HULU CONTENT CHIEF TAKES HELM
Andy Forssell, chief content officer at Hulu, will move into the interim CEO slot when Jason Kilar departs at the end of March.

In a note to staffers, Kilar called Forssell a “critical senior executive” who helped grow the company to a stable of more than 450 content partners and annual revenues in the $700M range.

Hulu backers Walt Disney Co. and News Corp. are currently hashing out their plans for the video service.

A permanent CEO will be named once Hulu’s future has been decided.

HAYES SLIDES INTO SCHULTZ’S SLOT AT MSNBC
Chris Hayes is taking over the 8 p.m. slot at MSNBC next month, taking over for Ed Schultz, who is moving to a weekend position.

The protégé of Rachel Maddow currently hosts “Up with Chris Hayes,” a weekend morning program.

The 34-year-old Hayes will be taking on Fox’s Bill O’Reilly in the prime talk hour, leading up to “The Rachel Maddow Show.”

O’Reilly’s ratings for people in the important 25-to-54 age bracket are more than double what “The Ed Show” drew.

Schultz announced his shift during his March 13 program. He told viewers that he wanted to make the shift for a “number of personal and professional reasons.”

The weekend show will give Schultz more of an opportunity to “get out with the people and tell their stories.”

Comcast owns MSNBC.

PHOENIX DIES IN BOSTON
The Boston Phoenix, an alternative weekly founded in 1966 and respected for its hard-hitting political coverage, is no more.

Publisher Stephen Mindich, in a memo to staffers, called the shutdown announcement is the “single most difficult communication that I’ve ever had to deliver.”

He blamed he closure on the economic crisis that began in 2007 and the “simultaneous radical changes in the media business,” that made it rough to “reverse our significant financial losses.”

Mindich is keeping the Providence and Portland Phoenixes afloat because their smaller scale of operations” make them financially viable.

He thanked staffers for maintaining the “highest standards of journalism” and “driving the political and socially progressive and responsible agendas.”