The company behind closure technology used for footwear and other applications is on the hunt for a PR firm to help target sectors like golf, snowboards and athletic shoemakers.
Boa Technology, the Colorado-based company that has seen its twist-fastening system adopted by brands like K2, Vans and DC Snowboarding, released an open RFP for a retainer account to help grow national awareness of the system.
Coordination and execution of a national PR plan, content development, media relations and monitoring are among tasks covered in a scope of services outlined in the RFP.
Utility/safety footwear and cycling are other sectors Boa wants to reach as its system's use expands from footwear to apparel and even medical uses.
Budget will be billed monthly and set around $80K.
Garett Graubins (garett [at] boatechnology [dot] com) is handling the search.
Proposals are due April 4. View the RFP (PDF).
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