The tourism marketing entity for Las Vegas has rolled a review of its Canada PR account with an RFP process through early April.
The Las Vegas Convention and Visitors Authority's longtime U.S. agency of record, R&R Partners, oversees the Canada account and released the RFP.
The account is worth about $9K/month for consumer PR with a separate fee for business/trade PR.
Aerial Communications Group is the incumbent.
A firm will be expected to implement the overall consumer and business/trade PR and event marketing strategy developed by R&R and the Authority, while handling day-to-day execution in Canada. Toronto, Vancouver and Montreal are a key focus.
A three-year contract is planned with a Canadian firm, starting July 1. Firms must have a significant presence in Toronto and a track record in promoting non-Canadian tourism and convention destinations.
Canada is one of three key international markets for Las Vegas, along with Mexico and the United Kingdom.
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