NEWS CORP. SHIFTS NARISETTI
Raju Narisetti will take the senior VP/deputy head of strategy slot at the New News Corp. when it becomes an independent publicly traded company that houses the Wall Street JournalLondon TimesSun, New York PostBarron’s and Australian newspapers.

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Currently, Narisetti serves as deputy managing editor of the WSJ and managing editor of its digital network.

At his new post, Narisetti will work with chief strategy officer Anoushka Healy to oversee direction of the company and pursue new projects.

Narisetti joined News Corp last year.  Previously, he was managing editor of Washington Post Co. in charge of digital content, new businesses and social media programming.

Narisetti served as founding editor of India’s Mint newspaper, which has an exclusive content deal with the Journal covering the Subcontinent.

AOL TAPS LYNE AS BRAND GURU
AOL has Susan Lyne, board member, Gilt vice chairman, former CEO of Martha Stewart Living Omnimedia and president of ABC Entertainment, CEO of its brand group that attracts more than 100M consumers worldwide.

She takes over the duties of COO Artie Minson, who will remain at AOL for a transition period that will run for the duration of 2013.

Lyne’s role is to increase traffic, develop partnerships with advertisers/publishers and recruit content/programming/design talent.

At ABC, Lyne was responsible for the development of hit programs such as “Desperate Housewives,” “Lost” and “Grey’s Anatomy.”

She became an AOL director three years ago.