The National Kidney Disease Education Program has picked up a multimillion-dollar option with Ogilvy PR to continue guiding communications for the public awareness campaign.
Ogilvy inked a one-year extension this month worth nearly $2.4M with its long-running federal client.
The NKDEP, run through the National Institutes of Health, aims to educate the public about detecting and managing chronic kidney disease with an ultimate goal of reducing deaths from complications and improper care.
Ogilvy and NKDEP last year earned "best in show" honors at PRSA/National Capital's annual Thoth Awards for a campaign, "Kidney Sundays," focused on the faith-based African-American community.
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