Massachusetts is expected to release an RFP for PR to significantly boost tourism from Canada.
The Commonwealth's Office of Travel and Tourism said last week it plans to post a solicitation for marketing and PR services to boost international visits from the north.
Canada is a key global market for Massachusetts alongside the UK and other western European contries. Its PR roster includes Buss Consulting (Germany), Express Conseil (France) and Therma SRL (Italy).
The state wants a firm to "significantly increase the volume of travelers to Massachusetts from Canada with highly cost-effective, results-driven public relations, trade relations, and consumer marketing campaigns," according to a notice released Nov. 7.
Connelly Partners handles the Bay State's domestic travel PR account, defending the work last year in a review.
The OT&T is asking interested firms to register in its online procurement portal to receive notice of the pending RFP.
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