Edelman has landed Hawaiian Airlines' PR business, following a review, as the account departs a longtime Honolulu-based incumbent.

The Honolulu Star Advertiser reported that McNeil Wilson Communications handled the airline's PR for more than 15 years and will continue to work on projects.

Edelman/San Francisco, which pitched with a team that included native Hawaiians, leads the account as of March 1.

HA kicked off direct flights to New York, its first direct East Coast destination, last summer and plans expansion to Taiwan in July, its eighth international route added since late 2010.