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Fashion PR - Our Report On Beauty & The Media


O'Dwyer's September Beauty & Fashion PR Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Sep. '14 Beauty/Fashion & Lifestyle
PR Magazine (PDF)

Main Index of Issues

Our annual fashion issue features articles and commentary on changing trends in beauty, fashion and lifestyle media and publicity.

See our complete list of the Top Beauty & Fashion PR Firms for 2013!

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Beauty/Fashion & Lifestyle PR
 

5W PUBLIC RELATIONS

1166 Avenue of the Americas
4th Floor
New York, NY 10036
212/999-5585

Ronn Torossian, President & CEO
Erika Kauffman, General Manager & EVP, Consumer Division

In a media landscape that is simultaneously shrinking for magazines and newspapers and expanding to include blogs, video, social and other digital outlets, beauty brands must constantly fight for coverage. 5W Public Relations navigates this challenge and breaks the beauty PR mold. Our expert team delivers integrated campaigns, specifically designed to create personal and powerful connections with media, consumers, retailers and influencers.

As a top PR firm with a leading beauty department, we approach each assignment with fresh, innovative and effective strategies that engage beauty consumers with products, services and companies they need to know. We are committed to innovation and creating 360-degree programs that ladder up to an overarching brand strategy. From media relations, events, blogger campaigns, retail integration, cause marketing, social media guerilla marketing, influencer outreach or brand partnering, our campaigns are fully integrated for success. The 5W beauty team helps our partners develop brand-specific programs which will engage their audience and get their message heard.

Staffed by former journalists, beauty insiders, beauty bloggers, beauty PR veterans, and others well-connected across the industry, 5W’s beauty team has the specialization, extensive experience, media contacts and creativity that ensure that we deliver an outstanding marketing campaign.

Considered to be the partner of choice for some of the best-known brands in this sector, the 5W Public Relations beauty team is renowned for achieving competitive results for all clients. Whether we are working to put a mature beauty brand back in the spotlight, launching a lesser known entrepreneurial company into mass retail or even introducing a top-selling European brand to the U.S. marketplace, 5W is dedicated to structuring beauty PR programs that will generate millions of media impressions, drive enormous buzz and create celebrity influence.

The 5W Public Relations beauty client list includes worldwide beauty conglomerate Shiseido, pillar spa brands including Decleor Aromatherapy Skincare and CARITA Paris, Jane Iredale, Repechage, celebrity hairstylist Ted Gibson, AHAVA Dead Sea Mineral Skincare and Supersmile, one of the most popular teeth-whitening brands on the market.


ALLISON+PARTNERS

71 Fifth Avenue
New York, NY 10003
646/428-0602
www.allisonpr.com

Scott Allison, CEO
Anne Colaiacovo, Senior Partner
Jill Wahler, Vice President

The Allison+Partners consumer lifestyle practice breaks the systemic PR mold, bringing the reach and resources of a global leader paired with the responsiveness and expertise of a boutique group.

Many of our employees call out our entrepreneurial culture, in which great ideas flourish.

Prospects often gravitate towards the diverse range of clients and unique advantages that our comprehensive set of practice areas and geographies provide. The beauty and lifestyle practice marries the expertise of a group of seasoned PR professionals with the storytelling and strategic thinking Allison+Partners is known for delivering. The media that we work with on a daily basis respect the fact that we’re responsive and smart, understanding the bigger picture and demands on their time. Our clients appreciate how nimble we are, as well as our editorial relationships and keen understanding of digital technologies and social media. They also appreciate the fact that we know that today, defining brand experience through impactful storytelling often makes the difference between being one of many who is liked, to being one of few who is adored.

With years of experience growing some of the world’s leading skincare, fragrance, cosmetics, personal care, apparel and accessories brands, our beauty and lifestyle experts create breakthrough campaigns that are never one-size-fits-all. We are uniquely positioned to integrate traditional media tactics into 360 degree programs including events; sampling and promotions; digital and social media; retail marketing; sponsorships and alliances; corporate social responsibility; and cause marketing programs that reach consumer audiences and build market share.

Our brand experience includes Julep Beauty, JOICO, Sexy Hair, Bulova, ASICS, Lo & Sons, Pevonia, philosophy, L’Oréal USA, Bobbi Brown, and more. We are committed to creativity and innovation — developing brand-specific programs to captivate audiences and get messages heard.


BEEHIVE PR

1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108-5112
651/789-2232
Fax: 651/789-2230
www.beehivepr.biz

Lisa Hannum, CEO
Nicki Gibbs, VP
Ayme Zemke, VP

Beehive PR is a strategic PR boutique based in St. Paul, Minn. We are best known for fresh insights, big ideas and contagious energy that creates bold growth for our clients.

Beehive is focused on creating a positively brilliant experience for our clients, partners and team — every day. Our senior strategists and savvy specialists are experts in strategic communications and quick studies of our clients’ businesses. We bring curiosity, optimism and authenticity to everything we do. And we deliver results on time, on budget.

Our team has deep expertise serving the beauty and fashion industry representing clients like 6pm.com, Christopher & Banks, Dayton’s, Dressbarn Stores, J.R. Watkins Naturals, JB Hudson Jewelers and Juut Salonspas.


Project Runway

Coyne PR designed a PR campaign to support Mary Kay with its role as Official Beauty Sponsor of the 2014 season of “Project Runway.”

COYNE PR

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

1065 Avenue of the Americas
28th Floor
New York, NY 10018
212/938-0166

604 Arizona Avenue
Suite 10
Santa Monica, CA 90401
310/395-6110

Tom Coyne, CEO
Rich Lukis, President
Deborah Sierchio, Senior Vice President, Beauty, Fashion & Retail
Jill Kleiner, APR, Assistant Vice President, Beauty, Fashion & Retail

Coyne PR is a creative powerhouse. Some of the world’s most-prominent brands look to Coyne PR to create high-profile public relations programs that deliver significant results and help them achieve their marketing, communication and business goals.

Coyne PR’s Beauty, Fashion & Retail team represents clients across the mass and prestige sectors, with accounts including Mary Kay, Palmer’s and David’s Bridal. The team knows that the measure of success is based on the ability to impeccably groom the client’s image. From product launches and special events, to social media campaigns, the Beauty, Fashion & Retail team thinks bigger and accelerates buzz for its clients, always keeping a finger on the pulse of this fast-paced industry.


US Magazine

Film Fashion secures double page spread on designer Zuhair Murad in US magazine.

FILM FASHION

A Division of Rogers & Cowan
Pacific Design Center
8687 Melrose Ave., G684
Los Angeles, CA 90069
310/854-8195
Fax: 310/854-8138
carla.blizzard@filmfashion.com
www.filmfashion.com

Film Fashion, an exclusive division of Rogers & Cowan, specializes in matching fashion and accessory brands with prominent celebrities to provide heightened brand awareness. This specialty PR firm creates customized solutions to match clients and their latest fashions with the “right” celebrities and trendsetters that embody their brand and promote the desired image.

The firm leverages these Hollywood associations into media coverage through the execution of strategic media relations campaigns targeting key fashion, lifestyle, and entertainment press. Media activities for their roster of fashion designers, fine jewelers, luxury goods, and specialty retailers may include designer profiles, collection launches, and fashion shows. Film Fashion’s unique showroom space provides an optimal location to introduce media, stylists and celebrities to our clients’ brands by housing an edited collection of samples.

Recent projects have included dressing celebrities for magazine photo shoots and red carpet appearances, securing editorial placements and coordinating product placement working with talent such as Jennifer Lopez, Taylor Swift, Penelope Cruz, Halle Berry, Angelina Jolie, Kate Winslet, Blake Lively, Kate Beckinsale, Shailene Woodley and Lupita N’yongo.

Clients: A Pea in the Pod, Bec & Bridge, Chopard, Georges Chakra, Houghton, Jenny Packham, Lorena Sarbu, N/Tice, Oroton, Pedro Garcia, Rani Zakhem, Romona Keveza, Rubin Singer, SAFiYAA, Swarovski, Tadashi Shoji, Zuhair Murad.


FRENCH/WEST/VAUGHAN

112 E. Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 89 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.

Ranked as the #4 firm for beauty and fashion PR by O’Dwyer’s, FWV helps clients build retail and consumer demand for their product lines through earned media coverage, line reviews, collection previews, celebrity seeding, cooperative retail promotions, high-visibility trade show support and much more.

FWV’s present and past beauty and fashion clients include Wrangler and Riders jeans, Justin Boots, Arena USA, SKINS, Gemesis Diamond Company, Lily of France and Vanity Fair lingerie, Speedo, Vidal Sassoon, Givenchy, Ferragamo, Bob Mackie, Celine, Escada, La Prairie, Joanna Mastroianni, That’s So Raven Fragrance, Wrangler Fragrance for Men, Vincent Shoes, Dearfoams, Diana Vincent Jewelers, Fossil, Swatch, Monet, Marithe & Francois Girbaud, Kasper A.S.L suits and sportswear, Susan Gail handbags and Joe Boxer.

In addition to its portfolio of beauty and fashion clients, FWV works with many of the world’s leading consumer lifestyle brands, including Bassett Furniture, Fretlight Guitar, Calligaris Home Furnishing, the International Gemological Institute, Island Club Brands, Melitta USA and spirits company Hood River Distillers (Pendleton Whisky, 1910 Rye Whisky, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky). The agency’s fully integrated creative and digital team also provides award-winning advertising, graphic design and digital and social media services for a wide range of clients.


JAYNE & COMPANY, LLC

16496 Falmouth Drive
Cleveland, OH 44136
440/846-6022
jayne@jayneandco.com

Jayne Morehouse, President

At Jayne & Company, LLC, we build beautiful relationships for new, growing and established brands, products and personalities. We communicate beauty, fashion, wellness and lifestyle brands’ stories directly and via targeted traditional and social media to the audiences who matter most — from end consumers to your industry, from your distribution partners to your own community to create, build and strengthen awareness, leadership positioning, sales and ongoing connections. Our point of difference comes from a deep and interactive understanding of our clients’ businesses, coupled with an indelible passion for the growth of their brands. But most of all, our fun, entertaining and relevant communications process makes your brand memorable.


KAPLOW

19 West 44th Street, 6th Floor
New York, NY 10036
212/221-1713
liz@kaplowpr.com
www.kaplow.com

Liz Kaplow, President and CEO

For more than two decades, KAPLOW has been changing conversations through innovative storytelling that helps consumers fall in love with clients’ brands.

Kaplow’s programs for best-in-class beauty, fashion and lifestyle clients drive consumer behavior. When they launched Curl Secret for Conair, the device quickly sold out at retail — before advertising began! And, when it introduced Olga and Warner’s new bra line as the solution for “sleevage,” the product flew off shelves. Other beauty and fashion clients include Cosmetic Executive Women, Laura Mercier, Revive, Shiseido, St. Ives, Timex and No Nonsense and CVS/pharmacy Beauty.

Mid-sized and independent, KAPLOW is nimble and flexible in today’s ever-changing communications landscape. The agency’s fully integrated programs — including traditional media relations, events, social media, digital marketing and branded content — fuel consumer conversations wherever they occur and help create an emotional bond with client brands.


KENWERKS

1369 Broadway, 4th Floor
New York, NY 10018
646/450-6536

663 N Lillian Way
Los Angeles, CA 90004
323/393-0536

Kenneth Loo
ken@kenwerks.com

Kenwerks is a strategic and experimental marketing firm with offices in both New York and Los Angeles. Founded by Kenneth Loo in 2009, we are the go-to resource for fashion brands (and fashion brands only) to launch or re-invent in this competitive marketplace. Our formula is simple: traditional PR is only one slice of the marketing pie and where other agency's services stop, Kenwerks excels. With a portfolio of global brands that span across all categories of fashion, footwear and accessories, our work begins with brand strategy development. We are masters of defining and evolving core brand DNA and messages through a proprietary process of audit, research and comprehensive industry understanding. We leverage the long experience of industry veterans with savvy trendsetting millennials to fuse history with potential. In execution we cover the entire spectrum of clients services from Creative–including advertising, commercial and branding art direction and production–to loud Public Relations, coveted Celebrity, focused Experimental Marketing, impactful Event and trailblazing Fashion Blogger marketing campaigns. Our clients include Boohoo.com, Southern Tide, Mavi Jeans, Koolaburra, 34 Heritage, the FNPLATFORM Trade Show, Rodd & Gunn, K-Swiss, Cockpit USA, Bugatchi, Howe, Palladium, Creative Recreation, Graf & Lantz and many more.


LIPPE TAYLOR

215 Park Avenue South
New York, NY 10003
212/598-4400
mlippe@lippetaylor.com
www.lippetaylor.com

Maureen Lippe, Founder & CEO
Gerald Taylor, General Manager
Jessica DiPietro, Managing Director

Lippe Taylor is an integrated marketing communications agency that specializes in motivating women and girls to buy products. We’re pioneers in, and continue to dominate, the marketing to women space. Today and every day, the team at Lippe Taylor is obsessed with “cracking the code” on what motivates women and girls to buy one brand and not another… on influencing them to share their opinions and engage on social channels.

Founded by Maureen Lippe, a former Beauty and Fashion Editor at Vogue and Harper’s Bazaar, brand spokeswoman and TV personality, Lippe Taylor is committed to delivering superior ROI. Our areas of expertise include beauty, fashion, health/wellness, home and lifestyle. In addition to PR, we specialize in digital/social marketing, trend-forecasting and graphic design. We bring innovative insights to life with an integrated approach, considering all options and using whatever marketing tactics best serve the idea and drive business results.

We know that women rule! If you aren’t connecting with them they will rule you out. Lippe Taylor helps clients understand and inspire this target audience via our proven DTW: Direct-to-Women®, DTM: Direct-to-Moms® and DTT: Direct-to-Teens® methodologies. Through a partnership with SheSpeaks, we established the “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index,” proprietary research that helps uncover trends and insights for clients. Research findings are at the core of our creative, effective, award-winning client solutions.

From strategic media outreach to social marketing, multicultural initiatives to experiential events, Lippe Taylor breaks through to engage and capture the attention of the media and the consumer. Former editors, producers and bloggers lead our teams so our media relationships and results are unparalleled. Through day-to-day contact with media and critical influencers, we shape trends and ignite buzz.

At Lippe Taylor, we abide by the simple principle of mutual trust and respect and believe that the best work comes from those who are happy and given the tools and incentives to succeed. Our open, home-like office environment fosters creativity and collaboration, and allows our talented team to deliver exceptional client service. Therefore, our employee and account turnover is very low, which allows us to deliver unsurpassed, consistent results for our clients.

Lippe Taylor is committed to excellence and has received multiple industry awards for PR and Social/Digital Media — we are a two-time winner of PR Week’s Consumer Launch of the Year Award and have won multiple Sabre Awards. One of our Pinterest campaigns has recently won 12+ awards.

We are Lippe Taylor: Speak to us about speaking to her.


MANNFOLK PUBLIC RELATIONS

606 N. Larchmont Boulevard, Ste. 206
Los Angeles, CA 90004
323/460-2633
dorothy@mannfolk.pr.com
www.mannfolkpr.com

Dorothy Mannfolk, Owner/Public Relations

From Los Angeles to New York, fashion, beauty and lifestyle brands depend on Mannfolk PR to achieve nationwide attention and success. Mannfolk PR specializes in bringing maximum exposure to clients with proactive campaigns that blend celebrity outreach, product placements in national publications, websites, TV and film, along with various social media and special events including product launches and fashion show productions. With complete access to all the major media outlets, Mannfolk PR is the go-to firm for companies looking to break into the competitive industries of fashion, beauty and lifestyle. Providing effective publicity, branding and marketing support for a wide range of clients, Mannfolk PR has an unbeatable track record in achieving maximum media exposure and delivering consistent coverage through its vast network of media contacts. Its Hollywood showroom is an excellent showcase for products to reach stylists and high profile celebrities. Its New York office has access to leading fashion and lifestyle magazines. These translate into valuable impact on consumer audiences to support the brand’s sales and marketing goals. Mannfolk PR offers the best of both worlds in providing the full range of services of a major firm and the personal attention of a boutique agency. Each client receives focused attention with a tailor-made campaign featuring innovative ideas and diligent dedication to their brand through traditional media channels as well as rapidly-evolving platforms for outreach. The agency prides itself in being a trusted and dependable partner with their clients in a team effort for brand success.


Marketing Maven

Marketing Maven CEO Lindsey Carnett (right) with Account Executive Elizabeth Maxim (left) and Hispanic Media Manager Mari Escamilla.

MARKETING MAVEN

135 W. 29th Street, Suite 302
New York, NY 10001
212/967-5510
info@marketingmavenpr.com
www.marketingmavenpr.com

Lindsey Carnett, CEO & President, lindsey@marketingmavenpr.com
Phil Rarick, COO, phil@marketingmavenpr.com
Natalie Rucker, VP of Business Development, natalie@marketingmavenpr.com

At Marketing Maven, we believe beauty is in the eye of the consumer. As a results-driven integrated marketing and communications firm specializing in earning national media exposure for clients, we create strong relationships with celebrities and nationally recognized make-up artists and stylists to earn editorial coverage. We pride ourselves on our sales-focused and engagement-driven tactics that have proven to increase revenue and develop customer loyalty for our beauty and fashion clients.

Our clients value the social activation and media outreach strategies we implement alongside branded marketing collateral and coordination at red-carpet events, which set our clients apart as industry trend-setters. Marketing Maven also maintains close ties with fashion, beauty and lifestyle editors at major publications and television producers on a national level.

With expertise in creating innovative communications solutions, we represent a wide array of clients in the beauty and fashion industry including major fashion competitions, pageants, luxury beauty products from hair care to skin care, and designer brand clothing.


MFA (MISSY FARREN & ASSOCIATES)

30 Irving Pl., 3rd Floor
New York, NY 10003
212/528-1691
Fax: 212/561-6462
candrew@mfaltd.com
www.mfaltd.com

Missy Farren, Founder & CEO
Caroline Andrew, Vice President

MFA is a mid-sized agency offering a powerful combination of customer assistance, attention to detail and dynamic, meaningful coverage and social media results. Our personal passions drive professional success and relationships in various niches, including: men’s, women’s and children’s fashion; fitness apparel; beauty; wellness, lifestyle; sports; and millennial. The agency specializes in strategic media relations; social media strategy and management; partnership development; product launches/placement; press previews/media showrooms; tradeshows; event facilitation; spokesperson positioning; lifestyle campaign development; millennial marketing; and crisis communications. Our team of agile, professional marketers pairs innovative thinking and never-say-never attitudes to deliver significant results and exceed expectations. Industry experience includes: Alex and Ani; Alli — Alliance of Action Sports; Burton Snowboards; Cannondale; DC Shoes; NBC’s Dew Tour; Diageo; Disneyland; Girard-Perregaux; Global Surf Industries; Global Views; Kidrobot; Red Bull; Roxy; Schwinn; SKINS; Target; Tonique Fitness; US Ski & Snowboard Association; Quiksilver.


PEPPERCOMM, INC.

470 Park Ave. South
4th Floor North
New York, NY 10016
212/931-6100
Fax: 212/931-6159
agencymarketing@peppercomm.com
www.peppercomm.com

Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Maggie O’Neill, Partner & Managing Director
Janine Gordon, President, JGAPeppercomm
Melissa Vigue, Director
Lauren Banyar Reich, Director, JGAPeppercomm

Peppercomm is an award-winning strategic marketing and communications firm headquartered in New York City with offices in San Francisco and London that prides itself on listening first, last and always. We pride ourselves on listening to our clients’ needs as well as the wants and needs of their various audiences. That focus on listening before engaging (or creating) inspired not only our tagline: “Listen. Engage. Repeat,” but our strategic approach.

Our integrated team of specialists work together to create cohesive campaigns that leverage the right communications and marketing vehicles across all touch points. From major household names to elite luxury brands, we have helped clients reposition and rebrand; launch entirely new brands and position global brands in the U.S. market; build websites and social footprints; launch content strategies; create brand experiences; drive executive visibility; prepare for and mitigate crises; engage key audiences and ultimately deliver results for our clients.

In addition to our cross-channel offerings, Peppercomm provides distinct expertise in luxury, lifestyle, fashion and beauty through the specialty team of JGAPeppercomm. JGAPeppercomm has spent the last two decades servicing luxury lifestyle and nonprofit clients, working with some of the world’s most coveted and respected consumer brands.

Our experience runs deep and includes work for brands such as CARGO Cosmetics, Crocs, Holland & Holland, Kiehl’s Since 1851, Michael C. Fina, MINI Cooper, Mustela, Perricone MD, Pixi, Spa Castle, T.J.Maxx and Marshalls and Whirlpool Corporation, to name a few.


Pierce Mattie spa room

The Media Oasis spa/treatment room at Pierce Mattie headquarters.

PIERCE MATTIE COMMUNICATIONS

62 West 45th Street, 3rd Floor
New York, NY 10036
212/243-1431
joshua@piercemattie.com

Joshua Blaylock, Director of Business Development

Pierce Mattie Communications remains the industry leader in public relations for beauty, fashion and lifestyle consumer brands. It is the only PR agency with a modular event space for the press located in Times Square that features a fashion showroom, spa/treatment room, multimedia capabilities and lounge called the Media Oasis. At Pierce Mattie Communications our team is innovative, client-focused and has solid relationships in the editorial world of New York & beyond. Pierce Mattie Communications has a proven track record of collaborating with its client partners to deliver consistent outstanding results.


RED PR

The Soho Building
110 Greene Street, Suite 408
New York NY 10012
212/431-8873
julia@red-pr.com
www.red-pr.com
Twitter: @redprnyc

Julia Labaton, President

RED PR is a marketing and communications firm specializing in beauty, fashion and lifestyle brands. We value the strong relationships we have developed within the industry and create synergies that mutually benefit our clients. Our company provides detail-oriented, efficient and individualized service. We believe in creative, collaborative thinking that leads to impactful results. We customize programs to support our clients’ unique business goals and communications needs.

Public relations has the power to shape a brand image, create and increase demand, and drive sales. It is an essential business tool that encompasses research, communications training, strategic planning, publicity, social media, and branding by design. Effective PR tells a compelling narrative to an organization’s key audiences and good stories build word of mouth reputation, which contributes to successful bottom-line results.

Our objective is to provide excellent service while aligning public relations and marketing tactics with business goals. By understanding a company’s strategic objectives, we are able to focus on PR initiatives that will directly support growth. We start with brand strategy. What clients get is dynamic, passionate, intelligent boutique agency collaboration with large agency capabilities. Senior-level talent is intimately involved with each client.

Contact us today to discuss your goals.


ROGERS & COWAN

8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
Fax: 310/854.8106
inquiries@rogersandcowan.com
www.rogersandcowan.com

Fran Curtis, Executive Vice President (New York)
Maggie Gallant, Executive Vice President (New York)
Valerie Zucker, Senior Vice President (Miami)

Rogers & Cowan treats each one of its Fashion and Beauty brands as a celebrity — because every brand has a distinct personality that sets it apart. With many of the top brands in Fashion and Beauty under our banner, we were among the very first PR agencies to leverage the explosive marketing power of fashion and celebrity.

The agency is located in New York, Los Angeles and Miami, some of the largest fashion capitals in the world. We offer extensive expertise in the fashion, beauty and luxury categories providing marketing communications campaigns, editorial placement, social media strategies, fashion week support, event management, celebrity/influencer seeding and product placement. Our commitment is illustrated in the work we do in promoting men’s, women’s and children’s apparel, eyewear, handbags, shoes, jewelry, timepieces, beauty/skincare products, hair care, celebrity brands, designers and fashion-related events.

Through its Film Fashion brand, Rogers & Cowan is the only PR agency with a specialized unit focused on matching fashion and accessory brands with prominent celebrities for red carpet appearances, securing editorial placements and coordinating product placement. (See separate listing for Film Fashion). Additionally, our Black Sheep Social Media unit works with a variety of fashion and beauty brands on audience engagement and peer-to-peer conversations.

Clients have included Rosie Pope Maternity, Lancome, Estee Lauder Companies, Kardashian Kollection, Drybar, Glo Science, Kate Walsh Boyfriend Fragrances, Lea Black Beauty, PRAI Beauty, Kohl’s Jennifer Lopez and Marc Anthony collections, Avon Voices, Pastry by Angela and Vanessa Simmons, TW Steel, Swarovski, Sunglass Hut, Ray-Ban, Clinique, Coty’s Beyoncé Pulse and David Beckham Fragrances and Glamour Reel Moments.


RUDER FINN, INC.

301 East 57th Street
New York, NY 10022
212/593-6400
Fax: 212/593-6397
www.ruderfinn.com

Kathy Bloomgarden, CEO
Rachel Spielman, Global Head of Corporate Communications
Jean-Michel Dumont, Chairman, Ruder Finn Asia
Elan Shou, Managing Director China & Senior VP, Ruder Finn Asia

As one of the largest independent global communications agencies, Ruder Finn has a deep understanding of the global market — including the U.S., Europe, and China — and the trends driving business today. The agency’s dual headquarters in New York and Beijing gives us a strong perspective on fashion, style, luxury and evolving habits of consumers around the world. Ruder Finn partners with the world’s leading luxury brands in fashion, lifestyle and beauty to build corporate reputation and enhance brand awareness and visibility through integrated communications programs in markets across the globe.

Ruder Finn’s expertise lies in helping luxury brands enhance their positioning in a competitive market, as well as connect with and gain understanding of their customers. For the past five years, Ruder Finn has released our annual China Luxury Forecast, which surveys Chinese consumers on their luxury purchasing habits. The results of this survey have provided invaluable insights for our clients who are looking to move into this important luxury market.

Ruder Finn works with luxury clients to establish consistent brand communications and build awareness with consumers, thought leaders, journalists and other key stakeholders. Our capabilities in this industry include corporate reputation, brand awareness, stakeholder mapping, global media relations, consumer relations management, event management, marketing communications, corporate social responsibility, thought leadership, online engagement and community building.


SPM COMMUNICATIONS INC.

2030 Main St., Ste. 325
Dallas, TX 75201
214/379-7000
24-hour media line: 817/329-3257
www.spmcommunications.com

Dallas • Denver • New York • Atlanta

Suzanne Parsonage Miller, President & Founder

For 15 years, SPM has promoted and protected brands through media relations, social media strategy, spokesperson training and crisis management. Our “No Jerks” policy, which was featured in The Wall Street Journal, is the core of SPM’s culture. It means we foster an atmosphere of mutual respect and trust among clients, team members and company leaders that leads to a creative, collaborative and productive environment.

From former newspaper reporters and TV journalists to social media strategists, media relations specialists and corporate communications experts, our team is made up of experienced professionals who approach each client’s brand holistically. Our team’s extensive fashion, beauty and lifestyle brand experience includes eraclea Skin Care, Aveda, Tiffany & Co., Enfusia, Nautica, Dickies Workwear, A Pea in the Pod, Beretta Gallery, Madewell, FitLogic, Naya, Naturalizer, E! Live from the Red Carpet product line, The Vintage Pearl, Heelys, NorthPark Center, Bliss Spa Dallas, The Spa at the Crescent and Goss Gallery.

Whether the client is a category-leading national powerhouse or a startup, SPM works to build businesses by creatively telling clients’ stories in many voices to many audiences to not only resonate with consumers, but provide measurable ROI.


Turner PR

One of Turner’s seasonal flagship brand presentations.

TURNER PR

A wholly owned subsidiary of Fahlgren Mortine
250 West 39th St., #1602
New York, NY 10018
212/889-1700
info@turnerpr.com
www.turnerpr.com

1614 15th St., 4th Floor
Denver, CO 80202
303/333-1402

Christine Turner, Founder and President
Mariana DiMartino, Senior Vice President
Angela Berardino, Chief Strategy & Integration Officer

Turner PR is a national public relations, social media and digital communications firm representing fashion, active lifestyle, modern outdoor and travel brands. Our fashion division has a 17-year history working with some of the world’s most iconic brands. We are a niche firm that speaks to fashion, outdoor and creative audiences with equal authenticity, and our passion translates to relevant results.

We build our campaigns to have maximum impact in the modern media environment, owning the intersection of earned and owned media. We excel at delivering meaningful brand and product media exposure through our nationwide network of trusted contacts; and our digital influencer outreach is designed to extend brand presence in the social sphere. From strategic brand collaborations, media showrooms, retail press events, ambassador campaigns, community management, social media programs, digital analytics and insights, cause marketing and celebrity and creative familiarization, we work to elevate brand messages and bring connection with their core purpose.

We work with a stellar roster of 20+ brands including Fjallraven, Incase, Alternative, Native Shoes and Obermeyer.


WEBER SHANDWICK

909 Third Avenue
New York, NY 10022
212/445-8000
www.webershandwick.com

Karen Pugliese, Executive Vice President, Consumer Marketing
212/445-8198
kpugliese@webershandwick.com

Buffy Hersly, Senior Vice President, Beauty & Fashion
212/445-8133
bhersly@webershandwick.com

Jill Murphy, Chief Business Development Officer
212/445-8339
jmurphy@webershandwick.com

Weber Shandwick offers a strategic, innovative and integrated approach to beauty and fashion — one that continues to evolve in real-time with today’s fast-paced PR and social landscape. With decades of beauty, fashion and lifestyle experience, our global team of experts is well-versed in the latest industry trends and tools necessary to cut through the clutter of competitive and dynamic markets. We represent leading brands in the industry — from skin care and hair care to department store apparel and intimate wear — and have brought major industry innovations to market for our clients.

Expertise includes influencer relationship management, brand building, product launches, social media strategy and creative development, content creation and management, editor and blogger events, celebrity spokesperson acquisition and talent partnerships, event and fashion show planning, grassroots marketing, multi-cultural engagement, branded entertainment including integration and sponsorships, celebrity and influencer seeding, retailer/trade support, cause marketing and issues management.

Weber Shandwick prides itself on its relationship-built network of top beauty and fashion influencers, including social media mavens, magazine directors, TV producers, top bloggers, celebrity stylists, makeup artists and Hollywood A-listers. These relationships are paramount in producing award-winning results for clients. From magazine pages and national broadcast to the most influential blogs, web sites and social handles of today’s top influencers, Weber Shandwick executes memorable beauty and fashion campaigns that garner attention and incite action by the brand’s key stakeholders.

 
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