California State BarThe State Bar of California, the largest in the country, is mulling outside help for a social marketing push to reach younger members and use technology like social media to boost membership and participation in online courses.

The California Bar has more than 242,000 members and operations in Los Angeles and San Francisco.

Its office of education has released an RFP for an agency to develop a marketing plan to meet increased demands from membership to use social media and other technology, promote courses and services, and grow its section memberships.

A one-year pact with two option years is expected.

Proposals are due April 19. 

View the RFP (link)