5W coordinated an interactive media event at the Oro Gold Cosmetics New York City location to provide Oro Gold with the
opportunity to introduce the new flagship store, latest products, and the new celebrity spokesperson, Denise Richards, to beauty influencers
and New York media outlets. 5W created an intimate, fun setting that allowed each editor to have a personal experience with
the brand, as well as shop the luxurious collection by selecting an assortment of the exclusive Oro Gold products of their choice from the collection. Following the one-on-one consultations and “shop the store” experience, Denise Richards arrived to officially open the Oro Gold NYC location.
1166 Ave. of the Americas, 4th Flr.
New York, NY 10036
Ronn Torossian, President & CEO
Erika Kauffman, Senior Vice President
5W Public Relations (5WPR) is headquartered in the heart of Midtown Manhattan with an office located in Los Angeles. The 5WPR beauty division understands what it takes for a brand to have a competitive edge in a saturated industry and likewise, gain tremendous coverage in a media landscape that is simultaneously shrinking for magazines and newspapers and expanding to blogs, video and other digital “e-media.” 5WPR navigates this challenge by being laser focused on those initiatives that will affect a clients’ bottom line and delivers campaigns that create impactful media, and powerful connections with consumers, retailers, and influencers.
Whether putting a mature beauty brand back in the spotlight or launching a lesser known entrepreneurial company into mass retail, 5W is dedicated to structuring beauty PR programs that will generate millions of media impressions, drive enormous buzz, and create celebrity influence.
71 Fifth Avenue
New York, NY 10003
Scott Allison, CEO
Anne Colaiacovo, Senior Partner
Jill Wahler, Vice President
The Allison+Partners beauty and fashion practice breaks the systemic beauty and fashion PR mold, bringing the reach and resources of a global leader paired with the responsiveness and expertise of a boutique group. With years of experience growing some of the world’s leading skincare, fragrance, cosmetics, personal care, apparel and accessories brands, our seasoned beauty and fashion PR experts create breakthrough campaigns that are never one-size-fits-all. We are uniquely positioned to integrate traditional media tactics into 360 degree programs including events, sampling and promotions; digital and social media; retail marketing; sponsorships and strategic alliances; and corporate social responsibility and cause marketing programs that reach consumer audiences and build market share. Our brand experience includes Julep Nail, JOICO, Sexy Hair, Bulova, LaseResults, philosophy, L’Oréal USA, GoodSkin Labs, Bobbi Brown, ASICS and more. We are committed to creativity and innovation — developing brand-specific programs to captivate audiences and get messages heard.
1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108-5112
Lisa Hannum, CEO
Nicki Gibbs, VP
Ayme Zemke, VP
Beehive PR, based in Minneapolis/St. Paul, is a strategic communications agency with a reputation for fresh insights, big ideas, contagious energy and brilliant results. Our team of senior strategists and savvy specialists are focused on creating bold, positive growth for our clients. When strategy, creativity and partnership come together magic happens. Big ideas are born. Brands, influencers and customers connect. Momentum builds. Growth happens. Our team has deep expertise serving the beauty and fashion industry representing clients like 6pm.com, Christopher & Banks, Dayton’s, Dressbarn Stores, J.R. Watkins Naturals, JB Hudson Jewelers and Juut Salonspas.
Coyne PR helped David’s Bridal launch its Fall 2013 Bridal Collection with a preview event for media at Shop Studios in Manhattan.
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas,
New York, NY 10018
604 Arizona Avenue,
Santa Monica, CA 90401
Tom Coyne, CEO
Rich Lukis, President
Deborah Sierchio, Vice President, Beauty, Fashion & Retail
Coyne PR is a creative powerhouse. Some of the world’s most-prominent brands look to Coyne PR to create high-profile public relations programs that deliver significant results and help them achieve their marketing communication and business goals.
Coyne PR’s Beauty, Fashion & Retail team represents clients across the mass and prestige sectors, with accounts including Mary Kay, Palmer’s and David’s Bridal. The team knows that the measure of success is based on the ability to impeccably groom the client’s image. From product launches and special events to social media campaigns, the Beauty, Fashion & Retail team thinks bigger and accelerates buzz for its clients, always keeping a finger on the pulse of this fast-paced industry.
Katy Perry looks picture perfect in a Tadashi Shoji dress, Pedro Garcia shoes and Swarovski jewelry, while appearing at the Los
Angeles premiere of “The Smurfs 2,” as featured in an August edition of In Touch Weekly. Tadashi Shoji, Pedro Garcia and Swarovski are Film Fashion Clients.
A Division of Rogers & Cowan
Pacific Design Center,
8687 Melrose Ave., G684
Los Angeles, CA 90069
Carla Blizzard, Senior Vice President
Film Fashion, an exclusive division of Rogers & Cowan, specializes in matching fashion and accessory brands with prominent celebrities to provide heightened brand awareness. This specialty PR firm creates customized solutions to match clients and their latest fashions with the “right” celebrities and trendsetters that embody their brand and promote the desired image.
The firm leverages these Hollywood associations into media coverage through the execution of strategic media relations campaigns targeting key fashion, lifestyle, and entertainment press. Media activities for their roster of fashion designers, fine jewelers, luxury goods, and specialty retailers may include designer profiles, collection launches, and fashion shows. Film Fashion’s unique showroom space provides an optimal location to introduce media, stylists and celebrities to our client’s brands by housing an edited collection of samples.
Recent projects have included dressing celebrities for magazine photo shoots and red carpet appearances, securing editorial placements and coordinating product placement working with talent such as Angelina Jolie, Kate Winslet, Jennifer Lopez, Taylor Swift, Blake Lively, Kate Hudson, Carrie Underwood, Beyonce, and Katy Perry.
Clients include A Pea in the Pod, Catherine Malandrino, Chopard, David Meister, Georges Chakra, Houghton, Izmaylova, Jenny Packham, John Hardy, Nicole Miller, Pedro Garcia, Romona Keveza, Swarovski, Tadashi Shoji and Zuhair Murad.
301 East 57th Street, Fourth Flr.
New York, NY 10037
Connectivity and innovation are what drive Finn Partners’ fashion and beauty practice. The firm specializes in a collaborative approach that forges effective partnerships between fashion and beauty brands and tastemakers in the arts, music, film, media, and civic arenas. In this manner, brands are strongly positioned to capture consumer interest and the ensuing campaigns generate media coverage in traditional and unexpected places. Over the years, Finn Partners has represented both iconic and emerging brands by elevating their respective profiles through special events, media partnerships, sponsorships, digital strategies and even CSR. Clients have included American couturier and ready-to-wear designer B Michael, The North Face, Amore Pacific’s Sulwhasoo and the Prada Epicenter in New York’s Soho. Celebrity and influencer connections ranging from Grammy-winning recording artist Mary J. Blige to philanthropist Denise Rich have helped establish Finn Partners’ particular expertise in launching new brands and reinvigorating more established brands seeking to enhance market share and recognition in an increasingly competitive landscape.
FRENCH / WEST /
112 E. Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 85 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas/Ft. Worth, Los Angeles and Tampa offices.
Ranked as the #4 firm for beauty and fashion PR by O’Dwyer’s, FWV helps clients build retail and consumer demand for their product lines through earned media coverage, line reviews, fashion previews, celebrity seeding, cooperative retail promotions and high-visibility trade show support.
FWV’s present and past beauty and fashion clients include Wrangler and Riders jeans, Justin Boots, Arena USA, SKINS, Gemesis Diamond Company, Lily of France and Vanity Fair lingerie, Speedo, Vidal Sassoon, Givenchy, Ferragamo, Bob Mackie, Celine, Escada, La Prairie, Joanna Mastroianni, That’s So Raven Fragrance and Wrangler Fragrance for Men, Vincent Shoes, Dearfoams, Diana Vincent Jewelers, Fossil, Swatch, Monet, Marithe & Francois Girbaud, Kasper A.S.L suits and sportswear, Susan Gail handbags and Joe Boxer.
In addition to its portfolio of beauty and fashion clients, FWV works with many of the world’s leading consumer lifestyle brands, including Fretlight Guitar, Bassett Furniture, the International Gemological Institute and spirits company Hood River Distillers (Pendleton Whisky, 1910 Rye Whisky, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky). The agency’s fully integrated creative and digital team provides award-winning advertising, graphic design and digital and social media services for a wide range of clients.
Through an insight-driven campaign, Hunter PR helped position
ZYRTEC® as the allergy brand that understands the impact of allergy symptoms on a woman’s appearance. Helping the target consumer feel and look great despite allergies, the makers of ZYRTEC® created the first-ever ALLERGY FACE™ Beauty Counter at a place where
allergies and beauty intersect — the Macy’s Flower Show.
Providing beauty tips and makeovers to media and consumers, ZYRTEC® helped allergy sufferers tackle beauty challenges like watery eyes and a red nose during the spring allergy season.
HUNTER PUBLIC RELATIONS
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Grace Leong, Jason Winocour, Jonathan Lyon, Erin Hanson, Mark Newman, Donetta Allen and Gigi Russo, Partners
Hunter Public Relations is a certified woman owned, top-ranked marketing communications firm specializing in consumer and lifestyle public relations. Revitalizing mature brands, creating buzz for new products and building awareness among key influencer groups and celebrities are among the firm’s specific areas of expertise.
Independently owned and operated for 24 years, the 90-person firm offers strategic marketing PR services including creative ideation and brainstorming facilitation, traditional and social media relations, special event production, product introductions, anniversaries, consumer contests, local market events, spokesperson tours and crisis counseling on behalf of some of America’s most beloved and best known brands. Clients have included Johnson & Johnson, McNeil Consumer Healthcare, L’Occitane (Melvita U.S. launch), Dana Classic Fragrances, Alberto-Culver, Church & Dwight, and the New York City Clothing Bank.
Janine Gordon Associates health and beauty specialists Christie High, Director, Jade Moore, Senior Account Executive, and Lauren
Banyar Reich, Vice President, at a new product training session for client Kiehl’s Since 1851.
JANINE GORDON ASSOCIATES
11 East 26th Street, 19th floor
New York NY 10010
Janine Gordon, President & CEO
Alvin Schechter, Chairman and Director of Branding
Lauren Banyar Reich, Vice President
Christie High, Director
John Donofrio, CFO
Established in 1993 by Janine Gordon, formerly founder and CEO of Saatchi & Saatchi Public Relations, JGA is a consumer lifestyle New York City-based PR boutique with lots of sophistication, know-how and energy. Chairman Alvin Schechter, formerly CEO of Interbrand, brings world-class branding skills to JGA clients.
Our work for clients like Kiehl’s Since 1851, Bare Escentuals, Make Up For Ever and CARGO Cosmetics has helped build those brands and expand their engagement with target audiences. We are expert in the full range of digital and traditional communications tools. Our goal is to deliver shrewd brand strategy, high profile media coverage, A-list events, compelling celebrity endorsements, social media content with viral appeal and high-impact strategic alliances — always within the context of a fully integrated marketing strategy.
We are known for big ideas and flawless execution. We are especially focused on luxury products. We understand the challenges of promoting intent-to-purchase among high net worth individuals. As long-term publicists for the annual American Express Publishing-Harrison Group Survey of Affluence & Wealth in America, we are privy to the most up-to-date intelligence on what drives the behavior of the well-to-do.
If you want to expand your brand’s connections to the affluent or the aspirational, start by visiting our website (www.jgordonassociates.com).
19 West 44th Street, 6th Floor
New York, NY 10036
Liz Kaplow, President and CEO
Kaplow is an independent, award-winning public relations firm that helps best-in-class companies tell their stories and change conversations.
For more than two decades, the firm has cultivated brand identities and reputations that nurture happy, loyal consumers. Kaplow’s holistic communications programs leverage the best of traditional media relations and digital/social campaigns to ensure that our clients’ brands are front and center with their target consumers and the influencers who matter the most.
This year, Kaplow added Conair Corporation and Kayser-Roth’s No nonsense brand to its diverse portfolio of consumer lifestyle, fashion and beauty, and retail brands. Kaplow also helped existing client Gurwitch (Laura Mercier and RéVive) launch a new global beauty brand, Nyakio. Other beauty and fashion clients include Avon mark & Avon Foundation, Unilever (Nexxus & St. Ives), Shiseido, CVS/pharmacy Beauty, Timex and CEW.
With its world class media relations team, and in-house social media, content creation and video production divisions, Kaplow exists for a singular reason: to create emotional connections between brand and consumer.
Marketing Maven CEO Lindsey Carnett (right) with Account Executive Elizabeth Maxim (left) and Hispanic Media Manager Mari
135 W. 29th Street, Suite 302
New York, NY 10001
Lindsey Carnett, CEO & President,
Phil Rarick, COO,
Natalie Rucker, VP of Business Development,
At Marketing Maven, we believe beauty is in the eye of the consumer. As a results-driven integrated marketing and communications firm specializing in earning national media exposure for clients, we create strong relationships with celebrities and nationally recognized make-up artists and stylists to earn editorial coverage. We pride ourselves on our sales-focused and engagement-driven tactics that have proven to increase revenue and develop customer loyalty for our beauty and fashion clients.
Our clients value the social activation and media outreach strategies we implement alongside branded marketing collateral and coordination at red-carpet events, which set our clients apart as industry trend-setters. Marketing Maven also maintains close ties with fashion, beauty and lifestyle editors at major publications and television producers on a national level.
With expertise in creating innovative communications solutions, we represent a wide array of clients in the beauty and fashion industry including major fashion competitions, pageants, luxury beauty products from hair care to skin care, and designer brand clothing.
The Today show features limited-edition bejeweled Vaseline Lip Therapy Minis as a must-have Valentine's Day item. Vaseline is an M Booth client.
300 Park Avenue South
New York, NY 10010
Jennifer Teitler, Senior Vice President/Director, Consumer,
Lauren Swartz, Senior Vice President/Director, Lifestyle,
M Booth is a global communications agency that shapes opinion, enhances reputation and drives business results for some of the most iconic beauty, personal care and fashion brands. Our expertise includes brand building campaigns, strategic partnerships, new product launches, influencer outreach, fashion show and event production, asset creation, digital and social media management and ongoing media relations. Some examples — to contemporize the Vaseline brand, we created limited-edition bejeweled lip therapy minis that became the must-have holiday beauty item. For Lands’ End Canvas, we turned the concept of a pop-up shop on its head and partnered with influential bloggers to create the first-ever “blog-up shop” series generating an increase in new customer traffic. As AOR for jcpenney for six years, we generated 24 billion media impressions, including 200 national broadcast placements in one year alone, helping enhance perceptions of the brand as a fashion-forward retailer. Other brands the agency has represented include Aerosoles, Maidenform, BHLDN, Red Door Spas, and Alberto Culver.
PIERCE MATTIE COMMUNICATIONS
62 West 45th Street, 3rd Floor
New York, NY 10036
Joshua Blaylock, Director of Business Development
Pierce Mattie Communications remains the industry leader in public relations for beauty, fashion and lifestyle consumer brands. It is the only PR agency with a modular event space for the press located in Times Square that features a fashion showroom, spa/treatment room, multimedia capabilities and lounge. At Pierce Mattie Communications our team is innovative, client-focused and has solid relationships in the editorial world of New York. Pierce Mattie Communications has a proven track record of collaborating with its client partners to deliver consistent outstanding results.
Julia Labaton, President and Founder of Red PR.
The Soho Building
110 Greene Street, Suite 706
New York NY 10012
Julia Labaton, President
RED PR is an award-winning marketing communications firm specializing in beauty, fashion and lifestyle. We start with brand strategy to customize programs that support our clients’ business goals and that drive bottom-line results. By understanding your company’s primary objectives, we focus on measurable PR campaigns that will support your business’ growth.
We maintain excellent relationships with key media, bloggers and influencers. We pride ourselves on 5-star service. What you get is dedicated, passionate, and intelligent boutique agency collaboration with senior-level talent highly involved at every stage.
Our services include publicity, social media, branding and design, research, communications training, events, sponsorships and strategic planning.
Contact us today to discuss your PR goals.
ROGERS & COWAN
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Fran Curtis, Executive Vice President (New York)
Maggie Gallant, Executive Vice President (New York)
Valerie Zucker, Senior Vice President (Miami)
Rogers & Cowan treats each one of its Fashion and Beauty brands as a celebrity — because every brand has a distinct personality that sets it apart. With many of the top brands in Fashion and Beauty under our banner, we were among the very first PR agencies to leverage the explosive marketing power of fashion and celebrity.
The agency is located in New York, Los Angeles and Miami, some of the largest fashion capitals in the world. We offer extensive expertise in the fashion, beauty and luxury categories providing publicity and marketing campaigns, social media strategies, special event support, celebrity/influencer seeding, promotions and product placement. Our commitment is illustrated in the work we do in promoting men’s, women’s and children’s apparel, eyewear, handbags, shoes, jewelry, timepieces, beauty/skincare products, hair care, celebrity brands, designers and fashion-related events.
Through its Film Fashion brand, Rogers & Cowan is the only PR agency with a specialized unit focused on matching fashion and accessory brands with prominent celebrities for red carpet appearances, securing editorial placements and coordinating product placement.
Clients have included Rosie Pope Maternity, Lancome, Estee Lauder Companies, Glo Science, Kate Walsh Boyfriend Fragrances, Lea Black Beauty, PRAI Beauty, Kohl’s Jennifer Lopez and Marc Anthony collections, Avon Voices, Pastry by Angela and Vanessa Simmons, TW Steel, Swarovski, Sunglass Hut, Ray-Ban, Clinique, Coty’s Beyoncé Pulse and David Beckham Fragrances, Origins Earth Month Concert and Glamour Reel Moments.
RUDER FINN, INC.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Rachel Spielman, Global Head of Corporate Communications
Jean-Michel Dumont, Chairman, Ruder Finn Asia
Elan Shou, Managing Director China & Senior VP, Ruder Finn Asia
As one of the largest independent global communications agencies, Ruder Finn is dual-headquartered in New York and Beijing with on-the-ground presence in Boston, San Francisco, Washington, D.C., London, Brussels, Shanghai, Hong Kong, Guangzhou, Singapore, Bangalore, Mumbai, and New Delhi. Our deep understanding of the global market — including the U.S., Europe, and China — gives us a strong perspective on fashion, style, luxury and changing consumer perspectives. We are uniquely positioned to provide clients with global perspective, insights and resources, yet small enough to bring the exceptional client service and creative edge of a boutique agency.
Ruder Finn works with the world’s leading luxury brands in fashion, lifestyle and beauty to build corporate reputation and enhance brand awareness and visibility through integrated communications programs in markets across the globe.
Ruder Finn’s expertise lies in helping luxury brands enhance their positioning in a competitive market as well as connect with and gain understanding of their customers. Ruder Finn works with luxury clients on corporate reputation, brand awareness, stakeholder mapping, global media relations, consumer relations management, event management, marketing communications, corporate social responsibility, thought leadership, online engagement and community building to establish consistent brand communications and build awareness with consumers, thought leaders, journalists and other key stakeholders.
TRUTH BE TOLD, INC.
183 Madison Ave., Suite 1201
New York, NY 10016
9350 Wilshire Blvd., Suite 324
Beverly Hills, CA 90212
Stacy Kaplan and Amanda Schuon, Founders
Truth Be Told, Inc. is a premier public relations, brand development, event management, and entertainment agency with offices in New York and Los Angeles. Founders Stacy Kaplan and Amanda Schuon are perfectly contrasting and complementary in their approach to clients, demonstrated by the partnership they have forged.
Founded in 2002, Truth Be Told is known for their professionalism, integrated, strategic and creative programming. Truth Be Told focuses primarily on luxury lifestyle brands including: fashion and accessories, wine and spirits, publishing, youth and baby, travel, hotels, hospitality, entertainment/ celebrity, cultural institutions and beauty.
On behalf of their fashion and accessories clients, Truth Be Told maintains relationships with key fashion stylists who pull items that appear on red carpets and in fashion editorials, garnering worldwide exposure for the brands.
With sound judgment and common sense, this boutique firm provides small agency service with big agency reach. Senior level involvement at every stage of programming, allows Truth Be Told to provide big-picture branding that goes well beyond traditional public relations.
Service offerings include: media relations, celebrity relations, brand building events, social media utilization, product launches, integrated marketing concepts, corporate identity and cause-related programming.
919 Third Avenue
New York, NY 10022
Karen Pugliese, Executive Vice President, Consumer Marketing,
Buffy Hersly, Senior Vice President, Beauty & Fashion,
Jill Murphy, Chief Business Development Officer,
Weber Shandwick offers a strategic and innovative approach to beauty and fashion — one that continues to evolve in real-time with today’s fast-paced PR and social landscape. With decades of beauty, fashion and lifestyle experience, our global team of experts are well versed in the latest industry trends and tools necessary to cut through the clutter of competitive and dynamic markets. We represent leading brands in the industry — from skin care and hair care to department store apparel and intimate wear — and have brought major industry innovations to market for our clients.
Expertise includes influencer engagement, brand building, product launches, social media strategy, content creation & management, editor and blogger events, celebrity spokesperson acquisition & talent partnerships, event and fashion show planning, grassroots marketing, multi-cultural engagement, branded entertainment including integration and sponsorships, celebrity and influencer seeding, retailer support, cause marketing and issues management.
Weber Shandwick prides itself on its relationship-built network of top beauty and fashion influencers, including social media mavens, magazine directors, TV producers, top bloggers, celebrity stylists, make-up artists and Hollywood A-listers. These relationships are paramount in producing award-winning results for clients. From magazine pages and national broadcast to the most influential blogs and web sites, Weber Shandwick executes memorable beauty and fashion campaigns that garner attention and incite action by the brand’s key stakeholders.
230 Fifth Avenue, Suite 704
New York, NY 10001
Robert McEwen, President & CEO,
Stephanie Channell, Sr. Account Mgr.,
Kelly Taylor, Sr. Account Mgr.,
Zing represents beauty and fashion clients in the U.S., U.K., and Australia, building their brands by consistently winning editorial exposure for their apparel, swimwear, cosmetics, and bath & body products in the world’s leading beauty, fashion, lifestyle and entertainment publications.
In 2012, Zing was honored with an American Business Award honor in the “Best New Product Launch Event” for the introduction of Katy Perry Lashes by Eylure, a well-orchestrated appearance by the pop star before hundreds of her fans who were able to try on the new lashes at a nearby ‘pop-up’ salon.
With offices in New York City and Los Angeles, two of the world’s leading beauty and fashion capitals, we are well positioned to help lifestyle companies engage their key stakeholder audiences.
Our core competencies include print, broadcast and online media relations, celebrity spokesperson campaigns, boutique distribution, event management (many during Fashion Week) experiential marketing, product launches and promotions, social media optimization, and cause-related marketing.
Current or recent clients include Church & Dwight (Batiste), Original Additions (Eylure, Elegant Touch), Seafolly, Mi Ola, Hips & Curves, W3LL People, WISH, Pure Fiji, Revision Skincare, Jan Marini Skin Research, Hills, Tara Smith and Isoki.