The trade group for Colorado wine producers has uncorked an RFP to promote the state's growing wine industry to consumers in Colorado and across the country.
The Colorado Wine Industry Development Board, which said it has employed sporadic marketing in the past and does not currently have an agency under contract, released an RFP on April 11 for a branding or PR firm to develop a year-round campaign employing social media, PR, media tours, events and potentially advertising on a $200K budget. In-state and national consumers are to be a focus.
Colorado ranks 20th among states for wine production, based on 2012 production of 334K gallons. While its growing elevations are among the highest in the world, the state claims 300 days of sunshine and conditions on par with Napa Valley or Washington State.
The board said sales of Colorado wines hit $28.2M last year with an industry impact of $144M, including employment and secondary effects. Colorado wineries are also generating tourism interest with $103M in direct and indirect economic activity in that sector.
A one-year contract is expected starting July 1. Proposals are due May 9.
View the RFP (PDF).
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