white mountainsA consortium to promote tourism to Arizona's White Mountains region is on the hunt for agency support of its tourism PR efforts.

The White Mountains Partnership, encompassing communities like Show Low, Snowflake and the White Mountain Apache Tribe, released an RFP on May 2 for a firm to develop a PR plan and create a "unique, memorable identity" for the area.

Traditional PR and marketing, digital and social media, crisis communications and events support are among tasks outlined in a scope of work.

Proposals are due June 13.

View the RFP (PDF)