Portland-based digital firm Swift Collective has acquired PR and social marketing firm Saeger Media Group, a Santa Monica shop with 25 staffers.

Six-year-old SC, which counts Nike, Starbucks and Microsoft among its clients, said the addition of Saeger creates an 80-person integrated firm named Swift.

Katy Saeger, a former general manager for 5W PR, started up SMG in 2007 and has worked with Nutiva, Macaroni Grill and Smoothie King, among others. She takes the title of chief communications officer at Swift.

Saeger, who remains in Santa Monica, now the L.A. operation of Swift, said the combination creates a "true integrated agency … putting the brand first and removing the digital divide."