Downey McGrath represents NJOY, a leader in the burgeoning electronic cigarette business, regarding White House and Congressional activity regarding federal regulation.
NJOY and the e-cigarette business maintain their products are safe alternatives to conventional smokes.
CEO Craig Weiss wants to remove the stigma, associated with smoking, according to the Oct. 26 New York Times.
Critics say an end to the demonization, however, would trigger an acceptance of cigarette smoking causing more lung cancer, heart disease and emphysema.
The American Lung Assn. is concerned about the safety and health consequences of e-cigarettes and claims that they may wrongly marketed as ways to help smokers quit the habit.
The Food and Drug Administration is accessing the need to regulate e-cigarettes products.
Former Congressmen Tom Downey and Ray McGrath are working the NJOY business.
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