SEVENTEEN FORGES YOU TUBE ALLIANCE

Hearst Corp.’s Seventeen magazine is establishing a YouTube channel for the teenage girl audience.

The channel will feature original Seventeen material from venture partner Awesomeness TV, which is part of DreamWorks Animation, and items created by the audience.

Awesomeness has a network of more than 80K teen-oriented YouTube channels that reach more than 25M viewers.

Seventeen’s “Hello Style” fashion channel on You Tube has about 175K subscribers.

Hearst recently unveiled a cable TV network for Esquire.

RODALE TAPS DOW JONES VETERAN

Rodale has hired Dow Jones veteran Scott Schulman for the president slot at the health and fitness-oriented publisher. He starts Oct. 28.

Shulman departed Dow Jones after a 13-year run with the June 2012 arrival of Lex Fenwick as CEO.

He was president of the corporate market groups and publisher of the Wall Street Journal’s online version.

Maria Rodale, CEO, credits Schulman for understanding the “business of digital content” and possessing the smarts to make the “bold moves” needed to drive growth and profitability.

Rodale publishes magazines such as Men’s Health, Bicycling and Runner’s World.

SUNIEWICK SEEKS NBCU/COMCAST SYNERGIES

Maggie McLean Suniewick has been named senior VP of strategic integration at NBC Universal to seek programming, technology and marketing synergies with parent company Comcast.

She reports to Steve Burke, CEO of NBCU, and Neil Smit, CEO of Comcast Cable.

Suniewick, who retains the executive VP-programming title at Comcast, takes charge of NBCU’s “Symphony” cross-marketing effort that had been headed by Page Thompson, who is now president of Universal Parks.

Prior to the programming slot, Suniewick was VP-strategy and development for Comcast Interactive Media and a seven-year veteran at Oxygen Media.

Suniewick’s promotion comes as NBCU is gearing up to broadcast the Sochi Winter Olympics from Russia.

TWITTER SNAGS GOOGLE EXEC

Twitter has recruited J.J. Hirschle from Google as the microblogging company gears up its campaign to attract advertisers ahead of its IPO.

Hirschle, who handled media and entertainment advertising at Google, joins Twitter on Oct. 28.

METAL PACKAGERS HIT USAT ON BPA COVERAGE

The North American Metal Packaging Alliance, the D.C.-trade group for the makers of products like aluminum cans for beverages and food, is targeting USA Today for its "distorted" coverage of Bisphenol A, which is used to coat the insides of aluminum containers.

The Alliance, which uses Stanton Communications for PR help, said this week that USAT has "consistently chosen to represent selectively" science on the health risks of BPA, most recently in an Oct. 8 piece about breast cancer. The group says the paper cited conclusions from a study that was later revised and declined to mention the "vital role" BPA resin has in "protecting public health."

Alcoa, the American Beverage Association, Coca-Cola and Dow Chemical, among others, support the Alliance.

“Perhaps it is time for USA Today to recognize its readers want the full story and provide articles that appropriately consider all the research on BPA, not just that which supports the advocacy agenda of one organization,” said Alliance chair and Crown Packaging exec John Rost.

SOLOMON TO EDIT FORBESLIFE

Michael Solomon, executive editor of digital start-up Byliner, has been named editor of ForbesLife, the luxury lifestyle mag of Forbes Media.

He oversees content for the magazine, which is "polybagged" with Forbes five times a year, as well as luxury content for Forbes.com.

Prior to Byliner, he was features director for the Daily Beast, executive editor for ESPN Books and editor of Premier magazine. He is also a former features editor for Esquire.

Solmon reports to Forbesmagazine editor Randall Lane.

IANNOTTA HEADS AEROSPACE MAG

Ben Iannotta, an intelligence, military and aerospace journalist, has been named editor-in-chief of Aerospace America, the magazine of the American Institute of Aeronautics and Astronautics.

He takes over for Elaine Camhi, who retired in August.

Iannotta started out at the Washington Post, before moving to Space News and Gannett's C4ISR Journal. He founded DeepDiveIntel.com in 2012.

The AIAA counts 35,000 individual and 100 corporate members.

DUNAWAY NAMES CMO OF OPERA NEWS

Pamela Dunaway, chief marketing officer for the Weider History Group's stable of magazines and web properties, has moved to Opera News in New York as publisher and CMO.

At Weider, she marketed publications like Civil War Times, Vietnam and Armchair General, and previously worked with Ziff Davis, Conde Nast, Spin and Primedia, among others.

The Metropolitan Opera Guild publishes the 77-year-old monthly Opera News.