DriveCam, which makes video and data recorders for vehicles, has brought in Julie Cunningham, a former managing director for The Blueshirt Group and wireless sector communications exec, to head corporate communications.

The San Diego-based tech company, which inked a five-year contract with Greyhound Lines last month and Waste Management in September, pitches its product to commercial fleets to improve fuel efficiency and safety by monitoring drivers.

Cunningham takes the newly created senior VP, corporate comms., slot at DriveCam after heading investor relations and corporate comms. at mobile imaging services company Mitek Systems, and, earlier, Novatel Wireless around a stint at Blueshirt.

She is also a former senior VP, handling IR, corporate comms. and PR, at Qualcomm, which has licensed technology to DriveCam.

The hire comes a month after Volvo's venture arm made a "strategic investment" in DriveCam as the carmaker noted "a common vision - to reduce traffic accidents worldwide."