A 26-year-old national campaign for safety on college campuses is on the hunt for PR help for a fire safety push with a goal of reaching at least 10 percent of the 18M students in higher education.
The Clery Center for Security on Campus, founded by the parents of a 19-year-old girl raped and murdered in her dorm room at Lehigh University, has published an RFP for PR firms to aid its national fire safety campaign, which has grants from the federal government and partnerships with two other organizations.
The effort notes that preventable factors like disabled smoke alarms, careless disposal of smoking materials and impaired judgment often contribute to fires in student housing.
The Wayne, Pa.-based center is working with Rowan University to develop videos by college students that take on fire safety issues. A PR and marketing plan to promote that content and the campaign are slated to follow.
Budget is $20K. Proposals are due Sept. 2.
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