ReviveHealth: Who's Telling Your Story?

Fashion PR - Our Report On Beauty & The Media

O'Dwyer's September Beauty & Fashion PR Magazine

Sep. '16 Beauty & Fashion PR Magazine (PDF)

Main Index of Issues

Submit Profile for O'Dwyer's Magazine

Our annual fashion issue features articles and commentary on changing trends in beauty, fashion and lifestyle media and publicity.

See our complete list of the Top Beauty & Fashion PR Firms for 2017!

O'Dwyer's magazine, now in its 31st year, is the #1 publication for PR and marketing communications pros.

Beauty & Fashion PR Firms:

Allidura Consumer

450 West 15th Street
Suite 700
New York, NY 10011
Fax: 212/229-8496
twitter: @allidura

Who we are: Whether cars or cameras, diapers or detergent, health has never been more ubiquitous than it is today. For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers.

Expertise: Allidura takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and analytics. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over the counter and beauty products and food and beverage companies.

Allidura is a part of the inVentiv Health Public Relations Group, which is powered by inVentiv Health, a global professional services organization designed to help the biopharmaceutical industry accelerate the delivery of much-needed therapies to market. Learn more at

Beehive Strategic Communication

1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108

Lisa Hannum, President & CEO
Nicki Gibbs, SVP
Ayme Zemke, VP
Steve Mann, VP

Beehive Strategic Communication is best known for fresh insights, creative strategies and positive connections that create enduring value for our clients.

We are inspired by the global movement toward purpose-driven businesses and are committed to using the power of communication to build better businesses for a better world.

Beehive works nationally on behalf of leading brands in industries ranging from healthcare and education to fashion/retail and financial services. Our expertise includes research, communication strategy, brand positioning, employee engagement and internal communication, public relations, social and digital marketing, and crisis communication.

Our team of senior strategists has served beauty and fashion industry clients including, Christopher & Banks, Dayton’s, Dressbarn Stores, J.R. Watkins, JB Hudson Jewelers, Juut Salonspas and Mall of America.

Carolyn Izzo Integrated Communications (CIIC)

37 North Broadway, Suite 1
Nyack, NY 10960

Carolyn Izzo-Feldman, President & Chief Strategist
Patricia Fahie, EVP
Kate Wark, SVP

CIIC is a full-service public relations, social media and marketing firm specializing in creating dynamic campaigns for the fashion, lifestyle, food & beverage, travel, and hospitality industries.

CIIC’s work is not only strategic, creative and results-driven, but award winning as well. CIIC’s work has been honored with a Media Relations Award by PR Daily as well as HSMAI (Hospitality Sales & Marketing Association International) Adrian Awards across Gold, Silver and Bronze categories.

Headquartered in New York, CIIC has affiliate offices in Los Angeles, San Diego, Mexico City and Miami, and is an exclusive member of latamPR and Tribe Global. Additionally, CIIC is certified as a Woman Owned Business by the Women’s Business Enterprise National Council (WBENC).

CLY Communications Inc.

54 W 40th St.
New York, NY 10018

Wallstrasse 15A
10179 Berlin Germany
+49 (030) 8179-8840

Raffaele Castelli, CEO

GQ Men of the Year Awards in BerlinFor several years, CLY has successfully secured international celebrities and oversaw public relations for GQ Men of the Year in Berlin.

CLY Communication is an international agency combining classic PR, digital PR, event planning and celebrity relations. The firm strategically positions its clients with innovative and pioneering ways, professionally supporting them at every level of modern public relations.

Founded in 2009 by Raffaele Castelli, CLY Communication has grown to become an international company that continues to be inspired by Castelli’s creative insights. CLY Communication reaches beyond industry standards on behalf of its clients in the beauty, fashion & lifestyle industries.

The PR agency’s network in New York and Berlin allows us to offer tailor-made PR solutions and social media content for clients. With regard to corporate seeding or events on behalf of the agency´s lifestyle, fashion, and beauty clients, CLY Communication collaborates with tastemakers across the music, film and TV industries for everyday life and red carpet events.

Film Fashion
A Division of Rogers & Cowan

Pacific Design Center
8687 Melrose Ave., G684
Los Angeles, CA 90069
Fax: 310/854-8138

Designer Zuhair Murad dress in US MagazineFilm Fashion secures double-page spread in US Magazine for client Zuhair Murad.

Film Fashion, an exclusive division of Rogers & Cowan, specializes in matching fashion and accessory brands with prominent celebrities to provide heightened brand awareness. This specialty PR firm creates customized solutions to match clients and their latest fashions with the “right” celebrities and trendsetters that embody their brand and promote the desired image.

The firm leverages these Hollywood associations into media coverage through the execution of strategic media relations campaigns targeting key fashion, lifestyle, and entertainment press. Media activities for their roster of fashion designers, fine jewelers, luxury goods, and specialty retailers may include designer profiles, collection launches, and fashion shows. Film Fashion’s unique showroom space provides an optimal location to introduce media, stylists and celebrities to our client’s brands by housing an edited collection of samples.

Recent projects have included dressing celebrities for magazine photo shoots and red carpet appearances, securing editorial placements and coordinating product placement working with talent such as Jennifer Lopez, Taylor Swift, Gigi Hadid, Kendall Jenner, Elle Fanning, Zendaya, Blake Lively and Kate Beckinsale.

Clients: A Pea in the Pod, Alex Woo, Chopard, CSARITE, Elizabeth Kennedy, Fitbit, Georges Chakra, Gomez-Gracia, Grace Loves Lace, HANEY, JOVANI, Kayat, Rani Zakhem, Romona Keveza, Rubin Singer, SAFiYAA , Sarah Flint, Tadashi Shoji and Zuhair Murad.


112 East Hargett St.
Raleigh, NC 27601

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, EVP / Director of Client Services / Principal

FWV blogger partyFWV planned, managed and executed the launch of a new product from longtime agency client, Riders by Lee, at a series of successful blogger parties in key markets LA, Boston, Chicago and New York.

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs nearly 100 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

Ranked as the #2 firm for beauty and fashion PR by O’Dwyer’s, FWV helps clients build retail and consumer demand for their product lines through earned media coverage, line reviews, collection previews, celebrity seeding, cooperative retail promotions, high-visibility trade show support, engaging social/digital campaigns and much more.

FWV’s present and past beauty and fashion clients include Wrangler and Riders by Lee jeans, Justin Boots, Arena USA, Airplus Footcare, SKINS, Peter Millar, Gemesis Diamond Company, Lily of France and Vanity Fair lingerie, Speedo, Vidal Sassoon, Givenchy, Ferragamo, Bob Mackie, Celine, Escada, La Prairie, Joanna Mastroianni, That’s So Raven Fragrance, Wrangler Fragrance for Men, Vincent Shoes, Dearfoams, Diana Vincent Jewelers, Fossil, Swatch, Monet, Marithe & Francois Girbaud, Kasper A.S.L suits and sportswear, Susan Gail handbags and Joe Boxer.

In addition to its portfolio of beauty and fashion clients, FWV works with many of the world’s leading consumer lifestyle brands, including Bassett Furniture, Calligaris Home Furnishing, Melitta USA and Pendleton Whisky. The agency’s fully integrated creative and digital team also provides award-winning advertising, graphic design and digital and social media services for a wide range of clients.

Hunter Public Relations

41 Madison Avenue, 5th Floor
New York, NY 10010-2202

Partners: Grace Leong, Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson

Contact: Samara Farber Mormar,

ZOEasis event in Palm SpringsAt the ZOEasis event in Palm Springs, Hunter PR helped media, influencers and celebrities get Coachella-ready with a braid bar activation that provided instant hair refreshes featuring Batiste Dry Shampo.

Hunter Public Relations Beauty, Fashion & Lifestyle Practice reaches beyond the expected product round-up stories to drive standout, business-building media coverage and ownable headlines in consumers’ go-to beauty resources and lifestyle media. Keeping in mind the increasingly crowded beauty aisles and abundance of new media outlets, Hunter explores the consumers’ overall mindset to find key insights from which the team builds creative programs that help brands speak to consumers authentically. Hunter specializes in providing the resources and content that make consumers’ lives easier. Finding seamless ways to integrate the product message into their busy lifestyles — whether it’s tackling the beauty challenges that accompany allergies with the help of Hollywood glam squads or creating dozens of easy hairstyles for second-day hair — Hunter helps strengthen brand loyalty, and keep the products top of mind in the moments consumers need them most.

Founded in 1989, Hunter has grown into one of the most respected mid-size consumer marketing communications firms in the country, with more than 110 full-time staff professionals. Hunter is committed to delivering exceptional boutique-style consumer and lifestyle marketing communications services to our clients, which have included: Sperry, Love Cosmetics (Love’s Baby Soft), Church & Dwight (Batiste Dry Shampoo, Toppik, Arrid Dry Spray and Arm & Hammer Truly Radiant), Johnson & Johnson Consumer Healthcare, L’Occitane (Melvita U.S. launch), Dana Classic Fragrances, Alberto-Culver, and the New York City Clothing Bank.


19 West 44th St., 6th Flr.
New York, NY 10036

For 25 years, Kaplow Communications has worked with blue chip and up-and-coming brands to deliver award-winning, cutting-edge campaigns. We employ best-in-class practices in public relations, branding, social media, digital and branded content to keep our clients one step ahead.

Kaplow’s fully-integrated programs for beauty, fashion, retail, e-commerce and lifestyle clients drive conversations wherever they occur. Kaplow is proud to be Cosmetic Executive Women’s agency of record for more than two decades. We have helped Laura Mercier communicate what “flawless” means today, made Shiseido a must-have for beauty aficionados and disrupted fashion with Stitch Fix, the online personal styling service. Other beauty and fashion clients include Revive, L’Occitane, Conair, CVS/pharmacy Beauty, Luminess, Artistry, Warner’s, Bluefly and The Children’s Place.

Kaplow is a pioneer in relationship-based PR and continues to redefine the public relations practice, making it the communications agency of the future, today.

Marketing Maven

135 East 57th Street, 4th Floor
New York, NY 10022

Los Angeles Headquarters

Lindsey Carnett, CEO & President

Natalie Rucker, VP of Business Development

John Krisiukenas, Managing Director, NY

Lindsey CarnettLindsey Carnett, Marketing Maven CEO & President, at the Grammy Awards for client activation.

At Marketing Maven, we believe beauty is in the eye of the consumer. As a results-driven integrated marketing and communications firm specializing in earning national media exposure for clients, we create strong relationships with celebrities and nationally recognized make-up artists and stylists to earn editorial coverage. We pride ourselves on our sales-focused and engagement-driven tactics that have proven to increase revenue and develop customer loyalty for our beauty and fashion clients.

Our clients value the social activation and media outreach strategies we implement alongside branded marketing collateral and coordination at red-carpet events, which set our clients apart as industry trend-setters. Marketing Maven also maintains close ties with fashion, beauty and lifestyle editors at major publications and television producers on a national level.

With expertise in creating innovative communications solutions, we represent a wide array of clients in the beauty and fashion industry including major hair icons, pageants, luxury beauty products from hair care to skin care, and designer brand clothing.

M Booth

666 Third Ave.
New York, NY 10017
Fax: 212/481-9440

Jennifer Teitler, SVP and Director

M Booth is an integrated marketing agency that shapes opinion, enhances reputation and drives business results for some of the most iconic beauty, personal care and fashion brands. Our expertise includes brand building campaigns, strategic partnerships, new product launches, influencer outreach, asset creation, digital and social media management and ongoing media relations. The agency represented well-known brands including Vaseline, St. Ives, Lands’ End, Aerosoles, Maidenform, BHLDN, Red Door Spas, Etsy and Pier 1. To support the partnership between Burlington Stores and WomenHeart: The National Coalition for Women with Heart Disease, we executed a targeted media strategy leveraging talk show host and heart health advocate Wendy Williams as a spokesperson. The initiative reached over 276 million consumers through media coverage and raised $1.7 million for WomenHeart in support of women’s heart health. For premiere outerwear brand Canada Goose, we supported a series of influencer trips designed to immerse them in the brand’s lifestyle and demonstrate how the coats “free people from the cold” by enabling them to take advantage of all the outdoors has to offer. The programs have resulted in over 35 million impressions, 50+ bucket list items fulfilled, and an elevated brand perception.

MFA Ltd. (Missy Farren & Associates)

30 Irving Pl., 3rd Floor
New York, NY 10003
Fax: 212/561-6462

Missy Farren, Founder & CEO
Caroline Andrew, SVP

Mfa Ltd. is full service communications agency, based in NYC with outposts in SoCal and the Midwest. Passion with Purpose summarizes the firm’s 23 years of dynamic PR, digital and marketing communications success. Storytelling is our forte, and Mfa specializes in delivering compelling stories, and addressing the needs of consumers through campaigns that span paid, owned and earned media across multiple channels. Our team’s expertise lies in the fashion, beauty and lifestyle industries and how to move the needle with influencers and consumers which is supplemented by expertise in complementary fields, including wellness, sports, luxury and travel. We have a dedicated cause marketing practice known as MFAction, working with non- and for-profit entities in social good. We are more than marketers; we live our clients’ lifestyles every day. Recent and current partners include: Stance, Quiksilver, ROXY, Hillflint, LifeProof, Olukai, Burton Snowboards, lululemon, Alex + Ani, Target, Cross, Giggle, Filorga, Anna Victoria, Juja Active, Journeymen, Schwinn, the Westin Hotels & Resorts, philosophy, No Kid Hungry and The Ritz-Carlton Hotels of NY.

Peppercomm, Inc.

470 Park Ave. South
4th Floor North
New York, NY 10016

Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & president, West Coast
Janine Gordon, President, Luxury & Lifestyle
Maggie O’Neill, Partner & Managing Director

Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco, Boulder and London, and with 110 employees. Together, we decipher data and make sense of the disruptors, enabling us to look around the corner and see what’s next. The result? Tailored insights that serve as our compass and catalyst, inspiring us to help take your brand in a brave new direction.

Our approach marries fully integrated marketing strategy with high-touch service and depth of expertise in the beauty, lifestyle and luxury categories. Our experience runs deep and includes work for brands such as CARGO Cosmetics, Crocs, Holland & Holland, Kiehl’s Since 1851, Michael C. Fina, MINI Cooper, Mustela, Perricone MD, Pixi, Spa Castle, T.J.Maxx and Marshalls and Whirlpool Corporation, to name a few.
Whatever your style, whatever your marketing communications needs, Peppercomm is here to partner with you. An alluring new season of possibilities awaits. Let’s start your story.

Pierce Mattie Communications

62 West 45th Street, 3rd Floor
New York, NY 10036

Joshua Blaylock, Director of Business Development,

Pierce Mattie Communications' Media OasisPierce Mattie Communications’ Media Oasis.

Pierce Mattie Communications remains the industry leader in public relations for beauty and lifestyle consumer brands. It is the only PR agency with a modular event/spa space for the press located in Times Square that features an educational space, spa/treatment room, hair & make-up studio, multimedia capabilities and lounge. At Pierce Mattie Communications, we take a strategic approach and align our programs with client business, marketing and public relations objectives. We believe that a successful program is a combination of intelligent approach, solid relationships, hard work and client/vendor chemistry.

Red PR

The Soho Building
110 Greene Street, Suite 408
New York NY 10012

Julia Labaton, Founder & President

RED PR headquarters in Soho NYCRED PR headquarters in Soho NYC.

Award-winning communications firm specializing in beauty and lifestyle brands. We are smart, efficient, well-connected and service-oriented. We’re your A-team who thrives on creative thinking, collaboration and success.

We customize programs to boost our clients’ business goals, strengthen reputations and support bottom-line results. We have excellent relationships with top beauty and lifestyle media, bloggers, influencers and stylists. Clients benefit from our contacts, resourcefulness, deep industry knowledge and experience.

Services include publicity, social media, influencer relations, branding, event production, sponsorships, media training.

Clients: ABBA Haircare, Color Design, Cricket Company, Gelish Gel Polish, Good Dye Young, Maria Bonita Salon & Spa, MB45 Studio, MOP Hair Products, Morgan Taylor Lacquer, Ouidad Curl Experts, Preciosa Crystal.

Rogers & Cowan

8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Fax: 310/854.8106

Mark Owens, CEO

Rogers & Cowan treats each one of its Fashion and Beauty brands as a celebrity — because every brand has a distinct personality that sets it apart. With many of the top brands in Fashion and Beauty under our banner, we were among the very first PR agencies to leverage the explosive marketing power of fashion and celebrity.

The agency is located in New York, Los Angeles, and South Florida, some of the largest fashion capitals in the world. We offer extensive expertise in the fashion, beauty and luxury categories providing marketing communications campaigns, editorial placement, social media strategies, fashion week support, event management, celebrity/influencer seeding and product placement. Our commitment is illustrated in the work we do in promoting men’s, women’s and children’s apparel, eyewear, handbags, shoes, jewelry, timepieces, beauty/skincare products, hair care, celebrity brands, designers and fashion-related events.

Through its Film Fashion brand, Rogers & Cowan is the only PR agency with a specialized unit focused on matching fashion and accessory brands with prominent celebrities for red carpet appearances, securing editorial placements and coordinating product placement. (See separate listing for Film Fashion).

Clients have included Jockey, Columbia Sportswear, Rhone, Swarovski, Rob Lowe’s Profile 4 Men, Lancôme, Estee Lauder Companies, Kardashian Kollection, Jet Set Candy, Sydney Evan, Keratin Complex, L’Oréal Professional, Drybar, Kohl’s Jennifer Lopez and Marc Anthony collections, The Intimate by Britney Spears Collection, Avon Voices, TW Steel, Sunglass Hut, Ray-Ban, Coty’s Beyoncé Pulse and David Beckham Fragrances and Glamour Reel Moments.

SPM Communications Inc.

2030 Main St., Ste. 325
Dallas, TX 75201
24-hour media line: 817/329-3257
Dallas • Austin

Suzanne Parsonage Miller, President & Founder

Founded in 1999, SPM is a Dallas-based PR agency with national reach, promoting and protecting iconic brands through strategic public and media relations, crisis communications, and spokesperson training. We forge long-standing, strategic partnerships with our clients, and our “no-jerks” policy fosters an atmosphere of mutual respect and trust among clients, team members and company leaders that leads to maximum creativity, productivity and account team stability.

SPM has editorial, media relations, crisis and measurement experts on staff to support all SPM clients. Whether we are working with national category leaders, regional brands or start-up companies, we build our clients’ business by approaching each brand holistically, working across traditional, online and social media to creatively tell their stories in many voices to many different audiences.

Our team’s extensive fashion, beauty and lifestyle brand experience includes Receutics, Aveda, Baublerella, Owlet, TredAgain, eraclea, Spa Castle, Epidemia Designs, Skagen, A Pea in the Pod, Dickies Workwear, Beretta, The Vintage Pearl, Chantal and Lemi Shine.

We understand the PR campaigns have business goals beyond column inches, airtime or blog hits. That is why we report results using the most current, accurate and forward-thinking measurement model to make it easy to track PR successes and justify budgets.

SPM is a member of IPREX, a global network of independent PR firms that provides multi-market, on-the-ground support, and is a NWBOC-certified woman-owned business.

Weber Shandwick

909 Third Avenue
New York, NY 10022

Karen Pugliese, EVP, Consumer Marketing

Monica Whitehurst, Vice President, Beauty & Fashion

Jill Murphy, Chief Business Development Officer

Weber Shandwick offers a strategic, innovative and integrated approach to beauty and fashion — one that continues to evolve in real-time with today’s fast-paced PR and social landscape. With decades of beauty, fashion and lifestyle experience, our global team of experts is well-versed in the latest industry trends and tools necessary to cut through the clutter of competitive and dynamic markets. We represent leading brands in the industry — from skin care and hair care to apparel and retail — and have brought major industry innovations to market for our clients.

Expertise includes influencer relationship management, brand building, product launches, social media strategy and creative development, content creation and management, editor and blogger events, celebrity spokesperson acquisition and talent partnerships, event and fashion show planning, grassroots marketing, multicultural engagement, branded entertainment including integration and sponsorships, celebrity and influencer seeding, retailer/trade support, cause marketing and issues management.

Weber Shandwick prides itself on its relationship-built network of top beauty and fashion influencers, including social media mavens, magazine directors, TV producers, top bloggers, celebrity stylists, makeup artists and Hollywood A-listers. These relationships are paramount in producing award-winning results for clients. From magazine pages and national broadcast to the most influential blogs, web sites and social handles of today’s top influencers, Weber Shandwick executes memorable beauty and fashion campaigns that garner attention and incite action by the brand’s key stakeholders.

Submit Profile for O'Dwyer's Magazine