APCO Worldwide has scooped up a $50K project to gauge the attitude held by Americans and U.S. opinion leaders toward Mexico's new president, Enrique Pena Nieto, who took office last July.
His defeat of Vincente Fox marked the return to power of Mexico’s Institutional Revolutionary Party, which has ruled the country for more than 70 years.
Following his election, Nieto’s transition team turned to Omnicom’s Chlopak Leonard Schechter & Assocs. for communications counsel covering a broad range of topics including developments in U.S./Mexico ties.
CLS&A didn't have a formal contract with Team Nieto, which cut ties with shop on Dec. 30, a month after Mexico's new leader took office.
Nieto has launched a sweeping overhaul of Mexico’s tax system and has moved to open up the country's vast energy resources to foreign investors.
His plan of "transformational" policies has triggered noisy street demonstrators and howls from Mexico's leftish opposition.
APCO's work is via Nodo Research.
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