Concerned about public backlash in the wake of the Newtown massacre, the TV and film industries are coordinating on a national PR campaign to “remind” parents about “tools” to help manage what kids watch.

The industry coalition, which announced the campaign today, includes the Motion Picture Association of America, National Association of Broadcasters, National Cable & Telecommunications Association, National Association of Theatre Owners, American Cable Association, DirecTV and Verizon FiOS.

“The industries will make a positive contribution to the national conversation on violent behavior by launching a national educational campaign through communications channels including television public service announcements, educational and informational websites, in-theater advertising, and other media,” the groups said in a joint statement.

The forthcoming campaign will highlight TV/film rating systems, parental controls on TVs and other resources in a push that will utilize previously produced Ad Council PSAs, revamped websites at TheTvBoss.org and FilmRatings.com, digital assets and social media.

Broadcasters said they will work with the Associated Press, Entertainment Industries Council and other groups on PR efforts related to mental health, including outreach to journalists, TV and film producers and directors.

The coalition said its campaign will be based on three tenets – choice, highlighting a wide variety of content; control, touting tools to manage who watches media, and education