112
Lisa Hannum, CEO
Nicki Gibbs, VP
Ayme Zemke, VP
Beehive is a strategic PR boutique located in Saint Paul, Minn. We help our clients find creative paths from where they are to where they want to be. Our inspiration comes from listening to what their key audiences need, then engaging them when and where it matters most.
Beehive has extensive beauty and fashion experience, and has represented brands like 6PM.com, Christopher & Banks, Dayton’s, Dressbarn Stores, Juut Salonspa and J.R. Watkins Naturals.
Our team of savvy strategists does our best work for clients who are ready for game-changing thinking and eye-popping results in brand positioning, corporate communication, executive thought leadership, social media strategy, media relations, employee communications and crisis management.
Coyne PR was charged with launching a new Mary Kay waterproof
mascara ideal for hot summer months. The swimwear shows at Miami SWIM Fashion Week offered the perfect opportunity to make
a splash with the brand’s contemporary demographic. Mary Kay
offered the complete “Miami look” to attendees, providing
makeovers with Mary Kay Glam Squad members. Celebrity makeup
artists offered the perfect Mary Kay makeup look, while stylists
chose fashion items that would complement each woman’s beautiful
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas
New York, NY 10018
Tom Coyne, CEO
Rich Lukis, President
Deborah Sierchio, Vice President, Beauty & Fashion
Coyne PR is a creative powerhouse. Some of the world’s most-prominent brands look to Coyne PR to create high-profile public relations programs that deliver significant results and help them achieve their marketing communication and business goals.
Coyne PR’s Beauty & Fashion team represents clients across the mass and prestige sectors, with accounts including Mary Kay, Casio Timepieces and Naturalizer. The team knows that the measure of success is based on the ability to impeccably groom the client’s image. From product launches and special events, to social media campaigns, the Beauty & Fashion team thinks bigger and accelerates buzz for its clients, always keeping a finger on the pulse of this fast-paced industry.
The Coyne PR Beauty & Fashion team goes beyond standard beauty agency practices. Through proprietary processes like “Loop,” “Sequel” and “Persona,” Coyne PR Beauty & Fashion combines strategy and creativity to generate the best possible results for our clients, taking each and every client exactly where they want to be … and beyond.
A Division of Rogers & Cowan
Pacific Design Center
8687 Melrose Ave., G684
Los Angeles, CA 90069
Carla Blizzard, Senior Vice President
Film Fashion, an exclusive division of Rogers & Cowan, specializes in matching fashion and accessory brands with prominent celebrities to provide heightened brand awareness. This specialty PR firm creates customized solutions to match clients and their latest fashions with the “right” celebrities and trendsetters that embody their brand and promote the desired image.
The firm leverages these Hollywood associations into media coverage through the execution of strategic media relations campaigns targeting key fashion, lifestyle, and entertainment press. Media activities for their roster of fashion designers, fine jewelers, luxury goods, and specialty retailers may include designer profiles, collection launches, and fashion shows. Film Fashion’s unique showroom space provides an optimal location to introduce media, stylists and celebrities to our client’s brands by housing an edited collection of samples.
Recent projects have included dressing celebrities for magazine photo shoots and red carpet appearances, securing editorial placements and coordinating product placement working with talent such as Angelina Jolie, Kate Winslet, Jennifer Lopez, Taylor Swift, Penelope Cruz, Blake Lively, Kate Hudson, Carrie Underwood, Beyonce, and Katy Perry.
Clients include A Pea in the Pod, Catherine Malandrino, Chopard, David Meister, Jay Godfrey, Georges Chakra, Jenny Packham, Pamella Roland, Pedro Garcia, Romona Keveza, Swarovski, Tadashi Shoji and Zuhair Murad.
FRENCH | WEST |
112 E. Hargett Street
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Principal
French|West|Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 in Raleigh, N.C. by agency Chairman & CEO Rick French, FWV now employs 70 public relations, advertising and digital marketing experts among its offices in New York City, Tampa, Dallas and Los Angeles.
Ranked as the #5 firm for beauty and fashion PR by O’Dwyer’s, FWV helps clients build retail and consumer demand for their product lines through media coverage, line reviews, fashion previews, celebrity product placement, cooperative retail promotions and high-visibility trade show support.
FWV’s present and past beauty and fashion clients include Wrangler and Riders jeans, Justin Boots, Arena USA, SKINS, Gemesis Diamond Company, Lily of France and Vanity Fair lingerie, Speedo, Vidal Sassoon, Givenchy, Ferragamo, Bob Mackie, Celine, Escada, La Prairie, Joanna Mastroianni, That’s So Raven Fragrance and Wrangler Fragrance for Men, Vincent Shoes, Dearfoams, Diana Vincent Jewelers, Fossil, Swatch, Monet, Marithe & Francois Girbaud, Kasper A.S.L suits and sportswear, Susan Gail handbags and Joe Boxer.
In addition to its portfolio of fashion and beauty PR clients, FWV works with many of the world’s leading companies and brands, including international utility provider ABB, SAS, RBC Bank, Melitta Coffee, Moe’s Southwest Grill restaurants, spirits company Hood River Distillery (Pendleton Whisky, Pendleton 1910, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky) and the U.S. Polo Association. The agency’s fully integrated creative and digital team provides award-winning advertising, graphic design and digital and social media services for a wide range of clients.
Hunter Public Relations hosted an intimate cocktail party on behalf of client ARM & HAMMER™ Dental Care to launch the brand’s new product line for 2012. During the event, editors learned how to maintain a
perfect smile with ARM & HAMMER™ toothpastes and indulged in other must-have beauty treatments, like manicures. The event took place in March 2012 at the London Hotel Penthouse in NYC.
HUNTER PUBLIC RELATIONS
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Grace Leong, Jason Winocour, Jonathan Lyon, Claire Burke, Mark Newman, Donetta Allen and Gigi Russo, Partners
Hunter Public Relations is a certified woman owned, top-ranked marketing communications firm specializing in consumer and lifestyle public relations.
Whether it’s a cure for what ails you or the latest way to look your best, Hunter Public Relations’ Health & Beauty team has a strong track record of reaching consumers in an increasingly competitive marketplace.
The Hunter PR Health & Beauty team works with some of the most trusted and recognizable brands across a wide array of categories in this space, from oral hygiene with Arm & Hammer Spinbrush and Orajel, to allergy care with Zyrtec, to body sculpting with Zerona.
From revitalizing mature brands to creating buzz for new products or building awareness among key influencer groups and celebrities, we know how to effectively reach health & beauty consumers in a meaningful way — at the newsstand, on their iPads, and through social media.
CARGO Cosmetics make-up artist Renee Ryan demonstrates product
application to Jade Moore of Janine Gordon Associates prior to deskside meetings with Marie Claire beauty editors.
JANINE GORDON ASSOCIATES
11 East 26th Street, 19th floor
New York NY 10010
Janine Gordon, President & CEO
Alvin Schechter, Chairman and Director of Branding
John Donofrio, CFO
Established in 1993 by Janine Gordon, former head and founder of Saatchi & Saatchi Public Relations, JGA is a cutting-edge New York City PR boutique with sophistication, know-how and energy. Chairman Alvin Schechter, formerly CEO of Interbrand, brings world-class branding skills to JGA clients.
Our work is characterized by ingenuity in thinking and transparency in style. We are expert in the full range of digital and traditional communications tools. Our goal is to deliver shrewd brand strategy, high profile media coverage, A-list events, compelling celebrity endorsements, social media content with viral appeal and high-impact strategic alliances — always within the context of a fully integrated marketing strategy.
We expand connections for premium health and beauty brands through big ideas and flawless execution. We are especially focused on luxury products. We understand the challenges of building brands and promoting intent-to-purchase among high net worth individuals. As long-term publicists for the annual American Express Publishing-Harrison Group Survey of Affluence and Wealth in America, we are privy to the most up-to-date findings on what drives the behavior of the wealthy.
In addition to Kiehl’s Since 1851 and CARGO Cosmetics, we have helped build some of the cosmetic industry’s best recognized brands: Bare Escentuals, Make Up For Ever, Shiseido Cosmetics and Johnson & Johnson, among them.
If you want to expand your brand’s connections, start by visiting our website.
This year, Kaplow helped Shiseido celebrate its 140th anniversary.
19 West 44th Street, 6th Floor
New York, NY 10036
As an independent, award-winning public relations firm, Kaplow helps best-in-class companies tell their stories and change conversations.
For more than two decades, the firm has cultivated brand identities and reputations that nurture happy, loyal consumers. Kaplow’s holistic communications programs leverage the best of traditional media relations and digital/social campaigns to ensure that our clients’ brands are front and center with their target consumers and the influencers who matter the most.
With a world class media relations team, and in-house social media and video production divisions, Kaplow exists for a singular reason: to create emotional connections between brand and consumer.
Some of our best-in-class clients include: Target, Skype, CVS/Pharmacy, Avon mark & Avon Foundation, Timex, Unilever (Nexxus & St. Ives), Shiseido, Gurwitch (Laura Mercier and RéVive), Case-mate, Ulthera, Kellwood and CEW.
215 Park Ave. South
New York, NY 10003
Maureen Lippe, Founder & CEO
Gerald Taylor, General Manager
Jessica DiPietro, Managing Director
Lippe Taylor is an integrated marketing communications agency that specializes in motivating women to buy. Whether you’re marketing to the working mother or the single twenty-something, the teen with dreams or the empty nester, we know how to connect with her better than anyone.
Founded by Maureen Lippe, a former Beauty and Fashion Editor at Vogue and Harper’s Bazaar, brand spokeswoman and TV personality, she’s been studying the total woman — physically, emotionally and spiritually and their purchasing power for over 25 years. Lippe Taylor is committed to delivering superior ROI. Our areas of expertise include beauty, fashion, health/wellness, home and lifestyle. In addition to PR, we specialize in digital/social marketing, trend-forecasting and graphic design. We bring innovative insights to life with an integrated approach, considering all options and using whatever marketing tactics best serve the idea and drive business results.
We know that women rule! If you aren’t connecting with them they will rule you out. Lippe Taylor has cracked the code on understanding this target audience via our proprietary DTW: Direct-to-Women®, DTM: Direct-to-Moms® and DTT: Direct-to-Teens® methodologies. And our agency research findings are key to the creation of effective and award-winning client solutions.
From strategic media outreach to social marketing, multicultural initiatives to experiential events, Lippe Taylor breaks through to engage and capture the attention of the media and the consumer. Former editors, producers and bloggers lead our teams so our media relationships and results are unparalleled. Through day-to-day contact with media and critical influencers, we shape trends and ignite buzz.
At Lippe Taylor, we abide by the simple principal of mutual trust and respect and believe that the best work comes from those who are happy and given the tools and incentives to succeed. Our open, home-like office environment fosters creativity and collaboration, and allows our talented team to deliver exceptional client service. Therefore, our employee and account turnover is very low, which allows us to deliver unsurpassed, consistent results for our clients.
Lippe Taylor is committed to excellence and has received multiple industry awards, including 2011, 2010 and 2009 Sabre Awards, and the 2008 PR Week Cause-Related Campaign of the Year Award. We are also a two-time winner of PR Week’s Consumer Launch of the Year Award.
We are Lippe Taylor: Speak to us about speaking to her.
Rihanna Fragrance Launch at Macy’s Herald Square for client Parlux
Fragrances, Inc. Record-breaking fragrance launch at Macy’s flagship generated worldwide buzz for chart-topping, award-winning rockstar known for her glamorous, audacious, fashion-forward style.
400 East 57th Street
New York, NY 10022
Lori Zelenko, Principal/President
Imagination and innovation; integrity and insight drive every step of LSZ COMMUNICATIONS brand-building programs as we create buzz, change behavior, shape an image and drive a trend. Finding compelling story lines to share, connecting brands with key audiences, revealing the uniqueness that sets your brand apart — LSZ Communications delivers the tools to demonstrate the difference. From the launch of celebrity fragrances from superstars Rihanna and Jessica Simpson to connecting emerging brands with opinion leaders Spike Lee and Quentin Tarantino, LSZ Communications campaigns captivate the media with boldness and verve. Our social media outreach has pushed brands over the
top, saturating a targeted fan base — from celebrity followers to Mommy bloggers.
A dedicated team of bi-coastal professionals with offices in NY and LA, we have traveled the path to success with our clients since we opened in 1999.
We’ve earned a reputation for our award-winning creative thinking powered by hands on entreprenurial know how. Our skill set drives media saturation built on close, long term relationships with the beauty/fashion press as we craft stellar, memorable images and build brand awareness for our clients.
LSZ COMMUNICATIONS makes the difference. Innovative and intelligent, we leverage our forward-trending mindset to keep our clients ahead of the curve.
LSZ COMMUNICATIONS Past & Present beauty, fashion and luxury lifestyle clients include Parlux Fragrances Launches: Rihanna, Jessica Simpson, Paris Hilton, NATORI, Nicole Miller, Marc Ecko, REVLON, JEMILY Fine Jewelry, Cynthia Rose Couture Jewelry, Edward Sexton of Savile Row, London, Saks Fifth Avenue, Lily of France, The North Face, Demoiselle Champagne, Sunglasses from Paris Hilton, Frieze Frames Vintage Eyewear, among others. For more information, please visit www.lszcommunications.com.
MALONEY & FOX, LLC
89 Fifth Ave., 4th flr.
New York, NY 10003
Maloney & Fox (M&F) understands how important editorial is for fashion brands, that’s a given. We build a strong foundation of coverage for our clients that go beyond consumer product placement; specializing in areas that move a businesses’ long-term goals through carefully crafted communication to stakeholders and media.
Once a framework is set, we work to execute specific PR and Marketing initiatives that play to and excite journalists and consumers alike. In addition, our unprecedented, highly successful experiential marketing initiatives ignite consumers’ tactile, sensual, emotional and style prerogatives, providing a traditionally static craft with a powerful sensory dimension.
Furthermore, M&F is masterful at “master pairings.” We expertly unite fashion brands and retail powerhouses with Fortune 500 companies that share visions. We secure provocative and fruitful partnerships, promotions, editorial coverage and new customers. Highlights include working with “Project Runway” Season Six winner Irina Shabayeva, to incorporate actual Tupperware plastic designs for Mercedes-Benz Fashion Week; partnering street artists to re-imagine Eames chairs for auction in Barney’s windows; launching Italian beer Peroni Beer at Fashion Week and pairing skincare brand Malin + Goetz with RCA Televisions.
M BOOTH & ASSOCIATES
300 Park Avenue South
New York, NY 10010
Margaret Booth, President
Jennifer Teitler, Senior Vice President/Director, Consumer
M Booth, Creative Agency of the Year, excels in campaigns that excite and inspire today’s shopper and drive bottom-line results for clients. Our creative science approach — the intersection of research, insight and imagination — shapes opinion, enhances reputation and drives business results for some of the world’s most influential beauty and fashion brands.
Our team has a proven track record for generating consumer awareness, transforming image, building brand equity, and driving sales. We take great pride in our relationships with beauty and fashion editors, broadcast media, stylists and professional communities such as dermatologists, makeup artists, and hairstylists. Our offerings include media relations, digital and social media management, event conception and execution (including new product introductions, seasonal presentations, fashion shows, store openings and events), influencer outreach (including beauty experts/stylists, media personalities, industry insiders and celebrities), strategic partnerships, and asset creation (lookbooks, trend sheets, videos and digital production).
M Booth has been the agency of record for some of the most widely recognized names in the industry including BHLDN, jcpenney, Burlington Maidenform, DK Intimates, Aerosoles, Vaseline, Red Door Spas and Alberto Culver.
PIERCE MATTIE PUBLIC RELATIONS
62 West 45th Street, 3rd Floor
New York, NY 10036
Pierce Mattie, CEO & Founder
Pierce Mattie Public Relations remains the industry leader in communications for beauty, fashion and lifestyle consumer brands. It is the only PR agency with a modular event space for the press located in Times Square that features a fashion showroom, spa/treatment room, multimedia capabilities and lounge. At Pierce Mattie Public Relations our team is innovative, client-focused and has solid relationships in the editorial world of New York. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistent outstanding results.
ROGERS & COWAN
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Fran Curtis, Executive Vice President (New York)
Maggie Gallant, Executive Vice President (New York)
Carla Blizzard, Senior Vice President (Los Angeles)
Rogers & Cowan treats each one of its Fashion and Beauty brands as a celebrity — because every brand has a distinct personality that sets it apart. With many of the top brands in Fashion and Beauty under our banner, we were among the very first PR agencies to leverage the explosive marketing power of fashion and celebrity.
The agency is located in New York and Los Angeles, two of the largest fashion capitals in the world. We offer extensive expertise in the fashion, beauty and luxury categories providing publicity and marketing campaigns, social media strategies, special event support, celebrity/influencer seeding, promotions and product placement. Our commitment is illustrated in the work we do in promoting men’s, women’s and children’s apparel, eyewear, handbags, shoes, jewelry, timepieces, beauty/skincare products, celebrity brands, designers and fashion-related events.
Clients have included Rosie Pope Maternity, Estee Lauder Companies, Glo Science, Kate Walsh Boyfriend Fragrances, Kohl’s Jennifer Lopez and Marc Anthony collections, Avon Voices, Pastry by Angela and Vanessa Simmons, Miche Bag, TW Steel, Swarovski, Sunglass Hut, Ray-Ban, Clinique, Coty’s Beyoncé Pulse and David Beckham Fragrances, Wrinkle Free Eyes, Origins Earth Month Concert and Glamour Reel Moments.
RUDER FINN, INC.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Rachel Spielman, Global Head of Corporate Communications
Jean-Michel Dumont, Chairman, Ruder Finn Asia
Elan Shou, Managing Director China and Senior Vice President, Ruder Finn Asia
Ruder Finn works with the world’s leading luxury brands in fashion, lifestyle and beauty to build corporate reputation and enhance brand awareness and visibility through integrated communications programs in markets across the globe.
Ruder Finn’s expertise lies in helping luxury brands enhance their positioning in a competitive market as well as connect with and gain understanding of their customers. For example, in China, one of the world’s fastest-growing luxury markets, the agency annually releases the China Luxury Forecast, which analyzes consumer perceptions and spending behavior in China. Ruder Finn works with luxury clients on corporate reputation, brand awareness, stakeholder mapping, global media relations, consumer relations management, event management, marketing communications, corporate social responsibility, thought leadership, online engagement and community building to establish consistent brand communications and build awareness with consumers, thought leaders, journalists and other key stakeholders.
919 Third Avenue
New York, NY 10022
Lisa Sepulveda, President, Global Consumer Marketing
Buffy Hersly, Senior Vice President, Beauty & Fashion
Jill Murphy, Chief Business Development Officer
Weber Shandwick has extensive experience in the beauty, personal care and fashion category. The beauty and fashion group represents top-tier brands in the industry ranging from skin and hair care to intimate apparel and outerwear.
We offer a strategic approach to beauty and fashion with an experienced, passionate team of experts who know how to break through the clutter of competitive, fast-paced and dynamic markets. Expertise includes brand building, product launches, social media strategy and execution, editor and blogger events, celebrity spokesperson acquisition, event and fashion show planning, grassroots marketing, branded entertainment including integration and sponsorships, celebrity and influencer seeding, retailer support, cause marketing and issues management.
The team’s style-savvy, coupled with strong relationships with key influencers including beauty & fashion editors, producers, celebrity stylists, make-up artists and Hollywood A-listers enable us to produce award-winning results for clients. From the beauty and fashion pages to national morning shows and entertainment media to the most influential blogs, Weber Shandwick gets beauty & fashion brands noticed — by the right audiences, in the right venues and at the right time.
230 Fifth Ave., Suite 704
New York, NY 10001
Robert McEwen, President & CEO
Stephanie Channell, Sr. Account Mgr.
Kelly Taylor, Sr. Account Mgr.
Sophia Powe, Account Coordinator
Zing represents beauty and fashion clients in the United States, the United Kingdom, and Australia, building their brands by consistently winning editorial exposure for their apparel, swimwear, cosmetics, and bath & body products in the world’s leading beauty, fashion, lifestyle and entertainment publications.
In 2012 Zing was honored with an American Business Award honor in the “Best New Product Launch Event” for the introduction of Katy Perry Lashes by Eylure, a well-orchestrated appearance by the pop star before hundreds of her fans who were able to try on the new lashes at a nearby ‘pop-up’ salon.
With offices in New York City and Los Angeles, two of the world’s leading beauty and fashion capitals, we are well positioned to help lifestyle companies engage their key stakeholder audiences.
Our core competencies include print, broadcast and online media relations, celebrity spokesperson campaigns, boutique distribution, event management, experiential marketing, product launches and promotions, social media optimization, and cause-related marketing.
Current or recent clients include Church & Dwight (Batiste), Original Additions (Eylure, Elegant Touch), Seafolly, Mi Ola, WISH, Pure Fiji, Revision Skincare, Jan Marini Skin Research, Hills, Tara Smith and Isoki.